110 replies
Guys;

I'm going to start a podcast. It will be me interviewing high producing salespeople, sales authors, trainers, and marketing people.

My question is, what should I call it?

My first impulse is to call it The Genius Selling Podcast.

But I have a product that is ready to go titled One Call Closing. So I could call it the One Call Closing Podcast, but I think it would severely limit my viewership.

It could just be called The Claude Whitacre Podcast. But it will be listed on lots of podcast directories, and the name matters as far as searches by listeners.

I can do this in audio or video. I'm leaning toward audio. And I think it will be long form, maybe 45 minutes to an hour.

Anyway., ideas?
#podcast
  • Profile picture of the author DABK
    Anything aimed at geniuses scares the pants off me: I ain't one.

    Awaken the Sales Genie Within You (because of Tony Robins, you know).

    What would appeal to me:

    Sales Jiu-Jitsu Podcast

    The Art of Selling with Ease Podcast

    Sell Like a Genius Podcast



    Originally Posted by Claude Whitacre View Post

    Guys;

    I'm going to start a podcast. It will be me interviewing high producing salespeople, sales authors, trainers, and marketing people.

    My question is, what should I call it?

    My first impulse is to call it The Genius Selling Podcast.

    But I have a product that is ready to go titled One Call Closing. So I could call it the One Call Closing Podcast, but I think it would severely limit my viewership.

    It could just be called The Claude Whitacre Podcast. But it will be listed on lots of podcast directories, and the name matters as far as searches by listeners.

    I can do this in audio or video. I'm leaning toward audio. And I think it will be long form, maybe 45 minutes to an hour.

    Anyway., ideas?
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  • Profile picture of the author Serene Carmen
    Awesome idea Claude! Good luck with this.

    Agree that going with One Call Closing might limit your viewership.

    How about Learn to Sell Anything Podcast ?
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  • Profile picture of the author Claude Whitacre
    The Art Of Selling Podcast speaks to me. Maybe.
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  • Profile picture of the author Monetize
    Joe Polish has the Genius Network
    so I wouldn't use genius, not that
    you couldn't.

    Don't make it too long, people have
    short attention spans these days
    and won't even tune in if they see
    it's going to be an hour and a half.

    I would keep the interviews to
    30 minutes. Maybe have part
    one and two or something.

    My entry is "The Claude Squad"
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Monetize View Post

      Joe Polish has the Genius Network
      so I wouldn't use genius, not that
      you couldn't.
      He has The Genius Network.
      The Genius Selling Podcast is the same only in that it also has the word genius in it.
      The biggest reason The Genius Selling Podcast isn't just a no brainer is that the URL geniussellingpodcast.com would be misspelled, because there are two "s"s next to each other.

      I had a brain seizure and thought of The Selling Podcast. But I just looked it up, and it's taken.

      I'm leaning toward The ( adj.) Selling Podcast. Something easy to remember. Something I won't have to explain every day.
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  • Profile picture of the author Frank Donovan
    The Inside Track Selling Podcast

    ... might appeal to listeners - and potential contributors, methinks.
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  • Profile picture of the author savidge4
    Not so much a name suggestion as a point of view. I think you are looking at giving this entity a name based on your experiences TODAY. But what about 2 yrs from now? 5 yrs from now?

    ok so maybe a name suggestion... Lifetime of Sales Podcast, The Lifelong Journey of Sales Podcast. Generation Gap Sales Podcast

    and please PLEASE do video... think Pillar content. offer both audio only, and video presentations. ( i dont listen to audio only very often! LOL )
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    • Profile picture of the author Claude Whitacre
      Originally Posted by savidge4 View Post

      Not so much a name suggestion as a point of view. I think you are looking at giving this entity a name based on your experiences TODAY. But what about 2 yrs from now? 5 yrs from now?

      ok so maybe a name suggestion... Lifetime of Sales Podcast, The Lifelong Journey of Sales Podcast. Generation Gap Sales Podcast

      and please PLEASE do video... think Pillar content. offer both audio only, and video presentations. ( i don't listen to audio only very often! LOL )
      I like Lifetime Of Sales Podcast, but really, I'm interviewing others. It isn't about me in the interviews. I want to appeal to guests and the audience. But I'll keep it in mind, because it really appeals to me.

      I just thought of The Selling Network.

      As far as video, I can use Podbean to syndicate my podcast to all the podcast distribution sites (like Spotify or Itunes) I can broadcast it in audio only or video.

      The long form interviews are better in audio, because many listeners are listening while driving or exercising. I can also us Podbean to broadcast to Youtube as a video.

      I'll find out if I can do both video and audio broadcasts.

      I'm kind of surprised you real marketers haven't asked me why I want to do a podcast.

      Well.......

      Interviews are broadcast to my e-mail subscribers...and the guest's e-mail subscribers. It gets them more exposure(on a long interview podcast), and it gets me a small number of their subscriber e-mails.

      They plug their books (or other offers), and I plug their website and offers for free.

      While it's building my qualified e-mail list, I'll also be doing some joint ventures with the guests....and I'll be a guest on their podcast.

      I've been a guest plenty of times. And i used to interview marketers for my newsletter subscribers.

      It's a form of highly selective referral prospecting/joint venture marketing.

      I already have great sources of sales trainers, gurus, marketers...who are used to giving interviews on podcasts, have their own podcast (or Youtube channel), have an e-mail list of buyers, and who are used to exchanging promotions with others like them.

      And;;;I know enough of them already to fill my first 30-50 podcasts.

      I think I got the fully formed idea from a book titled Inbound Marketing Book by Tom Poland. It's an eye opener on using podcasts to generate highly qualified leads for high dollar training and information offers. I've also read his other books. But any one of them is enough. For some reason, Poland's books are just nearly identical versions of the same thing. I've never seen that before....selling books with different titles with near identical content. I originally got the idea from the book Unstoppable Referrals by Steve Gordon. To be frank, it wasn't a very good book, but the idea appealed to me, and I knew that it worked. So I got better written books on the subject, and a few video courses that weren't cheap.

      Anyway, on Youtube there are maybe 30 or 40 sales trainers that are essentially just interviewing each other to build their own business. I've seen the same thing with marketing gurus.

      The good news for me is that this enterprise will cost almost nothing to get going, and it will only last until I get tired of talking about selling...with other sales authors and trainers.

      And I think I'll enjoy it.

      Originally Posted by savidge4 View Post

      . think Pillar content.
      Great. Now I have to find out everything about Pillar Content.

      Originally Posted by Frank Donovan View Post

      The Inside Track Selling Podcast

      ... might appeal to listeners - and potential contributors, methinks.
      I like it. But I'll have to mull it around. You're right, it may appeal to guests.
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      • Profile picture of the author savidge4
        Originally Posted by Claude Whitacre View Post

        I'm kind of surprised you real marketers haven't asked me why I want to do a podcast.
        Why else would you want to do a podcast? Expand your reach right? We are not asking because we are REAL marketers and already knew LOL
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  • Profile picture of the author Asya Postoplan
    I think naming a podcast using my first and last name is the best idea. So, you can add your contact details (mail) - by naming it similarly. The user will not get lost in the names and will always be able to easily contact you for cooperation. Moreover, if the name is heard, it will be easily remembered. Plus - you can not limit yourself to one topic, who knows, maybe in a month you will want to talk about something else.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Asya Postoplan View Post

      I think naming a podcast using my first and last name is the best idea. So, you can add your contact details (mail) - by naming it similarly. The user will not get lost in the names and will always be able to easily contact you for cooperation. Moreover, if the name is heard, it will be easily remembered. Plus - you can not limit yourself to one topic, who knows, maybe in a month you will want to talk about something else.
      I agree about the podcast being my own name. But my name isn't easy to spell or that easy to remember. And my name conveys no benefit. .

      And the podcast is for a very specific audience, with very targeted guests and topics. I'll never want to talk about something else. I'll retire, but never be interested in talking about a different subject, that's outside my field of expertise.
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      • Profile picture of the author DWolfe
        Originally Posted by Claude Whitacre View Post

        I agree about the podcast being my own name. But my name isn't easy to spell or that easy to remember..
        Maybe its me, but always thought your name was very easy to remember.

        Whit = Witty , Acre = Large ( No not making fun of Claude )
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        • Profile picture of the author DABK
          I always thought White Acre, drop the middle e. You know, from properties sitting on one acre and having white picket fences? Or is that just in my area?



          Originally Posted by DWolfe View Post

          Maybe its me, but always thought your name was very easy to remember.

          Whit = Witty , Acre = Large ( No not making fun of Claude )
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          • Profile picture of the author DWolfe
            Originally Posted by DABK View Post

            I always thought White Acre, drop the middle e. You know, from properties sitting one one acre and having white picket fences? Or is that just in my area?
            That made me laugh !! Very clever. Thanks !

            Hmm does Witty Selling sound like a good name for a Podcast ? Or Witty winning sales ?
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        • Profile picture of the author Claude Whitacre
          Originally Posted by DWolfe View Post

          Maybe its me, but always thought your name was very easy to remember.

          Whit = Witty , Acre = Large ( No not making fun of Claude )
          Whitacre is easy to remember...it's hard to remember how to spell it. Most people spell it Whitaker or Whitakker. So it wouldn't help, except as a link.
          Of course, I could just buy the URLs for the several common misspellings, and direct them to my podcast website, I suppose.

          I'm not joking, last night I asked my wife what I should call the podcast, and she said (without missing a beat) "How about The Village Idiots?" God, I love that woman.


          I'm very much leaning toward one of these choices.

          The Genius Selling Podcast
          The Inside Track Selling Podcast (A strong contender with real reason behind it)
          The Selling Network
          The Claude Whitacre Podcast
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          • Profile picture of the author Jonathan 2.0
            Banned
            Originally Posted by Claude Whitacre View Post

            I'm very much leaning toward one of these choices.

            The Genius Selling Podcast
            The Inside Track Selling Podcast (A strong contender with real reason behind it)
            The Selling Network
            The Claude Whitacre Podcast
            Yeah out of your list, I would choose "The Inside Track Selling" one. Why? "Genius Selling Podcast" is a bit puffery (IMO)... "The Selling Network" is a bit general ... And unless you have a really strong following (and you may have, actually) ... Many People wouldn't (possibly) care about it being about you.

            Anyway, just my 2C.
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  • Profile picture of the author Jonathan 2.0
    Banned
    Hi Claude: What about:

    Claude Whitacre And Associates:
    The 60-Minute "How To Increase Your Selling IQ To Genius Level" Podcast

    Or maybe something similar?
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  • Profile picture of the author Claude Whitacre
    Ok, I just called two of my marketing friends and both liked The Inside Track Selling Podcast

    I asked my wife which one she liked, and she said The Inside Track Selling Podcast

    And so it is thus christened...The Inside Track Selling Podcast Good,. Now if I fail, I can blame my wife.


    There are two formats. One is a 7-10 minute quick interview, mostly just asking a few questions about what the guest has to offer and who would they be best able to help. And then of course, and book they have and any contact information they have.

    I could do dozens of these a day, and dish them out once a day to my list, and on the distribution networks like Spotify. The purpose of these short interviews is to first give the guest something they want, exposure and a few more subscribers (they all have to have e-mail lists)




    The other format is an hour to an hour and a half deep dive. I like these better, but I can only do one a day...maybe less. And my targeted guests are going to be far more specific to actual personal selling.

    I can do a 7 minute interview with just about anyone in marketing, or selling.

    But 90 minutes? They would have to be interesting to me. For example, a "feel good about yourself" guru, I could fake enthusiasm with for 7 minutes. But not for an hour.

    I suppose I can do both. And all would be available in both audio and video.


    Here's the perfect example of the 7 minute podcasts (The questions are always the same for every guest)
    https://www.leadsology.guru/podcast/


    What do you guys think?
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    • Profile picture of the author GordonJ
      I love the format of the 7 minute questions, and he includes a transcript for those of us who don't like to listen.

      A 45 min. one once a week focused on any given INSIDE TRACK SELLING secret would be something to look forward to.

      Let us know when you get it going, looking forward to it.

      GordonJ


      Originally Posted by Claude Whitacre View Post

      Ok, I just called two of my marketing friends and both liked The Inside Track Selling Podcast

      I asked my wife which one she liked, and she said The Inside Track Selling Podcast

      And so it is thus christened...The Inside Track Selling Podcast Good,. Now if I fail, I can blame my wife.


      There are two formats. One is a 7-10 minute quick interview, mostly just asking a few questions about what the guest has to offer and who would they be best able to help. And then of course, and book they have and any contact information they have.

