How can I sell 3d printed parts?

8 replies
Hello all,

I'm looking to supply replacement parts to industry using 3d printing and was wondering if anyone had any suggestions on the sales process.

In the short term, the pain point I am looking to exploit is unavailability of spare parts delaying production.

Ideal scenario:

a factory produces Y widget worth X $ a day.
Problem : the factory is very old. Lots of the parts are so durable that they outlasted their OEM. So spare parts are very rare and causes production to stop. I come in (not nescessarily when the part is missing), and solve their problem by 3d printing the part via outsourcing.

I have found a mechanical engineer who was willing to advise on all technical aspects,to carry out the design work, and to help screen a list of 3d print shops.

What I know:

1.a) My prospects are in the top 55-85th % of their industry. Ideally they have a major blue chip customer. This requirement has less to do with 3d printing itself but I plan to double dip and sell them more services later down the road. Having a large customer is a sign they can afford to take risks.

1.b) I am told that it won't be the same as calling SMBs or B2C. e.g. I will have to deal with the CFO and COO in addition to the owner, at the very least.

2. As a ballpark, engineering partner suggested that I start seeking out a small project "that takes no longer than 1 or 2 weeks"... so I expect the fullfillment costs would likely run in the couple of thousands.

3. By temperament, I tend to prefer one call closing,but the worse scenario would not be zero sales. It would be getting a sale that I can't deliver on.

The first call would only be a discovery and pre-qualification call. Immediately after that, it is just checking with the technical lead and making sure that I am not overpromising.

What I think I know:

6. The second call would be the quote and close. I don't think a third call is necessary, but I could be wrong.

7. It will likely involve lightweight metals or an alloy.

It is likely to be "Made in Canada". I am not an economic nationalist but to start with, I can just walk into a local factory and ask my dumb questions. Even perhaps find out who other local customers are, and get their direct feedback. I figure this will simplify my life quite a bit.

Know unknowns/Questions I ask myself:

How similar or dissimilar is it from one-call closing? How much is transferable, and what isn't?


I never worked in a corporation so I am unfamiliar with a standard corporate structure.

I think that IT sales team have sales engineers with them to deal specifically with the prospect's tech-heads, is it an arrangement I should consider ? I'm not 100% sure that the guy with the cheque is expected to know what's going on on the factory floor, but if he gives me a wrong answer, I figure they'll blame me so I imagine that would cover this scenario.

Should I try other methods than straight cold calling?
Email has been suggested to me. So did cozying up the gatekeeper a little bit more. Sending a package before the meeting. etc. Typically I don't like multi-step sales process but since I really have to make sure I'm not overpromising, might as well make the best out of it.

What else can I do to take care of Murphy ?

Anyone got suggestions (book, tips, etc)? Or if you just want to poke holes, that's great too.
#sales #technical
  • Profile picture of the author animal44
    So you're socially anxious, selling an unproven concept into corporates with a one call close...
    Good luck with that...!

    Selling to a corporate is by definition a multi step process as there's all sorts of internal and external compliance to deal with.
    Expect meeting after meeting after pointless bloody meeting...

    I'd suggest you need to establish credibility and proof of concept with a small firm where the boss has overall control of everything. Once you've made a name, established a brand, proven the concept, then maybe....

    How long have you been on this forum asking questions...? How many sales have you made...?

    My business partner was 22 years old, female and made over 4,000,000 in her first year... Imagine how tough it is for a 22 year old female to sell to a middle aged business owner... And she didn't have to make a single cold call...
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    • Profile picture of the author DABK
      You did not ask yourself:
      How do I prove that the part I am selling is up to industry standards?

      Also, it sounds like you think you can do it in several/ any industry. Maybe you can. But you will have to prove yourself in every industry.

      Have you considered selling your stuff to whoever these people buy their parts from already?

      You convinced one of these to carry your part, you've convinced hundreds of end users. Animal was suggesting a JV, and this could really work that way.
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    • Profile picture of the author WF- Enzo
      Administrator
      I don't think 3D printed parts is an unproven concept, however, he needs to convince why corporations should buy parts from this bloke.




      Originally Posted by animal44 View Post

      So you're socially anxious, selling an unproven concept into corporates with a one call close...
      Good luck with that...!

      Selling to a corporate is by definition a multi step process as there's all sorts of internal and external compliance to deal with.
      Expect meeting after meeting after pointless bloody meeting...

      I'd suggest you need to establish credibility and proof of concept with a small firm where the boss has overall control of everything. Once you've made a name, established a brand, proven the concept, then maybe....

      How long have you been on this forum asking questions...? How many sales have you made...?

