Offline Marketing: Flyers On Cars!

by LeonT
109 replies
It is one of the fastest distributions... not as pleasant....But tell me your opinion - Do you think its effective to leave flyers on windshields of cars?
#cars #flyers #marketing #offline
  • Profile picture of the author Ron Douglas
    If it's flyers on cars outside of a business seminar, than maybe. If it's just untargeted prospects at the baseball game parking lot, then I'd say no.

    Honestly though, flyers don't lend much credibility to b2b sales. They're better to advertise parties and car washes.
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  • Profile picture of the author Curleyjohn
    Poor positioning, makes you look like a salesman and no one likes to be sold.
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  • Profile picture of the author Joli
    So I guess fake $100 bills are not a good option either?
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    • Profile picture of the author sdentrepreneur
      Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
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      • Profile picture of the author LeonT
        Originally Posted by sdentrepreneur View Post

        Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.

        I do a lot of Online marketing/adwords already - I now want to do some local, community advertising -- this is for local dance class.... many times location is a convenience factor for my service!

        So I think it all depends on what you are selling... if you are selling a product globally, then sure Internet is all you need.
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      • Profile picture of the author Steve Mount
        Originally Posted by sdentrepreneur View Post

        Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
        Wow... I'm glad I'm not a student of yours! If print media was dead, we'd never see an ad in a magazine... or a newspaper... or on billboards... or INSERT THOUSANDS OF OTHER MEDIUMS HERE...

        I'm afraid you're wrong on this one
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      • Profile picture of the author Money on the Side
        Originally Posted by sdentrepreneur View Post

        Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
        I totally disagree...print is the new google and a very effective way to stand out.

        Flyers on vehicles? Who are you targeting? If you are posting flyers about a new ice cream store in the strip mall where you are posting your flyers...then maybe.

        If you're putting flyers about your offline services on vehicles of attendees who are attending a Chamber of Commerce presentation on Internet marketing, now you're on to something...something that might get you fined and trespassed, anyway (but could still get you some business).

        Otherwise, you're wasting your time.
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      • Profile picture of the author YourProfessional
        Originally Posted by sdentrepreneur View Post

        Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
        I respectfully disagree. In South Africa where a small amount of the population is fortunate enough to even have access to the internet, print media is still alive and well.
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      • Profile picture of the author Blase
        Originally Posted by sdentrepreneur View Post

        Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
        I highly suggest you do some research on
        how much money for advertising is being spent
        offline vs online.

        Regarding papering windshields, it's not worth your time and money.
        The only thing that ever worked was when I was advertising to consumers
        and giving away something for free.
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        "Nothing Happens Until Something Is Sold"
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        • Profile picture of the author AndrewCavanagh
          It depends very much on what service you're selling and how well you target.

          I saw a great example of marketing where a business that will drive you and your car home for you put fliers with a business card on the windshields of cars outside nightclubs late at night.

          That's intelligent targeting and likely to bring in business.

          Even more important the staff of the business could do it in their spare time between jobs so it's cost efficient too.

          Putting fliers on windshields mindlessly is not a great idea.

          Doing it intelligently could be worth testing.

          Kindest regards,
          Andrew Cavanagh
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      • Profile picture of the author Kelly Verge
        Originally Posted by sdentrepreneur View Post

        Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
        Blanket statements rarely stand up to just a tiny bit of research...
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      • Profile picture of the author Mr. Subtle
        Originally Posted by sdentrepreneur View Post

        Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
        You're not seeing the forest for the trees.

        January 7, 2010
        Mail Spend to Rise
        DMA report predicts $1B jump in direct mail spending

        In defiance of predictions about its decline, spending on direct mail marketing is expected to increase by more than $1 billion in 2010, according to an annual study from the Direct Marketing Association.

        The "Power of Direct" economic impact study released earlier this year reports that spending on direct mail will rise from the $44.4 billion doled out in 2009 to $45.5 billion next year.

        The study also reports that noncatalog direct mail continues to boast impressive ROI. According to the report, non-catalog direct mail returned $15.22 for every dollar spent in 2009.

        The report further points out that e-mail, once thought to be next big thing as a prospecting medium, drives fewer sales than most other channels. Commercial e-mail drove $26 billion in sales in 2009. Non-catalog direct mail, by comparison, drove $445.8 billion in sales in 2009. -- Darrell Dawsey



        Last year there was $44.4 billion spent on direct mail. Online (Internet) advertising came in at $24.5 billion. On top of that there are billions spent on Yellow Pages print ads, magazine ads, newspaper ads ($34.7 billion 2008).

        Take out the fork 'cause the fat lady ain't singing yet.
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      • Profile picture of the author Don Schenk
        Originally Posted by sdentrepreneur View Post

        Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
        Not for us old f@rts who own businesses. We will read a well done sales letter (if we open it), and certainly read color postcards.

        :-Don
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      • Profile picture of the author ASM Marketing
        Originally Posted by sdentrepreneur View Post

        Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
        Possibly one of the most ludicrous statements I've heard in a long time. What on Earth compels you to close so many windows of opportunity for your students without any solid evidence?! There is no solid evidence. It's just a ridiculous statement!

        In response to the O.P - put it this way: if it doesn't work, why do thousands (if not millions) of companies still do it? Because done correctly, it can be hugely effective.