      I could do dozens of these a day, and dish them out once a day to my list, and on the distribution networks like Spotify. The purpose of these short interviews is to first give the guest something they want, exposure and a few more subscribers (they all have to have e-mail lists)




      The other format is an hour to an hour and a half deep dive. I like these better, but I can only do one a day...maybe less. And my targeted guests are going to be far more specific to actual personal selling.

      I can do a 7 minute interview with just about anyone in marketing, or selling.

      But 90 minutes? They would have to be interesting to me. For example, a "feel good about yourself" guru, I could fake enthusiasm with for 7 minutes. But not for an hour.

      I suppose I can do both. And all would be available in both audio and video.


      Here's the perfect example of the 7 minute podcasts (The questions are always the same for every guest)
      https://www.leadsology.guru/podcast/


      What do you guys think?
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      • Profile picture of the author Claude Whitacre
        Originally Posted by GordonJ View Post

        I love the format of the 7 minute questions, and he includes a transcript for those of us who don't like to listen.

        A 45 min. one once a week focused on any given INSIDE TRACK SELLING secret would be something to look forward to.

        Let us know when you get it going, looking forward to it.

        GordonJ
        The transcript is important for the listeners, but also for the guest to have something else to give away (maybe as a trip wire)

        What are your thoughts (or anyone's really) on starting with the 7 minute format, and then arranging for a more in depth interview. Of course they would get transcripts of all this, and so would I. In fact, I could take any 2 or 3 of these longer interviews, if they had a central theme, and publish them as books. Damn, that's another way to generate real interest from these authors...a book that they are featured in, as a trip wire for their list. Of course, I would be the fourth author (or the third).

        You brought up a thought. Should these all be interviews with others, or should some be stand alone training with just me, covering one specific part of selling?

        My course will include weekly training of about an hour on small pieces of the sales puzzle, and to answer any questions my course buyers have. I don't want these podcasts to bleed over into training people paid for. That's why the interviews are a perfect solution. They can be promoted, shared, used as list building tools and joint venture prospecting...without affecting my core training.

        You and a few others here are really helping me mold my thinking on this. And I really appreciate it.
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    • Profile picture of the author Frank Donovan
      Originally Posted by Claude Whitacre View Post

      There are two formats. One is a 7-10 minute quick interview, mostly just asking a few questions about what the guest has to offer and who would they be best able to help. And then of course, and book they have and any contact information they have.

      I could do dozens of these a day, and dish them out once a day to my list, and on the distribution networks like Spotify. The purpose of these short interviews is to first give the guest something they want, exposure and a few more subscribers (they all have to have e-mail lists.

      The other format is an hour to an hour and a half deep dive. I like these better, but I can only do one a day...maybe less. And my targeted guests are going to be far more specific to actual personal selling.
      Are those the only options? I admit I'm not podcast regular, but anything lasting an hour plus would be a definite commitment. And 7 minutes seems little more than a promo. For me, the sweet spot would be around 20-30 minutes.
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      • Profile picture of the author Claude Whitacre
        Originally Posted by Frank Donovan View Post

        Are those the only options? I admit I'm not podcast regular, but anything lasting an hour plus would be a definite commitment. And 7 minutes seems little more than a promo. For me, the sweet spot would be around 20-30 minutes.
        The 7 minutes is really a promo for the guest. It's not substantive in any way.

        The sweet spot is actually between an hour and 90 minutes. In that time, the guest can establish their authority on their subject, provide real advice that will help the listeners, and not sound like a pitch.

        Most of the interviews I've given (on audio) were about 75-90 minutes long.

        An hour is really the minimum to accomplish what I want to. I'm also building trust and rapport with the guest, which is my goal.

        And an hour interview can be broken up into 6 or 8 segments, and posted on Youtube as lead magnets.

        And an hour long interview will give enough value that the guest will want to sent it to their list...which is my other goal.


        My only problem will be to shut up, and let them talk. An hour or so sounds like an interview and a discussion.

        The problem with a 20-30 minute interview is that the first few minutes is my introduction, then a few minutes of them telling who they are, and the final few minutes of them giving an offer (for something free) to the audience, or promoting their book.

        Those are just the realities. A 30 minute podcast is really only 15-18 minutes of actual interview. Even though an hour is only twice as long as 30 minutes, it's three times the content.

        And I've found that I begin to run out of steam after 90 minutes or so. I used to give 3 and 4 hour seminars, and I found that 3 hours is the longest an audience can listen without taking a pee break.

        And at my age, two hours is too long. So it will be an hour to 90 minutes. That's pretty common for podcast interviews.

        I may give the 7 minute "interview/promo", to see if they would be interested in an hour or so interview. But I may not. I'll have to research these ideas a little more.

        I'm in the middle of a Tom Poland training series on doing exactly this. I'm learning a lot from someone who is doing what they teach.
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        • Profile picture of the author Frank Donovan
          Originally Posted by Claude Whitacre View Post

          The problem with a 20-30 minute interview is that the first few minutes is my introduction, then a few minutes of them telling who they are, and the final few minutes of them giving an offer (for something free) to the audience, or promoting their book.

          Those are just the realities. A 30 minute podcast is really only 15-18 minutes of actual interview. Even though an hour is only twice as long as 30 minutes, it's three times the content.
          Yep, that makes total sense. I also like the idea of breaking it down into chunks for YouTube. Come to think of it, that's the way I tend to consume most of the interviews I tune in to. But longer YouTube videos also work, because I know I can always pause and return later.

          Should these all be interviews with others, or should some be stand alone training with just me, covering one specific part of selling?
          I think your podcasts should first and foremost be about building and consolidating your own authority, so you'd select your guests and topics accordingly. In this way, they'd act as a supplement to your official training while reinforcing your reputation in the field.

          I would tend to leave the stand-alone training as part of the paid course.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by Frank Donovan View Post

            I think your podcasts should first and foremost be about building and consolidating your own authority, so you'd select your guests and topics accordingly. In this way, they'd act as a supplement to your official training while reinforcing your reputation in the field.

            Ok, really that's one of the two or three main purposes to this thing. I interview a sales expert, but I have to instill the idea , in their audience, that I'm an authority. But I have to be careful not to step on the guest's toes, or take anything away from them.

            The vast majority of these people will have an e-mail list that they can send the interview to, a Youtube channel, and probably a book...maybe a podcast. One purpose to all this is that I interview them, and then they interview me. That way, we get on each other's Youtube channel, and get exposed to each other's list.

            On Youtube, (And on podcasts) in marketing, sales, and several other subjects, these experts with audiences spend a lot of time interviewing each other. For example, I listen to Sam Harris and Jordan Peterson. . And I noticed that many of the guests also interview them. In fact, there are a group of maybe 30 people that tend to interview each other. The same type of audience. Even Joe Rogan has the same guests on over and over again. . Anyway....

            Originally Posted by Frank Donovan View Post

            I would tend to leave the stand-alone training as part of the paid course.
            You just clarified my thinking on that. Thanks.
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  • Profile picture of the author DABK
    Probably not your target audience, but I don't watch / listen to one hour interviews.


    Because the first part is about introductions and the last part about selling.



    I've found some people who break their things in chapters (I view my stuff on youtube), and you get to see the chapter titles, and watch only the ones you're interested in.


    I've seen people do something I like:
    they have the 45 to 90 minutes things, but they have 4-10 minutes videos (made from the big one), which I find just amazing. They've got the info I want and nothing else. Every now and again, I'm interested in whoever is speaking, and I go listen to the big video intro or Google them.


    I like it when I have control to skip parts I'm not interested in.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by DABK View Post

      Probably not your target audience, but I don't watch / listen to one hour interviews.


      Because the first part is about introductions and the last part about selling.



      I've found some people who break their things in chapters (I view my stuff on youtube), and you get to see the chapter titles, and watch only the ones you're interested in.


      I've seen people do something I like:
      they have the 45 to 90 minutes things, but they have 4-10 minutes videos (made from the big one), which I find just amazing. They've got the info I want and nothing else. Every now and again, I'm interested in whoever is speaking, and I go listen to the big video intro or Google them.


      That was my idea, do in depth interviews and break them up for Youtube. Lots of marketing podcasters do that. In the description of the Youtube segment, I will add "For the full interview go to...."and it will be my podcast website.


      I was wondering too about breaking my video into chapters. I don't know if my Podcast broadcaster will allow that, or if it's something I need to do separately. But I notice a lot of long form podcasters do it on Youtube.



      Originally Posted by DABK View Post

      I like it when I have control to skip parts I'm not interested in.
      That's impossible with me. Everything I say is riveting.
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      • Profile picture of the author DABK
        Since your idea was my idea, I must say that you are immensely intelligent.


        Originally Posted by Claude Whitacre View Post

        That was my idea, do in depth interviews and break them up for Youtube. Lots of marketing podcasters do that. In the description of the Youtube segment, I will add "For the full interview go to...."and it will be my podcast website.


        I knew that, so I was not thinking of you. Only of others... Them... you know.


        Originally Posted by Claude Whitacre View Post

        That's impossible with me. Everything I say is riveting.

        Will you sell or give away everything? Either way, I want a link...
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  • Profile picture of the author angrybudcom
    If you market upon regular office folk, we know what it means, I suggest using something to tickle the over-ego and/or ignite the wows, like "Sales Panda" or "Sales Tiger", "Sales Ninja"... no verbs, peeps are scared of taking action.

    If closer to the professionals, the warriors or warriors-to-be, maybe more abstraction will not harm, more algorithmic, like "Make Bazaar Your Market", "Selling Snow in Antarctic", "Sales Intelligence", ... a mystery is the word, not a wow.

    I'll be glad if helpful. Critics is welcomed (to test myself).
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  • Profile picture of the author Kay King
    Usually I have some ideas - but I'm running on empty.


    The only words that keeps coming to mind are



    'Summit Selling' (as in 'top of your game')



    or Summit Selling Network


    Mainly because if you break it into multiple parts it could be


    Summit Selling: (subtitle/topic here)
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Kay King View Post

      Usually I have some ideas - but I'm running on empty.


      The only words that keeps coming to mind are



      'Summit Selling' (as in 'top of your game')



      or Summit Selling Network


      Mainly because if you break it into multiple parts it could be


      Summit Selling: (subtitle/topic here)
      My sentimental favorite is "Get Better At The Game"

      When I was maybe 7 years old, my Dad and I were playing checkers. He always won.

      It frustrated me, and so I complained about the rules (as though that would help). .

      He said "You want to beat me? Don't complain about the rules, get better at the game".

      For some reason, even back then...it struck me as profound. I even wrote a monthly column for a trade magazine titled "Getting Better At The Game".

      Summit Selling is really good, because it conveys the sense that these are the best podcasts on selling, and a "Summit" is a gathering or leaders.

      So it really appeals to me. But....
      I've already decided on The Inside Track Selling Podcast, and I've bought the URL.

      You see, it doesn't matter what appeals to me personally. It matters what my listeners/guests/buyers will like.
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  • Profile picture of the author kartik rathore
    how about- THE PRODUCTIVE PODCAST
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  • Profile picture of the author Kay King
    "You want to beat me? Don't complain about the rules, get better at the game".

    My similar life lesson was a bit more basic....I was about 9-10 - my horse reared and I fell off the back end. I'm in the dirt and angry and my Grandfather was laughing....I said 'what was I supposed to do' - and he said 'stay on'.... Those are the times when lessons are learned, aren't they?
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    One secret to happiness is to let every situation be
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  • Profile picture of the author Claude Whitacre
    Originally Posted by DABK View Post

    Will you sell or give away everything? Either way, I want a link...
    On the podcast, everything offered will be free, from me or my guests. I won't have advertisers or sponsors.

    The people who subscribe to the podcast will be my Herd. And they will be the ones that get offered a training webinar, which will sell my sales training course. The Webinar will also be offered to the mailing list of some of my guests, with the idea that they can do a webinar to pitch to my list.

    I'm a complete Ignoramous when it comes to anything requiring technical online skill. So I have to learn how to upload a video/audio to my host, build a website (should be easy on the host's site), create subscription links, sign up to Aweber and link it all together.

    Then I have to get my first few interviews. I'm thinking of the first of January to launch this thing. I may go before that, depending on how hard this is.

    I think the first thing I'll do is build the website, get the subscription link (for my e-mail list) so I can start getting subscribers.
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  • Profile picture of the author Claude Whitacre
    Adding to me list of things I'm getting done now.

    My books on selling are all mostly on technique.

    But they would make poor lead magnets, and they are all about 7 years old now.

