Generate a FULL TIME income from offline clients within 20 days.

53 replies
Hey everyone.

For the past 3 weeks, I have dove into offline clients. To be quite honest with you, I had no idea what to do for an offline client 20 days ago. I never even thought about what would make me worth $500-3000 month per client. I have had a great history with my online marketing and knew that I could bring more business to these clients, but really had never done anything like it before.

Here is what I've done in the past 20 days to generate more then $7,000 monthly income with no less then 6 month contracts. Before I get into it, don't worry. This doesn't require cold calling or anything over the top in your face salesy. I don't have that type of personality and refuse to force anything upon anybody. I show you what I have to offer and if you like it great. If not, then I move on. I might lose out on a lot of business because of this, but there is never a lack of business out there.

Step 1 - Presentation (2 days)

Consider what you have to offer. What knowledge do you have right now that you could use to better someones business. Think about most offline businesses. They don't utilize ANY part of the online market. We all know how powerful the online market is. If you can get a website to generate let's say 5 targeted visitors a day, you are in business. That's right I said 5. If you don't have confidence that you can do that, stop reading.

To put it in offline terms, think of what 5 targeted visitors will do for a dentist, optometrist, pediatrician, etc. 1 of those visitors could turn into thousands of dollars for their business. Bring in a couple thousand dollars to an offline client and you just got yourself a happy customer for years to come.

Bringing in traffic isn't the only thing you can do to help an offline client. There is a great thread in the warrior forum here that explains pretty much every method you can use to help offline clients. I don't remember the url (if someone could link that would be great), but I read it all the way through and got every idea I could to offer my prospects. I also read some good WSOs out there to get a better idea of what I could offer.

After you know what you can offer, you need to put it in some form of presentable fashion. I created a laminated spread sheet of all my services (the ones listed in the WF thread) and made sure I could explain each benefit for their business. I even split my services into packages so that if they wanted full autoresponder services taken care of it was an extra $300/month etc. The more services they buy the better value they will get type of thing.

Step 1 is all about being prepared for your hungry clients. The worst thing you can do when approaching a business owner about business is not knowing what you're offering. They like to see what you can do for them, not just hear about it.

Step 2 - Product (4 Days)

The next thing I did was still in the preparation mode. I didn't even think about finding clients yet. I thought about all the ways I could make them interested in what I have.

I created an manual. It is a simple step by step guide for them to set up different aspects of online marketing themselves. One section was step by step guide to find local clients with Twitter and how to speak to them. Another section was about how to create a wordpress blog with ease. Another section was about how to create an autoresponder series with Aweber and what to send them to increase your sales. Things like that. The manual was SIMPLE steps they can take to increase their business. It ended up having 10 sections of the basics of using internet marketing to increase their offline business.

All of these parts of internet marketing are beginner lessons that you could find enough information right on this forum to write at least 10 pages each about. When you add pictures to guide the way it quickly becomes 20 pages per section. The whole manual was about 180 pages and there are still 50 ways that I know to increase their business from the online market. The manual is all about showing them how to do it themselves though. None of it is going to promote anything about me. It only had my name and contact information on the footer of each page.

Tink has a great PLR package here that is for offline clients and I got the ideas for my own manual from her package. I suggest you check it out if you can't think of ways to help offline businesses.

Now we have our presentation info ready to go when we talk with the potential clients. We also have a good sized manual that we can sell to those that don't want to buy our services....yet. So, now what we have to do is get in front of business owners.

Step 3 - Find the clients (10 days)

Like I said before, I hate being a salesman. I won't cold call unless I'm in a dire situation and if you don't want my service, well screw you. There's always the next guy. Here is the magic of offline clients though. Every single one of them are LOOKING to improve their business. All of them. You won't find a single business owner that won't want more money coming in. I guarantee it. This should make our job easy because we know what online marketing can do for any business.

The next thing I did was look up every local business owner meeting, club, gathering, etc that was going to be going on. I live in Nashville TN so there is pretty much something happening every night for people to better their business.