        Anybody telling you that 'it doesn't work' has simply never made it work for themselves, or is just guessing. Neither I'd choose to take advice from, personally. Unless of course they have bulletproof evidence to suggest otherwise?

        Alex
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      • Profile picture of the author iamchrisgreen
        Originally Posted by sdentrepreneur View Post

        Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
        No way hosey ... print is very much alive. Thing is that people just don't know how to get the best out of it.
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      • Profile picture of the author source47
        Originally Posted by sdentrepreneur View Post

        Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
        I disagree. Print Media is not dead. On the contrary, if you intend to run an effective branding campaign for yourself or for your company, Print Media is an essential part of Offline Marketing. You just need to know how to use it effectively.

        All of the above-stated marketing tactics are great for online marketing, but I believe that online AND offline marketing are as equally important.

        I just finished reading a fantastic book called, "Never Cold Call Again" by Frank J. Rumbauskas, Jr.

        Even though that book was written a few years ago and relates largely to the author's experiences through the '90s and early 2000s, there are a lot of techniques that can be applied to offline marketing efforts today.

        There is a chapter where the author talks about using flyers and delivering them directly to local businesses for b2b sales. He also talks about using local business seminars to get leads as well.

        Definitely worth a look. I feel like it is all translatable to today's economy as well.

        So ultimately, to answer your original inquiry. It depends on your target market. Business-to-business or Business-to-consumer. Even though Print Media is NOT dead, you would probably be wasting time and money putting flyers on cars in parking lots.
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  • Profile picture of the author Mark Riddle
    Leon,

    Fliers may be a method that you want to use to promote the clients.

    I have used fliers successfully in the past for ice cream shop, and an auto broker.

    It's a very good way to target a specific neighborhood.

    Mark Riddle
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  • Profile picture of the author LeonT
    Its interesting that when they see that its a "dance class" on the flyer they actually don't respond bad at all.... and many in the parking lots whom I got to talk to as they were coming to their cars, actually were happy and thanked me for letting them know about the new dance class I was advertising.

    I am now thinking the better strategy is to give flyers into people's hands instead - in a busy area like a parking lot!
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    • Profile picture of the author Groovy99
      Originally Posted by LeonT View Post

      Its interesting that when they see that its a "dance class" on the flyer they actually don't respond bad at all.... and many in the parking lots whom I got to talk to as they were coming to their cars, actually were happy and thanked me for letting them know about the new dance class I was advertising.

      I am now thinking the better strategy is to give flyers into people's hands instead - in a busy area like a parking lot!
      I had a restaurant at one point and I used to have people stand outside a supermarket, with the supermarkets permission of course, and ask people if they would like coupons for a restaurant which we had. We would then hand them the coupons.

      The same strategy works with almost anything. Find a place where the buyers gather, provide an opportunity they don't want to miss. BAMM.
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      • Profile picture of the author Jeremy Morgan
        Originally Posted by Groovy99 View Post

        I had a restaurant at one point and I used to have people stand outside a supermarket, with the supermarkets permission of course, and ask people if they would like coupons for a restaurant which we had. We would then hand them the coupons.

        The same strategy works with almost anything. Find a place where the buyers gather, provide an opportunity they don't want to miss. BAMM.
        For something brick and mortar nearby, this might work. If you advertise a sale at a restaurant in town, people are likely to take notice. If they've ever eaten there before they'll definitely read a little more. But if it's for SEO services or something that doesn't tie into their community they'll get pissed and crumble it up.

        That's been my experience with it.
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        • Profile picture of the author Groovy99
          Originally Posted by Jeremy Morgan View Post

          For something brick and mortar nearby, this might work. If you advertise a sale at a restaurant in town, people are likely to take notice. If they've ever eaten there before they'll definitely read a little more. But if it's for SEO services or something that doesn't tie into their community they'll get pissed and crumble it up.

          That's been my experience with it.
          I 100% agree. The original post didn't specify. The offer has to match the prospect's buying intent.
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          Patrick
          "The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business."
          connecticut internet marketing - Get in, TAKE OFF!
          business card printing

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      • Profile picture of the author sylviad
        In some places, it's illegal to put flyers on car windshields, so you might want to check that out.

        I distributed flyers that way once and it didn't take long for someone to clue me in.

        Sylvia

        Oh, and I didn't get a single call from the 500 I did distribute.
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      • Profile picture of the author mrfixituk
        It may work for a targetted market because if you have something someone is looking for you never know!
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      • Profile picture of the author urban renewal
        I would only do it if I was promoting something that had to do with cars.

        Otherwise it is really a waste of time, money, and energy.

        What do you know about these people? Only that they own (or lease) a car.

        That's it.

        You don't know if they're old or young, married or single, employed or broke, overweight or skinny, if they live in town or are just passing through. Nothing.

        I get these stupid things on my car all the time and it really pisses me off. Some stupid night club or tattoo business leaves them on my windshield or stuffed in the driver's side window. Then it rains and the flier sticks to my car and I have to peel little bits of it off for days.
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        • Profile picture of the author socomplete
          Originally Posted by urban renewal View Post

          I would only do it if I was promoting something that had to do with cars.

          Otherwise it is really a waste of time, money, and energy.

          What do you know about these people? Only that they own (or lease) a car.

          That's it.