    So I'm writing a new book titled The Inside Track To Selling; What The Top 10% Know That The Other 90% Don't.

    It will be a tad autobiographical. But it will concentrate on selling the idea of working by referral, and being seen as a trusted advisor.

    Thankfully, my selling webinar script is just about finished (I'm still tinkering with it), and it is basically a shorter, more salesy, version of the book. So much of the format is done before I start. A month of writing should finish the book, and off to Amazon it will go.

    It will probably be my last book.
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  • Huh, like jus' sayin' CIRCUMFERENCE DOOM ain't enough for the suckers.

    But prolly this is how to view it from base point.

    Evryran been here for a while seen how your Ahf Tahpic romps are so complemented by sound advice gleaned from terra firma stuffs to fix real straight in evrywan's minds: uh huh, here is a trooly rounded individyool.

    So: into which ocean dothest he descend from on high in ordah to sploosh biggah than no kinda regulah killah whale also floopsyin' around in there?

    It is mebbe to considah that the kinda people could use your stuff most prolly can't string a sentence between 'em, even if'n they group quotin' their most beloved fkr.

    Without wishin' to claim any kinda expertise in this areah, prolly they are called *cough* millennials.

    Here are the people who believe blood flow is hopschwnl.

    "It only happens because I so will it. And I may command it into stasis with positive vibes directed toward this impending aubergine disaster such that my Insta may figure it all out in the end."

    Believe it or naht, for many hapless souls, this scenario kinda defines their curse.

    So ... anyways ... back to oceans ...

    wherein there may be swim ...

    of creachyoores ...

    superzackly downer in the frickin' deep than they might wanna believe.


    Let us pause for a second

    to dwell on their immodestly buoyant shallowness ...











    So: short & sweet ... one pearl lofted to reach the shore in sync with the ripples ... no Top 5 Tips kinda schwango nor 25 zillion hours of Bore Guy Expert Heck Death ... jus' nail ONE THING sweet in 7 minutes & prolly that is a perfectly digestible pahdcast for nowan shouldn't be lissnin' to that stuff anyways bcs eithah the planet is on a collision course with impendin' environmental disastah (so, hey, what canya do?) or their neighbors painted their kids CERISE first an' they don't gaht no clue how to deal with that (I heard a splash! From beyond my very consciousness! What was that sound? Loftin' me up outta my cerise misery ...)

    Ripples & shores.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Princess Balestra View Post

      jus' nail ONE THING sweet in 7 minutes & prolly that is a perfectly digestible pahdcast .
      Honest, I read your post three times, with my pocket decoder ring.

      The 7 minute podcasts are for my guest, as a way for them to give one tip, and give their contact information (and little else other than me introducing them).

      The problem (as I see it) is that to reciprocate, they will give me a very short interview as well.


      And, although that interview may be long enough to get a podcast subscriber (an e-mail address), it isn't long enough for me to establish that I'm the guy they should learn selling from.

      Although, now that you brought it up (I think you brought it up, it's hard to tell), once I contact the potential guest, I can explain the options, and they can either choose the introductory interview, or the deep dive.

      I think that's a viable option to offer. The more desirable of two options, rather than a Yes/No on the full hour interview.


      Thank you Princess, for sparking that idea.

      Claude Whitacre Circumference of Doom.
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  • Profile picture of the author ewenmack
    A tongue in cheek one...

    Grumpy Old White Guys Who Sell Stuff Podcast
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    • Profile picture of the author Claude Whitacre
      Originally Posted by ewenmack View Post

      A tongue in cheek one...

      Grumpy Old White Guys Who Sell Stuff Podcast
      My Friend;

      Honest, if I wasn't using the podcast to attract JV partners and pitch to their list...I'd do it in a heartbeat. Seriously.

      In fact, if the podcast was strictly to retailers selling vacuum cleaners, the title would be Grumpy Old White Conservative Guys Who Sell Vacuum Cleaners...because that's a perfect avatar of that industry. And it wouldn't offend anyone, because just about everyone in that business is old, white, conservative, and male.

      By the way, you are someone I would love to have as a guest on my Podcast. My question is, would you think a quick 7-10 minute interview (mostly to promote your services) would serve you better, or a more in depth hour long conversation? Or do you like the idea of first, a 7 minute interview, and then maybe a longer one later?

      I think Tom Poland (The guy I'm studying now) only give his guests a quick interview, while his interviews (Him being interviewed) tend to be an hour or so.

      Originally Posted by Matthew North View Post

      : Congratz you iz now an INFLUENCER. .
      An Influencer?

      My stomach churns at the thought.
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  • Profile picture of the author Matthew North
    Claude, after a long period a time gazin into ma tea leaves an' drawin n connectin horizontal perpendicular Fibonacci spirals I gots the ANSA! Steps 1: You gotsta follow EVERYONE. Steps 2: Unfollow LOL Step 3: Congratz you iz now an INFLUENCER. How does the rest of it look? Maybe I should delete this out of a feeling of abject shame and crushing failure in CALIFORNIA.
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  • Profile picture of the author Claude Whitacre
    Ok, So it's going to be The Inside Track Selling Podcast.

    My lead generation book is titled The Inside Track To Selling. The subtitle?

    I want to choose between
    "What the top 10% of Salespeople know that the other 90% don't."

    or

    'What the top 10% of salespeople are doing that the other 90% aren't"

    Which sounds more appealing and why? Any variations I should try?
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    • Profile picture of the author Frank Donovan
      Originally Posted by Claude Whitacre View Post

      I want to choose between
      "What the top 10% of Salespeople know that the other 90% don't."
      or
      'What the top 10% of salespeople are doing that the other 90% aren't"

      Which sounds more appealing and why? Any variations I should try?
      I prefer doing to know. It sounds more actionable.

      I also think you should change the top 10% to top 1%. Do you realize how many salespeople there are?
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      • Profile picture of the author Claude Whitacre
        Originally Posted by Frank Donovan View Post

        I prefer doing to know. It sounds more actionable.

        I also think you should change the top 10% to top 1%. Do you realize how many salespeople there are?
        I like "Doing" better too. But I'm selling a book. And most people want to think they just need to "know" something, and shy away from the idea of actually "Doing" something.

        It's a choice I know will make a huge difference in response (I think I will test this with some PPC ads) I suspect one will seriously outpull the other.

        As far as the 10% VS 1%. I like it better a well, but the premise of the book is based on a study done by Hubspot, and the huge difference in what salespeople actually did, came at the top 10% mark.

        The top 1%? All I know is that the top 1% earn half of the total of the entire top 10%.

        Which also brings up the question.....will the "Top 10%" appeal to readers more or less than the " Top 1%"?

        Opinions?
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        • Profile picture of the author Frank Donovan
          Originally Posted by Claude Whitacre View Post

          I like "Doing" better too. But I'm selling a book. And most people want to think they just need to "know" something, and shy away from the idea of actually "Doing" something.
          I agree. And for those people, buying the book is doing something.
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    • Profile picture of the author Jonathan 2.0
      Banned
      Originally Posted by Claude Whitacre View Post

      I want to choose between
      "What the top 10% of Salespeople know that the other 90% don't."

      or

      'What the top 10% of salespeople are doing that the other 90% aren't"
      I think both would be reasonably close to being appealing/successful ... However I would personally go with the "... Salespeople know" option. Because it implies there's something people don't know about that can make them more successful ... (In the context of the Top Salesman. A kind of guarded "secret" maybe?) And that kind of relates to your "Inside Track" copy.

      Also, in order to do something -- as a Salesman -- surely they have to know something, right?

      P.S.
      Is there any way you could test them before creating everything?
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      • Profile picture of the author Claude Whitacre
        Originally Posted by Jonathan 2.0 View Post

        I think both would be reasonably close to being appealing/successful ... However I would personally go with the "... Salespeople know" option. Because it implies there's something people don't know about that can make them more successful ... (In the context of the Top Salesman. A kind of guarded "secret" maybe?) And that kind of relates to your "Inside Track" copy.

        Also, in order to do something -- as a Salesman -- surely they have to know something, right?

        P.S.
        Is there any way you could test them before creating everything?
        The bolded part is the part that really struck me. Yes, it's easy to test these headlines. Just make them the title or a report or book that you advertise with Pay Per Click ads for a few days. And you split the number that gets each choice. At the end of a few days, there is a clear winner.


        But your post made up my mind for me. Thank you, Sincerely.
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        • Profile picture of the author Jonathan 2.0
          Banned
          Originally Posted by Claude Whitacre View Post

          The bolded part is the part that really struck me. Yes, it's easy to test these headlines. Just make them the title or a report or book that you advertise with Pay Per Click ads for a few days. And you split the number that gets each choice. At the end of a few days, there is a clear winner.
          Yeah, I was thinking of something similar to that.

          Originally Posted by Claude Whitacre View Post

          But your post made up my mind for me. Thank you, Sincerely.
          Welcome. : ) Happy to be of some help.
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  • Here is my Belly Flop From Atop Mt. Olympus version ...

    Because The Top 1% of Salespeople
    Know The Top 100% Ways To Get Results

    Let's inclood goggles so you don't get blinded by splashdown ...

    What the top 5% of salespeople do that the other 95% don't.

    That would amplify the Frank's active verb noowance, mebbe.

    But we all been told that 'that' is a no-no word for persuasion-centric copywritah persons on a mission!

    So, hey, can we grab this closah?


    99% of salespeople don't know

    what I'm about to tell you

    See?

    Now I wanna hug your ass.

    This is personal & advantageous.

    Authoritative.

    Curiosity-enhancin'.

    An' it srsly bumps up the math powah of them %s.

    You would win it on 'shows kindness to cats' any time, babe.

    So these be my potential tweakies.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Princess Balestra View Post



      99% of salespeople don't know what I'm about to tell you
      Princess. Thank you. I don't know who you are behind your Avatar, but you are a gifted copywriter. And I'm absolutely going to use this.
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      • Originally Posted by Claude Whitacre View Post

        Princess. Thank you. I don't know who you are behind your Avatar, but you are a gifted copywriter. And I'm absolutely going to use this.
        Like I said way back in this forum, I endeavor always to be a good person.

        Main thing is, you accumulatin' wisdom from all ovah, an' it will all form itself into a strategy more informed than when you started out here.

        Prolly the nub of the prahblem is how old skool smarts may best be reimagined as nouveau boosts.

        Personally, I am naht a big Vaynerchuck fan.

        Guy's name even sounds like a verb for throwin' away evrythin' too self-referentially fancy.

        Plus, if'n he gonna grow a frickin' beard, can he hell get on with it.

        Call me a slacker, but I gaht no desire to hustle till I drahp bcs I nevah wanna wither from within.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by Princess Balestra View Post


          Personally, I am naht a big Vaynerchuck fan.
          .
          Don't know him. But I see he has lots of Youtube subscribers and views.

          Alex Hormozi is a bodybuilder, gym owner, marketer. He's interviewed lots, and has lots of Youtube videos. I listened to one or two and wasn't excited.

          But somebody recommended I buy his book $100M Offers.

          It may be the best book I've ever read on creating a phenomenal sales presentation and offer...if you want to sell big offers for very high prices.

          It's a 81/2 X 11 book. And I used just about every margin and space to write notes in.

          If anyone in marketing or selling is reading this..you need to read this book.

          It's so good, I suspect he isn't really the author. I suspect he gave notes to someone like Dan Kennedy, and they really wrote the book. It's got a strong Dan Kennedy feel to it.

          But now I have to go over my sales presentation again (for the 100th time) and incorporate what I learned in this book.
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        • Profile picture of the author GordonJ
          Originally Posted by Princess Balestra View Post



          Prolly the nub of the prahblem is how old skool smarts may best be reimagined as nouveau boosts.
          Princess, do you live in a tower? If so let down your hair so we all may climb into your lair.

          Old school, my middle name, sometimes has trouble wrapping what is left of my gray hairs around the new athenaeums in virtual world.

          I like the perspective savidge4 gives us, and he is prolly (tip of the hat) right about how many of us are stuck in the old world, unable to see "the possible reach" and "letting the content do the work" and the "new set of rules".

          OK. At question is the audience size, eh? Selling. Claude is Mr. Been there, done that.

          And courses on selling are out there, by the score.

          But what is it the Tik Tok ers Pinterest, social media types are doing? Are they not selling too? Maybe it is a question of framing, but having decades of PERSUASION skills, a part of his success, along with the techniques of approach, attention, etc. which is surely in his course (it has been in his books) why limit it to those who want to call themselves salespeople?