You can find these meetings in countless areas. I just looked in the newspaper, the local weekly business magazines, and a few local online websites for local business owners. I wanted to hit as many of these meetings as possible and start the networking process. Look for meetups that happen more then just a one time thing. You want an audience that is going to be coming back to that place so you know where to strike.

The first 10 days of step 3 was just going to these meetings. Talking to as many people as possible. Learning what they do and what they own. I made sure to keep a notebook with me, so that I could keep all the names of each person I met and what business they were involved with. I kept all their business cards so that I could have instant contact if necessary.

Now, there is a way to appear in front of business owners especially if they are white collar business owners. You have to appear professional and successful already. Not many people will trust someone just walking off the street to better their business. I made sure to go out and make business cards. They were basic business cards that cost around $40. I also made sure to go out and buy nice clothes. I went to a thrift store and bought a sleek pair of pants, a nice button up shirt, and some shiny shoes. I wanted my appearance to show that I am a successful person already and I can bring success to them. Appearance is a lot for the public. It doesn't matter if you are successful yet either, just appear as you are.

These first 10 days were not about selling. I didn't try and push my internet marketing to their business. I didn't try and get any money from them. I just talked. I got names. I made friends. When people asked what I did for a living, I would tell them about my online marketing and leave it at that.

Here's the thing though. I did offer them something of great value for their business.

Step 4 - Give them value and reap the benefits. (4 days and continuing)

Before going out and finding the clients in step 3, I made sure to have a small room reserved somewhere locally where I could give free presentations. I just went to a local church and asked if I could give the presentations there. Some places will want you to rent the space, but you will find a lot of places that will let you have the room for free. Churches are a great place to trade services for simple things like room rental.

As I met with the business owners at the meetings, I mentioned I give free seminars for owners to better their business using online marketing. I had a website set up on the business card that had all the dates and times of each seminar and told them to check it out. No catch, no payment, absolutely free and I guaranteed it would improve their business. So what are you supposed to give seminars on?

Remember that step by step manual I told you about. I split that manual up into individual sections. I made a power point presentation of each section so that I could help explain to potential clients what they can do to better their offline business. Each presentation came out to be 30-60 minutes long.

I held the free seminars in my free room at the local church. I made sure to give them as much detail as possible and pretty much just said exactly what I had written in my manual for that section. I had the full manual printed and for sale at the back of the room for $20. I had my sister sit at the table and sell the manuals to anyone interested.

When you go through explaining all the steps necessary to internet marketing, it can look a lot more difficult and time consuming then a business owner wants to put in for an online market. This is key to sell your online marketing services. Show them that you can do the work for them.

I even included in the seminar how they can set up outsourcing to people on elance etc for the tasks, but told them they can get their money's worth for sure by hiring me. Even though I was just going to outsource exactly how I told them too.

I also made sure to leave 1-2 hours after the seminar to sit at a table and answer any questions business owners had. This is where my laminated presentation came into play. At least 50% of the business owners that came to ask questions, asked how much I charge. Boom. Sales pitch incoming!!! You now have a hungry prospect. If you have referrals from earlier business, you are set my friend.

From the past 4 days of 1 seminar a day, I have set up almost 12 clients and sold nearly 100 manuals. I have 10 more seminars set up for the next 10 days.

I already see a few repeat viewers to the seminars. Each seminar is going to help them learn what they can do to better their business, but it's also going to show them how valuable my services would be to save them time and effort.

I would bet I hit $10,000/month income from this within the next week. I already have a team of marketers I outsource the normal tasks to ready to take on the business. This is passive income that I just need to keep an eye on to make sure it's all going according to plan.

So there is a step by step plan that you can implement today and I bet you will do just as well. All you have to do is GET OUT THERE AND DO IT!!!!

Travis
#clients #days #full #generate #income #offline #time
  • Profile picture of the author cadoutsource
    I concur make a plan and take action!
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  • Profile picture of the author Lisa Gergets
    You are FULL of AWESOME! Excellent way to take the bull by the horns!
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  • Profile picture of the author LilBlackDress
    Also consider redirecting a request.

