Taking Internet Marketing Offline?

29 replies
I have been working with retail clients around 3 years now, in 2007/2008 it was building MySpace Pages, Setting up Blogs and running Google Adwords to name a few of many methods I have used. With Facebook and Twitter taking the world by storm in 2009, I am seeing more retail businesses and self employed individuals jumping online looking to learn Internet Marketing. Most really don't know where to go or what to do.

If you are struggling to make money online and have a good portion of these skills, take your knowledge offline. Get a business license, make a website and then attend local network meetings like LeTip, BNI and Chamber Events. I have found you can charge from $500 to $2,500 per month to help these retail businesses with their marketing.

Here is a sample My Business Marketing - My Business Marketing of simple page I made on Weebly, I am still tweaking it and trying to improve its appearance (I am not a Web or Graphic Designer). I have 3 meetings today and expecting to land $5K per month in new clients today. One gal owns 3 Massage Envy Franchise and is paying $12,000 per month in direct mail and print media. I am going to bring her to the dark side...haha

I think this its a perfect storm right now for many of us to take your Internet Marketing skills offline.

James Hickey
#internet #marketing #offline #taking
  • Profile picture of the author Apollo-Articles
    I definitely agree with you, many small business owners want to take their business online, in order to improve their global reach. The problem is convincing these people that a simple $100 website to slap on a business card is not going to bring in any sales, rather online marketing needs to be a continuous effort from not only the marketer, but the business itself.

    Sam
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  • Profile picture of the author Katie Rich
    I have some skills in this area which are rapidly increasing thanks to your excellent webinars, James

    My problem is what to charge? I am currently building a website for an author who wants to sell his books. He calls me daily from his holiday home in France to make changes to the site. He has no idea about how websites happen and usually wants the impossible immediately.

    This project started off as just 'helping', but now, when he says he must consider paying me, it never really gets any further. As he makes a donation from each book he sells to a homeless shelter, I would feel bad about charging him a huge amount for my work. He prints his own books, no book contract.

    I doubt I could command $2000 a time!
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    • Profile picture of the author sdentrepreneur
      Originally Posted by Katie Rich View Post

      I have some skills in this area which are rapidly increasing thanks to your excellent webinars, James

      My problem is what to charge? I am currently building a website for an author who wants to sell his books. He calls me daily from his holiday home in France to make changes to the site. He has no idea about how websites happen and usually wants the impossible immediately.

      This project started off as just 'helping', but now, when he says he must consider paying me, it never really gets any further. As he makes a donation from each book he sells to a homeless shelter, I would feel bad about charging him a huge amount for my work. He prints his own books, no book contract.

      I doubt I could command $2000 a time!
      Hey Katie !!! Thanks for the Webinar Plug !!! It took me a few months to realize I could do this, you can set your own pricing. I am in San Diego, incomes and cost of living higher here, so I can probably charge more than most cities.

      Here is another tip....when you go to these Network and Chamber Events, Put Twitter or Google Marketing on your white "My Name" is badge. You will have people buzzing around you like flies...
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    • Profile picture of the author tryinhere
      Originally Posted by Katie Rich View Post

      As he makes a donation from each book he sells to a homeless shelter, I would feel bad about charging him a huge amount for my work. He prints his own books, no book contract.
      I doubt I could command $2000 a time!
      He runs or helps a charity, which is great, but unless you want to become one of the people in the homeless Que then i am sure he would understand that before you can help others you must be secure yourself.

      Most charities these day are a large business anyway, emotions do not run a profitable business, his heart strings will not pay your bills.
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  • Profile picture of the author Katie Rich
    It wasn't really a plug, James. Just an honest opinion and hopefully an enticement for others to join the next course.

    I was devastated when my internet connection died and I had to miss two webinars. I spent three days haunting the mobile phone shops searching for a mobile internet connection that would actually work in my area.

    I know where to find the recordings But, have you considered making them into DVD's for sale? The information is far better than a lot of DVD's I have bought and could help so many others who can't, for whatever reason, attend the webinars? Just a thought..
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    • Profile picture of the author sdentrepreneur
      I have thought about that Katie, then I would be one of those WSO guys...haha....
      Looking into a membership site with a few guys I met in this Forum.

      Oh...Kaite, I saw you are doing VA work. When I land these deals today, I may need your help. At least you know how I operate :-)
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  • Profile picture of the author Katie Rich
    When.... I like that, total confidence.

    Just give me a shout if I can help, James. My gmail is kayteeusher(at)gmail.com, I am usually logged on there for most of the day.
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  • Profile picture of the author scottgallagher
    yeah, the local marketspace is on fire right now. I've been providing IM services to local businesses for over 5 years now.

    who watched the Google commercial during the Superbowl?