          Copywriters claim it is "salesmanship in print", and Claude is pretty good at that too.

          Maybe he has Salesmanship in Social Media, Selling in Pinterest, Selling in Facebook, whatever the ideas and principles he has refined over the decades aren't just for us old school guys anymore.

          How to Win Friends and Influence People is a perennial best seller, surely being read by younger generations these days.

          As you say Princess, the NUB, transmuting old brain cells into new endorphin highs, may have to do with perception...and Claude's mirror is reflecting a superstar we all see, but maybe his view is a little fun housey?

          Anyhow, like most of you, I look forward to the grumpy old white guy dropping his experienced cow pies of selling into a pasture so I can squish them between my toes.

          GordonJ
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          • Profile picture of the author Claude Whitacre
            Originally Posted by GordonJ View Post

            Claude is Mr. Been there, done that.

            And courses on selling are out there, by the score.
            There are tons of sales courses out there. My presentation/podcast/webinar will give all the reasons why this is different. Reasons that will work to position myself as the resource they need. At least for a very specific prospect.


            Originally Posted by GordonJ View Post

            But what is it the Tik Tok ers Pinterest, social media types are doing? Are they not selling too? Maybe it is a question of framing, but having decades of PERSUASION skills, a part of his success, along with the techniques of approach, attention, etc. which is surely in his course (it has been in his books) why limit it to those who want to call themselves salespeople?

            Maybe he has Salesmanship in Social Media, Selling in Pinterest, Selling in Facebook, whatever the ideas and principles he has refined over the decades aren't just for us old school guys anymore.
            I know so little about the online platforms, and how to use them. And that's why these guys that know about it will be obvious guests. I should explain that there is a core audience and then there is an outer ring of listeners that are on the periphery. Suppliers to salespeople and sales organizations. Experts in specific platforms, marketers that specialize in certain formats. It will be all sales related. But sales encompasses a vast field of specialties. Only a few of them I'm expert in. But I still want to talk to experts in related fields. Maybe even talk to an NLP guy, or a meditation lady.



            Originally Posted by GordonJ View Post

            As you say Princess, the NUB, transmuting old brain cells into new endorphin highs, may have to do with perception...and Claude's mirror is reflecting a superstar we all see, but maybe his view is a little fun housey?

            Anyhow, like most of you, I look forward to the grumpy old white guy dropping his experienced cow pies of selling into a pasture so I can squish them between my toes.

            GordonJ
            Um...well....OK.
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  • Profile picture of the author max5ty
    We're not quite sure what the"pod" in podcast means... Although there are a couple theories. Could be from ipod or could be personal on demand...

    There seems to be a ton of them on just about everything.

    My advice would be to just brand it and not worry about getting the word sales in it because there's a million already and most of your listeners will be from referral anyways.

    Just call it "Claude Cast"

    Rhymes with podcast but your branding.

    Easy to remember and since most listening would know you, they know you're about sales...
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    • Profile picture of the author Claude Whitacre
      Originally Posted by max5ty View Post


      My advice would be to just brand it and not worry about getting the word sales in it because there's a million already and most of your listeners will be from referral anyways.

      Just call it "Claude Cast"
      Sound reasoning. And yes, I think the vast majority of the listeners will be by referral in one form or another.

      I like "Claude Cast", because it's cute and easy to remember. But......the podcast will also be listed in dozens of podcast directories. So the name really should tell what it's about.

      Also, it will be going to Youtube as well, and the searches need to reflect what it is.

      Plus. I want the podcast name to closely match the title of a book I'll be using as a lead generator.

      Personally, The Selling Summit or The Claude Whitacre Podcast really appeal to me.

      But The Inside Track Selling Podcast creates an image in the listener's mind. And that's tooo valuable to ignore.
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      • Profile picture of the author max5ty
        Originally Posted by Claude Whitacre View Post

        Sound reasoning. And yes, I think the vast majority of the listeners will be by referral in one form or another.

        I like "Claude Cast", because it's cute and easy to remember. But......the podcast will also be listed in dozens of podcast directories. So the name really should tell what it's about.

        Also, it will be going to Youtube as well, and the searches need to reflect what it is.

        Plus. I want the podcast name to closely match the title of a book I'll be using as a lead generator.

        Personally, The Selling Summit or The Claude Whitacre Podcast really appeal to me.

        But The Inside Track Selling Podcast creates an image in the listener's mind. And that's tooo valuable to ignore.
        Thanks for the feedback.

        I'm sure whatever you decide on it will be worth listening to
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  • Profile picture of the author savidge4
    I do my very best.... ok I TRY to do my very best... in regards to you, Claude, and selling online. My brain says shut your mouth ( speaking internally to my self ) but my uh inner sales man says OMG, he has no clue what the heck he is doing, and what he has!?!?!

    You are treating this venture like door to door sales.. and for the love of something else or another... I GET IT.. thats YOU, thats how you are wired. but as this thread "matures" and you get suggestions like "Claude Cast" 4 out of 5 starts btw... REAL GOOD, or "Grumpy Old White Guys Who Sell Stuff Podcast" oh geez... to the moon this one is 10 out of 5 stars... for the love of pete man... There IS a better way.

    PLEASE PLEASE PLEASE read "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk. Because of your format of your 7 minute talks being the same questions... to 40 50 different people. you want a brief intro... Welcome X the author of the book Y or Podcast Z and at the very end... hey there X where can my viewers find you? Jab, Jab, Jab, is give give give right? THEN and only then do you ask. The same in your long format... ALL meat and potatoes, and at the very end slide in the veggies.

    You are trying to prequalify out of the gate... this is only for a select few.. its for my audience... I want to get those that bought from these other people to buy mine... You have your pool so tight you are reaching 100? 1000 maybe? You have the possible reach of thousands... hundreds of thousands... millions? and you are operating as if its -10 outside snowing and new years eve and you got to get this one more sale in before the end of the year.

    Let the content do the work for you.. and IT WILL!!! If they are not interested, they will stop listening or watching.. BUT if they are interested what happens? They will drink the water, they will bask in the sun.. they will soak in the glory that is your lifetime of experience - and enjoy every minute of it.

    YOU ARE NO LONGER selling door to door. repeat after me.. I am no longer selling door to door. again, I am no longer selling door to door. I no longer have to pre qualify before I even connect with a person. Again, I no longer have to pre qualify before I even connect with a person. The Internet is much larger than I can imagine. My circle of influence is far greater than I could imagine.

    I am just chomping at the bit over here. You are simply applying what you know to work in a scenario that the rules have changed. Your expectations of "Success" are in multiple degrees of magnitude short of the potential many see in you. Its like watching one of those singing shows.. AGT or Britain's Got Talent where the person on stage has not a clue how good they are.

    Not that you are going to listen to me... Im loud, obnoxious, and apparently biased to online selling... but its time for you to step out of your comfort zone... your not in Kansas any more. You are entering a world that has a new set of rules, and to play by the old rules will only hinder your efforts.

    Please please please run with "Grumpy Old White Guys Who Sell Stuff Podcast" like you stole it, and thank Ewen and myself later.

    Im done now, ill go back to my corner - sorry
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    • Profile picture of the author Claude Whitacre
      Originally Posted by savidge4 View Post

      I do my very best.... ok I TRY to do my very best... in regards to you, Claude, and selling online. My brain says shut your mouth ( speaking internally to my self ) but my uh inner sales man says OMG, he has no clue what the heck he is doing, and what he has!?!?!
      Please. Never shut your mouth. Please always tell me what you think. If I have no clue, then please give me a clue. I'm serious.



      Originally Posted by savidge4 View Post

      You are treating this venture like door to door sales.. and for the love of something else or another... I GET IT.. thats YOU, thats how you are wired. but as this thread "matures" and you get suggestions like "Claude Cast" 4 out of 5 starts btw... REAL GOOD, or "Grumpy Old White Guys Who Sell Stuff Podcast" oh geez... to the moon this one is 10 out of 5 stars... for the love of pete man... There IS a better way.

      PLEASE PLEASE PLEASE read "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk. Because of your format of your 7 minute talks being the same questions... to 40 50 different people. you want a brief intro... Welcome X the author of the book Y or Podcast Z and at the very end... hey there X where can my viewers find you? Jab, Jab, Jab, is give give give right? THEN and only then do you ask. The same in your long format... ALL meat and potatoes, and at the very end slide in the veggies.
      I just ordered the Vaynerchuck book. Thanks for that.

      Are you saying you like the shorter format better? Believe me, I'm not changing the subject, I'm taking your post at full value. I just want to know.





      Originally Posted by savidge4 View Post

      You are trying to prequalify out of the gate... this is only for a select few.. its for my audience...
      I'm not prequalifying my listeners. I'm just pre-qualifying who I will ask to be a joint venture partner.



      Originally Posted by savidge4 View Post

      I want to get those that bought from these other people to buy mine... You have your pool so tight you are reaching 100? 1000 maybe? You have the possible reach of thousands... hundreds of thousands... millions?
      My subscriber list may end up being 10,000 to 15,000. Could I expand to a million? No. The best sales podcasts out there (who have been doing this for a decade) aren't getting a million listeners. Selling is a very tiny subset of the population, And salespeople who listen to podcasts on selling are a very very tiny subset of salespeople.

      I could expand it to 100,000. But the majority of those subscribers would never buy from me. I am targeting the likely buyers, and dragging the non-buyers along for the ride. But it's pointless to have subscribers that are way out of my market. I'm not doing this for adulation. I'm doing it to generate sales.

      The only reason I'm doing any of this is to sell my sales training course. So anyone who isn't a good prospect for that course, I'm not going after.
      The only benefit to a large subscriber list is that I can attract bigger podcast guests, who have bigger lists themselves.



      Originally Posted by savidge4 View Post

      and you are operating as if its -10 outside snowing and new years eve and you got to get this one more sale in before the end of the year.

      Originally Posted by savidge4 View Post

      "Grumpy Old White Guys Who Sell Stuff Podcast"
      I love it, but I can't use it. Most of my guests won't be old. Some won't be men. Some won't be white.

      It could be "Grumpy Old Man Who Sells Stuff", because that fits me to a tee. But you would have to already know me to think it's clever or funny. It would severely limit who I could have on.

      If it was just me, and the same co-host every week...then Grumpy Old White Guys That Sell Stuff" would be a perfect name.

      I'm still re-reading your post, because I think there is gold in there.
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      • Profile picture of the author savidge4
        Originally Posted by Claude Whitacre View Post

        Please. Never shut your mouth. Please always tell me what you think. If I have no clue, then please give me a clue. I'm serious.
        You and I have parallels in some ways, but I think tend to look at things very differently. And I think often that it is best to let you do you. Its something i preach often on the WF. It reads to me as if this is all about THIS ONE COURSE, and your not looking at the whole picture, or library if you will. YOU have this built in low end point of entry. You need to allow the CONTENT be your pre qualifier Go cute to get them in, and let your content do the rest. You simply are set up for this.

        MOST people I would be having this conversation with are in no way shape or form in the same position. Just starting ( meaning no library of content) OR an amount of content but its failing. Wrong platforms or to disjointed etc etc.

        Originally Posted by Claude Whitacre View Post

        I just ordered the Vaynerchuck book. Thanks for that.
        Probably the best book that explains the rules if you will for, online sales. Go into it thinking relationship building and it might make even more sense.

        Originally Posted by Claude Whitacre View Post

        Are you saying you like the shorter format better? Believe me, I'm not changing the subject, I'm taking your post at full value. I just want to know.
        I dont "say" anything... DATA says a lot of things. best practices you want 7 to 15 minutes. 10 minutes is optimal. In order to upload a video greater than 15 minutes on Youtube, your account has to be "Verified"

        Change this up to say facebook.. and infeed you can upload 90 second videos... under one minute would be best practice... 20 seconds is optimal

        TikTok allows for 60 seconds.... 2% of all videos use the full length 80% is in the 11 to 20 second range. The MOST optimal is right at 16 seconds

        When you start looking at this you start to understand that you have to change up how you present based on the PLATFORM. I again refer you to Pillar Content. Recording a 1 hour video and slicing and dicing the content into platform specific chunks.

        So what do I prefer? I am going to make an assumption here... YOU prefer longer... you watch longer and therefore feel you need to make longer. BUT you are in a store waiting on your next customer, and I, travel 100+ miles a day nd am on the go 12 to 16hours a day, and consume content in bites. I PREFER 7 minutes, I RARELY will watch anything more than 20. Compare ME to YouTube averages and I would be your average content consumer.