    For example I was approached by someone who had read an article I had written and wanted to advertise on my site. That site did not get a lot of traffic and I did not feel comfortable having them pay for something that I did not feel would provide value.

    So I told them other things I could do for them. Very timely for me there was a post on the WF from a warrior who mentioned what he was doing for private clients and what he charged.

    I mentioned a monthly 4 figure sum to the client and got hired for 3 months which has since turned into almost a year now.

    I work very hard for them to provide a lot of value and I earn it...and it works out great for me as another source of income.

    So I would say keep your eyes out. If someone hires you to write or wants to advertise on your site, check out what else you may be able to do for them.
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    • Profile picture of the author petelta
      Originally Posted by LilBlackDress View Post

      Also consider redirecting a request.

      For example I was approached by someone who had read an article I had written and wanted to advertise on my site. That site did not get a lot of traffic and I did not feel comfortable having them pay for something that I did not feel would provide value.

      So I told them other things I could do for them. Very timely for me there was a post on the WF from a warrior who mentioned what he was doing for private clients and what he charged.

      I mentioned a monthly 4 figure sum to the client and got hired for 3 months which has since turned into almost a year now.

      I work very hard for them to provide a lot of value and I earn it...and it works out great for me as another source of income.

      So I would say keep your eyes out. If someone hires you to write or wants to advertise on your site, check out what else you may be able to do for them.
      I always have a couple contracts in my car just in case lol. You never know who you will meet.
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  • Profile picture of the author Mr. Enthusiastic
    Awesome post Travis , thank you!

    Originally Posted by petelta View Post

    I created a laminated spread sheet of all my services (the ones listed in the WF thread) and made sure I could explain each benefit for their business. I even split my services into packages so that if they wanted full autoresponder services taken care of it was an extra $300/month etc. The more services they buy the better value they will get type of thing.
    Is there any chance that you could post the menu here, or a way I could get a copy via PM? This is the most challenging part of the whole model for me.

    Chris
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    • Profile picture of the author petelta
      Hey chris. I will definitely post that up soon. It's Friday at 9pm here though, and I'm in no state for business talk =)

      \
      Originally Posted by Mr. Enthusiastic View Post

      Awesome post Travis , thank you!



      Is there any chance that you could post the menu here, or a way I could get a copy via PM? This is the most challenging part of the whole model for me.

      Chris
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      • Profile picture of the author Rus Sells
        Travis,

        This is a great example! I kind of do the same thing but I can not physically go out to meet people. The whole thing can be done online and you have to use a little different tactics.

        This is exactly what I do, I find those geocities type web sites that companies have. I quickly create a sub-domain or just an extra folder on my root and make a Wordpress site for them. I copy their content over and dress it just a little bit. I spend no more then 20-30 minutes doing this.

        Now I don't have all the manuals and such, mainly because I'm not intimidated to just cold call a business owner. However your ideas for the manuals are great! And I could find a way to present them online easy enough if I wanted to.

        Anywhoo,

        My next step is to call the business owner up on the phone. I casually speak with them about their business and tell them I found them online. I do not sell to them and I do not tell them the reason for my call. Very important.

        I make sure to control the conversation by asking questions which lead them down the path to admit to me they need a new web site or have been thinking about getting a new web site. Its very easy to do, and I might make a wso about that. hehe

        The second they admit they need a new website or have been thinking about it, I tell them straight out. Well your new web site with all the newest modern technology is already complete and ready to receive visitors for you.

        Note: Its much more powerful to have them admit to you they need a new website without YOU telling them they need one. Trust me on that. After I make that statement I SHUT UP! You must resist the urge to follow up by saying something else. period.

        "SILENCE"

        The next person to speak looses, don't let it be you.

        When they open their mouth is usually them asking the next question.

        Really? My new site is ready?

        Yup, you get to avoid the whole hassle of dealing with it now. I'm pretty sure you've known for a long time you needed to do it. But who to call, who to trust, how to do this that and the other. Plus your so busy all the time right?

        Silence again.....