    It was Google's first commercial during the most watched American television event this year.

    The video blew me away and demonstrated some amazing power for local. Here are some observations.
    • The video had no actors, no voice over. It was merely one single image with some animation that most of us can do.
    • Google paid over $5 for 52 seconds.
    • Google used the video to demonstrate all the aspects of how Google helps in someone's life, and had a major focus on demonstrating the power of Google Local.
    This is Great!!

    One of the major challenges selling to local business owners is educating them that there is in fact value being placed in the right spots on the Internet. We know that local businesses can benefit, but I still get the old', from my defense attorney friend, 'but Scott, my clients don't use computers, they steal them'. Wow, how ignorant! (sorry Bill!)

    So this video reminds me of the milk videos in the 80's and 90's, where the farmers needed to increase the demand before selling their product.

    Google is helping us educate local business owners that people use the Internet to find local businesses! It seems so logical to us, but let's face it, in 2010 there is still a majority of local business owners who do not know the value.

    Anyhow, I felt this video says a lot in 52 seconds when you look at from the hat we're all wearing.

    Here's the video.
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  • Profile picture of the author sdentrepreneur
    Great point Scott, I looked at your website and sent you a message the other day. Let's chat on the phone sometime my friend?
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  • Profile picture of the author Katie Rich
    Amazing video, a whole story without words being spoken.

    $5 for 52 seconds? Is that a typo or shall we all make a video?
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  • Profile picture of the author iw433
    Katie Rich
    I have found that the ones you try to help with a low price are the most difficult ones. Charge a good price up front and save yourself the hassle.
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  • Profile picture of the author Aaron Moser
    James,

    How much is it to join Letip and BNI? I read on the Letip website that if slots are available for your category then you can apply. But then it said the chapter inspector will come to your business to inspect it.

    Potential new members come to the first two meetings and give brief commercials. At the second meeting a membership application will be submitted if the person decides to join. The chapter's Inspector then meets with the applicant at their business. An inspection of the premises is performed and information on the application is verified. At the third meeting, the current membership votes on acceptance of the prospective member.
    What's this all about?

    Does some guy come to your house and inspect your home office? LOL

    Also, for the application do you need a business license?

    Thanks for the tips.
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    • Profile picture of the author sdentrepreneur
      Originally Posted by Aaron Moser View Post

      James,

      How much is it to join Letip and BNI? I read on the Letip website that if slots are available for your category then you can apply. But then it said the chapter inspector will come to your business to inspect it.

      What's this all about?

      Does some guy come to your house and inspect your home office? LOL

      Also, for the application do you need a business license?

      Thanks for the tips.
      Here is what you do, visit Business Networking and Business Referrals by LeTip International, Inc. or BNI International - Business Networking and Referrals and visit as many groups as possible in your area. LeTip offer free breakfast and BNI is like $12.00. You can visit each one of these groups 2 times without having to join. There is one from each profession, so you have to make sure there aren't other Internet Marketers.
      I suggest if you find a group you like with 20+ members, then join, they run about $700 per year and that includes your breakfast. I get $800 to $2,000 per month clients from these all the time. Good luck !!!
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      • Profile picture of the author AndrewCavanagh
        When you think about the numbers you'll realize that this area...helping small to medium sized businesses with their internet marketing...is massive.

        Around half of the western world's business turnover goes through small businesses.

        The people running those businesses usually have very little spare time and most have been running their businesses fairly low tech.

        They desperately need help and if you can help them make more sales and profits with skills you already have then the payoff for you and them can be huge.

        Kindest regards,
        Andrew Cavanagh
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        • Profile picture of the author sdentrepreneur
          Originally Posted by AndrewCavanagh View Post

          When you think about the numbers you'll realize that this area...helping small to medium sized businesses with their internet marketing...is massive.

          Around half of the western world's business turnover goes through small businesses.

          The people running those businesses usually have very little spare time and most have been running their businesses fairly low tech.

          They desperately need help and if you can help them make more sales and profits with skills you already have then the payoff for you and them can be huge.

          Kindest regards,
          Andrew Cavanagh
          Thanks Andrew, I see you have been in the Forum for sometime. Would you mind looking at my website My Business Marketing - My Business Marketing and give me some feedback or ideas to improve this to help the retail businesses better understand what I do?
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  • Profile picture of the author DogScout
    On line you are a small fish. to Local biz you are a very big fish because you are used to swimming in a large lake, and they live in a very small pond.

