I'm writing a course on selling. A very small section of it is on what the customers really want. The inner needs that you can satisfy through your product/service/copywriting.
For example, they want;
To feel special
To be accepted by their group
To feel loved
To feel like they are a good parent
To feel justified in their actions
To have their opinions supported
That sort of thing. I figured there must be either a book about this very subject, or at least a list of these inner needs (or emotional needs) that can be satisfied by exactly matching your offer to what they really want.
I've done a few dozen searches on Google, using words like inner needs, subconscious needs, inner drives, emotional needs...and can't find what I want.
Has anyone here seen a list that is similar to what I just posted, but more exhaustive?
It seems like I must have read a list in a book at one time or another, but it escapes me now. Any ideas?