      My business partner was 22 years old, female and made over 4,000,000 in her first year... Imagine how tough it is for a 22 year old female to sell to a middle aged business owner... And she didn't have to make a single cold call...
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  • Profile picture of the author savidge4
    Can I assume you have watched CNC youtube videos? there are actually a ton of them in that specific sector

    https://www.youtube.com/channel/UCc2...XKlQR7Fm7h1JfQ
    go back about 3 years, he discusses getting started etc

    https://www.youtube.com/channel/UCe0...gdPTTjsxjvyHPg
    A cool channel that he discusses his business and and visits others.

    How large is the facility you will be using.... The way I am reading your post is you want to go after business that would require a large amount of parts. Is the facility you are going to use equipped with a LINE as in 10 or more machines? and if you are using 3D printers, do you have 100's of them?

    This whole venture in some ways needs to be a path of proof of concept... and more so proof of scale.

    The whole idea that you might actually be local to some of the business' you are working with would be a bonus.. BUT the one hang up i could see from the get, is being SUPPLY of raw materials. I would want to understand the raw material sourcing aspect of all of this - can you buy the materials you would need when you need them - OR would you have to order it?

    The CNC / 3d printing world I might suggest is very small. Being the guy that can handle work at SCALE will get around ( I know this from personal experience with wood CNC machines. ) What this translates to is company A is in oh crap we have no parts mode, and someone that knows someone that knows someone will tell the boss.. hey contact Company X over here, they may be able to make those for us and keep us working.

    Look at the videos above, you see these guys are making 10's of something or 3 and 5's of something... look at the size of the shops, and compare that to what you have access to...

    Hope that Helps!
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    • Profile picture of the author socialentry
      Originally Posted by DABK

      Have you considered selling your stuff to whoever these people buy their parts from already?
      OK, so as I understand it, a so-called JV for you guys is a profit sharing agreement in exchange for a warm list of prospects?

      So my process would look like this:
      A)Ask the whale what ails them in the least threatening way possible
      B)Go down one level
      C) Sell my services to the piranhas and the salmons
      D) go back up the food chain using the latter as social proof

      ?

      Originally Posted by savidge4 View Post

      Can I assume you have watched CNC youtube videos? there are actually a ton of them in that specific sector

      https://www.youtube.com/channel/UCc2...XKlQR7Fm7h1JfQ
      go back about 3 years, he discusses getting started etc

      https://www.youtube.com/channel/UCe0...gdPTTjsxjvyHPg
      A cool channel that he discusses his business and and visits others.
      Thanks for the reference.

      I myself do not have either a machinist or a engineering background so they were very educational videos.

      How large is the facility you will be using.... The way I am reading your post is you want to go after business that would require a large amount of parts. Is the facility you are going to use equipped with a LINE as in 10 or more machines? and if you are using 3D printers, do you have 100's of them?

      ...
      Look at the videos above, you see these guys are making 10's of something or 3 and 5's of something... look at the size of the shops, and compare that to what you have access to...
      Rereading myself, I make it sound like I have a shop chosen already and I'm almost ready to go but I gave the wrong impression. In reality, I don't know.

      The best I can do is bring people together.

      There's a bit of a chicken and egg problem.

      There are two avenues of approach:
      a) Find a bunch of manufacturers ----> Find a pain point ---> Sell
      b) Find some pain point ---> Find the manufactuers that can solve it. ---> Sell

      a) seemed most attractive at the time of the OP, but after a lengthy discussion with my technical partner, he convinced me that b) is more appropriate because I can't vet for print shops independently.

      I know my partner has experience doing design at scale within a corporate settings. 4000 parts a year is apparently a "very very low number" but from what I got from our discussion is that it depended on whom I am going for as the needs of any one client tends to be very specific.

      There wasn't a manufacturer that was objectively better all the time, just ones that were better at that particular moment for that particular client. Another suggestion I got was not to be closed to the idea that another method like casting might be better alternative for a particular client.



      Overall, I was mistaken: my focus shouldn't be so much on selling, but on making discovery calls to narrow down a single target market. At this point, it's a back-and-forth between the engineer, myself and the market.


      The whole idea that you might actually be local to some of the business' you are working with would be a bonus.. BUT the one hang up i could see from the get, is being SUPPLY of raw materials. I would want to understand the raw material sourcing aspect of all of this - can you buy the materials you would need when you need them - OR would you have to order it?
      That's a good point, I thought I could leave it purely to the 3d print shops to figure it out but now I'm not sure. Perhaps it's a bit naive but is it similar to car parts, where some shops might have parts but others might not?