        Originally Posted by Claude Whitacre View Post

        I'm not prequalifying my listeners. I'm just pre-qualifying who I will ask to be a joint venture partner.
        Cute really... but not today. One in the same and you know it haha

        Originally Posted by Claude Whitacre View Post

        My subscriber list may end up being 10,000 to 15,000. Could I expand to a million? No. The best sales podcasts out there (who have been doing this for a decade) aren't getting a million listeners.
        This would be linear thinking. a video or a podcast that gets 1,000,000 views or listens will be MAYBE 40% of the same people ( on a REALLY good day ) and the remaining 60% are first time or occasional content consumers. Subscribers maybe X but REACH over a period of time is crazy large

        Originally Posted by Claude Whitacre View Post

        Selling is a very tiny subset of the population, And salespeople who listen to podcasts on selling are a very very tiny subset of salespeople.
        Says YOU. Look up "The Futur" on Youtube. Everything you just said is proven false. And thats just ONE creator. I would place Gary Vaynerchuk into the same "Subset", and he without question blows your perceptions of community size out the door. I could give you a list of people that have youtube channels that are about specific subsets of business ( Lawncare, construction, CNC etc ) that are larger than your idea of big.

        Originally Posted by Claude Whitacre View Post

        I could expand it to 100,000. But the majority of those subscribers would never buy from me. I am targeting the likely buyers, and dragging the non-buyers along for the ride. But it's pointless to have subscribers that are way out of my market. I'm not doing this for adulation. I'm doing it to generate sales.
        And you are doing this for sales of your new course? and new course only? Again you have a entire library of low cost of entry. You have an entire library of relationship building material. You have an entire library of developing an optimal prospect. Correct me if I am wrong.. but you are developing a comprehensive work.. BUT you have a library full of bits and pieces. Ill say this again, but YOU are in a position of allowing the CONTENT to pre qualify FOR YOU.


        Originally Posted by Claude Whitacre View Post

        The only reason I'm doing any of this is to sell my sales training course. So anyone who isn't a good prospect for that course, I'm not going after.The only benefit to a large subscriber list is that I can attract bigger podcast guests, who have bigger lists themselves.
        Narrow narrow narrow. and you have so much more to offer.

        Originally Posted by Claude Whitacre View Post

        I love it, but I can't use it. Most of my guests won't be old. Some won't be men. Some won't be white.

        It could be "Grumpy Old Man Who Sells Stuff", because that fits me to a tee. But you would have to already know me to think it's clever or funny. It would severely limit who I could have on.

        If it was just me, and the same co-host every week...then Grumpy Old White Guys That Sell Stuff" would be a perfect name.
        You have wrapped yourself up and tied it all up in a pretty bow. In the grand scope of things, its about attracting people to consume your content, and from that consumption they will either be a fit or they wont... The moment you take "YOU" out of this and let the content do the work, and then allow the DATA to drive you in the directions you need to go, the more "Success" you will get from this. YOU use experience and the implementation of what an ideal customer is... I use science to for all of this. Preconceived notions send you down a preconceived path. The internet in many ways reverses the rules. Its that moment that you raise both hands and say "I dont know"... and start looking at data that you are converting at 10% what can I do to make that 30%? or 40%? and you ultimately end up in a place that you did not expect.

        A personal example from 2 years ago? I imported a bunch of knock off drones.. and it just wasnt selling and I was getting a bit concerned... It wasnt until we wrote text in broken Asian English that sales went through the roof... It took the offer from to good to be true.. to oh, its Chinese and a good deal. And I was stuck on.. USA Inventory.. Ships Fast etc etc ALL the things that worked for other items... It took taking ME out of the equation, and to allow data to find the right solution.

        In terms of the name... with Podcasts the general rule of thumb is to keep the title to 4 words or less and then understanding that typically the name is limited to 20 characters of visibility. Something like "Grumpy Old White Guys Who Sell Stuff Podcast" doesnt fit the rules... BUT.. what would be visible would be "Grumpy Old White Guy..." It breaks the mold in a good way.. its amusing... its clickable... its intriguing... Its politically super charged right now - but even that works in your favor... you would be sharing white privilege. It simply is off the charts a good name.

        So working within the KNOWN ideals right ( following the data) "Old People That Sell Stuff" Doesnt have the punch. "Grumpy old white guy talking to people that sell stuff" is again more in line with the original.

        This is Marketing right? "Mm Mm Good".. could be for anything, but we all know what it is. "Twizzler" has what to do with candy? You are applying rules where there is none... You are trying to identify and sell X, when you really should be selling X Y Z A B and C. You have in your mind made choices that FIT what it is you are doing... YOU are selling a high end course. You SHOULD BE selling YOU, and the library and lifetime of experience that happens to have a high end course

        The Inside Track Selling Podcast is more 1980's than 2021. Its not motivating to click.. it really has no interest. WHY would I see this and click it? How does this apply to your "Library"? How might this apply to you creating videos that review other peoples books? Which piece of merch would sell better, "The Inside Track Selling Podcast" OR "Grumpy Old White Guys Who Sell Stuff Podcast"

        YOU are selling a Course, and my approach would be selling BRAND.. Selling YOU, Claude Whitaker... Author, Business Owner, Door to Door salesman.. over x amount of years of direct sales. YOU are selling a course, and I am selling LEGACY. Who wins in the end? Whos making more money? and lets be better than Frank here ( Tho Frank Donovan is hard to beat ) Its about the Dollars... its about the Conversions... Its about the LEGACY...

        The COURSE ( again as I understand it ) is the culmination of your lifes work and study... BUT you still have your life's work and study to share with the world, and NOT just the Course. Be YOU, that happens to have a Course, and then start making choices and decisions based on that.

        Hope that makes things a bit clearer from my prospective.
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  • Profile picture of the author max5ty
    @savidge4

    I think "Grumpy Old White Guys Who Sell Stuff" is too long.

    I could see "Grumpy Old Salesmen"
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    • Profile picture of the author Claude Whitacre
      Originally Posted by max5ty View Post

      @savidge4

      I think "Grumpy Old White Guys Who Sell Stuff" is too long.

      I could see "Grumpy Old Salesmen"
      When I told my wife "Grumpy Old White Men Who Sell Stuff" she laughed out loud and said "You've got to use that!"

      Then I explained why it isn't a real fit. And then I told her "Grumpy Old Salesmen". She got a kick out of it...because both describe me so well.

      She said "Why not just call it Grumpy Old Salesman?"

      I have to tell you, I thought about it. But it paints the wrong picture.
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    • Profile picture of the author savidge4
      In regards to your 7 minute video format. I love the idea of the same questions to every guest. Your thinking easy... Im thinking a end of each year round up of most common answers... least common, etc. CONTENT, built apon by content. It also leads to interaction. Once you have a social profile with an amount of followers, you can start interactions with those reading or watching by asking one of the questions. You could do surveys etc etc

      If it were me.... I would have a clock on the screen... 7 minutes and start firing away the questions. I would start with relationship building questions, benign stupid questions.. favorite color? Favorite food? Casual or formal? let the viewer create a profile of the person you are asking the questions of... and build from there to questions like cold calling or cold walk-in etc etc. One right after the other after the other.

      The 7 minutes of bulk content is awesome... being able to split out a quick but and apply pillar content practices becomes priceless. At the end of each of these segment I would have a pop up of how many questions were answered.. like a guest score card. Once you have run through this a few times, you will probably find that the guests will see this as a contest to answer the most questions... you will get short concise answers to the questions you ask

      I would be digging into your vast library of books, and doing a review once a week, on newer stuff and classics. link i the description below linking to buying the book on Amazon and you collect a small commission.

      The longer format... It has to be about Jab Jab Jab... don't even present the opportunity to sell... Only allow where they can find the guest on different platforms... Allow the CONTENT to drive the traffic. Meat and Potatoes, with a last minute slide of the veggies right?

      You should be able to knock out 3 pieces of full length content every week. The 7 minute rapid fire, a book review, and a full length interview. that would be what 150 pieces of content in a years time, that translates to a minimum of 1500 Pillar content chunks easy - THATS reach - THATS online marketing.
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      • Profile picture of the author Claude Whitacre
        Originally Posted by savidge4 View Post

        In regards to your 7 minute video format. I love the idea of the same questions to every guest. Your thinking easy... Im thinking a end of each year round up of most common answers... least common, etc. CONTENT, built apon by content. It also leads to interaction. Once you have a social profile with an amount of followers, you can start interactions with those reading or watching by asking one of the questions. You could do surveys etc etc
        I'm not ignoring you. You gave me a lot of meat to digest. I may get back to this later.

        by the way, I asked on Facebook for a name, and Marlon Sanders gave me Instant Sales Boost podcast. Even though I've decided....I may change my mind on this one.

        Or even Seven Minute Sales Boost Podcast.

        Sixty Minute Sales Boost Podcast.

        My head is exploding.
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        • Profile picture of the author DABK
          I like it, the Instant Sales Boost.


          In my world, people prefer skyrocketing to boosting.

          And are into themselves.

          And lack time.

          Boost Your Sales Podcast
          Bust Your Sales in 7 Minutes Podcast.

          Skyrocket Your Sales Podcast

          Unfortunately, Instant Sales Skyrocket Podcast sounds not so good.

          All longer, alas.

          But Instant Boost addresses the what's in it for me better than what you decided on.

          What you decided in makes it sound like I, your listener, will have to put in effort to get results.

          Instant Boost does not bring that up.

          Boost Your Sales Instantly Podcast appeals to me even more: the your in there surely means mine, not anyone.
          Originally Posted by Claude Whitacre View Post

          I'm not ignoring you. You gave me a lot of meat to digest. I may get back to this later.

          by the way, I asked on Facebook for a name, and Marlon Sanders gave me Instant Sales Boost podcast. Even though I've decided....I may change my mind on this one.

          Or even Seven Minute Sales Boost Podcast.

          Sixty Minute Sales Boost Podcast.

          My head is exploding.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by DABK View Post

            I like it, the Instant Sales Boost.


            In my world, people prefer skyrocketing to boosting.

            And are into themselves.

            And lack time.

            Boost Your Sales Podcast
            Bust Your Sales in 7 Minutes Podcast.

            Skyrocket Your Sales Podcast

            Unfortunately, Instant Sales Skyrocket Podcast sounds not so good.

            All longer, alas.

            But Instant Boost addresses the what's in it for me better than what you decided on.

            What you decided in makes it sound like I, your listener, will have to put in effort to get results.

            Instant Boost does not bring that up.

            Boost Your Sales Instantly Podcast appeals to me even more: the your in there surely means mine, not anyone.
            First, damn you for making me think.

            Instant Sales Boost Podcast serves my purposes perfectly. Boost Your Sales Instantly Podcast doesn't flow, but I understand your reason for putting it in.

            I think Instant Sales Boost Podcast stands out like a beacon. Thank you.
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    • Profile picture of the author savidge4
      Let me ask a quick question(s). You have a vast library of books about sales... 2500+ if I remember correctly? How many of those did you read before you were maybe ready for them? Let me ask that another way... How many of those did you read twice, and because of experience you got more out of the book the 2nd time?
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      • Profile picture of the author Claude Whitacre
        Originally Posted by savidge4 View Post

        Let me ask a quick question(s). You have a vast library of books about sales... 2500+ if I remember correctly? How many of those did you read before you were maybe ready for them? Let me ask that another way... How many of those did you read twice, and because of experience you got more out of the book the 2nd time?
        The only one that I wasn't ready for was Think And Grow Rich. I read it several times throughout life, and it finally connected with me in my forties.

        All the other books, I understood. But of course, I get more out of it the second time I read it. And the vast majority of the books I've read (on selling/marketing) I've read after 15-20 years experience.

        The difference in experience allowed me to recognize real sales advice based on experience, or studies they have done, instead of someone just repeating something they read before.

        i have about 2,500 books on selling (and marketing, thinking rationally, negotiating, and so on). and I've read nearly all of them. Some are reference books I haven't read all the way through (like books of proven direct sales offers).

        There was a specific time in my life, 1981, when I had read a few books on selling, but hadn't really studied them seriously. I bought the Tom Hopkins book How To Master The Art Of Selling, and it changed everything for me. The first book that grabbed my complete attention. I memorized nearly all of it. It became a Bible of sorts. It was the first time I realized that sales training could really make a difference.

        And that's when I started reading books on selling in earnest. Some are terrible, and skim them for nuggets of information, or language I can use in selling.

        But once in a while, I get one I read over and over again, because there is too much serious training to absorb in a first reading. So I write notes in the book, add pages of notes if I need to, and try to implement what I learn.

