How do you say "I don't know"
Suppose you have a service X. The assessment takes as much as 3-4 weeks of full time work, may or may not involve interviewing key personnel of the target company, and may amount to nothing in the end. But on the flip side, the savings are more than worth the candle... if there are savings to be made.
Do you pitch the assessment, the same way that dentists sell cleaning/exams (and then upsell you on the fillings)? I feel that could be one way, but it's ingrained in our culture that we should go to the dentist every six months.
How about if it's a screening for something you might bet once every decade but not everyday?
(What I'm thinking about is not medical in nature, but it's the closest analogy I could think of. )
âDo not seek to follow in the footsteps of the wise; seek what they sought.â - Matsuo Basho
Lightin' fuses is for blowin' stuff togethah.