      This whole venture in some ways needs to be a path of proof of concept... and more so proof of scale.
      Originally Posted by DABK

      You did not ask yourself:
      How do I prove that the part I am selling is up to industry standards?
      How stringent are the proofs?

      e.g. Would something like stress analysis be sufficient in most case? I can't imagine not.
      I realize that could bump up the price quite a bit, but I hope by cherry picking the difficulty of my projects, I could keep it down to an acceptable level.

      For proof of scale, would simply knowing the manufacturer to be used in depth be sufficient? I am told statistical controls and random sampling can be done to check if parts are to specs. An on-site qualitative assessment to make sure people don't fudge stats and have processes can also be done.

      In one of the Titans of CNC video, the owner mentions he gives access to ERP data just to reassure people they actually have processes in place. He implies it is a common objection from their clients, and I assume it works.

      Wouldn't something like the above weight more in the equation than brand? Maybe I'm naive but, I'm genuinely curious. If all these things are in place, what else could go wrong?

      I was also kind under the impression that custom work inevitably had things like proofs baked in.

      Originally Posted by savidge4


      The CNC / 3d printing world I might suggest is very small
      Is there any place this crowd likes to hangout at the local level?

      I know a lab tech who was something of a Linux wizard at my alma mater, and he was in charge for a few semi-pro 3d printers,he has a pulse on the local tech scene so I was planning to ask him next.

      All the guys in the videos have the "car guy" vibe tho lol.
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      • Profile picture of the author savidge4
        Originally Posted by socialentry View Post

        All the guys in the videos have the "car guy" vibe tho lol.
        There might actually be a reason for that? THAT maybe the market that is in most demand... or should I say most in need of custom created parts.

        As Ian Jackson stated... TIME is a big issue with 3D / RP... CNC parts could be produced wicked way faster, and I am not so sure but I will assume at far tighter thresholds of tolerance. Its literally a 2 to $5000.00 machine vs a 1 to $500,000.00 machine.
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      • Profile picture of the author DABK
        I would go with option b: find a group of people that have a problem they want solved differently (better, from their point of view), then sell them the product that solves that problem.


        I am sure there are forums the people you're looking for ask things about their problems. I'm sure you can find a few who could be convinced to give you some info.


        As regards, convincing them:


        There are two things you need to convince them of:
        1. the stuff you print is up to snuff (and you can do what the Titan video you mentioned)

        2. you can deliver it consistently, as promised, again and again and, should there be a problem, you'll deal with it to their satisfaction.


        JV's can be done many ways. You negotiate what you give and what you get. It's up to you and them. Keep in mind that they need to benefit to a level they decide. If it's too much for you, no JV. If you don't give it to them, no JV.


        Originally Posted by socialentry View Post

        OK, so as I understand it, a so-called JV for you guys is a profit sharing agreement in exchange for a warm list of prospects?

        So my process would look like this:
        A)Ask the whale what ails them in the least threatening way possible
        B)Go down one level
        C) Sell my services to the piranhas and the salmons
        D) go back up the food chain using the latter as social proof

        ?



        Thanks for the reference.

        I myself do not have either a machinist or a engineering background so they were very educational videos.

        Rereading myself, I make it sound like I have a shop chosen already and I'm almost ready to go but I gave the wrong impression. In reality, I don't know.

        The best I can do is bring people together.

        There's a bit of a chicken and egg problem.

        There are two avenues of approach:
        a) Find a bunch of manufacturers ----> Find a pain point ---> Sell
        b) Find some pain point ---> Find the manufactuers that can solve it. ---> Sell

        a) seemed most attractive at the time of the OP, but after a lengthy discussion with my technical partner, he convinced me that b) is more appropriate because I can't vet for print shops independently.

        I know my partner has experience doing design at scale within a corporate settings. 4000 parts a year is apparently a "very very low number" but from what I got from our discussion is that it depended on whom I am going for as the needs of any one client tends to be very specific.

        There wasn't a manufacturer that was objectively better all the time, just ones that were better at that particular moment for that particular client. Another suggestion I got was not to be closed to the idea that another method like casting might be better alternative for a particular client.



        Overall, I was mistaken: my focus shouldn't be so much on selling, but on making discovery calls to narrow down a single target market. At this point, it's a back-and-forth between the engineer, myself and the market.


        That's a good point, I thought I could leave it purely to the 3d print shops to figure it out but now I'm not sure. Perhaps it's a bit naive but is it similar to car parts, where some shops might have parts but others might not?