        They are going to do 3 things usually at this point.

        1. Not interested. Ok np I'll just delete the site, thanks for your time.
        2. Act a little confused about how, what, when, where, why? They aren't connecting the dots.
        3. Where's my new site, I want to see it!

        2 & 3 are the ones who have closed themselves.

        Show them the site and tell them the extras your going to do for them as well.

        That's it, Not trying to compete with how you do it, and If I could go and get face to face I would MOST Definitely do it exactly how your doing it and I've been selling face to face up until last year for 20 plus years!

        I just add a different perspective based on my situation.

        Russ

        PS: Forgot to mention this. My very first client is a leader in the blacksmithing industry he was a founding member of the first Blacksmiths association in America. He does hand forged custom metal designs worth 10's of thousands of dollars. He was so crazy over his new site that he started emailing all his blacksmith contacts to go and look at his new site. Now I have a few more sites to do.
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        • Profile picture of the author Tyler Jonsson
          Originally Posted by Rus Sells View Post


          This is exactly what I do, I find those geocities type web sites that companies have. I quickly create a sub-domain or just an extra folder on my root and make a Wordpress site for them. I copy their content over and dress it just a little bit. I spend no more then 20-30 minutes doing this.
          BRILLIANT!

          That is such a unique and impactful way to find new business. I have been contemplating getting into the local offline client services arena recently, and as a savvy WP user, this would be a cake-walk for me. At the same time however, it could really be a WOW moment to pitch to clients.
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  • Profile picture of the author michael_nguyen
    This is a very good example of moving the free line! Thank you so much for you post. I can't believe we no one has commented!
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  • Profile picture of the author NikkiG
    Excellent post! Takes a lot of mystery out the whole deal which might make it more accessible to people.

    Everything you learn in IM is a business asset. Even if you have never made money online you've still got marketable skills.
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  • Profile picture of the author Dr Dan
    Thanks Travis, for the awesome tips and advice. I really like the offline thing since I seem to get stuck in a 30 min to 1 hour conversation with every business owner I do business with on internet Marketing. I might as well get paid and actually help them take action on it.

    Dr. Dan

    Is this the thread you were talking about Travis?

    http://www.warriorforum.com/main-int...thly-fees.html
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  • Profile picture of the author Sparhawke
    Excellent post, will read it later
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  • Profile picture of the author Dillinger411
    Travis, this is an excellent post. It seems you got really organized with the presentation and educational material so that you could land clients quickly and outsource your business as fast as possible. I am doing the same thing at this time. Providing internet marketing solutions for local businesses can be extremely lucrative because of the proven ROI that it brings and you don't have to compete against the whole world and every other savvy affiliate marketer to make money.

    I am currently using the same business model but am doing a ton of the legwork myself, your wise words on outsourcing the business processes to other people is going to be something that I look into next, as I would like to leave my job soon and focus on running my business with more free time to actually enjoy the fine things in life.
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  • Profile picture of the author Dennis Gaskill
    Great post, Travis. You could bundle up all the materials you use and have a dandy WSO...unless you just want to give it us.
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  • Profile picture of the author AndrewCavanagh
    Very nice rundown of what you did to make real money.

    I like this quote...

    Originally Posted by petelta View Post

    When you go through explaining all the steps necessary to internet marketing, it can look a lot more difficult and time consuming then a business owner wants to put in for an online market. This is key to sell your online marketing services. Show them that you can do the work for them.

    Usually the more you tell a business owner the more likely he is to hire you to do the work for him.

    Most simply don't have the time to learn and implement this stuff and you can become the rainmaker for them.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author fasteasysuccess
    Great Post- Speaking at business meetings, groups, bbb, and other organizations are a great way to build credibility.

    Very Succesful results can happened when you focus on going in be professional, helpful, and provide maximum value. No pitching you're there to help.

    Then at the end I hand everyone my free report and have 2 business cards stapled right to the top. One for them and one hopefully who they pass it to. I always make sure to hand out my report at the end because you want them focused on you and not distracted reading something else.

