In the Warrior Forum Offline Marketing forum, you'll learn effective offline marketing techniques and strategies to reach and gain more customers through conventional marketing. You'll learn how to make money with offline marketing and how to help offline businesses become online businesses.
Just in case you've never read what this sub forum is about. Although today, almost all offline marketing has an online component and growing bigger daily.
We have had a fairly traditional conversation here about our offline marketing efforts, but today, I'd like to dive a little deeper into some of the lesser known ways and shine some light on some hidden in plain site opportunities. OK?
It begins with exposure. Because if you haven't been exposed to things, you wouldn't even consider them. I'll start with a story of two men.
Two men, Joe Karbo and Harvey Brody, friends I believe back in the day.
Joe wrote a famous book, THE LAZY MAN'S WAY TO RICHES. Harvey wrote a course on HOW TO BECOME FINANCIALLY AND PERSONALLY INDEPENDENT.
Joe's book sold for 10 bux. Harvey's course for several hundred dollars.
I was a student at Golden West College when I met Joe, and he exposed me to the publishing business/mail order biz and introduced me to other mail order mavens of the day.
Joe exposed me to HOTSHEETS, and I was hooked. Some guy in S. CA was selling 200 copies of a one page sales sheet (on boats and yachts) and was collecting 4k bux a week to publish it. He charged 20 dollars for that single piece of paper and guys like Joe Karbo willingly paid for it.
Many years later, having bought the Harvey Brody course I was exposed to TOLL POSITIONS and that was a real game changer.
I have two other people to tell you about, a bit later, who did totally different things, one selling to DOD (Department of Defense) and the other owning patents. But for now, consider the business models of Joe and Harvey.
Both were publishers, both had other business interests. Harvey was an inventor and created the ZOOM SPOUT oiler, with sales these past 50+ years of over a couple hundred million units. He owns the patent, formulas, and has about 125 customers.
Joe sold tens of thousands of his book and had thousands of customers.
Once you bought Joe's book, he had some back ends, but you wouldn't buy the book every month, see?
But oil is consumed. It gets used up and then it gets reordered. And some of those orders can be for thousands of units at a time, like what Walmart or Home Depot might do, order by the pallet and have it on auto resupply.
So, for something different to discuss, if anyone is willing, how about we talk about consumables (I know supplements are popular, I used to sell them) and/or TOLL positions as it relates to offline (and now online) marketing?
Do you have examples or questions? Maybe it could be an interesting topic, maybe not, but at least it is something a tad bit different, eh?