The prevailing opinion seems to be that the majority of shopping in advance of this Christmas will happen on the internet. It's thought that stores will get a slice of the action but will get well and truly relegated to a far more subordinate role than usual. It's also accurate to say people will be more thrifty this holiday season. In fact, a recent Numerator survey found that 49% of respondents said they'd be spending less than usual.
Other surveys out there confirm that shoppers harbour real fears about catching COVID-19 while visiting a store. Having said that, it's possible to find a survey about the pandemic and shopping that will confirm just about anything you want to hear - so, go figure!
It's difficult to predict how recent events will affect the minds and wallets of Christmas shoppers this coming season. Maybe it's very telling that one such study shows that discount stores have been gaining foot traffic in recent weeks and are fairing better than the malls and major stores. Could it be that financial insecurity and job losses may prove a far more cruel legacy of COVID-19 this Christmas for retailers than a fear within buyers of becoming infected? What do you guys think?