    Also when done you always want to ask if anyone has any questions. This way you are still providing value and they see that you actually weren't there to pitch them which they been waiting for the whole time.

    A great bonus tip, when you hand out your material at the end you can also hand out a very short questionaire(survey) to get feedback on your presentation. This means you can now take these testimonials and start to use them to build even more credibility, more speaking gigs, leads, clients, and profits.
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  • Profile picture of the author Can Candies
    yes I heard about this concepet from marketers like Howie Schwartz and Eric Louviere and they are talking about huge results as well. Howie even takes it to the next level where he combines cell phone marketing with local markets and sells his cell phone services to local businesses that are starving right now. Has anyone taken Howies cell phone course? Just wondering because it is pretty high priced but I guess it is well worth it. Just wish I had more than 24 hours a day to try out all these new concepts.

    thank you for your opportunity though!
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    • Profile picture of the author All Night Cafe
      I will be studying your post several times. I want to
      take pieces of it and get a plan I like.

      Great post.

      I got my first offline client 5 weeks ago. It is going find.
      I want to scale it up and with your info, I know I can.

      Thanks
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  • Profile picture of the author poker princess
    Wonderful post Travis. You obviously have got all the skills right
    Most of the time when I attend to seminars I do catch up the people who are just hanging around out of the seminar audi, from whom I get most of the sales.
    Also I have got couple of clients by using the Elevator Pitch method, which really helps a lot (if you have a charming personality..... lol!!!!)

    Thanks for the post
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    • Profile picture of the author petelta
      Originally Posted by poker princess View Post

      Most of the time when I attend to seminars I do catch up the people who are just hanging around out of the seminar audi, from whom I get most of the sales.
      I'm not a smoker, but I keep an eye out for some of the bigger business owners that take smoking breaks. I always have my pack of cigs ready for the larger meetings especially. Nothing better then 1 on 1 time as a casual friend
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  • Profile picture of the author Gene Pimentel
    Wonderful post and action plan! Thank you so much for laying out a real-world system.
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  • Profile picture of the author jrogers24
    GReat Post, all great ideas and info, now just think , if even for a short time you do add cold calling and sales skills into your bag of tricks, the sky is the limit. I am doing something similar, and working on selling Niche Websites to local business owners, would love to share ideas with someone
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    • Profile picture of the author petelta
      Originally Posted by jrogers24 View Post

      GReat Post, all great ideas and info, now just think , if even for a short time you do add cold calling and sales skills into your bag of tricks, the sky is the limit. I am doing something similar, and working on selling Niche Websites to local business owners, would love to share ideas with someone
      I started doing the same thing when I started putting this program together. I have a few local targeted sites ready to be filled with clients information. It's always nice already having something to show them with potential.
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      • Profile picture of the author poker princess
        Originally Posted by petelta View Post

        I started doing the same thing when I started putting this program together. I have a few local targeted sites ready to be filled with clients information. It's always nice already having something to show them with potential.
        I am doing it too since last month. Letz hope I get good sales in selling websites too of different niche. It has helped me a lot as I am acquiring a strategy of fun and learning here
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  • Profile picture of the author erinwrites
    What a great thread. Thanks for offering all that up and for free!
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  • Profile picture of the author mistermint
    Funny, because I have been saying something like this on my blog for a while. Because a lot of us are internet wise we assume everyone is..and the fact is many have no idea at all especially local business..there is a tonne of money to be made off line
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    • Profile picture of the author blissk
      Thanks for this useful post. I like how you are "soft" selling versus the aggressive style of closing.
      -Anand
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  • Profile picture of the author butters
    Very nice it would be something I would do except I suck at public speaking , how nervous was you on your first seminar or have you gave them before?
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    • Profile picture of the author petelta
      Originally Posted by butters View Post

      Very nice it would be something I would do except I suck at public speaking , how nervous was you on your first seminar or have you gave them before?
      Well I've always been one to talk in front of groups. So, I wasn't too nervous my first round. I have had plenty of experience with doing seminars before though.