    Anyone able to make $100 a month on line can make $10,000/mo off line using the same skill set.
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  • Profile picture of the author Peter Ridell
    Great post sdentrepreneur,

    I couldn't agree more with Andrew Cavanagh. The internet is now the new Yellow Pages but the old way of buying an add in yellow pages and thats enough is now long gone.

    Small business now has to be online to survive, I think one of the main questions is who can they trust as we all know its very easy to be taken by big promisses (I know I have lol).

    This is why your approach (sdentrepreneur) is a great one, thank you

    BTW this is my first post on this forum so I'd like to say a big hello to everyone

    Off to have a look around now.

    Pete
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  • Profile picture of the author ileneg
    I have found that many of the business owners who I have spoken with don't know much about (or focus enough on) marketing in general, much less doing so online....education is definitely a large part of the overall process, IMHO.

    ilene
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  • Profile picture of the author DogScout
    I have also found, that when you scope out the business you are helping with on-line stuff; you are seeing their biz with a new set of eyes and many times can make suggestions that have nothing to do with doing on-line work for them that can have an immediate positive effect on their bottom line.

    Things like how the phone is answered to the off-line advertising they are doing.
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  • Profile picture of the author Mac the Knife
    Just had to throw this out there...the op, James Hickey, has personally helped me pull in thousands per month...watch what he does, learn from him, then do it...

    No question that offline is MUCH easier to pull in money with than online. For instance, if I try to sell Twitter marketing services here, well...let's just say I WOULDN'T...meanwhile, just about EVERY bricks and mortar business I speak with is just like "How much do I need to pay you each month to do that for me? Cool...here you go..."

    Thanks for the advice and guidance Jim and great post!

    Mac the Knife
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  • Profile picture of the author greff
    Well, seems like once a week now we get a new offline thread. They always get a ton of posts. Why? I guess people are not making much money online these days?

    Guess what. It is NOT EASY to make a living offline. You can make a living, but it's just as difficult offline as on.

    Want to test the water? Make 100 phone calls to your local market. Hell, you don't even need a big sales pitch to find out what they really think on Main St. Do you really think this is the first time the mom and pops have been approached?

    I've seen people say that most of them don't even have websites. Poppycock! Most do. They also have people calling them to offer online services.

    Go for it, but don't expect a warm welcome as some would tell you.
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    • Profile picture of the author Jagged
      Originally Posted by greff View Post

      Well, seems like once a week now we get a new offline thread. They always get a ton of posts. Why? I guess people are not making much money online these days?

      Guess what. It is NOT EASY to make a living offline. You can make a living, but it's just as difficult offline as on.

      Want to test the water? Make 100 phone calls to your local market. Hell, you don't even need a big sales pitch to find out what they really think on Main St. Do you really think this is the first time the mom and pops have been approached?

      I've seen people say that most of them don't even have websites. Poppycock! Most do. They also have people calling them to offer online services.

      Go for it, but don't expect a warm welcome as some would tell you.

      Hi Greff,

      No, it's not easy at all, especially if your just starting out. I think many get confused & do not use the title "consultant" to it's fullest.
      They approach local business owners with the intent to sell them their service. Business owners have just about seen it all....they can smell a salesman a mile away...
      If someone actually approached business owners with a consultants frame of mind....looking to analyze, identify & solve their problems.....business owners would be foolish not to listen...

      Once they get into the correct mindset & structure their business from a "consultant" point of view...it gets much easier.

      True...many mom & pop businesses have been approached before...they have fallen for many of the tricks in the past. Many have been taken by fast talking "wanna-be" website designers who charged outragious rates & delivered broken, ineffective, non-producing websites...it's hard to trust anyone who walks in telling them they can improve their business....I'd be gun shy too...

      By taking the time to talk to the owners first....to start gaining their trust & understand their needs...instead of just joining the long line of salesmen trying to pry dollars from their cash registers...you will be amazed on how easy it really can be...

      JMO,
      Ken
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    • Profile picture of the author MichaelHiles
      Originally Posted by greff View Post

      Well, seems like once a week now we get a new offline thread. They always get a ton of posts. Why? I guess people are not making much money online these days?

      Guess what. It is NOT EASY to make a living offline. You can make a living, but it's just as difficult offline as on.

      Want to test the water? Make 100 phone calls to your local market. Hell, you don't even need a big sales pitch to find out what they really think on Main St. Do you really think this is the first time the mom and pops have been approached?

      I've seen people say that most of them don't even have websites. Poppycock! Most do. They also have people calling them to offer online services.

      Go for it, but don't expect a warm welcome as some would tell you.