          You don't know if they're old or young, married or single, employed or broke, overweight or skinny, if they live in town or are just passing through. Nothing.

          I get these stupid things on my car all the time and it really pisses me off. Some stupid night club or tattoo business leaves them on my windshield or stuffed in the driver's side window. Then it rains and the flier sticks to my car and I have to peel little bits of it off for days.
          Really? that is hilarious, I'm glad I read this post because I used to try doing the whole prospecting thing, the best thing is targeted traffic to your business. Most people are suspects not prospects, you could spend all day doing this, or you could send targeted traffic and see more results faster.
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  • Profile picture of the author Ryan6
    Sounds like an easy way to annoy people. It is always interesting to study offline strategies though. Have had some luck in the past with simple cards in the windows of post offices, newspaper shops etc.
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  • Profile picture of the author Don Schenk
    Originally Posted by LeonT View Post

    It is one of the fastest distributions... not as pleasant....But tell me your opinion - Do you think its effective to leave flyers on windshields of cars?
    Have you ever bought anthing from seeing a flier on your windshield?

    :-Don
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    • Profile picture of the author TimCastleman
      To echo Don's comment - I have NEVER bought anything off anything left on my car.

      In addition it makes you look cheap. It's almost as bad as posting on craigslist to be honest.

      And to the guy who said print media is dead .... shhhh ... don't tell me that cause I make a lot of money offline with old fashion postcards - etc.
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    • Profile picture of the author txconx
      Originally Posted by Don Schenk View Post

      Have you ever bought anthing from seeing a flier on your windshield?

      :-Don
      They piss me off so much I refuse to even look at them. They get instantly trashed. As does anything left on my porch.
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      • Profile picture of the author yukinari84
        Flyers on cars work great if you think outside the box.

        If you are hard-selling something on them, the majority of people will trash them without looking.

        But if you are giving them something for free like a free gift-card/coupon(think CPA offers), you will make bank.

        I've used this method quite a few times, and it kills.
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        • Profile picture of the author garyfromdurham
          I have only just read this thread so most of what I wanted to say has been said already. ie: leaflet distribution does work but it is not a good idea to put them out on windscreens of cars. It seems to annoy more people than endear them to you.

          However, people should not dismiss using leaflets or postcards as a marketing medium.

          I live in the UK and distribute 500 full colour leaflets on a daily basis with great results.

          It is easier in the UK as we are able to distribute the leaftlets easily by putting them through the householders door. I think in the US and other countries you are not allowed to do this (I might need to be corrected on this).

          It takes me around 2 and half hours and I can generally track my results en route by looking at the opt-ins I receive via my iphone email. I usually receive about 2 or 3 while I am actually putting them out.

          Another dozen or so throughout the day and then the same again on an evening when the householders get home.

          It is consistent and provides me with a brand new audience that might normally have found me.

          Don't dismiss this marketing method but use it wisely.

          Gary
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          • Profile picture of the author Martin Luxton
            Like everything, it depends.

            Our band used to give out flyers near our venues with little success. Then we got some attractive young ladies to do it instead. It worked very well.

            As some replies mentioned, targeting is important. I can think of a couple of situations where mass distribution in car parks might work.

            1. When the ad is for something in the shopping centre the drivers are visiting.

            2. Advertising snow clearing services in the eastern USA this week.

            Martin
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            • Profile picture of the author marciayudkin
              In my area there is a long-standing business that posts flyers on all the public bulletin boards in a certain town or the whole area. They are still in business and doing well, despite the fact that much of this activity is geared to those of student age who are highly wired.

              It works particularly well for musical bands having local appearances and for local low-end services.

              Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.
              It's very stupid, in my opinion, to look down your nose at something that works cost-effectively just because you think it's been superseded by something more contemporary.

              You should use every means of attracting attention that's legal and works for your target market.

              Marcia Yudkin
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          • Profile picture of the author Joli
            Originally Posted by garyfromdurham View Post

            I have only just read this thread so most of what I wanted to say has been said already. ie: leaflet distribution does work but it is not a good idea to put them out on windscreens of cars. It seems to annoy more people than endear them to you.

            However, people should not dismiss using leaflets or postcards as a marketing medium.

            I live in the UK and distribute 500 full colour leaflets on a daily basis with great results.

            It is easier in the UK as we are able to distribute the leaftlets easily by putting them through the householders door. I think in the US and other countries you are not allowed to do this (I might need to be corrected on this).

            It takes me around 2 and half hours and I can generally track my results en route by looking at the opt-ins I receive via my iphone email. I usually receive about 2 or 3 while I am actually putting them out.

            Another dozen or so throughout the day and then the same again on an evening when the householders get home.

            It is consistent and provides me with a brand new audience that might normally have found me.

            Don't dismiss this marketing method but use it wisely.

            Gary
            Gary, May I ask what type of product you are selling? CPA, or a service? Thanks, Joe
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            • Profile picture of the author garyfromdurham
              Originally Posted by Joli View Post

              Gary, May I ask what type of product you are selling? CPA, or a service? Thanks, Joe
              Hi Joel

              It is an online newsletter and membership site.

              My leaflet directs them to my landing page where they get a free book and and then I promote my newsletter and membershp site in emails afterwards.

              The figures I quoted above were the opt-ins for the book.