      As long as I know my material, I know it will go well.
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  • Profile picture of the author Pauli7143
    Thanks for the Great post, I've been working on a slightly different approach but this may be a better door opening approach. I own a small restaurant and could get the local business owner to show up for free snacks as long as the listen to me.

    Thanks,

    Pauli
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    • Profile picture of the author bdawg56kg
      Nice post. How do you go about coming up with numbers for your compensation?
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  • Profile picture of the author Amir Luis
    I Really Really Really like this thread.


    You basically broke down exactly what I have been working days on putting together.....

    The only difference is I am putting together webinars instead of church meetings with an autoresponder that offers services and or manuals on the back end if they don't sign up today.

    Brilliant my friend.... Brilliant
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  • Profile picture of the author saras
    Thank you Travis, that is an excellent blueprint for sucess - I am going to implement quite a few of your ideas.
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  • Profile picture of the author patadeperro
    Great post, I like how you are generating authority in your field in so many levels, and that is very important to understand, because that gives you a lot more leverage when talking to prospects.

    a) Giving a conference.

    b) Having a book or course. The guy who buys the book even if he/she does not hire you it is a super qualify prospect!!! he/she is putting his money where his mouth is!!! you may even close a bigger sale later.

    When you create authority it is much easier to close the sale, and the way you are prospecting is awesome as well, because obviously the people going to the seminars is clearly interested in the topic.

    While cold calling has little to no leverage and no prospecting techniques, this approach gives you both, great leverage and great prospecting, you are spending your time with people that wants the solution you offer.

    Thanks
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  • Profile picture of the author aaronblevins
    This is the BEST model to sell offline marketing services. I have been doing something similar with Webinars, but for the last few months I have seriously been considering also doing live events.

    This post put me over the edge. I'm going to do it!

    Thanks for the great content.
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    • Profile picture of the author TimD
      Originally Posted by aaronblevins View Post

      This is the BEST model to sell offline marketing services. I have been doing something similar with Webinars, but for the last few months I have seriously been considering also doing live events.

      This post put me over the edge. I'm going to do it!

      Thanks for the great content.
      How has this been going for you Aaron?
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  • Profile picture of the author imwarrior84
    Originally Posted by petelta View Post

    Hey everyone.

    For the past 3 weeks, I have dove into offline clients. To be quite honest with you, I had no idea what to do for an offline client 20 days ago. I never even thought about what would make me worth $500-3000 month per client. I have had a great history with my online marketing and knew that I could bring more business to these clients, but really had never done anything like it before.

    Here is what I've done in the past 20 days to generate more then $7,000 monthly income with no less then 6 month contracts. Before I get into it, don't worry. This doesn't require cold calling or anything over the top in your face salesy. I don't have that type of personality and refuse to force anything upon anybody. I show you what I have to offer and if you like it great. If not, then I move on. I might lose out on a lot of business because of this, but there is never a lack of business out there.

    Step 1 - Presentation (2 days)

    Consider what you have to offer. What knowledge do you have right now that you could use to better someones business. Think about most offline businesses. They don't utilize ANY part of the online market. We all know how powerful the online market is. If you can get a website to generate let's say 5 targeted visitors a day, you are in business. That's right I said 5. If you don't have confidence that you can do that, stop reading.

    To put it in offline terms, think of what 5 targeted visitors will do for a dentist, optometrist, pediatrician, etc. 1 of those visitors could turn into thousands of dollars for their business. Bring in a couple thousand dollars to an offline client and you just got yourself a happy customer for years to come.

    Bringing in traffic isn't the only thing you can do to help an offline client. There is a great thread in the warrior forum here that explains pretty much every method you can use to help offline clients. I don't remember the url (if someone could link that would be great), but I read it all the way through and got every idea I could to offer my prospects. I also read some good WSOs out there to get a better idea of what I could offer.

    After you know what you can offer, you need to put it in some form of presentable fashion. I created a laminated spread sheet of all my services (the ones listed in the WF thread) and made sure I could explain each benefit for their business. I even split my services into packages so that if they wanted full autoresponder services taken care of it was an extra $300/month etc. The more services they buy the better value they will get type of thing.

