Most ecommerce stores simply copy and paste what their supplier gives them, which presents a big opportunity. Content can be written strategically around long-tail phrases for example to gain additional search engine traffic, plus writing unique content will help them get a leg up over their competitors in terms of SEO as well as from a copywriting and conversion point of view as most of the descriptions don't really sell the benefits to the user.
So, my question is, how would you present such a solution to e-commerce store owners? I was thinking about crafting a cold email with a before and after example taking a listing from their site so they can see the difference in quality.
I'd also make a point to address two of the biggest objections that could be stopping them from doing it themselves: Time (we do the whole process for them from content to uploading it to their CMS) and Money: (our generated content can suit any budget and discounts can scale up with volume).
How would you position this so prospects see the value in having their descriptions rewritten?