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Started a Resume Creation Service - How to find clients?

by grey38
37 replies
So I created a website, and a google local business listing. In a few weeks I should start generating some customers online. In the meantime while I'm waiting for that to start generating traffic/customers, does anyone have any ideas on how to generate some local customers quickly?

I was gonna put signs on the side of the roads over the weekends, and maybe a flier at the local libraries. But I'm sure someone on here might be able to help with ideas. I'm open to any idea

Thanks in advance
#clients #creation #find #resume #service #started
  • Profile picture of the author Monetize
    I don't think that signs on the side of the road are a good
    way to advertise your professional service.

    Have you setup a LinkedIn, UpWork or other online
    freelancer account?

    Are there any local publications you could advertise in?

    Perhaps your newspaper near the help wanted column.

    Or maybe a radio ad.

    Do whatever other resume service providers are doing
    to get business.

    And don't limit yourself to just local customers.
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    • Profile picture of the author grey38
      Originally Posted by Monetize View Post

      I don't think that signs on the side of the road are a good
      way to advertise your professional service.

      Have you setup a LinkedIn, UpWork or other online
      freelancer account?

      Are there any local publications you could advertise in?

      Perhaps your newspaper near the help wanted column.

      Or maybe a radio ad.

      Do whatever other resume service providers are doing
      to get business.

      And don't limit yourself to just local customers.
      Yeah the online traffic is gonna take a few weeks to pick up, that's why I was asking about non-internet options. I will end up making a few videos, that link to articles, that is a great idea. The reason I asked about the signs, is there are 5-7 businesses on the weekends always placing their signs at stoplights, and they've been doing it for years, so I figure people must call them. They do it on the weekend, because the govt doesn't work on the weekends so no one is likely to remove them lol
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  • Profile picture of the author Claude Whitacre
    You are new at this.

    First, my short lecture. Never ever ever ever start a business until after you know how you are going to get clients/customers.


    OK, don't waste your money on fliers. 99.9% of the people that get it won't be interested. Putting signs on the road? No. You'll get no calls, except from the land owners yelling at you.

    People looking for jobs go online. That's where you stay.

    On your website include the local cities and counties in the text, so Google will pick it up as a local business. On your website, write a few articles giving tips on how to create a great resume. Use those articles as a basis for Youtube videos.

    Create a few videos of you giving tips on creating the perfect resume. And put those on Youtube and also on your website.

    In the title of the videos include your local city and state (For example, Columbus Ohio Resume Expert On How To Get Your Resume Noticed Today)

    Notice how "Resume" was in there twice? Make it sound natural.

    You'll get calls, or you won't.

    But with fliers? No.

    You need to be where people are looking, for what you have.. And it isn't lawn signs. And it isn't at the library, except maybe one free sheet on their bulletin board.
    Good luck.
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  • Profile picture of the author Frank Donovan
    Originally Posted by grey38 View Post

    So I created a website, and a google local business listing. In a few weeks I should start generating some customers online. In the meantime while I'm waiting for that to start generating traffic/customers, does anyone have any ideas on how to generate some local customers quickly?
    I'm just wondering why you'd target local customers. Seems to me a resume creation business would generally be non-location-specific.

    If it were my business, I'd target specific industries/professions - even age groups - rather than location.
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    • Profile picture of the author savidge4
      Originally Posted by Frank Donovan View Post

      I'm just wondering why you'd target local customers. Seems to me a resume creation business would generally be non-location-specific.

      If it were my business, I'd target specific industries/professions - even age groups - rather than location.
      As much as I agree with what you are saying in principle... In terms of online and SEO vs local SEO... Local SEO is way way way easier.

      Do a search on google for "Resume Service" Google will include local services. There will be a number of "Ads" on the top, and then the 3 pack IE the map with 3 listings underneath. Depending on where the OP lives, if it is anything like where i live, the closest service is over 100 miles away.

      Heard an AMEX commercial lately? go out and spend locally. Visa runs some of the same type messaged ads, and in general the message is becoming more and more dominate. People are starting to be conditioned ( in a good way ) to spend their money locally - all the more reason to startyour business SEO efforts with LOCAL SEO.

