How stores track your shopping behaviour

by WF- Enzo Administrator
5 replies
Did you know that stores have these "big data" thingaboos where they use them to learn more about shopper behaviour, and use them to design stores, provide better product offers, endorse better promotions, all those things. Watch this TED Talk as Professor of Business Administration Raymond Burke talks about how companies use technologies to track shopper behaviour and such.

#behaviour #shopping #stores #track
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  • Profile picture of the author Radcliff
    Really? First facebook, insta using our conversations to promote ads and now this? Will we have any privacy left? This is actually creepy to be honest.
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  • Profile picture of the author Matthew North
    Haven't supermarkets and stuff been doing this for years?
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  • Profile picture of the author culpetm
    Yes, companies are getting super sophisticated in this regard.

    Target, for example, keeps track of all purchases made on the Target Red Card, and their AI has figured out what you'll be buying in the near future. For example, if a customer buys diapers for 1-2 month olds, then the next need is for 3-6 month old diapers. So target sends targeted ads for 3-6 month old diapers.

    But here's the crazy part. I read that Target has gotten pretty good at identifying pregnancies BEFORE THE MOM EVEN KNOWS, HERSELF.

    Apparently there are noticeable changes in buying patterns in the early days of pregnancy...
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  • Profile picture of the author Kay King
    This has been happening for years. It's becoming more sophisticated but I'm not convinced that will always make it more important or more useful.


    I resisted grocery 'cards' at first - but then learned to use them to MY advantage. I don't really care if any company knows what food I buy - but at the same time I do not 'create an account' on sites where I make a purchase.


    I could be wrong but I've always believed there is a point at which information becomes nonsense. I saw it happen in scientific studies and experiments years ago where 'producing the data' became more important than understanding what was happening.


    The Target info, for example, isn't surprising. My own guess is the 'advanced' advertising that anticipates size of diapers needed is more impressive to a corporate group than to a new mom who is going to buy diapers anyway and already shops at target.
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  • Profile picture of the author Slayer One
    About 6 years ago I worked for ASDA and at the time they were preaching data mining as the big thing. They would actively collect every metric of data they possibly could and they use and sell the data they collect - its a large part of their business model.


    They even have an automated computer system that tracks when people enter the store and appoximates when they will be going to the check-outs, ASDA uses this data to try to predict when ques are likely to occur on the checkouts and they put more staff on the tills temporarily to ease the ques. It works quite well.


    Supermarkets are full of suprises. They are constantly tracking and testing like any good business should.


    Other sneaky methods they use is to cook fresh food instore because the scent illicits hunger and drives impulsive buying. It is what it is.


    Hope my reply was helpful in some way, IMHO supermarkets in the UK all have additional services they now provide like cell phone providers, banks, insurance, glasses, the works.


    Peace,
    Slayer 1
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