        My guess is that 50 of the books I have I study. And every few years...or every decade...I see it on the shelf, and take it out and read the underlined parts.

        Frankly, maybe 90% of the books I have read, I'll never read again. But they sit on shelves in my library. I would never part with them.

        And....I know you asked your question for a reason. Why do you ask?

        By the way, I've donated maybe 1,000 business books over the years to the local library or used bookstore. Some are damaged or duplicates. I replace damaged books (We had a flood once) with nicer copies, if I liked the book.
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        • Profile picture of the author savidge4
          Originally Posted by Claude Whitacre View Post

          There was a specific time in my life, 1981, when I had read a few books on selling, but hadn't really studied them seriously. I bought the Tom Hopkins book How To Master The Art Of Selling, and it changed everything for me.
          Same book for me, about the same time frame... I was FORCED to read it... Would never admit it to my punk of a step father, but totally gave direction to my life... at 13yrs old. I had it in me before that, but after reading the book 5, 6 10 times in a row, it was game on.

          The reason I asked and so miserably failed at getting a desired result was your notion that the intended purchaser of your course, actually be ready for it.

          I find myself intaking content, be it reading or videos or audio that I would say most of the time I wasnt ready for. Had to kind of grow into it, and then go over he material again to better grasp what was said.

          When I take on a project, from as mundane as some companies website, to bigger things like starting a new business out of left field. I want to know everything I can about that business, or at least the product/service that is at play. I would say I go over the top with this, and have actually been working on learning what I need to know today - but fail miserably at that concept.

          I am literally an information whore. As I am typing this I am listening to something else. AND on a conference call... its just silly really. And somehow I find it relaxing? Drives everyone around me crazy with the exception of my son, he does 2 things at once.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by savidge4 View Post

            Same book for me, about the same time frame... I was FORCED to read it... Would never admit it to my punk of a step father, but totally gave direction to my life... at 13yrs old. I had it in me before that, but after reading the book 5, 6 10 times in a row, it was game on.
            I see we have things in common. I think I may have been 16 or 17 when I first read Think And Grow Rich. I may have read it every 5 years or so for the next few decades. I think I have 6 different deluxe bound editions...and the original I bought when so young. A prized treasure of mine. Another book I wasn't ready for was How To Win Friends And Influence People.. I read it at 19 or so, and have read it several times since. Real power in that book, like TAGR. Most of the books I read as a teenager were philosophy, a lot of Nietzsche. Ayn Rand.. Hard to slog through, but I was convinced I was reading the secrets of the universe.


            Originally Posted by savidge4 View Post

            The reason I asked and so miserably failed at getting a desired result was your notion that the intended purchaser of your course, actually be ready for it.
            I thought so. And that weighs on my mind. That's why my lead generation will be mostly with my books (I'm rewriting/revising my books on prospecting and closing to make better lead magnets) And I'm writing another book just for that purpose. I'm also insisting the rep has at least 6 months sales experience before they buy the course. And the podcast? if you read my books, and hear me speak, it becomes obvious I'm not trying to reach the new guy. Nearly all sales trainers try to appeal to the new guy. I know it will cost me sales, but it's my deal.

            Added later: I think you have something you want to say about that. Am I right? I welcome your thoughts.

            Originally Posted by savidge4 View Post

            I find myself intaking content, be it reading or videos or audio that I would say most of the time I wasnt ready for. Had to kind of grow into it, and then go over he material again to better grasp what was said.
            At home , next to my recliner, I have maybe 12 books I'm either currently reading, or will read next. Maybe 4 have bookmarks in them. At work (here) I have 5 books on my desk I'm reading. I read fast These are books I'm studying, reading them a few times, to get all the juice out of them. And I'm watching two webinars, and listening to one CD program. I can't read and listen at the same time. But I do this all day and evening.

            I write fast too. But I can only work on content for a few hours a day. While I'm writing, I'm thinking faster than I can write, and I'm in a zone that taxes me after a few hours. Reading and studying are easier. An this forum mostly here, are me just taking a break.


            Originally Posted by savidge4 View Post

            When I take on a project, from as mundane as some companies website, to bigger things like starting a new business out of left field. I want to know everything I can about that business, or at least the product/service that is at play. I would say I go over the top with this, and have actually been working on learning what I need to know today - but fail miserably at that concept.
            I tend to want to know everything before I start. It slows me down. When I get tired of writing, that's when I pick up a book, or start watching one of the webinars/ video courses.....or typing this.


            Originally Posted by savidge4 View Post

            I am literally an information whore. As I am typing this I am listening to something else. AND on a conference call... its just silly really. And somehow I find it relaxing? Drives everyone around me crazy with the exception of my son, he does 2 things at once.
            Same here. When I'm on hold, I watch training videos. When I'm driving alone, I practice my pitches, or work out a part of a book out loud. But I can't do two things at once, not really. My focus is completely on one thing at a time, although that can shift minute by minute.

            And I'm an information whore as well. I can't stand not knowing. It's an itch that never goes away.
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  • Profile picture of the author ewenmack
    Claude, I have some questions and comments...

    1 Why on earth would you want me on your podcast,
    there are many more qualified?

    2 Would you let me get a word in?

    3 Any time I listen to a podcast and the interviewer talks
    about what you are about to listen to, some of the standouts of the interview after the fact I find it more real and authentic instead
    of the scripted style intro which is over-used and a bore, time waster.

    Another words have the hour interview then create the intro.

    4 Subject of interview; what if we make it about what has been your biggest breakthrough
    and how to apply it to local businesses such as insurance brokers, furniture stores
    and car dealerships?

    Best,
    Ewen

    p.s. I'm retired from offering sales and marketing services,
    so I'm free to freely give without holding back.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by ewenmack View Post

      Claude, I have some questions and comments...

      1 Why on earth would you want me on your podcast,
      there are many more qualified?

      2 Would you let me get a word in?

      3 Any time I listen to a podcast and the interviewer talks
      about what you are about to listen to, some of the standouts of the interview after the fact I find it more real and authentic instead
      of the scripted style intro which is over-used and a bore, time waster.

      Another words have the hour interview then create the intro.

      4 Subject of interview; what if we make it about what has been your biggest breakthrough
      and how to apply it to local businesses such as insurance brokers, furniture stores
      and car dealerships?

      Best,
      Ewen

      p.s. I'm retired from offering sales and marketing services,
      so I'm free to freely give without holding back.
      Why would I want you on my podcast? Because you're smart and interesting. Podcast guests always write their own questions. I'm just there to make you sound good.

      I'll let you know when everything gets set up.
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  • Profile picture of the author Monetize
    @Claude W

    Are you still stuck in the choosing a name phase.

    It has been a week and you keep posting about running things by your Wife.

    Are you procrastinating, or what.

    Do you have all your necessary podcast equipment?

    If so, get on the goodfoot and get this show on the road!

    Thank You
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Monetize View Post

      @Claude W

      Are you still stuck in the choosing a name phase.

      It has been a week and you keep posting about running things by your Wife.

      Are you procrastinating, or what.

      Do you have all your necessary podcast equipment?

      If so, get on the goodfoot and get this show on the road!

      Thank You
      Well...

      I've chosen a name, as I said in a few previous posts.

      I run things by my wife because it makes her laugh. But the podcast will be The Inside Track Selling Podcast, as I said before.

      I don't have the equipment. I'm still trying to set up the podcast website, and attach my e-mail provider to the podcast website. The equipment is just a microphone and headset. Everything else, I already have.

      And...I'm not procrastinating. I have quite a bit to do before i start the podcast.

      For example, Finish a lead generation book I'm already partially done writing (started a week ago, I think).

      Arrange for guests ( besides Ewen here on the forum, I have maybe 5 set up) I need to have 5 done and edited and posted episodes done before I launch. And ten other interviews need to be scheduled...before I launch.

      I have to record (and I have no idea how) a trailer for the podcast, entrance music, and proper introduction, an ending recorded.

      And I paid a fortune for three podcasting courses, I'm still only halfway through the first one. I have to hire a local kid to tie everything online together, because i have no idea what I'm doing. I figure everything will be ready by the first of the year.

      What am I doing on this thread? Now? Just talking when I'm taking a break from real work. Every post I write here is a 3 minute vacation from real work.

      Oh, and I run a retail store full time. So all of this is in my spare time.

      It's only been a week since I decided to do this at all. So far, I've written about 50 pages of my lead generation book, and decided on the hosting company, e-mail provider, format, lined up my first 5 or 6 guests, spend maybe 6 hours watching training videos, and of course....decided on the podcast name...with a lot of help from this thread and it's contributors.

      In a few weeks, I'll be ready to hire some kid to stitch it all together and show me how to use a darned microphone, headphones, and Skype.
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      • Profile picture of the author Monetize
        @Claude W

        I apologize for upsetting you.

        I was just yanking your chain because I thought
        you were raring to go with your podcasts but if
        you're not planning to broadcast until January,
        that's cool.

        I know all about managing multiple priorities.
        I am finalizing a book as well.

        I hope that you will share your link whenever.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by Monetize View Post

          @Claude W

          I apologize for upsetting you.
          Not at all. I'm sorry if I gave you that impression.

          Many times, my longer posts are just my way of organizing my thoughts. Your post just triggered "What have I done already, and what do I still have to do".
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  • Profile picture of the author ewenmack
    One of the poster child of the grumpy old white man
    who sells stuff, Dan Kennedy, has found favor with the younger
    marketing community, Clickfunnels,
    since Russel Brunson bought out his company brand.

    Something to think about.

    Best,
    Ewen
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  • Profile picture of the author 1Bryan
    Originally Posted by Claude Whitacre View Post

    Guys;

    I'm going to start a podcast. It will be me interviewing high producing salespeople, sales authors, trainers, and marketing people.

    My question is, what should I call it?

    My first impulse is to call it The Genius Selling Podcast.

    But I have a product that is ready to go titled One Call Closing. So I could call it the One Call Closing Podcast, but I think it would severely limit my viewership.

    It could just be called The Claude Whitacre Podcast. But it will be listed on lots of podcast directories, and the name matters as far as searches by listeners.

    I can do this in audio or video. I'm leaning toward audio. And I think it will be long form, maybe 45 minutes to an hour.

    Anyway., ideas?
    Who is your core audience going to be? And how do you want the $$$ to be made?

    Closers spend $$$.

    You could probably make more $$$ from an audience of closers than an audience of posers.

    But the posers would give you bigger "numbers".

    I would brand One Call Closing as much as possible. Understanding that 1000 closers spend more $$$ than 1 million posers.

    Claude's a unique name.

    I like One Call Closing with Claude.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by 1Bryan View Post

      Who is your core audience going to be? And how do you want the $$$ to be made?

      Closers spend $$$.

      You could probably make more $$$ from an audience of closers than an audience of posers.

      But the posers would give you bigger "numbers".

      I would brand One Call Closing as much as possible. Understanding that 1000 closers spend more $$$ than 1 million posers.

      Claude's a unique name.

      I like One Call Closing with Claude.
      My core audience will be experienced (at least 6 months of actual selling) salespeople who work on commission, selling something for at least $500....and more often a few thousand dollars or more. They are selling to consumers or to small business owners. And also, my audience will be small business owners, because they also sell, And marketing will be in the mix. They will be mostly outbound sellers. But some can be retail.

      It's not that closers buy more. But people who actually make a good living selling, are more apt to buy my materials. And people who have bought one book on selling (from a different author), are far...far more apt to buy from me.

      People who buy sales training materials are the core group I'm after. Of course, I can't just attract them, I have to attract a much larger group, and these buyers will self select. As it's been brought up (not by me) these podcasts are almost free to do. No marketing costs to speak of. So I can attract a larger audience and the buyers will raise their hands out of that larger audience.

      Personally, One Call Closing is my brand. It's the name of the course. The title of one of my books. But I know it will turn off quite a few listeners.

      I need the bigger number of listeners so I can exchange promotions with other sales podcasters, and promote to each other's list.

      1,000 core listeners that are hyper qualified for my offers, are great for me, but they won't attract most people I want on the podcast.

      But I appreciate the thought. I'm still trying to absorb everything I read from Savidge4.
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      • Profile picture of the author 1Bryan
        Originally Posted by Claude Whitacre View Post

        My core audience will be experienced (at least 6 months of actual selling) salespeople who work on commission, selling something for at least $500....and more often a few thousand dollars or more. They are selling to consumers or to small business owners. And also, my audience will be small business owners, because they also sell, And marketing will be in the mix. They will be mostly outbound sellers. But some can be retail.