      Just my thoughts...
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      • Profile picture of the author Frank Donovan
        Originally Posted by savidge4 View Post

        As much as I agree with what you are saying in principle... In terms of online and SEO vs local SEO... Local SEO is way way way easier.
        I get that. But compared to putting up road signs and hanging around libraries, I would think offering a resume service tailored to, say, the legal profession and targeting relevant online job vacancy boards might be more effective. And with just a little tweaking, the same service could be tailored and targeted to other professions.

        That wouldn't rule out also doing local SEO.
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        • Profile picture of the author savidge4
          Originally Posted by Frank Donovan View Post

          I get that. But compared to putting up road signs and hanging around libraries, I would think offering a resume service tailored to, say, the legal profession and targeting relevant online job vacancy boards might be more effective. And with just a little tweaking, the same service could be tailored and targeted to other professions.

          That wouldn't rule out also doing local SEO.
          Im not making the argument for arguments sake, I actually practice this... I build websites... my niching down was to build sites locally to me. Knocks out about 99% of the competition. When you need to borrow a cup of sugar, are you going to call your neighbor, or your buddy across town?

          By jumping up to the national level, you need to have your game together. Your site needs to be spot on, your messaging needs to be spot on, your social points of contact needs to be spot on. Thats a lot of work - for just starting up.

          A website and some local SEO goes a long way, and then a facebook profile and some listings in local facebook groups goes a long way. The yard signs and flyers... meh, not so much. BUT being able to place a flyer in say a local coffee shops? might go a long way.

          Throw in GordonJ's 90 day guarantee with your local offer, and that might be a winning ticket. Do that at a national level and it looks scammy actually.

          Why advertise to a specific niche profession on a job board that probably has multiple listings for the same service, when you can provide the same service with little to no competition locally without the finite restriction of a profession?

          I will argue the Local target is more targeted than the national level industry specific targeting. And its not even that I will argue it, I could show you a list of 1000's of clients over the past 20 years. Its a formula that works, and works well, and is very rarely used, and in turn makes it that much more effective. Think Global, Act Local.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by savidge4 View Post

            Im not making the argument for arguments sake, I actually practice this... I build websites... my niching down was to build sites locally to me. Knocks out about 99% of the competition.
            The OP asked about local.

            But if it were me, and I were offering this service, I'd make it industry specific.

            Having someone specialize in your industry will allow you to charge higher fees, and will make you more in demand than just being local.

            In fact "local" isn't an advantage unless you are a retail store, or a service that has to be sold in person.

            (You know this, I know) but there has to be a way to pop up at the top of a Google search. And being industry specific s one way, with more benefits than being a local "Jack of all trades".


            And I'd pick an industry that has a group of people eager to enter.

            Anyway, I've now exhausted everything I know about anything.
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            • Profile picture of the author grey38
              Originally Posted by Claude Whitacre View Post

              The OP asked about local.

              But if it were me, and I were offering this service, I'd make it industry specific.

              Having someone specialize in your industry will allow you to charge higher fees, and will make you more in demand than just being local.

              In fact "local" isn't an advantage unless you are a retail store, or a service that has to be sold in person.

              (You know this, I know) but there has to be a way to pop up at the top of a Google search. And being industry specific s one way, with more benefits than being a local "Jack of all trades".


              And I'd pick an industry that has a group of people eager to enter.

              Anyway, I've now exhausted everything I know about anything.
              Haha I do appreciate it though! I could create pages/articles/even videos targeting these individual niches as well. This way I can target different niches while claiming to be a pro in each of them lol. I'd rank high for each of them as well. That's a good idea, Mr. Claude!
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          • Profile picture of the author Frank Donovan
            Originally Posted by savidge4 View Post

            Why advertise to a specific niche profession on a job board that probably has multiple listings for the same service, when you can provide the same service with little to no competition locally without the finite restriction of a profession?

            I will argue the Local target is more targeted than the national level industry specific targeting. And its not even that I will argue it, I could show you a list of 1000's of clients over the past 20 years. Its a formula that works, and works well, and is very rarely used, and in turn makes it that much more effective. Think Global, Act Local.
            Interesting points. I've never had to create a resume, but my inclination would have been to search by profession and within the UK, because of factors like terminology - we call them CVs here, for example. I suppose the success of any local promotion would depend on the size of the immediate catchment area.