              Gary
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        • Profile picture of the author Joli
          Originally Posted by yukinari84 View Post

          Flyers on cars work great if you think outside the box.

          If you are hard-selling something on them, the majority of people will trash them without looking.

          But if you are giving them something for free like a free gift-card/coupon(think CPA offers), you will make bank.

          I've used this method quite a few times, and it kills.
          yukinari84, Is there a specific size (full size - half - bus. card size) flyer you utilize? And also is it better to place it on the windshield? or driver's side window? or? Thanks
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          • Profile picture of the author yukinari84
            Originally Posted by Joli View Post

            yukinari84, Is there a specific size (full size - half - bus. card size) flyer you utilize? And also is it better to place it on the windshield? or driver's side window? or? Thanks
            It depends on the offer, but typically a medium sized flyer works the best.

            If it's too big, then it doesn't work too good.

            I also add graphics to it to make it as visually appealing as possible.
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  • Profile picture of the author Nic Lynn
    The return from this kind of marketing investment is going to be very small, unless it is HIGHLY targeted. Taking the "passing out flyers in the ballpark stadium parking lot during a game" example above, you might have some success if you are advertising a new pitching coach class or baseball clinic.

    Plus, this method is bad for the environment. Many of those fliyers just end up on the ground.
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  • Profile picture of the author Silas Hart
    Offline marketing methods work very well. If your market is not targeted, then I would sell a general non-targeted product. I wouldn't put fliers on cars for Herbal Supplements outside of a mall parking lot, but I would put it up outside of a gym. For an non-targeted group of people I want to advertise to, I would probably just do an affordable MMO.

    I'll test this out on the 12th and post results within 7 days so I can calculate the ratio of customers and flyers passed. I'll post my results with a camcorder too so you can see me putting flyers on cars.
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  • Profile picture of the author HigherPrThanGod
    Print media is not dead, it just has to be more local.

    I'm in the car insurance niche and I'm thinking of trying this with a small business card in their window suggesting they save money in this crap economy with a free car insurance quote... and just give em' the website. Anyone ever tried this? lol
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  • Profile picture of the author sts2k
    I posted flyers for a mortgage company when I was young. We didnt receive any responses. Then I posted flyers on those electrical poles around the city and received good amount of responses.
    It all depends what you are selling and where you are selling.

    And print media will not be dead anytime soon.
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  • Profile picture of the author AmyBrown
    This is the previous discussion - http://www.warriorforum.com/main-int...r-windows.html

    I doubt if anyone's feelings have changed on the matter.
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  • Profile picture of the author dsmpublishing
    Hi guys

    its all down to how targeted your campaign will be. If you are after holiday makers for example and target a seaside town on a bank holiday then you will get a great response but if you just do a town at random its just as bad as emailing an adswap with a completely different niche to the one you are working in.

    kind regards


    sam
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  • Profile picture of the author Tsnyder
    Originally Posted by LeonT View Post

    It is one of the fastest distributions... not as pleasant....But tell me your opinion - Do you think its effective to leave flyers on windshields of cars?
    What you or your client are likely to receive is
    a phone call from mall security letting you know
    that you have created a mess for them to clean
    up with your flyers all over the ground.

    I tried this once a long time ago and got that
    call. They told me the next time I did that they
    would file a trespassing complaint with local police
    and send me a $200 bill for the clean up.

    It's cheesy... and it's rude. There are better ways...

    Tsnyder
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author MichaelHiles
    The only thing I have ever responded to as a result of a flyer on a car windshield is going to a rave party or a live band at a club.
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  • Profile picture of the author druwainwright
    Oh and dont make it a direct copy of a real ticket incase you end up in jail LOL :-)
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  • Profile picture of the author mogulmedia
    Actually I have had very good reponses from car flyers. Yes most of them are wasted but overall, every time I have done it, I have profited from the exercise.

    The only thing is most car park operators do not like or even disallow flyers to be placed on cars so the best bet is to walk the streets...
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  • Profile picture of the author Sleeq
    Not good for the environment!!
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  • Profile picture of the author rodelu
    It would depend on what you advertise in the flyer. Maybe a local shop or a local event, but for online marketing I would say no. You can try it of course and let us know how you are doing, but there are more efficient ways to drive traffic
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  • Profile picture of the author Hooper
    Poor for the environment as well. Your address www etc on your car or bumper
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  • Profile picture of the author sbucciarel
    Banned
    I did that once many years ago. Got a phone call from the Mall management that if they ever saw another flyer of mine in their parking lots, they would charge me an advertising fee and a cleanup fee. I don't recommend it. When there's one on my windshield, it normally irritates me and I crumple it up without looking at it. Many people discard it in the parking lot ... hence, the cleanup fee.
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by Tsnyder View Post

      What you or your client are likely to receive is
      a phone call from mall security letting you know
      that you have created a mess for them to clean
      up with your flyers all over the ground.

