Bit of a real estate investor myself, but have enough of an IT / Gooogle Analytics / SEO background to make myself reasonably dangerous sounding to a 'client' looking to market online. Been reading up a fair bit on online marketing to offline businesses.
Her is my major concern:
I am of the opinion my town is too small for internet marketing to have a significant impact for retailers or businesses. If I google certain key phrases using local city or town names (ag. lawyers hickville), then we are talking just hundreds of search hits per month, or less.
Would appreciate some feedback from any I-marketeers in small towns (250K or less). While I realize there is minimal risk in approaching businesses and proposing an IM solution, I'd want to be reasonably educated before I do that. Therefore, don't want to waste time and money on the latter, if the potential market is non-existant.