            When I do a general search for resume (CV) creation services, I get 4 ads at the top of the page from UK companies, but not particularly local to me (where they actually list a location).
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            • Profile picture of the author savidge4
              Originally Posted by Frank Donovan View Post

              When I do a general search for resume (CV) creation services, I get 4 ads at the top of the page from UK companies, but not particularly local to me (where they actually list a location).
              The same was true when I did the search. 80% of all online sales start with... TADA a search! Aside from the ads, the local search propagates ABOVE the rest of the listings. Which listings get better click through rates? the ones closest to the top.

              I will share a little something here... when I do affiliate product sites, be it hardwood flooring or gun holsters or hot pants or whatever else we have going ( in excess of 200 sites ) we ALWAYS start with LOCAL. By far, hands down the easiest way to propagate right to the top.. and once there, your click through rate and bounce rate etc will effect how the rest of your pages later when you expand your "Reach" will be positioned in search. Throw in a Google voice # for good measure and you are well on your way to playing Googles game, in a way that is advantages to you, vs the whims of Google.
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          • Profile picture of the author grey38
            Originally Posted by savidge4 View Post

            Im not making the argument for arguments sake, I actually practice this... I build websites... my niching down was to build sites locally to me. Knocks out about 99% of the competition. When you need to borrow a cup of sugar, are you going to call your neighbor, or your buddy across town?

            By jumping up to the national level, you need to have your game together. Your site needs to be spot on, your messaging needs to be spot on, your social points of contact needs to be spot on. Thats a lot of work - for just starting up.

            A website and some local SEO goes a long way, and then a facebook profile and some listings in local facebook groups goes a long way. The yard signs and flyers... meh, not so much. BUT being able to place a flyer in say a local coffee shops? might go a long way.

            Throw in GordonJ's 90 day guarantee with your local offer, and that might be a winning ticket. Do that at a national level and it looks scammy actually.

            Why advertise to a specific niche profession on a job board that probably has multiple listings for the same service, when you can provide the same service with little to no competition locally without the finite restriction of a profession?

            I will argue the Local target is more targeted than the national level industry specific targeting. And its not even that I will argue it, I could show you a list of 1000's of clients over the past 20 years. Its a formula that works, and works well, and is very rarely used, and in turn makes it that much more effective. Think Global, Act Local.
            I appreciate this reply. It gives me a little more insight to the big picture!
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      • Profile picture of the author grey38
        Originally Posted by savidge4 View Post

        As much as I agree with what you are saying in principle... In terms of online and SEO vs local SEO... Local SEO is way way way easier.

        Do a search on google for "Resume Service" Google will include local services. There will be a number of "Ads" on the top, and then the 3 pack IE the map with 3 listings underneath. Depending on where the OP lives, if it is anything like where i live, the closest service is over 100 miles away.

        Heard an AMEX commercial lately? go out and spend locally. Visa runs some of the same type messaged ads, and in general the message is becoming more and more dominate. People are starting to be conditioned ( in a good way ) to spend their money locally - all the more reason to startyour business SEO efforts with LOCAL SEO.

        Just my thoughts...
        Yeah this was exactly my though process on this. I might branch out later, but ranking locally would be much easier/effective in the short term.
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    • Profile picture of the author grey38
      Originally Posted by Frank Donovan View Post

      I'm just wondering why you'd target local customers. Seems to me a resume creation business would generally be non-location-specific.

      If it were my business, I'd target specific industries/professions - even age groups - rather than location.
      Well I figured it would be a good source to have a Google Local page, because there are people locally that are searching for the service. I've never had great luck when ranking for any general terms and generally speaking the resume niche is heavily saturated. But locally I could bring a solid amount of customers from local searches and get some good reviews for my Google local page?
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  • Profile picture of the author Serene Carmen
    Agree with everyone else, why would you target local? Your service is not location specific.

    LinkedIn is the place to sell your services. Start DM'ing candidates that are showing as "open to work" with your offer. Start contacting recruiters to see whether they would like to partner with you. You could also try Google/ or other search engine Ads.
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    • Profile picture of the author grey38
      Originally Posted by Serene Carmen View Post

      Agree with everyone else, why would you target local? Your service is not location specific.