      I tried this once a long time ago and got that
      call. They told me the next time I did that they
      would file a trespassing complaint with local police
      and send me a $200 bill for the clean up.
      Originally Posted by sbucciarel View Post

      I did that once many years ago. Got a phone call from the Mall management that if they ever saw another flyer of mine in their parking lots, they would charge me an advertising fee and a cleanup fee. I don't recommend it. When there's one on my windshield, it normally irritates me and I crumple it up without looking at it. Many people discard it in the parking lot ... hence, the cleanup fee.
      ..and the above is why the practice is illegal in many communities unless you have the property owners permission.
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  • Profile picture of the author Aaron.Scott
    I've done it before with decent success. As long as you don't mind to get a few calls from people cursing you for littering.
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    • Profile picture of the author webwriter
      Placing flyers on cars at random is NOT COOL! Placing them on cars is littering. All they do is annoy and alienate the owners. Same is true with flyers placed on homeowners' properties. So what if those flyers contain an ad for pizza. I would never patronize any of those businesses advertised on those folders, period, nor would I litter someone's house or car with those annoying flyers.
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  • Profile picture of the author TelegramSam
    Originally Posted by LeonT View Post

    It is one of the fastest distributions... not as pleasant....But tell me your opinion - Do you think its effective to leave flyers on windshields of cars?

    Perhaps the only way to make this work is to make them look like Parking Tickets/Violations.

    But I think that niche has been sewn up the big boys...

    Sam
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  • Profile picture of the author TheDebtEliminator
    I have never bought anything from a car flyer

    They are a waste of time and money, then become parking lot litter

    Cheers
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    • Profile picture of the author yukinari84
      I see so many people talking about selling services with these flyers, but that is probably one of the fastest ways to get them in the trash.

      If you are giving people free stuff, then your conversions will be really good.
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  • Profile picture of the author freudianslip27
    I do think that this method of advertising can work for some situations such as restaurants and such, but I would definitely not suggest doing it to promote your offline business. I agree with what others said that it is not going to help you look credible.

    Even if you are trying to bag your first client, you want to show that your services are valuable and limited. People should be lucky to be your client because you can help them increase their business. Putting flyers on cars (in my opinion) comes off desperate. Don't get me wrong, I don't get that feeling with restaurants, I'm just talking strictly for your business.

    Matt
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    • Profile picture of the author AmyBrown
      Originally Posted by freudianslip27 View Post

      I do think that this method of advertising can work for some situations such as restaurants and such, but I would definitely not suggest doing it to promote your offline business. I agree with what others said that it is not going to help you look credible.

      Even if you are trying to bag your first client, you want to show that your services are valuable and limited. People should be lucky to be your client because you can help them increase their business. Putting flyers on cars (in my opinion) comes off desperate. Don't get me wrong, I don't get that feeling with restaurants, I'm just talking strictly for your business.

      Matt
      The OP apparently has a dance studio. Do you see "offliners" everywhere?
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  • Profile picture of the author kellysharali
    Check your city ordinance and make sure you are allowed to post flyers. Sometimes you might just have to get a permit which will cost you $10-$20. It's like posting up signs on the side walk. Some cities allow it for a price and others don't.

    Just keep the ROI part in mind as it could work depending on your offer. Some offers might work better on college campuses rather than a parking lot outside a night club. I have seen it work in the past for plenty of people so just test it out and see what happens.
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  • Profile picture of the author Silas Hart
    So, I tried this last night with only 200 flyers promoting a weight loss product. Next I plan on doing it with 200 flyers and a MMO product in the same lot. Passed out probably 60-100 of them, the rest went on cars. The store manager didn't even care, he just asked I not make a mess. Then I'll give it a week and see my results.

    Do I already have sales? Surprisingly yes.
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    • Profile picture of the author Silas Hart
      Originally Posted by FaJeeb View Post

      So, I tried this last night with only 200 flyers promoting a weight loss product. Next I plan on doing it with 200 flyers and a MMO product in the same lot. Passed out probably 60-100 of them, the rest went on cars. The store manager didn't even care, he just asked I not make a mess. Then I'll give it a week and see my results.

      Do I already have sales? Surprisingly yes.
      48 hours, and 6 sales made. I'm passing the other 200 flyers today.
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  • Profile picture of the author dualdtmz
    Originally Posted by LeonT View Post

    It is one of the fastest distributions... not as pleasant....But tell me your opinion - Do you think its effective to leave flyers on windshields of cars?
    Think about this for a minute...how many times have you got into your car and seen a flyer on your windshield then say F*CK!! Gotta get BACK out of the car just to pull the damn thing off your windshield just to find out its something you dont even care about then throw it on the ground creating litter in the parking lot.
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  • Profile picture of the author Khalil Bashir
    I've never really had a whole bunch of luck trying to distribute flyers anywhere. I have made a committment to myself to stay away from methods that don't involve some type of automated delivery process or at least a long reach if you are going to spend some time doing it. If I got involved in flyers I suppose I would pay someone else to deliver them. As far as response I've never gotten a whole lot of response from flyers. Especially going back to a website, I don't really like anything where I've got to spend hours in the street doing personal labor to deliver the message
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  • Profile picture of the author BigHef
    Personally if someone puts a flyer on my windscreen, I make a note to never do business with them ever ... I hate having to get rid of the bloody thing, and don't want to just throw it on the ground for someone else to clean up.
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  • Profile picture of the author Jimian
    Untargeted. Unless it's a parking ticket on my windshield, I toss it.
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  • Profile picture of the author Silas Hart
    I was checking my Clickbank account today, and I thought of this thread. Sorry for digging it up.

    I handed out flyers on 2/8/10 and a couples days off and on after that, maybe 1000 of them, maybe a little more.

