Offline marketing... gathering statistics once you have a lead

15 replies
What are the best tools to gather statistics for a client's site once I have a potential lead? Basically ranking, traffic data, and whatever else you think I might need?
#gathering #lead #marketing #offline #statistics
  • Profile picture of the author Bayo
    Kicking off the responses, the first port of call I would suggest is using Google's analytical and webmaster tools and capabilities. ave you looked into these yet?

    You can also use StatCounter Free invisible Web tracker, Hit counter and Web stats

    These are just 2 suggestions I thought I'd quickly share with you. There are more questions that you'd need to be able to answer in order to get a clearer understanding of what you've actually said you can or plan to deliver, but these are just 2 solutions for now!
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  • Profile picture of the author thebarksmeow
    Yes, I have those for my own sites. But I won't be able to use those for clients sites until I have access to their server. Correct? I'm trying to gather statistics for a potential client before I actually have their business.
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  • Profile picture of the author DogScout
    there are a zillion spy companies you can sign up with. Many are free with limited results. Fact is, you don't need them.
    As most campaigns are ineffective, you don't want to copy them and if the business owner didn't already know his SEO guy was a loser, he will by the time he gets thru your sales funnel.
    Some of the adword spy tools are fun, but they are more entertaining than useful.
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  • Profile picture of the author thebarksmeow
    I don't want to "spy" per se, more like showing the potential client where they currently stand on the internet (as far as ranking, traffic, etc). I really would like to be able to present a before and after.
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  • Profile picture of the author freudianslip27
    One thing I do is

    1) brainstorm potential keyword phrases local customers would type in and look up the number of searches for those words using the google keyword tool

    2) find a phrase with a decent amount of searches and check to see if the potential client is ranking

    If they are not, you are in great shape

    "Mr. or Mrs. business owner, did you know that just last month, approximately 990 people searched for Your Town salon on Google, and right now your business is not appearing anywhere in those results. It is like these people are knocking on your door and you aren't answering!?!"

    Matt
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    • Profile picture of the author TimCastleman
      I have never had a single business owner give a crap about stats. They want results. They are happy with the phone ringing, they don't care how many people visit the website, etc.

      As far as keywords - find out who is ranking #1, and use those keywords and do more. Or call customers and ask them when you were looking for the business what did you look for or think about.

      Good luck

      Tim
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    • Profile picture of the author alpacabob
      I've had the same experience with offline clients- they just care that the phone rings. That said- if they're not optimized, then their competitor's phone will be ringing. That's a good sales pitch- "your phone will ring more when I get you up higher in google."

      For keywords- if it's a local service, check to see where they rank when you search for their service, city, and the business name. That's where they'll get leads.

      If they're not on top for any of these three, analyze the sites that are on top. I've done this by looking at the competitors source code for on-page SEO techniques and using the yahoo site explorer to figure out how many inbound links they have. They don't need to know exactly what you're doing- but knowing this ahead of time ensures you can get results before you jump in.

      Another proposal that makes them think you're a genius and gets them leads is if you can put up some kind of direct contact button that either does live chat or calls their office.
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    • Profile picture of the author jkstam3
      Originally Posted by freudianslip27 View Post

      One thing I do is

      1) brainstorm potential keyword phrases local customers would type in and look up the number of searches for those words using the google keyword tool

      2) find a phrase with a decent amount of searches and check to see if the potential client is ranking

      If they are not, you are in great shape

      "Mr. or Mrs. business owner, did you know that just last month, approximately 990 people searched for Your Town salon on Google, and right now your business is not appearing anywhere in those results. It is like these people are knocking on your door and you aren't answering!?!"

      Matt
      I have yet to be able to find a method where I can pin down the number of searches "town, state niche" gets...I cant seem to get enough search volume for google to give me a straight answer.
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  • Profile picture of the author knowwow
    I was just looking at BusinessCatalyst.com. Adobe acquired this company last year. It says it is built for designers who can provide "online businesses" for their clients and I contemplate looking more seriously into this sometime soon. It allows you to have your clients see all kinds of metrics through a white-label dashboard.

    It is hard to get the pricing without some consultation, but from what I see at several forums, there is a license fee of $2-4K involved.

    I think it might be the perfect tool for offline marketers (haven't look at and don't know about the competition though). People say it is slow but Adobe acquisition should fix that.
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    • Profile picture of the author DogScout
      Originally Posted by knowwow View Post

      I was just looking at BusinessCatalyst.com. Adobe acquired this company last year. It says it is built for designers who can provide "online businesses" for their clients and I contemplate looking more seriously into this sometime soon. It allows you to have your clients see all kinds of metrics through a white-label dashboard.

      It is hard to get the pricing without some consultation, but from what I see at several forums, there is a license fee of $2-4K involved.

      I think it might be the perfect tool for offline marketers (haven't look at and don't know about the competition though). People say it is slow but Adobe acquisition should fix that.

      I believe the hosting company can include that for $39-79
      if it the same thing

      My main computer went poop with the update last night and I am trying to get at a few things I didn't have elsewhere from yesterday.
      on hour 8 now ;(
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  • Profile picture of the author AmyBrown
    I think you need to determine what you need before you look for a tool. Depending on the type of proposal I use SEMrush, SEOmoz and Market Samurai. I don't always present all the data to a client but it gives me a baseline. All tools other than your brain and a little common sense are optional, but can save a lot of time.
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    "Test fast, fail fast, adjust fast."
    Tom Peters

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  • Profile picture of the author dremora
    Don't just research the prospect but their competition too. When you show them the stats of the competition who is generating more business than them, they will go frantic. Keywords, ppc campaigns, ranking, stats on any youtube videos they have, backlink stats, anything helps.
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  • Profile picture of the author freudianslip27
    Getlisted.org is a nice resource. It shows in a glance if the business owner is registered for multiple popular directories (including google). This helps show them their visibility online stinks!

    Matt
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  • Profile picture of the author Jagged
    Add some of these to your offline toolbox...I use each for gaining info & stats on current as well as potential clients...

    http://grader.com/
    http://builtwith.com
    http://serprank.com
    http://getlisted.org

    Grader.com has a bunch of good research tools for local businesses...
    Builtwith.com also has some good tools, as well as telling you how the site was built & who is hosting it.
    Serprank.com checks to see what page a specific website is located in google, msn, yahoo, ask, etc......also it check for link populartity (has a good privacy policy generator too)
    getlisted.org like Matt stated...It shows in a glance if the business owner is registered for multiple popular directories

    google analytics
    google local business center
    Bing local business center
    Yahoo local

    The local business centers will have analytics such as total impressions, actions taken, click thru's to website, clik thru's to photo's or video's, click thru's to coupons, click thru's for driving directions, etc...

    also....i use http://emarketer.com for local marketing stats, trends, graphs & charts.....local businss owners like stuff like this...


    *not a stat tool but a cool local keyword tool thats helpful in locating local seo keywords & PPC keywords....
    http://www.5minutesite.com/local_keywords.php


    Good luck,

    Ken
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  • Profile picture of the author lewernolan
    thanks for the help i was wondering about that 2
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