        It's not that closers buy more. But people who actually make a good living selling, are more apt to buy my materials. And people who have bought one book on selling (from a different author), are far...far more apt to buy from me.

        People who buy sales training materials are the core group I'm after. Of course, I can't just attract them, I have to attract a much larger group, and these buyers will self select. As it's been brought up (not by me) these podcasts are almost free to do. No marketing costs to speak of. So I can attract a larger audience and the buyers will raise their hands out of that larger audience.

        Personally, One Call Closing is my brand. It's the name of the course. The title of one of my books. But I know it will turn off quite a few listeners.

        I need the bigger number of listeners so I can exchange promotions with other sales podcasters, and promote to each other's list.

        1,000 core listeners that are hyper qualified for my offers, are great for me, but they won't attract most people I want on the podcast.

        But I appreciate the thought. I'm still trying to absorb everything I read from Savidge4.
        Fair enough.
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  • Profile picture of the author StevenHampton
    A little late to the party, but I would leverage the "insider lingo" to prove youre "one of them".

    Initial ideas:
    - The ABC Sales Podcast (ABC = Always Be Closing)
    - Coffees for Closers (famous line from Glengarry)
    - Rebirth of a Salesman (play on Death of a Salesman)
    - Ring the Bell Sales Podcast (common in a telemarketing sales room to have a bell you ring when closed a sale)
    - The AIDA Sales Podcast (AIDA = Attention Interest Desire Action)
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    • Profile picture of the author Claude Whitacre
      Originally Posted by StevenHampton View Post

      A little late to the party, but I would leverage the "insider lingo" to prove youre "one of them".

      Initial ideas:
      - The ABC Sales Podcast (ABC = Always Be Closing)
      - Coffees for Closers (famous line from Glengarry)
      - Rebirth of a Salesman (play on Death of a Salesman)
      - Ring the Bell Sales Podcast (common in a telemarketing sales room to have a bell you ring when closed a sale)
      - The AIDA Sales Podcast (AIDA = Attention Interest Desire Action)
      Thank you for the suggestions.

      Coffees For Closers is so damn good, I bet it's already taken.

      I think I'm going to do a split test with PPC ads, to see which one resonates better.

      Instant Sales Boost is good enough that I already bought the domain for 2 years.

      Added a minute later: Yup, Coffee's For Closers is already taken.

      You had my heart pumping fast for a minute there, my friend.
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      • Profile picture of the author StevenHampton
        Ahh, too bad. Coffees for Closers was my favorite out of the bunch. Good luck with things. Tim Ferris took the PPC split test route when naming the iconic "4 Hour Workweek" book. I've always liked that tactic.
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  • Profile picture of the author 1Bryan
    I'll bring up something that is weirdly unpopular on this forum. But ultimately, sales is about $$$. It always bothered me on the copywriting forum when they were afraid to talk $$$.

    Closers make $$$. Facebook shows me ads for $ 5,000+ closing programs. Just something to think about. Like in my area of NY? If you don't make $ 500K a year in sales, why would I listen.

    But that means I can spend $ 5,000.

    I'd still say target closers. Whatever name you choose. And good sales people understand this. Which helps you vet who to have on your podcast. Quality over quantity.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by 1Bryan View Post

      I'll bring up something that is weirdly unpopular on this forum. But ultimately, sales is about $$$. It always bothered me on the copywriting forum when they were afraid to talk $$$.

      Closers make $$$. Facebook shows me ads for $ 5,000+ closing programs. Just something to think about. Like in my area of NY? If you don't make $ 500K a year in sales, why would I listen.

      But that means I can spend $ 5,000.

      I'd still say target closers. Whatever name you choose. And good sales people understand this. Which helps you vet who to have on your podcast. Quality over quantity.
      Because my leads will cost me nothing, I may as well cast a wide net. They will buy my books, build my list, and attract guests for the podcast.

      It will become obvious by listening to a few of my podcasts, that my target market is closers...because that's what I am. The guests will tend to be either high end salespeople or sales authors that have proven track records.

      The closers will self select, and that's who will buy my course.
      My course will either sell for $997 or $1,997, My first webinar will sell it for $997, my second will sell it for $1,997....I may price test $2,997. I'll stay where the most profit is made. I doubt I'll have any upsells from that. Maybe one in person training for the course buyers, but maybe not.
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  • Profile picture of the author max5ty
    So after working with several start ups lately and being in Virginia with another one this week, this is my advice...

    The name isn't important.

    You're not important... It's painful to say but it's reality.

    Too many times it's all about a life dream or desire to impart a life of learning...

    It doesn't work that way... And I can tell you from millions of dollars in ad spend it doesn't work the way you think it will.

    You're way overthinking things and it's going to bite you in the end.

    Keep it simple. Start today with what you have and quit thinking you have to perfect it.
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    • Profile picture of the author savidge4
      Originally Posted by max5ty View Post

      The name isn't important.
      As much as I agree with this... there are instances, I can think of 3 right off the top of my head, this is NOT true. 2 of which apply directly to this thread specifically.

      Do me a favor and go over to YouTube real fast. Main screen of YouTube and there is a listing of videos right? what 2 pieces of information sit below the thumbnail of each video? The title of the video and the Name of the channel correct? Dont know if you use a podcast app or not, but again, fire one up and do a quick search, and what information appears in the listings? With all of the apps i have the information provided in YouTube is actually reversed, its the Podcast name first, and then the title of the episode.

      I would equate suggesting the name is not important ( in regards to video and podcast ) to a blank statement such as "Headlines don't matter" The name of the podcast or the video channel is either the lead headline or a subline - they are VERY important. Being mindful of both the title of the episode or video and as well as being mindful of the channel name or podcast name, will be a factor in click through rate - It IS important.

      The 3rd instance is those of us that set overall structure using "Pillar Content" We are not dealing with a one single platform, we are implementing a multitude of platforms Unification across BRAND is again a big deal - or at least I think so. Using a tool such as ( https://namechk.com/ ) allows someone like me, to narrow down a BRAND name by the availability of the user name across multiple platforms.
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  • Profile picture of the author max5ty
    Turn your phone on... Do a video... Teach people... You're done.

    Too much BS.

    You'll either get people that want to learn or you won't.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by max5ty View Post

      Turn your phone on... Do a video... Teach people... You're done.

      Too much BS.

      You'll either get people that want to learn or you won't.
      Somehow, I don't think I've explained this well.

      I've done sales training videos before. (I may have over 100 on Youtube now)I've sold several systems (advertising, local online promotion, retailing) before from speaking.

      I've been interviewed dozens of times. I've interviewed others (I had a paid monthly newsletter with a CD of an hour long interview) maybe 50 times.

      This thread was me taking one minute factor in a podcast, the name, and asking for recommendations.

      Do you really think I've been sitting on my ass this last week or so, just trying to decide on a name?

      In the last week, I've written 80 pages of my lead generation book, lined up my first 10 interviews (which I need done before I start the podcast), I also need to get some local kid to hook all this up for me, and teach me how to do it all myself. (The technology, platform, hosts, and all that)


      Could I just start interviewing people and recording the interviews? Yes.

      But the entire purpose of this podcast is to interview people that send the interview to their list (and mine), so that some of their list can sign up for my lead generation book, which starts the process of building this business.

      Originally Posted by 1Bryan View Post

      But there ARE plenty of Sales oriented podcasts/Youtube channels that do very well that they didn't have anything like what Tim started off with.

      Those are the ones worth modeling IMO. Usually, they get a few thousand views per episode.
      And I spent a couple days just looking at Youtube sales video titles, descriptions, search volume, subject matter, and specific keywords. As well as studying the titles and positions of maybe a hundred sales podcasts.


      Originally Posted by 1Bryan View Post

      They have to discover Claude. That's the key - discovery. How does THAT happen?
      I'm answering this question for you, and a couple others here.

      I would never start a venture of any kind unless the marketing was already figured out, and proven profitable.

      The name of the podcast will get me a few views and a few people signed up for the podcast (and to get my book which is a very long, content rich, sales letter).

      The name needed to grab some attention when doing a quick search of a podcast directory, or on Youtube, when seeing the name in the title of he video. And most importantly, the name will matter a little to the people I interview.

      The vast, vast majority of my podcast audience will come from me being interviewed on other podcasts, when they send the podcast to their list.... and when I interview them, an they send the podcast to their list (Of course, I do the same).

      The podcast is just prospecting.... for joint venture partners. And these will come from the people that interview me, and that I interview.

      Some of these sales book authors/podcasters/sales related business owners will trade me showing my webinar to their list, and they show their webinar to my list...which is built by interviews of other sales experts.

      This works. It's why podcasters in any one genre seem to be all interviewing each other. They do it because the best prospects (for whatever they sell) are the people that are listening to other podcasts (in the same genre) already.


      It will be a slow build for a few months. But none of this is expensive to do (I had to promise my wife I wasn't going to touch our savings or investments)
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  • Profile picture of the author max5ty
    @Savidge4

    You didn't let me finish...

    Just kidding, I stole that from Claude.

    I stand by what I said. Your argument is bringing the whole evolution of a business into one general snapshot...which is why A lot of people fail at starting something.

    Each stage of a business requires a different SOP. That's a hard concept for some to understand.

    If you read interviews of those who started something, one question that is popular is "What would you do different?"

    Usual answer... We wouldn't have wasted so much time on things we thought were important but ended up being irrelevant (in a nutshell).

    Usually what you think is important to people... They couldn't care less... What you fail to think is important... Is what brings the business down. How do you figure out all out?

    Easy...

    You get it out there and you worry later about the font size and whether the heading should be roboto or Poppins... Semi bold or bold... And wow did you see what Casper is doing? Maybe we could incorporate that... And hey what should we call that thing...

    The ideal scenario... You get it out there... You're ready to make rapid changes in a moments notice... You understand where you start is not and should not be where you are at any moment in the future... You understand the best way to build a business is to let the customers build it for you...

    When you start and grow fast, it is word of mouth. If you're worried about people finding you in a search, you haven't a good clue what you're doing.

    Now, having said all that, as the business progresses, other elements DO need to come into play.

    As far as the headline argument...I can tell you memorable headlines... But for a $100 bill usually couldn't tell you the exact name of the product they were selling.

    I know Tim Ferris has a podcast, but I honestly couldn't tell you the name of it even though I've listened to it. I'm lazy, I'll Google "Tim Ferris" or have it bookmarked.

    I realize Claude isn't doing this for the money. I have no doubt he could walk away from work tomorrow and live happily ever after.

    With Claude I'm pretty certain he does it for the thrill of accomplishment. But I'm also sure the procedures I outlined will be ones that he will look back on and say I was right.

    Anyways, thinks for your feedback. I always enjoy your posts
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    • Profile picture of the author 1Bryan
      Originally Posted by max5ty View Post

      I know Tim Ferris has a podcast, but I honestly couldn't tell you the name of it even though I've listened to it. I'm lazy, I'll Google "Tim Ferris" or have it bookmarked.
      Tim was already a NY Times best-selling author, well-connected angel investor, tech space guru and internet celebrity when he launched his podcast. Tim was already someone that people searched probably 10,000+ times per month or more on Google. He was a guy the top C suite execs at billion dollar Silicon Valley companies knew by name.

      Modeling works when you model what you can replicate. Otherwise, it's dismal failure.

      I'm sure Claude has great information. But probably can't replicate Tim Ferris all the same.

      But there ARE plenty of Sales oriented podcasts/Youtube channels that do very well that they didn't have anything like what Tim started off with.

      Those are the ones worth modeling IMO. Usually, they get a few thousand views per episode.

      But it's the RIGHT few thousands. It's sales people that already do very well, that wanna do better.

      Because as anyone knows -- successful people that wanna be more successful, spend the most $$$, put in the most effort, get the best results, etc etc.

      But ...

      They have to discover Claude. That's the key - discovery. How does THAT happen?
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  • Profile picture of the author Matthew North
    The way I see it Claude, is that you gotta think about what will appeal to your audience by going with the right information. With this in mind, you could even be called an infoprenerd! Lots of good resources out there I could send you to maybe satiate your curiosity.
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  • Profile picture of the author max5ty
    @1Bryan...

    "Tim was already a NY Times best-selling author, well-connected angel investor, tech space guru and internet celebrity when he launched his podcast. Tim was already someone that people searched probably 10,000+ times per month or more on Google. He was a guy the top C suite execs at billion dollar Silicon Valley companies knew by name."

    Yes, he worked for everything he got and did very well.

