Who still uses business cards? And if so, HOW?

16 replies
Is the business card dead?

I don't know. I see them on bulletin boards in the grocery store lobby, but other than that, I haven't been handed one in years.

Maybe Realtors? But is there anyone here who still has business cards and if so, how do you distribute them and to whom?

I have a friend with a small print shop who is lamenting the loss of business, whereas not long ago he was cranking out thousands of biz cards, today, his presses remain silent.

Does anyone still own or use a Rolodex type system or is it all digital now?

GordonJ
#business #cards
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  • Profile picture of the author Jeffery
    Dude, it went digital years ago. When you see two people pointing their phones at each other's phone they are exchanging digital business cards. Some events even have public digital card machines that anyone can pass their companies card to the vendor(s). All nice and tidy.


    I have seen a lot of different ways. Salespeople leave their cards on vendor's booths, tables, etc. Others leave cards that mimic debit/credit cards. Even people that leave one dollar bills on tables with their phone number and domain name.
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    • Profile picture of the author GordonJ
      Originally Posted by Jeffery View Post

      Dude, it went digital years ago. When you see two people pointing their phones at each other's phone they are exchanging digital business cards. Some events even have public digital card machines that anyone can pass their companies card to the vendor(s). All nice and tidy.


      I have seen a lot of different ways. Salespeople leave their cards on vendor's booths, tables, etc. Others leave cards that mimic debit/credit cards. Even people that leave one dollar bills on tables with their phone number and domain name.
      Yes it did. Went digital years ago. The ones I've seen recently at the Bulletin Board (talk about OLD world, although still good for lost cats, dogs and reptiles)...

      have had QR codes on them, wonder if they ever get scanned?? With the dynamic QR codes, a business card could have a monthly offer on it, so might be kept longer??

      The THING about biz cards, paper, or digital is...DISTRIBUTION. Getting the card into the hands of potential customers and with the low cost of mail, and dynamic QR codes, maybe a zip zone mailing might replace the leave on the table approach.

      I don't use them, but they still might have a use??? Thanks for your response.

      GordonJ
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      • Profile picture of the author kenmichaels
        Originally Posted by GordonJ View Post

        Yes it did. Went digital years ago. The ones I've seen recently at the Bulletin Board (talk about OLD world, although still good for lost cats, dogs and reptiles)...

        have had QR codes on them, wonder if they ever get scanned?? With the dynamic QR codes, a business card could have a monthly offer on it, so might be kept longer??

        The THING about biz cards, paper, or digital is...DISTRIBUTION. Getting the card into the hands of potential customers and with the low cost of mail, and dynamic QR codes, maybe a zip zone mailing might replace the leave on the table approach.

        I don't use them, but they still might have a use??? Thanks for your response.

        GordonJ
        Around here pre covid, almost no one used QR codes, now everyone does, including when running local television ads.
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        • Profile picture of the author GordonJ
          Originally Posted by kenmichaels View Post

          Around here pre covid, almost no one used QR codes, now everyone does, including when running local television ads.
          We're still testing, some change minute to minute, and others by the week or month. If one scans a code and doesn't want/like the offer, they can simply refresh or rescan and get a different offer. I think this is in its infancy, but could be wrong.

          As for the Biz-Card, a dynamic code on the back could take one to a different offer, and very soon, advanced enough to serve an offer specific to that card. Maybe a realtor could put her most recent listing on it, so if she gives them out at an Open House, and shows the visitors the scan, maybe they will hold on to them, and see what else she has to offer.

          The dynamic QR code, is, in my opinion, a potential game changer with changing offers.

          And the DISTRIBUTION of the card can be targeted as in the case of the Realtor, giving them out at open houses.

          Fast changing marketing could make the business card relevant again. Maybe??

          GordonJ
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  • Profile picture of the author Jeffery
    The thing with QR codes is the potential to scan an item in a store and now the only offers are for that store's offers. Few minutes later you walk by one of the offers and your device alerts you to a different offer for a different item. Annoying.

    Say you scan a QR code on the bulletin board and the code sets up a "hack" in your device wherein you just agreed to receive unsolicited offers from whomever posted the card.
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  • Profile picture of the author savidge4
    I use a lot of cards... not a fan of the "digital pass".

    The issue I have with passing ( phone pass ) off my number, is that you end up with theirs and they have yours... and you end up with this whole I was I supposed to call them or were they going to call me? Handing someone a card puts all of the responsibility on the person receiving the card. If they WANT what it is you are offering they will call... if they don't they wont call. I only want motivated clients, and nothing says they are motivated like them calling you.

