What's preventing you from adopting AI in your sales process?
A very long time (more than a decade) ago, as some of the old timers know, I was really interested in telemarketing.
At one point, I got bored so I made an experiment to see how much work I could offload to a computer without people noticing.
That was way before LLM so the tech was caveman stupid: I used a soundboard where I just played back recordings of myself to live prospects.
It turned out not only could the human at the end of the line didn't realize it, neither did my managers.
At the time, I was working in B2C fundraising so I shifted campaigns rather often. In this case, I took at least one hour to write my own scripts each time that happened and record myself.
But that's about the only real work that I did.
I did nothing but play Japanese video games. I would read the name of the prospect at the beginning.
Every minute or 2 minutes or so, I would press a button to play a recording. And I spoke only when the guy was ready to give a credit card.
It wasn't my absolute best, there are deff. prospects I let go of but it still beat the sales quotas by a quite comfortable margin. I don't remember how long that went, but I did remember beating Final Fantasy VI which is a 160 hours video game on paper, so at least one month.
Now there are a tons of obvious caveats, and I kinda leave them off the table so I dont write a really long wall of text. My point isn't that you should use soundboards, but that even with this primitive tech, a machine could sell with rather minimal human intervention, so I have a lot of trouble believing that everyone is fairly bearish on AI.
For a lot of use cases, AI doesn't need to reason: it mostly only needs to know where exactly in the script it is, not mispronounce the prospect's name, and that's it. That's a much more reasonable proposition. Even with more complex sales, you can always chop up the process and offload some of it.
So what says you guys... what is preventing you, really, from adapting AI into your own sales funnel?
âDo not seek to follow in the footsteps of the wise; seek what they sought.â - Matsuo Basho