      LinkedIn is the place to sell your services. Start DM'ing candidates that are showing as "open to work" with your offer. Start contacting recruiters to see whether they would like to partner with you. You could also try Google/ or other search engine Ads.
      This is a fantastic idea! I'm def gonna do this
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  • Profile picture of the author Jamell
    Email marketing
    Cost per click marketing
    Paynper click marketing
    Face book.ads
    Start blogging
    Network
    Start a yoytube channel
    Instagram ads
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  • Profile picture of the author GordonJ
    WHY did you start a resume service?
    Been a presumption here you actually know how to create one, do you?

    Your timing isn't great, right now employees across the board are hard to find, there is a shortage in the work force. You are competing with local Craigslist, online: indeed, resume dot com and scores of other sites with FREE resume builders.

    Why would I hire you? What do you offer?

    When I had my resume service, making a thousand dollars a day, I GUARANTEED my client would land their ideal job in 90 days or get a total refund. I never gave a refund.

    You need something unique, different or else you will be competing with every fivver, upwork or freelancer who thinks they can write a resume.

    So, I again ask you, what do you offer that is different?

    GordonJ


    Originally Posted by grey38 View Post

    So I created a website, and a google local business listing. In a few weeks I should start generating some customers online. In the meantime while I'm waiting for that to start generating traffic/customers, does anyone have any ideas on how to generate some local customers quickly?

    I was gonna put signs on the side of the roads over the weekends, and maybe a flier at the local libraries. But I'm sure someone on here might be able to help with ideas. I'm open to any idea

    Thanks in advance
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    • Profile picture of the author Monetize
      Originally Posted by GordonJ View Post

      Your timing isn't great, right now employees across the board are hard to find, there is a shortage in the work force. You are competing with local Craigslist, online: indeed, resume dot com and scores of other sites with FREE resume builders.

      I have to agree with GordonJ, resumes are tough right now
      and things are highly competitive.

      I was researching a category of service on Fiverr yesterday
      and there were 2,000 people offering the same thing.

      If you're going to do a resume business, you should provide
      some bonuses, add-ons, and additional related services.
      Something like interview coaching, you could make
      some videos about that.
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      • Profile picture of the author savidge4
        Originally Posted by Monetize View Post

        I have to agree with GordonJ, resumes are tough right now
        and things are highly competitive.

        I was researching a category of service on Fiverr yesterday
        and there were 2,000 people offering the same thing.

        If you're going to do a resume business, you should provide
        some bonuses, add-ons, and additional related services.
        Something like interview coaching, you could make
        some videos about that.
        What's the worst thing that can happen when someone is in buyer mode? The answer is CHOICES. what does all of the research related to choices suggest is the optimal amount of choices? The number is 3 Choices. How many spots are there on a Google local listing pack? The answer would be 3 again. 2000 choices, or 3 choices, one is overwhelming and the other is tested tried and true to produce a result.

        I might suggest that everyone is looking at this with their 1990's marketers thinking cap on. You can be like everyone else, or you can separate yourself from the masses, and the Google local 3 pack does just that.
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        • Profile picture of the author grey38
          Originally Posted by savidge4 View Post

          What's the worst thing that can happen when someone is in buyer mode? The answer is CHOICES. what does all of the research related to choices suggest is the optimal amount of choices? The number is 3 Choices. How many spots are there on a Google local listing pack? The answer would be 3 again. 2000 choices, or 3 choices, one is overwhelming and the other is tested tried and true to produce a result.

          I might suggest that everyone is looking at this with their 1990's marketers thinking cap on. You can be like everyone else, or you can separate yourself from the masses, and the Google local 3 pack does just that.
          Yep. I've helped a few local businesses with their websites locally, and a properly Google local listing has made huge improvements to their online customers. So then I thought, well I might as well do that for myself
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      • Profile picture of the author grey38
        Originally Posted by Monetize View Post

        I have to agree with GordonJ, resumes are tough right now
        and things are highly competitive.

        I was researching a category of service on Fiverr yesterday
        and there were 2,000 people offering the same thing.

        If you're going to do a resume business, you should provide
        some bonuses, add-ons, and additional related services.
        Something like interview coaching, you could make
        some videos about that.
        Yeah I'm going to work that into the mix. It would definitely be a great upsell. or maybe that's what I sell them on, and then get them to redo their resume as the upsell
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    • Profile picture of the author grey38
      Originally Posted by GordonJ View Post

      WHY did you start a resume service?
      Been a presumption here you actually know how to create one, do you?