    Just my little point of view on the subject.
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  • Profile picture of the author aduttonater
    I only use business cards when doing an on-site estimate. I just feel like it's part of the first impression. Fliers are used for marketing door to door.
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  • Profile picture of the author aduttonater
    I use my cards as call to action to my website. Vista print all day.
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  • Profile picture of the author WF- Enzo
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    There are still people I personally know who use them. Nothing beats the old ways, as they say it. But to give your cards a more modern feel, add your QR code that's linked to your business website or something.
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  • Profile picture of the author marciayudkin
    If a new tradesperson comes to my house and they don't have a business card, they probably are not going to get my repeat business. There are certain trades I use only once every couple of years, and the way I find them again is I look on my refrigerator or in my collection of business cards.

    In that situation, business cards are still necessary, in my opinion.

    Marcia Yudkin
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  • Profile picture of the author Claude Whitacre
    I use business cards the same way everyone used to do. I hand them out to customers, when they buy. I give them to people that ask for them.

    But if I really want to talk to this person? I ask for their card. In fact, at events, I have two pockets for cards. The pocket of cards I won't call (maybe add them to a list), and the people I want to call, and I write on the back of the card, why I want to call them.

    Handing out a card, and accepting a card are social rituals. They have purpose.

    If I was introduced to someone and they looked at their phone and just started imputing my information, I may actually stop talking until they look at me again.

    I don't just hand out card at events, or social situations. If I give them my card, that means I want them to call me...and that's actually pretty rare.
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  • Profile picture of the author sbishop
    I use business cards all the time. I have a full color fron with a black and white back that has the word notes and a bunch of lines. I am in landscaping and remodeling. I write the quote of rthe project on the back of my business card and leave it with them

    I had a guy call me 6 months latter and he had saved my business card with the quote
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    • Profile picture of the author GordonJ
      Originally Posted by sbishop View Post

      I use business cards all the time. I have a full color fron with a black and white back that has the word notes and a bunch of lines. I am in landscaping and remodeling. I write the quote of rthe project on the back of my business card and leave it with them

      I had a guy call me 6 months latter and he had saved my business card with the quote
      Thanks sbishop,

      Sounds like the ol biz card works for you. I get the quote, it is a useful place to put your quote on, and when the consumer stops shopping around, then you may get the call.

      My question for you is, How did the guy who called you 6 months later GET your card in the firstplace?

      A few years back, we tested the "paperboy" route method, had kids hand out a small plastic bag full of business cards of local businesses. It wasn't profitable enough, although most of the small businesses like the idea of distribution.

      In the old days, we would leave them on tables in restaurants, put on bulletin boards in lobbies, hand then out randomly, give out at meetings and events. This was NOT a very effective way to get the word out, however, the low cost of the card meant one could afford to give away dozens to find ONE customer.

      Guys like you, what I call neighborhood tradesmen, have success passing out cards in the neighborhood they have a customer. So, once you complete your landscaping job, you spend some time (or pay a kid) passing out cards.

      In your case, there are a lot of POTENTIAL customers in any given neighborhood, so I believe a shotgun approach would work, because like your guy, a person might throw a card into the kitchen drawer or hang it on the fridge and keep it in mind.

      Next month, April 2021, I'll be retesting a version of the "paperboy" distribution method having found a cheap way to get the cards into the hands of the neighborhoods. Today, we are looking at about 11 cents a house, so a local landscaper could have 1000 biz cards passed out (GUARANTEED) for 111.00.

      As someone who uses them, what is your opinion on that COST of distributing your cards to a very specific neighborhood? Would my service be of interest to you?

      Thanks for sharing and any insight would be appreciated.

      GordonJ
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  • Profile picture of the author AUwayne
    I still use business cards for group meetings and have cards with a QR code to introduce the product I have. "Dude it went digital LOL" not true not everyone wants to exchange a digital business card in the first meeting as it takes time. If I am interested I will take a business card in person if they don't have one then where is my reference point later, scrolling through a phone to try and find someone Not for me.
    I think your friend needs to adjust what he is printing to more of an advertising card.
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  • Profile picture of the author DURABLEOILCOM
    A hand shake and a premium business card still goes a long way in the business world. The physical card leaves a positive feeling for the receiver.
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  • Profile picture of the author allstickerprint
    Yes! I find business cards useful for big trade shows that I attend. That way, the person receiving my card can quickly remember where we interacted.

    And also not everyone knows how to add contacts via the mobile device so it's best to hand out them.
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