Selling bulk product descriptions to ecommerce and brick and mortar stores

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So something I've been working on with my tech guy recently is an AI language generator .I've always been interested in automation and AI so we put together something that can automate the creation of thousands of product descriptions for ecommerce platforms.

Most ecommerce stores simply copy and paste what their supplier gives them, which presents a big opportunity. Content can be written strategically around long-tail phrases for example to gain additional search engine traffic, plus writing unique content will help them get a leg up over their competitors in terms of SEO as well as from a copywriting and conversion point of view as most of the descriptions don't really sell the benefits to the user.

So, my question is, how would you present such a solution to e-commerce store owners? I was thinking about crafting a cold email with a before and after example taking a listing from their site so they can see the difference in quality.

I'd also make a point to address two of the biggest objections that could be stopping them from doing it themselves: Time (we do the whole process for them from content to uploading it to their CMS) and Money: (our generated content can suit any budget and discounts can scale up with volume).

How would you position this so prospects see the value in having their descriptions rewritten?
#brick #bulk #descriptions #ecommerce #mortar #product #selling #stores
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  • Profile picture of the author savidge4
    Originally Posted by Matthew North View Post

    So something I've been working on with my tech guy recently is an AI language generator .I've always been interested in automation and AI so we put together something that can automate the creation of thousands of product descriptions for ecommerce platforms.

    Most ecommerce stores simply copy and paste what their supplier gives them, which presents a big opportunity. Content can be written strategically around long-tail phrases for example to gain additional search engine traffic, plus writing unique content will help them get a leg up over their competitors in terms of SEO as well as from a copywriting and conversion point of view as most of the descriptions don't really sell the benefits to the user.

    So, my question is, how would you present such a solution to e-commerce store owners? I was thinking about crafting a cold email with a before and after example taking a listing from their site so they can see the difference in quality.

    I'd also make a point to address two of the biggest objections that could be stopping them from doing it themselves: Time (we do the whole process for them from content to uploading it to their CMS) and Money: (our generated content can suit any budget and discounts can scale up with volume).

    How would you position this so prospects see the value in having their descriptions rewritten?
    First and for most in the pitch do NOT use the term SEO. MAYBE, a side mention that it might help increase listing position, but nothing more You are creating separation in market. what's the first question that is asked here ( WF ) when someone is selling an Amazon product? what value are you going to bring? Value at this point comes in many ways, and rewriting the description is a great starting point.

    A quick side suggestion, the other market that would need something like this is platform sellers ( eBay, Amazon, etc )

    So as I am writing this... my thinking is maybe playing a bit more with the concept and automating it if possible? as in a website you enter the text you want altered, and then the next page kicks out the sample, they pay, and then have access to the new text, WITH the option of a subscription type thing. I personally would probably pay $1.00 per description for something like this.

    So back to the initial part... you have been around the internet enough... the general consensus is SEO doesnt work... so why would you pitch that? Now terms like "UX", and "Conversion Optimization" are a thing that have an amount of positive reaction, and that is where the effort should be placed.

    Altering the patterned and repeated buying experience ( going from site to site to site ) and reading the same text over and over - vs disrupting the pattern with altered text.. which would sell better? THIS is your selling point you need to hit home.
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    • Profile picture of the author Matthew North
      Originally Posted by savidge4 View Post


      So as I am writing this... my thinking is maybe playing a bit more with the concept and automating it if possible? as in a website you enter the text you want altered, and then the next page kicks out the sample, they pay, and then have access to the new text, WITH the option of a subscription type thing. I personally would probably pay $1.00 per description for something like this.
      This is a great point and will come later at some stage. The AI needs to be trained for specific products so right now it's focused on one niche and we're training more as we go along.

      I was thinking of creating a Shopify app and WordPress plugin where people can buy credits and get the text they want. It's a scaled-down version of enterprise platforms that do this already but for smaller sellers.

      Originally Posted by savidge4 View Post


      So back to the initial part... you have been around the internet enough... the general consensus is SEO doesnt work... so why would you pitch that? Now terms like "UX", and "Conversion Optimization" are a thing that have an amount of positive reaction, and that is where the effort should be placed.
      Good point

      Originally Posted by savidge4 View Post


      Altering the patterned and repeated buying experience ( going from site to site to site ) and reading the same text over and over - vs disrupting the pattern with altered text.. which would sell better? THIS is your selling point you need to hit home.
      I believe you are right. Could leave SEO as a peripheral benefit instead of the main one. The copy and pasted descriptions usually don't sell the benefits either or give context as to why they should be interested in the product to begin with.

      Originally Posted by Kay King View Post


      Seems to me if your product works well and is affordable - you could have some real market potential. I so agree with 'don't use SEO'....promote the features.
      Thanks for this.
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  • Profile picture of the author Kay King
    Most ecommerce stores simply copy and paste what their supplier gives them, which presents a big opportunity. Content can be written strategically
    I once wrote hundreds of customized short descriptions of every product on one of the largest 'halloween costume' sites online. It was mind numbing work but they use ONLY custom descriptions...and the fee was two months of mortgage payments. Sites like that - big product inventory sites - would be interested in what you are offering.4

    Also - a big market that is becoming more and more evident (at least to me) on Amazon are foreign sellers aiming at the English speaking market.

    Technically, their 'descriptions' and sales copy on Amazon is understandable - but obviously it was not written by an EFL writer. Sentence structure and grammatical inconsistencies abound and you clearly see you are dealing with an import or drop ship product.

    For example, I recently looked at collars to stop a dog's barking....I was seeing phrases like this: "the enjoy of dog bark'....or 'stop to bark for want quiet'. I often LEAVE those products and look further and I doubt I'm the only one who does that.

    Seems to me if your product works well and is affordable - you could have some real market potential. I so agree with 'don't use SEO'....promote the features.
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