    Does this method actually make money? Absolutely. I urge everyone to try this ONCE and you will be surprised.
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  • Profile picture of the author Rocketguy
    Putting flyers on cars is definitely NOT going to work. It must be targeted and if you are targeting business owners then putting the flyer under their door so the next morning when the boss opens up it is the first thing he sees. An even better approach is walking into the business and talking to the owner.
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    • Profile picture of the author Silas Hart
      Originally Posted by Rocketguy View Post

      Putting flyers on cars is definitely NOT going to work. It must be targeted and if you are targeting business owners then putting the flyer under their door so the next morning when the boss opens up it is the first thing he sees. An even better approach is walking into the business and talking to the owner.
      I obviously disagree with you. If you want an easy, cheap, and pretty simple way of advertising affiliate products... well this is it. Make Money Online, and Weight Loss are pretty general broad markets... however you COULD target it... which is what I did, by doing things like going to the gym (but of course, those people are already losing weight) and placing flyers outside of fast food joints and restaurants... which is what I did. Like I said in my previous post, I made an alright chunk of change for doing almost nothing. I did this and made probably twice as much as someone would at a 9-5 flipping burgers.
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  • Profile picture of the author RentItNow
    $25 Custom Lawn Sign or Print Ads in Local Advertiser are more effective. Flyers cause too much liability issues.
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  • Profile picture of the author shabit87
    I know when promoting club events...at the club, its super effective but thats because 1. flyers are the gatekey into these clubs and it isn't unasually to have flyers everywhere at clubs and 2. prospects are custom to receiving these promos as so

    but unless your prospects are looking for your particular offer on a flyer, i'd say stay away from that method of marketing
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  • Profile picture of the author socomplete
    Aw man, time to get rid of that route I had.
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  • Profile picture of the author WD Mino
    James,

    I am very surprised by your post that just made you look very silly. Print media is far from dead. I am going to get some T shirts made up for advertising.

    Having said that. DO NOT use flyers on cars I did that way back when I was promoting my tech business in edmonton canada I got a phone call on my cell while I was still in the mall saying your violating our rules etc get these off or we will and charge you 10 bucks a flyer.
    LOL needless to say way I went they are both infringing on a person`s space and extremely irritating not to mention if you do it at a business you can get in trouble as the business may or may not own the land your advertising on. so best to stay away use bulletin boards throw in a class ad in the paper etc .
    -WD
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    • Profile picture of the author seasoned
      Originally Posted by WD Mino View Post

      James,

      I am very surprised by your post that just made you look very silly. Print media is far from dead. I am going to get some T shirts made up for advertising.

      Having said that. DO NOT use flyers on cars I did that way back when I was promoting my tech business in edmonton canada I got a phone call on my cell while I was still in the mall saying your violating our rules etc get these off or we will and charge you 10 bucks a flyer.
      LOL needless to say way I went they are both infringing on a person`s space and extremely irritating not to mention if you do it at a business you can get in trouble as the business may or may not own the land your advertising on. so best to stay away use bulletin boards throw in a class ad in the paper etc .
      -WD
      Technically, they DO own the land! Case in point, I have known several companies that may not have "OWNED THE LAND"(They didn't hold title, or pay directly for it, etc...) They DID however have cars towed, people kicked off, drivers cited, etc.... Because they DID in a sense "OWN THE LAND"! They RENTED/LEASED it, so they had most of the control over it. Not enough to sell the property, but enough to get you kicked off for trespassing, cited for illegal parking or bad behaviour, etc....

      STILL, must PUSHED ads that are printed are just BAD NEWS! It is better to have something they ask, or actually PAY, for, or have it on something like that BY PERMISSION.

      Steve
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  • Profile picture of the author thunderbird
    This is a biodegradable flyer printed with soy ink. Stick it in your flower pots to fertilize your plants.

    A gift fro Ye Olde Plant Shoppe
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  • Profile picture of the author seasoned
    Originally Posted by LeonT View Post

    It is one of the fastest distributions... not as pleasant....But tell me your opinion - Do you think its effective to leave flyers on windshields of cars?
    I generally don't follow them PERIOD! In some areas of the US, placing flyers on cars, or public property or cars on public property is ILLEGAL! Many private areas DON'T allow it.

    Some fines I have heard of exceed like $400 per incident on things like telephone poles. They MAY even cite you for LITERING, and THAT can cost a lot.

    Steve
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  • Profile picture of the author Glenellis
    Make sure you research your local laws/codes on this. Some areas ban this type of advertising entirely. I found out the hard way when advertising an upcoming auction for my sister's company. We went into the town where the auction was to be held and started papering windshields. Got a not-so-nice talking to from a police officer, who sat in his car and watched us remove every flier from ever windshield before he drove off. Thankfully no ticket, because they fined something like $300 for a first offense.
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  • Profile picture of the author FloridaRay
    How successful can a car flyer really be?
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  • Profile picture of the author Johnny12345
    Putting flyers on cars is a great idea -- right up to the point where the parking lot security guy threatens to call the police if you don't take them all back off.

    Johnny
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  • Profile picture of the author mikemcmillan
    Putting fliers on cars results in trash in the environment. It's annoying to both people parking at the lot and lot or mall owners. It's likely illegal in many places. It is ineffective and unprofessional as well.

