How can I sell 3d printed parts?
I'm looking to supply replacement parts to industry using 3d printing and was wondering if anyone had any suggestions on the sales process.
In the short term, the pain point I am looking to exploit is unavailability of spare parts delaying production.
Ideal scenario:
a factory produces Y widget worth X $ a day.
Problem : the factory is very old. Lots of the parts are so durable that they outlasted their OEM. So spare parts are very rare and causes production to stop. I come in (not nescessarily when the part is missing), and solve their problem by 3d printing the part via outsourcing.
I have found a mechanical engineer who was willing to advise on all technical aspects,to carry out the design work, and to help screen a list of 3d print shops.
What I know:
1.a) My prospects are in the top 55-85th % of their industry. Ideally they have a major blue chip customer. This requirement has less to do with 3d printing itself but I plan to double dip and sell them more services later down the road. Having a large customer is a sign they can afford to take risks.
1.b) I am told that it won't be the same as calling SMBs or B2C. e.g. I will have to deal with the CFO and COO in addition to the owner, at the very least.
2. As a ballpark, engineering partner suggested that I start seeking out a small project "that takes no longer than 1 or 2 weeks"... so I expect the fullfillment costs would likely run in the couple of thousands.
3. By temperament, I tend to prefer one call closing,but the worse scenario would not be zero sales. It would be getting a sale that I can't deliver on.
The first call would only be a discovery and pre-qualification call. Immediately after that, it is just checking with the technical lead and making sure that I am not overpromising.
What I think I know:
6. The second call would be the quote and close. I don't think a third call is necessary, but I could be wrong.
7. It will likely involve lightweight metals or an alloy.
It is likely to be "Made in Canada". I am not an economic nationalist but to start with, I can just walk into a local factory and ask my dumb questions. Even perhaps find out who other local customers are, and get their direct feedback. I figure this will simplify my life quite a bit.
Know unknowns/Questions I ask myself:
How similar or dissimilar is it from one-call closing? How much is transferable, and what isn't?
I never worked in a corporation so I am unfamiliar with a standard corporate structure.
I think that IT sales team have sales engineers with them to deal specifically with the prospect's tech-heads, is it an arrangement I should consider ? I'm not 100% sure that the guy with the cheque is expected to know what's going on on the factory floor, but if he gives me a wrong answer, I figure they'll blame me so I imagine that would cover this scenario.
Should I try other methods than straight cold calling?
Email has been suggested to me. So did cozying up the gatekeeper a little bit more. Sending a package before the meeting. etc. Typically I don't like multi-step sales process but since I really have to make sure I'm not overpromising, might as well make the best out of it.
What else can I do to take care of Murphy ?
Anyone got suggestions (book, tips, etc)? Or if you just want to poke holes, that's great too.
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