      Your timing isn't great, right now employees across the board are hard to find, there is a shortage in the work force. You are competing with local Craigslist, online: indeed, resume dot com and scores of other sites with FREE resume builders.

      Why would I hire you? What do you offer?

      When I had my resume service, making a thousand dollars a day, I GUARANTEED my client would land their ideal job in 90 days or get a total refund. I never gave a refund.

      You need something unique, different or else you will be competing with every fivver, upwork or freelancer who thinks they can write a resume.

      So, I again ask you, what do you offer that is different?

      GordonJ
      Basically what you're saying. I did copy this from the competition. Its actually exactly 90 days too lol. and every resume I do grants these customers access to my "follow this list of "to-do's", and get your dream job in 90 days. In the fine print is says you have to prove you've done these "to-do's" to be eligible for a refund.

      I ran a recruiting firm for a little over 2 years which meant my whole life was resumes, what to look for, how the recruiting world works, etc.

      I would like ot ask though, how were you able to make 1k a day doing resumes? The volume is definitely there, but did you do them all yourself, or did you end up outsourcing them? Because I know that would def take a lot of time.
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      • Profile picture of the author GordonJ
        Originally Posted by grey38 View Post

        Basically what you're saying. I did copy this from the competition. Its actually exactly 90 days too lol. and every resume I do grants these customers access to my "follow this list of "to-do's", and get your dream job in 90 days. In the fine print is says you have to prove you've done these "to-do's" to be eligible for a refund.

        I ran a recruiting firm for a little over 2 years which meant my whole life was resumes, what to look for, how the recruiting world works, etc.

        I would like ot ask though, how were you able to make 1k a day doing resumes? The volume is definitely there, but did you do them all yourself, or did you end up outsourcing them? Because I know that would def take a lot of time.
        So, you want my secret sauce, for free? Well, OK then, here is what I found out.

        Pareto. A name every marketer should know. Richard Koch and Perry Marshall have written good tomes on the subject of the 80/20 principle.

        How did it apply with my resumes business? First, 80% could not tell me what their IDEAL job was, so, downsells to testing; aptitude, etc.

        I charged 495.00 for the guarantee, no fine print. You got an offer for ideal job, or you didn't, very cut and dried. As noted, most couldn't define but in a funnel sense, they would be put into the not ready for a prime time job category.

        Where did they come from? 80% came from local (there you go savidge4) COLLEGES, but I only dropped off flyers and did workshops for FRATS and Sororities. They could afford the fee, most regular college kids would have had a hard time paying (although I did offer several affordable GET READY services).

        Akron U., Kent State, Walsh College, Hiram, Malone, Baldwin Wallace, Oberlin, Mount Union...all within a short drive from me. Focused on the "Greeks" but also dropped off flyers on boards at dorms. Also ran small classified ads in regional papers, the other 20% came from those.

        I also had "tutors" at the time to help job seekers acquire skills, although this was pre home computer era and pre Internet. I took a small % of what the Tutors would charge, also offered video taping and gave them the tape to study, and we'd practice.
        Besides my Ideal Job find, I never did a one size fits all resume, every application they did required a custom tailored one just for the job they were applying for.

        So what would I do today instead of my GUARANTEE 90 DAYS TO IDEAL JOB Unique Selling Propsition {gimmick}...

        Lots of things to test. I would test a NLP RESUME service. Your resume is carefully crafted by NLP experts who are skilled in the arts and sciences of persuasion by the written word...OH, Neuro Linguistic Programming, NOT Natural Language Processing.

        Is anyone doing this?

        Or maybe the ANTI BIAS resume. I create resumes which eliminate trigger words which get you kicked out of the pile instantly.

        Or More Money Resume, My resumes include hidden persuaders which give you the opportunity to ask for more money than they are offering, and how to accept their offer with a built in raise increase.

        Some GIMMICK, but not fine print, I find that a bit disingenuous, not to be critical, but I think if you use fine print it is going to bite you in the butt down the road.

        HOW is your service different? I pre selected my targets by income, and you can find statistical information much easier today, but I just knew Greeks came from more money than those who didn't.

