Now, I may be wrong. But I think many small businesses will need HELP getting customers back, getting new customers, making more sales, and they might even be open to some direct response marketing ideas.
I like the CO-OP ADVERTISING model for 2021. It feels almost RETRO. But the sharing of costs will be a welcome mat for those offering co-op marketing services including:
Host-beneficiary. Direct Mail. Local events. Community involvement.
All sorts of co-op ventures. I like POSTCARDS, expect to see more and more of them in my mailbox, and with various tie ins, a very affordable part of their recovery plan.
Like I said, I could be wrong. But, I'm going to bank on the demand for customers from small businesses, particularly those hit hard by the pandemic.
How about you? Are you going to help your local businesses?