    Leon, if you want to put fliers in front of thousands of people, contact your local newspaper. You can have any number of fliers printed and your newspaper will have stuffers put them into Sunday papers for you. It is relatively inexpensive and can be lethally effective if you have a good offer. You can also target only certain areas within a city using this technique.

    Another good option is to contact your local radio station if they have a talk format and their programming isn't all piped in. Ask for the program director for a popular local talk show. In smaller cities the show's host sometimes doubles as his own director, but in medium to larger cities there will be a dedicated program manager for each show.

    Offer to go into the studio and do a 5-30 minute interview. In your case this would work well if you held some kind of open house type evening where people could come in an check out your place. Make it an event! Have free refreshments and some entertainment. Pull some babes out and demonstrate some of your moves. Create a buzz and a happening bud. You need a buzz!

    If you can get booked to come on a radio program and do a short interview with the host, you can promote the event to THOUSAND or TENS-OF-THOUSANDS of listeners and it will cost you nada, zip, zilch! If you had an event you could also ask if the station could do a live remote broadcast from your gig. Most stations will charge you to do this, but it can be great advertising.

    Also watch your mail. Find some of those companies who send out card decks of advertisements for clients. You can create a post card-sized ad and have it included in an upcoming deck and have them sent out all over the city along with other advertisers' ads. Many restaurants, carpet cleaners, dry cleaners, and services find this extremely effective.

    Just some thoughts. --Mike
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  • Profile picture of the author SEMwinners
    NOOOOOOO WAY!
    If owner see a flyer on his car he might get a heart atack thinking it's a fine. Or just get annoyed for the pollution...

    Better just go talk to business owners.
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  • Profile picture of the author Dalun
    this is just basic stuff in promoting business and sites. i've seen flyers on my cars since 2000. nothing new and extradinary. the flyer has to be something of general interest or else it would be a waste of time in placing them on the cars.
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  • Profile picture of the author Loren Woirhaye
    I didn't read the whole thread - but at one time I went to a few
    "get rich and be happy" type 3-day seminars and put drop cards
    in the bathrooms.

    People threw them in the urinals and pissed on them.

    There's a LOT of hostility towards marketers. Flyering cars is
    not too targeted in general - but if you do it a lot you WILL get
    leads. The kind of results you get will have a lot to do with
    what you offer.

    If you're looking to sell web-design and consulting type services,
    you not only need to target your fliers at likely spots for entrepreneurs
    to hang-out, you need to bait your hook with what they really
    want ... usually more traffic and customers.
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    • Profile picture of the author givejonadollar
      I can speak with experience on this method.

      Get the property owners permission first. Do not just go out and start putting flyers on cars.

      Not only can it give your company a bad reputation, but it quite frankly pisses people off. Especially if it rains afterwards.
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  • Profile picture of the author tot29
    Flyers seem to work great if you are advertising a garage sale, a business sale, party, happy hour type of thing.
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  • Profile picture of the author Christian York
    It depends on what you are promoting and what cars you leave the flier on.

    I have personally never tried it but it could be worth investigating. It wouldn't cost you much.
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  • Profile picture of the author Tomwood
    A far better idea is to pay to have your poster put in a shop window that's what we do in the UK or put your use your own car as a bill board.

    I don't drive so last summer I put a laminate sign on my pushbike for a weight loss cpa offer and actually may a couple of sales.

    Do you have kids then make them wear a t shirt with your url on in return for their allowance or pocket money.
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  • Profile picture of the author TheMagicShow
    Placing flyers on a car, simply leads to more trash on the streets! A good way of using flyers is to go to a coffee shop and look at their bulletin board and place your flyer there ( if the manager lets you.)

    At my coffee bean, there are quite a few flyers and this one fella places flyers on close to 20 coffee beans located in cities near mine. Pure grassroot marketing that can be effective if done right.

    I am not gonna knock James for his statement, but print media will live on as long as advertising exists. Look at that stupid magazine the enquirer, everytime I go to the market I see what kind of catchy headline they use.

    Their classified section, is always full of ads that is making some people, lots of money.

    No matter how much the internet dominates the game, offline businesses will play in, the print media arena as long as offline businesses exist.
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  • Profile picture of the author Tomwood
    Here another method I read about it's a bit wacky but could be worth a try donate all your old magazines to your doctors or dentists waiting room but first put one of your flyers inside .
    Try and make the offer relevant to the magazine and it might just payoff.
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  • Profile picture of the author thebitbotdotcom
    I have never been sold anything using flyers. Only if something free is offered can it be effective, IMO. You almost have to look at it like a squeeze page, just slower and not as effective.
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    • Profile picture of the author krcorser
      Obviously, this technique has a modicum of success because I see so much of it. I see nothing wrong with it from a marketer's viewpoint, provided you get permission from the business.