    Step 1 is all about being prepared for your hungry clients. The worst thing you can do when approaching a business owner about business is not knowing what you're offering. They like to see what you can do for them, not just hear about it.

    Step 2 - Product (4 Days)

    The next thing I did was still in the preparation mode. I didn't even think about finding clients yet. I thought about all the ways I could make them interested in what I have.

    I created an manual. It is a simple step by step guide for them to set up different aspects of online marketing themselves. One section was step by step guide to find local clients with Twitter and how to speak to them. Another section was about how to create a wordpress blog with ease. Another section was about how to create an autoresponder series with Aweber and what to send them to increase your sales. Things like that. The manual was SIMPLE steps they can take to increase their business. It ended up having 10 sections of the basics of using internet marketing to increase their offline business.

    All of these parts of internet marketing are beginner lessons that you could find enough information right on this forum to write at least 10 pages each about. When you add pictures to guide the way it quickly becomes 20 pages per section. The whole manual was about 180 pages and there are still 50 ways that I know to increase their business from the online market. The manual is all about showing them how to do it themselves though. None of it is going to promote anything about me. It only had my name and contact information on the footer of each page.

    Tink has a great PLR package here that is for offline clients and I got the ideas for my own manual from her package. I suggest you check it out if you can't think of ways to help offline businesses.

    Now we have our presentation info ready to go when we talk with the potential clients. We also have a good sized manual that we can sell to those that don't want to buy our services....yet. So, now what we have to do is get in front of business owners.

    Step 3 - Find the clients (10 days)

    Like I said before, I hate being a salesman. I won't cold call unless I'm in a dire situation and if you don't want my service, well screw you. There's always the next guy. Here is the magic of offline clients though. Every single one of them are LOOKING to improve their business. All of them. You won't find a single business owner that won't want more money coming in. I guarantee it. This should make our job easy because we know what online marketing can do for any business.

    The next thing I did was look up every local business owner meeting, club, gathering, etc that was going to be going on. I live in Nashville TN so there is pretty much something happening every night for people to better their business.

    You can find these meetings in countless areas. I just looked in the newspaper, the local weekly business magazines, and a few local online websites for local business owners. I wanted to hit as many of these meetings as possible and start the networking process. Look for meetups that happen more then just a one time thing. You want an audience that is going to be coming back to that place so you know where to strike.

    The first 10 days of step 3 was just going to these meetings. Talking to as many people as possible. Learning what they do and what they own. I made sure to keep a notebook with me, so that I could keep all the names of each person I met and what business they were involved with. I kept all their business cards so that I could have instant contact if necessary.

    Now, there is a way to appear in front of business owners especially if they are white collar business owners. You have to appear professional and successful already. Not many people will trust someone just walking off the street to better their business. I made sure to go out and make business cards. They were basic business cards that cost around $40. I also made sure to go out and buy nice clothes. I went to a thrift store and bought a sleek pair of pants, a nice button up shirt, and some shiny shoes. I wanted my appearance to show that I am a successful person already and I can bring success to them. Appearance is a lot for the public. It doesn't matter if you are successful yet either, just appear as you are.

    These first 10 days were not about selling. I didn't try and push my internet marketing to their business. I didn't try and get any money from them. I just talked. I got names. I made friends. When people asked what I did for a living, I would tell them about my online marketing and leave it at that.

    Here's the thing though. I did offer them something of great value for their business.

    Step 4 - Give them value and reap the benefits. (4 days and continuing)

    Before going out and finding the clients in step 3, I made sure to have a small room reserved somewhere locally where I could give free presentations. I just went to a local church and asked if I could give the presentations there. Some places will want you to rent the space, but you will find a lot of places that will let you have the room for free. Churches are a great place to trade services for simple things like room rental.

    As I met with the business owners at the meetings, I mentioned I give free seminars for owners to better their business using online marketing. I had a website set up on the business card that had all the dates and times of each seminar and told them to check it out. No catch, no payment, absolutely free and I guaranteed it would improve their business. So what are you supposed to give seminars on?