        So, today, the key I think would be D I F F E R E N T I A T I O N and how your service is going to be picked out of a very crowded marketplace.

        I also like local, but there is opportunity in SPECIALTY fields. How about a resume for the Cruise Ship industry? The Travel and Hospitality folks? Merchant ships? A job in Gov't?

        Silicon Valley? Sports? Weather? etc., etc.

        But I certainly would seek out my UNIQUE selling proposition {GIMMICK} and build the site around that. Hope this helps a little.

        GordonJ
        P.S. Take your top placements from those two years, and pick the five areas or industries you had the highest numbers in, there is expertise to market and markets ready to buy too.
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        • Profile picture of the author grey38
          Originally Posted by GordonJ View Post

          So, you want my secret sauce, for free? Well, OK then, here is what I found out.

          Pareto. A name every marketer should know. Richard Koch and Perry Marshall have written good tomes on the subject of the 80/20 principle.

          How did it apply with my resumes business? First, 80% could not tell me what their IDEAL job was, so, downsells to testing; aptitude, etc.

          I charged 495.00 for the guarantee, no fine print. You got an offer for ideal job, or you didn't, very cut and dried. As noted, most couldn't define but in a funnel sense, they would be put into the not ready for a prime time job category.

          Where did they come from? 80% came from local (there you go savidge4) COLLEGES, but I only dropped off flyers and did workshops for FRATS and Sororities. They could afford the fee, most regular college kids would have had a hard time paying (although I did offer several affordable GET READY services).

          Akron U., Kent State, Walsh College, Hiram, Malone, Baldwin Wallace, Oberlin, Mount Union...all within a short drive from me. Focused on the "Greeks" but also dropped off flyers on boards at dorms. Also ran small classified ads in regional papers, the other 20% came from those.

          I also had "tutors" at the time to help job seekers acquire skills, although this was pre home computer era and pre Internet. I took a small % of what the Tutors would charge, also offered video taping and gave them the tape to study, and we'd practice.
          Besides my Ideal Job find, I never did a one size fits all resume, every application they did required a custom tailored one just for the job they were applying for.

          So what would I do today instead of my GUARANTEE 90 DAYS TO IDEAL JOB Unique Selling Propsition {gimmick}...

          Lots of things to test. I would test a NLP RESUME service. Your resume is carefully crafted by NLP experts who are skilled in the arts and sciences of persuasion by the written word...OH, Neuro Linguistic Programming, NOT Natural Language Processing.

          Is anyone doing this?

          Or maybe the ANTI BIAS resume. I create resumes which eliminate trigger words which get you kicked out of the pile instantly.

          Or More Money Resume, My resumes include hidden persuaders which give you the opportunity to ask for more money than they are offering, and how to accept their offer with a built in raise increase.

          Some GIMMICK, but not fine print, I find that a bit disingenuous, not to be critical, but I think if you use fine print it is going to bite you in the butt down the road.

          HOW is your service different? I pre selected my targets by income, and you can find statistical information much easier today, but I just knew Greeks came from more money than those who didn't.

          So, today, the key I think would be D I F F E R E N T I A T I O N and how your service is going to be picked out of a very crowded marketplace.

          I also like local, but there is opportunity in SPECIALTY fields. How about a resume for the Cruise Ship industry? The Travel and Hospitality folks? Merchant ships? A job in Gov't?

          Silicon Valley? Sports? Weather? etc., etc.

          But I certainly would seek out my UNIQUE selling proposition {GIMMICK} and build the site around that. Hope this helps a little.

          GordonJ
          P.S. Take your top placements from those two years, and pick the five areas or industries you had the highest numbers in, there is expertise to market and markets ready to buy too.
          Whoa man this has a lot of great tips. I appreciate this so, so much. When you say you did workshops for the greeks, do you mean you posted this workshop on a flier and pass that around (where they could find your workshop online or in person), or you set up some kind of presentation with the actual school and you got a table at one of their events?
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          • Profile picture of the author GordonJ
            I found a host, gave about a 45 min. presentation on the HOTTEST jobs for college grads today...and the one Frat House, would have like a "mixer", mostly right after dinner time on a weekday...these guys won't give up their party time (weekends) for nuthin...