      From a customer's viewpoint, however, I hate seeing all the litter, and it really irks me to get the kids buckled into their car seats, get in and lock the doors for safety, only to have to get out and remove the flyer. Nine times out of ten, I don't even bother looking at it. It goes straight into the trash sack I keep in the car.
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      • Profile picture of the author Vanquish
        I would rather use the money from printing and distributing the flyers towards a PPC campaign on Adbrite.
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  • Profile picture of the author ArnelRicafranca
    Originally Posted by LeonT View Post

    It is one of the fastest distributions... not as pleasant....But tell me your opinion - Do you think its effective to leave flyers on windshields of cars?
    Very weak way of marketing anything.. There are hundreds of way to market besides leaving flyers on windshields. How do I know? I used to do it when I was just starting out.
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    • Profile picture of the author mac and cheese
      Frankly, I'm against it - feels like an invasion of privacy. I never read anything left on car. Also seems very expensive - labor plus cost of printing.
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  • Profile picture of the author mr2monster
    Flyers on car windows are probably decently effective for a local business within the same complex maybe... but I'd think driving traffic to a site with them would be rather difficult.

    Plus, as others have said, they're sooo annoying.

    That being said, I have done it before when I was a loan officer, and it did yield some business... but the amount of flyers per deal was horrible. Meaning you had to have a very high profit product or service (like mortgage origination) to get the ROI you're going for.
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  • Profile picture of the author czilbersher
    I tried this many years ago to advertise my painting company. When I finally got my first phone call, it was from the police department. Apparently, commuters coming back to their car from the train station were yanking my flyer off their windshield and littering the parking lot with them. I was given a warning rather than a $500 fine.
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    • Profile picture of the author Bayo
      Originally Posted by czilbersher View Post

      I tried this many years ago to advertise my painting company. When I finally got my first phone call, it was from the police department. Apparently, commuters coming back to their car from the train station were yanking my flyer off their windshield and littering the parking lot with them. I was given a warning rather than a $500 fine.
      And I don't believe the law has changed in that respect. Not with the world going Greener.
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    • Profile picture of the author RedHat39
      That's one of the real problems you face with this method of advertising. Most people marketing this way never even attempt to get the lot owners permission and in the end wind up paying both a fine and for cleanup of the parking lot.

      I know where I live it's a common thing to see them on your windshield outside of a Walmart, in fact one Walmart you see them so often they now have video cameras on the light poles and on the outside their building facing the parking lot I suppose to help them catch the perps, well I'm sure there are other reasons too.

      Originally Posted by Bayo View Post

      And I don't believe the law has changed in that respect. Not with the world going Greener.
      Originally Posted by czilbersher View Post

      I tried this many years ago to advertise my painting company. When I finally got my first phone call, it was from the police department. Apparently, commuters coming back to their car from the train station were yanking my flyer off their windshield and littering the parking lot with them. I was given a warning rather than a $500 fine.
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  • Profile picture of the author freudianslip27
    Ugh, that stinks about the fine. I think you would be better off handing out flyers to targeted crowds. Like for example, go stand outside a movie theater with a few flyers and selectively hand them out based on the type of movie that lets out (and type of crowd associated with that movie).

    Matt
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  • Profile picture of the author wal742
    If one makes the assumption that in the western world we enjoy internet connectivity freely available to most, and that your target market has a level of affluence sufficient to purchase the product or service that you are promoting, then I believe that placing flyers on cars is just another unwelcome form of spamming, invading peoples private space with unsolicited material.

    Really hacks people off.
    And if I caught you doing this on my business property, I would have you frog marched off and dealt with severly.

    Also the conversion rate by doing this underhand activity is even lower than stuffing flyers in mailboxes.

    You are better off to investing your time and resources paying outsourcing for online or mobile marketing, which delivers significantly more leverage and scalability.
    These mediums also provide a greater focused approach to your target market if you have one.

    Offline marketing has been around for a very long time, and still remains extremely powerful, if conducted corrected, but spamming people like this is very uncool, downright annoying and simply nuts.

    Labelling this activity in with offline marketing, is insulting to those who conduct offline marketing in a respectfuland helpful manner, and belongs in the trash can.

    If you are personally placing flyers on cars you need to seriously ask why you would waste your time lifting wiper blades risking being run over by an irate car owner, instead
    of using your time more productively.
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  • Profile picture of the author daj
    When I was 17 and worked at a diner in Florida, the manager told me to slip 50% off coupons underneath windshield wipers on the driver side of car's in nearby parking lots to get others to try out the diner for lunch. The diner was in a plaza, and near other plaza's with a lot of cars around so I went around the different parking spaces and slipped the sheets of paper underneath the windshield wipers.

    The car alarms never went off, and I never got screamed at for touching someone's windshield wiper. The diner recieved a 500% increase on business over the next couple of days from those coupons and one of the cook's always had to go to a grocery store to pickup some items as they would always run out due to all the traffic coming in.

    I think this method would work well not just for local offline businesses who needs a increase in traffic, but possibly for ads directing people to call a certain number (mobile phone ads) or ads directing people to visit a website of some kind.

    You could even take it further and choose different store parking lots based on the product niche you're trying to target and earn commission on, or even select specific cars to advertise on based on the gender/age that someone is most likely to drive a car of such value, etc..
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    • Profile picture of the author frankwyatt77777
      I am going to try this starting today and will give results in a week
      Thanks
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  • Profile picture of the author Mike Murphy
    Windshield flyers = 1992

    Good way to look like a schlep...but as has been said, if you've got a great band...I'll read your flyer AND show up to your gig!
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  • Profile picture of the author John Durham
    Lets see how much time we can waste standing next to a copy machine excusing ourselves from success... this thread always kills me... Maybe Im getting too cynical.
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  • Profile picture of the author lewernolan
    postcards are the way to go by far if done right
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