      Well actually just slightly more than 1/2 of all small businesses don't have websites. (according to this little company called Nielsen)

      But hey, what do I know.
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  • Profile picture of the author greff
    I just got back from allowing my dogs to take me for a long walk.

    My morning walks are always create an atmosphere, for me at least, about my business. My history is in offline sales of Insurance. I gave up my insurance licenses and office when I saw the possibilities of the Internet (and especially email) in 1997.

    Since I was used to cold calling at Main St stores, but more at industrial parks, I was not afraid to make the cold calls to businesses of all sizes in my area. Here are a few things I learned over the years:

    1. For service businesses, trying to close the deal on the first call makes you look like a huckster, an amateur.

    2. The owners of the small businesses are not dummies. They are probably a lot more savvy in business tactics than Internet Marketers, for sure. IM people usually sell an info product or software. IM people almost never meet their customers in person. If you pursue offline sales, you will be dead in the water if you try to do it without meeting them in person. Sure, you might be able to push a small idea through to them (like getting placement on the Google Maps 7/10 pack or setting up a mailing program for them). But to sell them a monthly service program over the phone is a pipe dream.

    There will always be the exception that proves the rule, but that is what I've gleaned from 25 years of offline sales.

    I think Ken's idea of being a "consultant" is a good idea. To make the big sales, you need to be their friend and confidant first. Again, if all you are interested in is a couple hundred and bye-bye, you can do that too but that sounds really worthless to me.

    You also need to know how to answer their very intelligent and pointed questions. Bryan Kumar had a good WSO on the subject of what to say. I bought it and it is worth it if you can find the WSO.

    There is another fellow I've never seen mentioned on this forum. His name is Michael Senoff. He sells a product that is pricey but I think it may be good for someone who really wants to kick butt offline as a business consultant. He has a ton of interview audios on his website that are wonderful learning opportunities. I am not an affiliate of his (I don't think he has an affiliate program?). Here is the link:
    Free Business Audio Seminars | Internet Marketing Secrets And Business Marketing Strategy | Michael Senoff Interviews The Masters Of Selling, Advertising And Internet Marketing

    I see a lot of people talking about offline this and that but I don't see a lot of success stories. Do you have one? Please share.
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    • Profile picture of the author Cringer
      Originally Posted by greff View Post

      I see a lot of people talking about offline this and that but I don't see a lot of success stories. Do you have one? Please share.

      I would hope a question like that will prompt a flood of responses

      I gained two new clients by providing them online examples and tailored advice to their business. They gained my trust and allowed me to work on their internet marketing needs, both on and offline.


      It costs me the price of a domain name and an hour of SEO to have my skillset available online as proof. In my experience it helps the offline world believe you when you can back up what you say through the online world.
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  • Profile picture of the author ebent
    James,

    Could you please PM, I am not able to pm just yet. I am strating out my consulting business and wanted ask you a question or two.

    Thanks!
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    • Profile picture of the author sdentrepreneur
      Will do EBent

      This is the hot thing to do right now. I just got approached by big Media Company and they are looking to take this big. They want me as their Social Media Guy (ughh..I hate being called that). They are going to call all my leads, close sales and handle data entry.
      Will let you all know if it works out.
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  • Profile picture of the author RareGoodStuff
    Originally Posted by sdentrepreneur View Post

    I have been working with retail clients around 3 years now, in 2007/2008 it was building MySpace Pages, Setting up Blogs and running Google Adwords to name a few of many methods I have used. With Facebook and Twitter taking the world by storm in 2009, I am seeing more retail businesses and self employed individuals jumping online looking to learn Internet Marketing. Most really don't know where to go or what to do.

    If you are struggling to make money online and have a good portion of these skills, take your knowledge offline. Get a business license, make a website and then attend local network meetings like LeTip, BNI and Chamber Events. I have found you can charge from $500 to $2,500 per month to help these retail businesses with their marketing.

    Here is a sample My Business Marketing - My Business Marketing of simple page I made on Weebly, I am still tweaking it and trying to improve its appearance (I am not a Web or Graphic Designer). I have 3 meetings today and expecting to land $5K per month in new clients today. One gal owns 3 Massage Envy Franchise and is paying $12,000 per month in direct mail and print media. I am going to bring her to the dark side...haha

    I think this its a perfect storm right now for many of us to take your Internet Marketing skills offline.

    James Hickey
    Thanks a lot for your post. As someone who has promoted a lot of offline businesses in the New York City metro area, I agree with you that it is time online businesses go offline as offline businesses go online.
    You've discovered a gold mine and thanks again for sharing.
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