            And THEY (the host) would pass out fliers to other houses. Even today, I bet you would find total obliviousness as to how people actually find and get offered jobs, maybe even more so today. Once the ball got rolling, Greeks at other campuses would get note or sometimes a call, and it smoothed my way. But back then, these "kids" were actually anxious about getting work asap after school, dad had already turned his bedroom into a den or office...HA!

            I can't speak to the state of mind of today's about to be a grad...do they even want to work? They might not be a very good target market, which as several have said, would be a great place to start, clearly define your market, your avatar, your potential customer...then intersect with them where they are looking...and use your persuasive writing skills to onboard them for profits.

            It will be a challenge, but keep us posted on your progress...and recruitment doesn't sound bad either, you may find companies willing to pay more today because the market is so barren. Good luck.

            GordonJ

            Also, to finish my thought in the subject header, to get official approval to be on campus, or to set up a booth or whatever, was, at that time, just way too much hassle and it was just easier to approach frats, my first was usually a house (even if not a part of the Greek community) of their FOOTBALL team. The so called animal house of the campus, these guys knew their party days were ending soon, and the free ride and free lunch would be over.

            Originally Posted by grey38 View Post

            Whoa man this has a lot of great tips. I appreciate this so, so much. When you say you did workshops for the greeks, do you mean you posted this workshop on a flier and pass that around (where they could find your workshop online or in person), or you set up some kind of presentation with the actual school and you got a table at one of their events?
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            • Profile picture of the author grey38
              Originally Posted by GordonJ View Post

              I found a host, gave about a 45 min. presentation on the HOTTEST jobs for college grads today...and the one Frat House, would have like a "mixer", mostly right after dinner time on a weekday...these guys won't give up their party time (weekends) for nuthin...

              And THEY (the host) would pass out fliers to other houses. Even today, I bet you would find total obliviousness as to how people actually find and get offered jobs, maybe even more so today. Once the ball got rolling, Greeks at other campuses would get note or sometimes a call, and it smoothed my way. But back then, these "kids" were actually anxious about getting work asap after school, dad had already turned his bedroom into a den or office...HA!

              I can't speak to the state of mind of today's about to be a grad...do they even want to work? They might not be a very good target market, which as several have said, would be a great place to start, clearly define your market, your avatar, your potential customer...then intersect with them where they are looking...and use your persuasive writing skills to onboard them for profits.

              It will be a challenge, but keep us posted on your progress...and recruitment doesn't sound bad either, you may find companies willing to pay more today because the market is so barren. Good luck.

              GordonJ

              Also, to finish my thought in the subject header, to get official approval to be on campus, or to set up a booth or whatever, was, at that time, just way too much hassle and it was just easier to approach frats, my first was usually a house (even if not a part of the Greek community) of their FOOTBALL team. The so called animal house of the campus, these guys knew their party days were ending soon, and the free ride and free lunch would be over.
              Gordon, you are the man! Thanks for the insight. I'm definitely moving on this big time!
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        • Profile picture of the author Claude Whitacre
          Originally Posted by GordonJ View Post

          Lots of things to test. I would test a NLP RESUME service. Your resume is carefully crafted by NLP experts who are skilled in the arts and sciences of persuasion by the written word...OH, Neuro Linguistic Programming, NOT Natural Language Processing.

          Is anyone doing this?

          Or maybe the ANTI BIAS resume. I create resumes which eliminate trigger words which get you kicked out of the pile instantly.

          Or More Money Resume, My resumes include hidden persuaders which give you the opportunity to ask for more money than they are offering, and how to accept their offer with a built in raise increase.

          Some GIMMICK, but not fine print, I find that a bit disingenuous, not to be critical, but I think if you use fine print it is going to bite you in the butt down the road.

          HOW is your service different? I pre selected my targets by income, and you can find statistical information much easier today, but I just knew Greeks came from more money than those who didn't.
          If this isn't already an info product, it should be. That's some serious marketing insight there.

          Originally Posted by savidge4 View Post

          we ALWAYS start with LOCAL. By far, hands down the easiest way to propagate right to the top.. and once there, your click through rate and bounce rate etc will effect how the rest of your pages later when you expand your "Reach" will be positioned in search. .
          Dammit! I never thought of that. But it's a real slap in the brain. Thanks for that. I think I can use it.

