I have worked for an online marketing company before and done some consultation work and sales pitches for them in the past. Most of the leads came from referrals from business partners and friends.
I am striking out full-time on my own this year, and it's a very scary thought. I had some business lined up for the start of the year, but for one reason or another, they haven't come through, so I find myself under-worked.
I have no concerns about pitching, meeting people and selling my services etc and making the deals. My issue is making the first contact.
I am thinking of sourcing my data from free sources like the yellow pages and google. I am then planning on reaching out to the businesses via letter.
Can anyone give me any advice on how long the letter should be, and what kind of things it has to hit home on? My copy sucks and I need a bit of gentle guidance.
Any ideas on how to target potential clients and make first contact are most welcome.