    He has several interviews/articles on startups and failures that I find very interesting. He started with nothing and is worth around $100 million so I assume he knows what he's talking about. Has had a lot of success in the investment world also.

    @ClaudeWhitacre...

    "Somehow, I don't think I've explained this well.

    I've done sales training videos before. (I may have over 100 on Youtube now)I've sold several systems (advertising, local online promotion, retailing) before from speaking.

    I've been interviewed dozens of times. I've interviewed others (I had a paid monthly newsletter with a CD of an hour long interview) maybe 50 times."


    I'm sure with your successes you'll do good.

    Sales and Marketing knowledge are always in demand.

    This has been an interesting thread...lots of good ideas...
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    • Profile picture of the author Claude Whitacre
      Originally Posted by max5ty View Post


      I'm sure with your successes you'll do good.

      Sales and Marketing knowledge are always in demand.

      This has been an interesting thread...lots of good ideas...
      That's the kind of thing I say to a wannabe when I've decided not to talk to them anymore.

      There are maybe 3 or 4 guys here that have serious marketing chops. You're one of them.

      I seriously appreciate the help you (and others) have contributed to this thread.

      To be honest, I haven't been sleeping well the last week or so. Spending all my time (when not selling)writing, and getting this thing off the floor. Sunday, I spent the entire day writing. Not something I'm used to.

      I can sound like a pedantic ass, especially when I'm working hard. If i came off that way, forgive me.

      If you think of anything else that you think I need to hear, I'll appreciate your input. (More than you've already given).
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      • Profile picture of the author GordonJ
        Originally Posted by Claude Whitacre View Post

        That's the kind of thing I say to a wannabe when I've decided not to talk to them anymore.
        Just a thought. But first; this is a thread with a lot of great perspective, and we the group may benefit more than the original poster. Just to encourage those experienced folk to not abandon US just yet.

        My thought...just something I keep in front of me when in a project:

        DESIRE IS THE TRIGGER.

        My desire in podcasts, or videos, even forum posts is for the most part...brevity with succinct application. How can I immediately USE what I'm hearing, seeing or discovering?

        What do closers desire?

        As a creator, before I begin to write a promotion, normally BEFORE a product is ready, I want to know what my target desires, and work backwards from there.

        Anyhow, on to lunch, my current desire.

        GordonJ
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        • Profile picture of the author Claude Whitacre
          Originally Posted by GordonJ View Post

          DESIRE IS THE TRIGGER.

          My desire in podcasts, or videos, even forum posts is for the most part...brevity with succinct application. How can I immediately USE what I'm hearing, seeing or discovering?

          What do closers desire?
          Easier selling. less stress. less rejection. higher commissions. Those things I can deliver,

          As far as immediately using what they hear...

          At first, I thought of using a very short format, maybe 7 minute interviews. The problem is, I don't think these are more than promotions for the guests...to make the guest feel like they did something. (Although that's not a bad marketing purpose).

          In an hour of me asking them questions, I can probably find one nugget that I can put as the lead into the interview. A headline of sorts.

          Like in reading a sales letter, there is the short path an the long path. The short path is a reader reading the bolded subheads, to get the gist of the sales letter, and then the others can get the full story by reading page after page.

          I think I can accomplish both goals in longer interviews. Plus, it's easier to have the guest then interview me for an hour.

          Now that you mention it, one or two of my questions will have to be along the lines of "What can you tell our listeners that they can use to make more money right away?"

          Or "What can you give our listeners that will make selling easier for them right now?'


          i'm getting a lot out of this thread. Thanks, Guys.
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      • Profile picture of the author max5ty
        Originally Posted by Claude Whitacre View Post

        That's the kind of thing I say to a wannabe when I've decided not to talk to them anymore.

        There are maybe 3 or 4 guys here that have serious marketing chops. You're one of them.

        I seriously appreciate the help you (and others) have contributed to this thread.

        To be honest, I haven't been sleeping well the last week or so. Spending all my time (when not selling)writing, and getting this thing off the floor. Sunday, I spent the entire day writing. Not something I'm used to.

        I can sound like a pedantic ass, especially when I'm working hard. If i came off that way, forgive me.

        If you think of anything else that you think I need to hear, I'll appreciate your input. (More than you've already given).
        No, it's good really.

        Actually, the next day after I posted the post, I was thinking I should delete it because it didn't fit in on this thread...but I didn't because I figured it had already been read.

        I get these thoughts sometimes that come from out of nowhere and don't make a lot of sense. I'm trying to work on that...

        but as I said, this is a good thread, and there's a lot to learn and I really do think you'll do good
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  • Alright then...

    What do you want from a Podcast?

    How quickly do you want it?

    What do you need the Podcasters to be - to get what you want?

    Shuffle about with these 2 words.

    Instant Experts

    You can mention the subject.

    Successful Selling - By The Instant Experts


    You can say what'll be gained.

    Be Phenomenal At Selling - by The Instant Experts


    You can expand on this with a subhead - which should emphasise the credibility of the Experts and how entertaining the Podcasts will be and how easy the priceless information can be applied.

    And as most salespeople drifted into "sales" - never buy a salesbook and hate sales training - they feel the best way is to "wing" it - usually with mediocre results - a preheadline can handle this "objection" to enjoying the selling game and getting very highly paid.


    Steve
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Steve The Copywriter View Post


      You can expand on this with a subhead - which should emphasise the credibility of the Experts and how entertaining the Podcasts will be and how easy the priceless information can be applied.

      And as most salespeople drifted into "sales" - never buy a salesbook and hate sales training - they feel the best way is to "wing" it - usually with mediocre results - a preheadline can handle this "objection" to enjoying the selling game and getting very highly paid.


      Steve
      Gold right there. Thanks.

      It is true that the majority of salespeople never read a sales book, and think of sales training as boring and unnecessary.

      Rather than try to attract those people, because I doubt they will buy from me, I'll stick with the salespeople that are already listening to sales podcasts, already buying sales books, and already taking sales courses.

      A much much smaller pond, But those are the people that will buy my course.

      The others will come from free lead generation gifts to build my list.

      I've decided (I think) on an hour long format. Most of the successful sales podcasts are about that length. I like the longer format because I can chop up the interview to make lots of short videos to attract listeners. And in a longer format, I can choose the meatiest line to use as the first thing the listeners hear, before the interview starts.
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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      • Profile picture of the author 1Bryan
        Originally Posted by Claude Whitacre View Post


        A much much smaller pond, But those are the people that will buy my course.
        Good. I can't one call close. If I can learn that from your podcast, that's worth $ 50K or more to me. So if you wind up selling something for $ 5,000 or more; I'll buy.

        That's what I was getting at in an earlier post. And I didn't do a good job of getting at it lol.

        Give yourself a 6 or 7 figure golden parachute ;-)
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        • Profile picture of the author Claude Whitacre
          Originally Posted by 1Bryan View Post

          Good. I can't one call close. If I can learn that from your podcast, that's worth $ 50K or more to me. So if you wind up selling something for $ 5,000 or more; I'll buy.

          That's what I was getting at in an earlier post. And I didn't do a good job of getting at it lol.

          Give yourself a 6 or 7 figure golden parachute ;-)
          You won't learn it in my podcast. My podcast will be me interviewing others.

          But the people that sign up for my podcast will eventually get a webinar that demonstrates how one call closing works, and then my course will be offered.

          My podcast is essentially prospecting to build my list, and generate reciprocity to do joint ventures. Some of that I know, and some of it I'll have to learn as I go.

          I'm glad I was eventually able to say this, but I already have my 7 figure parachute.

          Doing this project is just something I want to do. I think I'll enjoy it.

          As far as the course price, I think I may start at $997 on the first webinar, and increase it by $1,000 each time, until it starts being less profitable. That way, I'll find the sweet spot. (Of course, to different audiences)
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      • Originally Posted by Claude Whitacre View Post


        I've decided (I think) on an hour long format. Most of the successful sales podcasts are about that length. I like the longer format because I can chop up the interview to make lots of short videos to attract listeners. And in a longer format, I can choose the meatiest line to use as the first thing the listeners hear, before the interview starts.

        So auditory for the podders, visual for the vidders - and will you do - a PDF for the readers?


        Steve
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        • Profile picture of the author Claude Whitacre
          Originally Posted by Steve The Copywriter View Post

          So auditory for the podders, visual for the vidders - and will you do - a PDF for the readers?


          Steve
          Of course. Podbean (my host) allows you to broadcast audio to the podcast sites, video on my site, and on Youtube, and a transcription service to offer it as a PDF or as a guest post on my blog.

          The videos will be sectioned and posted on Youtube. The audio will stay whole.

          In fact, I may offer some of the guests the option to have their interview included in a book, along with a couple of others in the same field. Of course, I'll be in the book as well. They can offer it to their list at my cost (A PDF would be free, a print book may cost $3.00 from Amazon). Just another way to market to their list.
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          • Profile picture of the author Profit Traveler
            Banned
            What is so weird is that I feel like I know your voice already!

            Maybe it is just seeing your avatar over the years.
            Will see if I am right.
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          • Profile picture of the author WF- Enzo
            Administrator
            TL;DR

            What did you name your podcast?

            Originally Posted by Claude Whitacre View Post

            Of course. Podbean (my host) allows you to broadcast audio to the podcast sites, video on my site, and on Youtube, and a transcription service to offer it as a PDF or as a guest post on my blog.

            The videos will be sectioned and posted on Youtube. The audio will stay whole.

            In fact, I may offer some of the guests the option to have their interview included in a book, along with a couple of others in the same field. Of course, I'll be in the book as well. They can offer it to their list at my cost (A PDF would be free, a print book may cost $3.00 from Amazon). Just another way to market to their list.
            Signature
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            • Profile picture of the author Claude Whitacre
              Originally Posted by WF- Enzo View Post

              TL;DR

              What did you name your podcast?
              I was certain that the podcast would be The Instant Selling Boost Podcast.

              It might end up being The Rapid Selling Boost Podcast, or The Quick Selling Boost Podcast.

              "Instant' is a great marketing word, but the interviews will be about an hour long. I'm not sure "Instant" fits.

              What do you guys think?

              I don't really have to decide until the introduction is recorded.
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              • Profile picture of the author DABK
                Quick. Though, in my world, the word 'instant' is so abused that every time I see it I no longer think instant but quick.


                Originally Posted by Claude Whitacre View Post

                I was certain that the podcast would be The Instant Selling Boost Podcast.

                It might end up being The Rapid Selling Boost Podcast, or The Quick Selling Boost Podcast.

                "Instant' is a great marketing word, but the interviews will be about an hour long. I'm not sure "Instant" fits.

                What do you guys think?

                I don't really have to decide until the introduction is recorded.
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              • Profile picture of the author Jonathan 2.0
                Banned
                Hi Claude. After seeing something similar the other day, this one occurred to me:

                InnerCircleSelling.com
                [Available at the time of posting.]

                Any good?

                Note:
                I had a quick look through Google SERPs and there doesn't seem to be much "competition" (etc.)
                Signature
                "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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                • Profile picture of the author Claude Whitacre
                  Originally Posted by Jonathan 2.0 View Post

                  Hi Claude. After seeing something similar the other day, this one occurred to me:

                  InnerCircleSelling.com
                  [Available at the time of posting.]

                  Any good?

                  Note:
                  I had a quick look through Google SERPs and there doesn't seem to be much "competition" (etc.)
                  I appreciate it.

                  But I already chose Instant Sales Boost.

                  Inner Circle Selling was actually one of the early ideas I heard from someone else, and I liked it. But Instant Sales Boost is my runaway favorite.

                  Added later; It's actually The Instant Sales Boost Podcast.
                  Signature
                  One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

                  What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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                  • Profile picture of the author Jonathan 2.0
                    Banned
                    Cool. Good luck with it. : )
                    Signature
                    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author Justine2
    For the name I will name it the best sale and for the duration I will validate it for a duration of 5 to 10 minutes maximum, plus recap, relevant.
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  • Profile picture of the author BuckyBoy
    Hi Claude - Here's your objective - " Start a new podcast interviewing high producing salespeople, sales authors, trainers, and*marketing*people." What's your goal? Selling your 'One Call Closing' product'? Would the value be their inside tips, advice and experience?

    45 minutes to an hour - way too long - I think you're imagining people buying a lesson plan. Everybody these days wants a quick fix. I'd be attracted to something like "Quick Fix Sales Tips" "Sales Tips From the Pros!" (Don't forget the exclaim "Can't Fail Sales Fixes!" and "Sure Closing Tips!"

    Good luck!
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