          Sorry about an "Atta boy" comment. But this is stuff you pay money to learn.
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          • Profile picture of the author savidge4
            Originally Posted by Claude Whitacre View Post

            Dammit! I never thought of that. But it's a real slap in the brain. Thanks for that. I think I can use it.

            Sorry about an "Atta boy" comment. But this is stuff you pay money to learn.
            All of the years I am sure you have read me saying that SEO is the easy part.. and everyone else chimes in oh no it takes years... well the "Secret" is now out of the bag.

            I cant say that I have ever read anyone else use this in this way. For Dr. and Dentists, and Lawyers, but never for "Product"

            I have a list of a whole lot of terms that produce the 3 pack - I could be so forward and say the list would be priceless out on the open market.

            I really really should get into selling info, just dont have the time or the passion for it... let me rephrase that, I dont have the passion for it, and choose to not have the time LOL I get selling is selling, but i simply get more satisfaction with selling "inventory" vs selling something that is infinitely available. For YOU Claude, that should make sense, not so sure about most others.

            And thanks for the Atta Boy... Lord knows Ill never hear it from my wife!
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            • Profile picture of the author grey38
              Originally Posted by savidge4 View Post

              I really really should get into selling info, just dont have the time or the passion for it... let me rephrase that, I dont have the passion for it, and choose to not have the time
              This is big right here alone. Usually when people say they don't have the time, it's because they don't make it a priority. A little hidden gem right here!
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  • Profile picture of the author Asya Postoplan
    There are a lot of groups in fb and linkedin where you can find clients. Choose a topic for your work, for example, marketing. Look for people in a group with this name. You can also publish a post there - for free or for a small fee, so that it hangs in the top. Good luck!
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    • Profile picture of the author grey38
      Originally Posted by Asya Postoplan View Post

      There are a lot of groups in fb and linkedin where you can find clients. Choose a topic for your work, for example, marketing. Look for people in a group with this name. You can also publish a post there - for free or for a small fee, so that it hangs in the top. Good luck!
      Yeah LinkedIn is definitely something I've been sleeping on. I'm working on that profile right now
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      • Profile picture of the author Monetize
        Originally Posted by grey38 View Post

        Yeah LinkedIn is definitely something I've been sleeping on. I'm working on that profile right now

        It sounds like you have lots of experience and
        know exactly what you are doing.

        LinkedIn has a freelancer marketplace now.
        If you do not know about it, there are YouTubes
        with more details. It's new and there are steps
        involved.

        Why don't you get back into recruiting, isn't there
        tons of money there? Why not combine recruiting
        with the resume service? That might get you to
        $1K a day.
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  • Profile picture of the author Kay King
    ideas on how to generate some local customers quickly?

    Is there a college or university or trade schools near you? If so, that's where I would advertise for 'local business'.



    Offer reasonable fees and solicit feedback/testimonials....to build a portfolio. Advertise in the student paper and on student union and library 'boards'.
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    • Profile picture of the author grey38
      Originally Posted by Kay King View Post

      Is there a college or university or trade schools near you? If so, that's where I would advertise for 'local business'.



      Offer reasonable fees and solicit feedback/testimonials....to build a portfolio. Advertise in the student paper and on student union and library 'boards'.
      Yeah we do have a few local colleges around my way. Great idea to go and talk with them about this
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  • Profile picture of the author grey38
    Originally Posted by grey38 View Post

    So I created a website, and a google local business listing. In a few weeks I should start generating some customers online. In the meantime while I'm waiting for that to start generating traffic/customers, does anyone have any ideas on how to generate some local customers quickly?

    I was gonna put signs on the side of the roads over the weekends, and maybe a flier at the local libraries. But I'm sure someone on here might be able to help with ideas. I'm open to any idea

    Thanks in advance
    I haven't seen anything locally providing resume services, but no I haven't posted on UpWork. I just submitted 2 ads on craigslist to see if I can get anything from there. Was only 5 bucks each ad, so one resume would pay for those multiple times over. I'm going to look into upwork now.
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  • Profile picture of the author Monetize
    @ Grey38

    I found some websites for local advertising,
    besides CraigsList there's

    NextDoor.com
    ThumbTack.com
    Yelp.com

    If you google "advertise on Yelp" you
    should get a link to the sign up page.

    Costs? You will need to check that
    out for yourself.
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