        How stringent are the proofs?

        e.g. Would something like stress analysis be sufficient in most case? I can't imagine not.
        I realize that could bump up the price quite a bit, but I hope by cherry picking the difficulty of my projects, I could keep it down to an acceptable level.

        For proof of scale, would simply knowing the manufacturer to be used in depth be sufficient? I am told statistical controls and random sampling can be done to check if parts are to specs. An on-site qualitative assessment to make sure people don't fudge stats and have processes can also be done.

        In one of the Titans of CNC video, the owner mentions he gives access to ERP data just to reassure people they actually have processes in place. He implies it is a common objection from their clients, and I assume it works.

        Wouldn't something like the above weight more in the equation than brand? Maybe I'm naive but, I'm genuinely curious. If all these things are in place, what else could go wrong?

        I was also kind under the impression that custom work inevitably had things like proofs baked in.



        Is there any place this crowd likes to hangout at the local level?

        I know a lab tech who was something of a Linux wizard at my alma mater, and he was in charge for a few semi-pro 3d printers,he has a pulse on the local tech scene so I was planning to ask him next.

        All the guys in the videos have the "car guy" vibe tho lol.
        {{ DiscussionBoard.errors[11684580].message }}
  • Profile picture of the author Ian Jackson
    Originally Posted by socialentry View Post

    Hello all,

    I'm looking to supply replacement parts to industry using 3d printing and was wondering if anyone had any suggestions on the sales process.

    In the short term, the pain point I am looking to exploit is unavailability of spare parts delaying production.

    Ideal scenario:

    a factory produces Y widget worth X $ a day.
    Problem : the factory is very old. Lots of the parts are so durable that they outlasted their OEM. So spare parts are very rare and causes production to stop. I come in (not nescessarily when the part is missing), and solve their problem by 3d printing the part via outsourcing.

    I have found a mechanical engineer who was willing to advise on all technical aspects,to carry out the design work, and to help screen a list of 3d print shops.

    What I know:

    1.a) My prospects are in the top 55-85th % of their industry. Ideally they have a major blue chip customer. This requirement has less to do with 3d printing itself but I plan to double dip and sell them more services later down the road. Having a large customer is a sign they can afford to take risks.

    1.b) I am told that it won't be the same as calling SMBs or B2C. e.g. I will have to deal with the CFO and COO in addition to the owner, at the very least.

    2. As a ballpark, engineering partner suggested that I start seeking out a small project "that takes no longer than 1 or 2 weeks"... so I expect the fullfillment costs would likely run in the couple of thousands.

    3. By temperament, I tend to prefer one call closing,but the worse scenario would not be zero sales. It would be getting a sale that I can't deliver on.

    The first call would only be a discovery and pre-qualification call. Immediately after that, it is just checking with the technical lead and making sure that I am not overpromising.

    What I think I know:

    6. The second call would be the quote and close. I don't think a third call is necessary, but I could be wrong.

    7. It will likely involve lightweight metals or an alloy.

    It is likely to be "Made in Canada". I am not an economic nationalist but to start with, I can just walk into a local factory and ask my dumb questions. Even perhaps find out who other local customers are, and get their direct feedback. I figure this will simplify my life quite a bit.

    Know unknowns/Questions I ask myself:

    How similar or dissimilar is it from one-call closing? How much is transferable, and what isn't?


    I never worked in a corporation so I am unfamiliar with a standard corporate structure.

    I think that IT sales team have sales engineers with them to deal specifically with the prospect's tech-heads, is it an arrangement I should consider ? I'm not 100% sure that the guy with the cheque is expected to know what's going on on the factory floor, but if he gives me a wrong answer, I figure they'll blame me so I imagine that would cover this scenario.

    Should I try other methods than straight cold calling?
    Email has been suggested to me. So did cozying up the gatekeeper a little bit more. Sending a package before the meeting. etc. Typically I don't like multi-step sales process but since I really have to make sure I'm not overpromising, might as well make the best out of it.

    What else can I do to take care of Murphy ?

    Anyone got suggestions (book, tips, etc)? Or if you just want to poke holes, that's great too.
    Some good advice above re the legals

    Having had exposure in this field from a techy point of view... I would add that perhaps you need to consider speed (or lack thereof) of manufacture of parts too.
    Also, if you're considering metallic based printed parts (7, above), I could be wrong but imo you're probably into the realms of RAPID PROTOTYPING (RP) sintered materials, laser layered from liquid form, not 3D extruded "prints" from reels of PLA or ABS filament.

    You can achieve a metallic appearance from PLA/ABS but it'll still be PLA/ABS

    RP and 3D printing are similar in that they both produce 3D parts, but in everything else, there can be a World of difference.
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