I'm new to direct marketing (sorry if this is a bit off topic). How can I get my letter/information in front of the owner. Here's what I did so far (yesterday)
1. I decided to target 20 physicians who own their own medical practice in my area. Inside an envelope I included my "salesletter", and on the front of the envelope I hand wrote their name/address, then stamped "confidential" with a red stamp. I also wrote "private" on the envelope.
Who knows if they will even get it - I'm guessing the secretaries go through their mail??
Any other creative ways to get my info in front of the people who make decisions (probably the owner). I'm willing to get very creative...