Selling bulk product descriptions to ecommerce and brick and mortar stores
Most ecommerce stores simply copy and paste what their supplier gives them, which presents a big opportunity. Content can be written strategically around long-tail phrases for example to gain additional search engine traffic, plus writing unique content will help them get a leg up over their competitors in terms of SEO as well as from a copywriting and conversion point of view as most of the descriptions don't really sell the benefits to the user.
So, my question is, how would you present such a solution to e-commerce store owners? I was thinking about crafting a cold email with a before and after example taking a listing from their site so they can see the difference in quality.
I'd also make a point to address two of the biggest objections that could be stopping them from doing it themselves: Time (we do the whole process for them from content to uploading it to their CMS) and Money: (our generated content can suit any budget and discounts can scale up with volume).
How would you position this so prospects see the value in having their descriptions rewritten?
you cant hold no groove if you ain't got no pocket.