Email subject line advice

2 years ago

Correct.

How is that subject line doing for you?

I would not open your email with that subject line.

Do Chiros open?

Originally Posted by Scott Stevens

Hi all,

I use this subject line for UK marketing, if I don't know the owner's/manager's name:

FAO manager - re: new customers (WATERBERRY CHIROPRACTOR)

Fictitious business name, obviously.

What would be a US translation of this - would it be, for example:

Attn: manager - re: new customers (WATERBERRY CHIROPRACTOR)

I.e., I've swapped out the "FAO" (which means For Attention Of) for "Attn". Is this correct?

And is "re" still the best thing here? It's short for "regarding" in the UK.

Thanks in advance.

Scott

[ 2 ] Thanks

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Frank Donovan

2 years ago

Originally Posted by Scott Stevens

I use this subject line for UK marketing, if I don't know the owner's/manager's name:

I can understand a letter being addressed that way, but most generic emails would just get deleted rather than redirected.

It would be better to assume your email is addressed to the right person and concentrate on coming up with a subject line that at least gets it opened.

Thanks
1 reply

Signature

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Scott Stevens

2 years ago

Hi, thanks for the reply.

Actually, in the UK, it's getting me 20-30% opens in most markets - same for chiros.

But after some initial testing in the US with the above equivalent, so far, it's about 12-15%. So definitely room for improvement.

In your opinion, which bit about the subject line in particular puts you off?

Thanks again.

Originally Posted by DABK

Correct.

How is that subject line doing for you?

I would not open your email with that subject line.

Do Chiros open?

----

For sure, I've noticed about a 12% improvement in subject lines with the owner's name - in the UK.

And do you have any feedback on how it could be improved for the US market? Obviously, testing is key.

Thank you, Frank.

Originally Posted by Frank Donovan

I can understand a letter being addressed that way, but most generic emails would just get deleted rather than redirected.

It would be better to assume your email is addressed to the right person and concentrate on coming up with a subject line that at least gets it opened.

Thanks
1 reply

Signature

Yours in prosperity,
Skochy - The Musical Salesman

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DABK

2 years ago

FAO manager - re: new customers (WATERBERRY CHIROPRACTOR)

The FAO manager bugs me.

I think, Hey, just Hey, would have better opening rates (in my case, 31% to 37%, depends on industry, but I have not done email marketing in a couple of years, so things may have changed.

I also had similar open rates with a question mark at the end and no caps, as in
could you use more clients?

want a better mortgage loan?

I had 50'sh open rates with receiver's name in it but nobody contacted me back.

From the other examples, I got 40-50% of the people who opened to respond.

Originally Posted by Scott Stevens

Hi, thanks for the reply.

Actually, in the UK, it's getting me 20-30% opens in most markets - same for chiros.

But after some initial testing in the US with the above equivalent, so far, it's about 12-15%. So definitely room for improvement.

In your opinion, which bit about the subject line in particular puts you off?

Thanks again.

----

For sure, I've noticed about a 12% improvement in subject lines with the owner's name - in the UK.

And do you have any feedback on how it could be improved for the US market? Obviously, testing is key.

Thank you, Frank.

Thanks
1 reply

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Scott Stevens

2 years ago

Thanks a million.

Scott

Originally Posted by DABK

FAO manager - re: new customers (WATERBERRY CHIROPRACTOR)

The FAO manager bugs me.

I think, Hey, just Hey, would have better opening rates (in my case, 31% to 37%, depends on industry, but I have not done email marketing in a couple of years, so things may have changed.

I also had similar open rates with a question mark at the end and no caps, as in
could you use more clients?

want a better mortgage loan?

I had 50'sh open rates with receiver's name in it but nobody contacted me back.

From the other examples, I got 40-50% of the people who opened to respond.

Thanks

Signature

Yours in prosperity,
Skochy - The Musical Salesman

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Artes

2 years ago

You just need to rotate your subject titles and thats it.

Thanks
1 reply

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DABK 2 years ago

How on earth can that be it?

Originally Posted by Artes

You just need to rotate your subject titles and thats it.
- [ 2 ] Thanks
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Old Molases

2 years ago

I think the subject line should always have the name of the person you are addressing to and the name of the business. But this is something that is working for me you should always A/B test to see what works best for you.

Thanks
1 reply

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DABK

2 years ago

Why should it be that?

There is no should, it is all testing.

By the way, I open dozens of email messages from complete strangers who do not put my name in the subject line.

I do not do it if they have my name in it: to me, putting my name in the subject line when you do not know me is a big sign that you are selling me something I do not want, or you are out to waste my time. I am sure I am not one of a kind.

Originally Posted by Old Molases

I think the subject line should always have the name of the person you are addressing to and the name of the business. But this is something that is working for me you should always A/B test to see what works best for you.

[ 1 ] Thanks

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ewenmack

2 years ago

Replace customers with patients as that's the term chiros
and medical pros use
otherwise you look like an outsider.

Best,
Ewen

[ 1 ] Thanks
1 reply

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Scott Stevens 2 years ago

Originally Posted by ewenmack

Replace customers with patients as that's the term chiros
and medical pros use
otherwise you look like an outsider.

Best,
Ewen

Oh wow, really? That's good advice. I did some research and I thought chiros referred to them as patients.

Appreciate the heads up. About to run a big campaign there, so that's good to know.

Scott
- Thanks
Signature

Yours in prosperity,
Skochy - The Musical Salesman
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Steve The Copywriter

2 years ago

You could try -

Re - New Patients

And if you can - indicate the "expected" numbers and timescales of their speedy arrivals - as they are more than keen to have their aches and pains alleviated.

This should help grab a bit more attention.

Something like...

Up to 27 New Patients Urgently Asking For Your Treatment Now

Anyway - however you craft it - if it compelling.

It should find it's way to the right person.

Or try and reach them directly.

Steve

Thanks

Signature

http://www.warriorforum.com/warriors...right-now.html

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Redend

2 years ago

Attn: or Hey works for me .

Thanks

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