    Remember that step by step manual I told you about. I split that manual up into individual sections. I made a power point presentation of each section so that I could help explain to potential clients what they can do to better their offline business. Each presentation came out to be 30-60 minutes long.

    I held the free seminars in my free room at the local church. I made sure to give them as much detail as possible and pretty much just said exactly what I had written in my manual for that section. I had the full manual printed and for sale at the back of the room for $20. I had my sister sit at the table and sell the manuals to anyone interested.

    When you go through explaining all the steps necessary to internet marketing, it can look a lot more difficult and time consuming then a business owner wants to put in for an online market. This is key to sell your online marketing services. Show them that you can do the work for them.

    I even included in the seminar how they can set up outsourcing to people on elance etc for the tasks, but told them they can get their money's worth for sure by hiring me. Even though I was just going to outsource exactly how I told them too.

    I also made sure to leave 1-2 hours after the seminar to sit at a table and answer any questions business owners had. This is where my laminated presentation came into play. At least 50% of the business owners that came to ask questions, asked how much I charge. Boom. Sales pitch incoming!!! You now have a hungry prospect. If you have referrals from earlier business, you are set my friend.

    From the past 4 days of 1 seminar a day, I have set up almost 12 clients and sold nearly 100 manuals. I have 10 more seminars set up for the next 10 days.

    I already see a few repeat viewers to the seminars. Each seminar is going to help them learn what they can do to better their business, but it's also going to show them how valuable my services would be to save them time and effort.

    I would bet I hit $10,000/month income from this within the next week. I already have a team of marketers I outsource the normal tasks to ready to take on the business. This is passive income that I just need to keep an eye on to make sure it's all going according to plan.

    So there is a step by step plan that you can implement today and I bet you will do just as well. All you have to do is GET OUT THERE AND DO IT!!!!

    Travis
    You have a great plan Travis, thank you for sharing. This prove that if you take action you can make money on and off line.

    Thanks again
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  • Profile picture of the author gator1985
    I have found it difficult getting clients offline, but what you have shared travis increases my confidence to succeed, thank you brilliant.
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  • Profile picture of the author iamchrisgreen
    I think this is one of the clearest, action packed threads i've read in a long long time here on the wf.

    Well done dude!!
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    • Profile picture of the author Amir Luis
      Originally Posted by iamchrisgreen View Post

      I think this is one of the clearest, action packed threads i've read in a long long time here on the wf.

      Well done dude!!
      I just noticed.... this thread is almost a year old...


      I wish I would have noticed it a year ago.
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      • Profile picture of the author ejunkie
        Originally Posted by Amir Luis View Post

        I just noticed.... this thread is almost a year old...


        I wish I would have noticed it a year ago.
        Same here. Highly informative stuff.
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        • Profile picture of the author davidg109
          EXCELLENT post. I'm sure this has given many people new perspective on what appears to be a solid methodology to get going. Big thank you.
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  • Profile picture of the author Brian Maroevich
    Nice post. Thanks for sharing :-)
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  • Profile picture of the author free2bme
    This is a great post! I've been wondering how I can set up
    local meetings without having to pay a lot of money to rent
    a room and this solves that problem by going to a local church!

    Thanks
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  • Profile picture of the author focusedlife
    I am glad someone bumped this one. Gold. Very cool.
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    The only group with more actionable info than any WSO → The Parlay Society
    Want me to write stuff for you? → Click here to check this out
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  • Profile picture of the author Andres1986
    Great info to start getting into offline marketing and how to take the first steps on this. Thanks!
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  • Profile picture of the author Simon74
    Great system man you rock, thank you for the share.
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  • Profile picture of the author urosinho10
    You are awesome man, this is amazing information and thank you for sharing this!
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  • Profile picture of the author ASUService
    What an excellent post! Thanks to Travis and everyone else who contributed!
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    Best Regards,
    Mike Allton
    ASU Service, Inc.
    The LAST SMS Platform You'll Ever Need! Easy Money!

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