49 replies
Hey everyone. I've seen a bunch of noise lately about "mobile marketing" and how it's the "next big thing." I'm sorry, but I just don't get it. They talk about how everyone today has "smart phones" and that's where I should target my marketing efforts. I've had a smart phone (blackberry) for years. I get my email on my phone. I just don't see the difference between my inbox on my PC and my inbox on my phone. Now the first of these emails started coming in from people I didn't know. But I just got one from Mike Filsame, and you probably know who that is. What am I missing?
#marketing #mobile #mobile marketing
  • Profile picture of the author money2k
    Mobile marketing has more to do with text messaging.
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  • Profile picture of the author Uturn
    Some guru was selling a Mobil marketing courses for only $2,000 - maybe you should pick one up. LOL His name was Howie "something."
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    • Profile picture of the author Rezbi
      Originally Posted by Uturn View Post

      Some guru was selling a Mobil marketing courses for only $2,000 - maybe you should pick one up. LOL His name was Howie "something."
      There are much cheaper, and probably better, options than the latest and 'greatest'.
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    • Profile picture of the author chuck vegas
      yup. That's the one!
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  • Profile picture of the author Rezbi
    Originally Posted by chuck vegas View Post

    Hey everyone. I've seen a bunch of noise lately about "mobile marketing" and how it's the "next big thing." I'm sorry, but I just don't get it. They talk about how everyone today has "smart phones" and that's where I should target my marketing efforts. I've had a smart phone (blackberry) for years. I get my email on my phone. I just don't see the difference between my inbox on my PC and my inbox on my phone. Now the first of these emails started coming in from people I didn't know. But I just got one from Mike Filsame, and you probably know who that is. What am I missing?
    Ask yourself this: You get an email... and you get a text message... which are you likely to check quicker? Or, for that matter, which are you likely to check at all?

    Emails don't always get opened, especially if the subject line isn't a good one. And a lot of them get caught up in spam.

    Text messages, on the other hand, are much more likely to be opened, and within a few minutes of receiving them.

    Just the open rate itself is enough to warrant using text messages for marketing.
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  • Profile picture of the author frqhuss
    Technology is grow fast and now mobile marketing is also find to be a good tool to market a product, so try it...
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  • Profile picture of the author MarkAnderson
    Then what's about spamming?
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  • Profile picture of the author sbucciarel
    Banned
    Don't mobile phones block spam texting? I don't have one and don't want one, so I don't know, but I can see how it would be very problematic to have spam text messages coming in constantly and I can see many mobile phone customers being really pissed about it should that happen.
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  • Profile picture of the author Always-A-Warrior
    Mobile Marketing is (if it ain't already) the next big thing especially when dealing with local businesses. Mashable has an article on subject 9 Killer Tips for Location-Based Marketing - mobile+local=$$$
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    • Profile picture of the author chuck vegas
      See, that's one thing I learned this week. The location specific model Apple has developed with the iPhone, touch and iPad. That's cool! And effective.
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  • Profile picture of the author silho
    Mobile marketing is about the collective unit:

    SMS/text messages
    mobile formatted email
    mobile coupons
    Apps (for all phones - not just the iPhone)
    mobile web
    voice broadcasts
    Bluetooth
    wifi
    RFID

    and a few other areas.

    I am not going to be the guy to tell you to pay $2000 to learn about mobile marketing from people who have only been researching it for a year or so. You need to learn from someone that has actually DONE mobile marketing campaigns and has the experience to prove it.

    Text messaging is about knowing where your customers are and when they are possibly thinking about your product or service. If you do not keep this in consideration when you are sending messages you might as well just send an email. Yes, SMS cost money and email does not, but if you know that you had a chance to get a 95% open rate and a 23% response rate instead of a 10% open rate and 5% response rate wouldn't you spend the money it takes to get a better response rate??

    Doing local mobile marketing is very very very easy and simple. I can show anyone how to do it. This is one of the things I do with my mobile business. If you want help let me know and I'll give the group some information - free of course.
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    • Profile picture of the author DrPaul
      Originally Posted by silho View Post

      Mobile marketing is about the collective unit:

      SMS/text messages
      mobile formatted email
      mobile coupons
      Apps (for all phones - not just the iPhone)
      mobile web
      voice broadcasts
      Bluetooth
      wifi
      RFID

      and a few other areas.
      and QR-Codes! Don't forget QR!

      imagine this, a prospect is walking into a shop in a local mini-mall, say a locally owned coffee shop.

      On the door is a QR code as part of a poster "Ask us about our special this week! Scan the QR with your smartphone and get 1 free coffee."

      The prospect has a smart phone, scans the code, and instantly the phone shows a mobile optimized web page, and starts playing a video of mouth watering specials on all the fancy pastries on sale that week. at the end of the video, they are asked to LIKE the shop's Facebook fan page to get a free coffee cupon on their phone.

      If they click the LIKE button, they are re-directed imidiately to a graphic that says, "Show this coupon at the counter when you order. Good for 1 free coffee."

      If they do this BEFORE they place their order, all the counter help has to ask is, which special they liked in the video. The prospect will, more often than not, order the Special that looked the MOST mouth watering. This is an instant upsale, in a brick and mortar business, from web enabled smartphones.

      What is also provided to the Shop, with a 'LIKE' on their Fan Page, is the ability to build a list of customers whom they can market to again later.

      New specials the following week? How about a new video, sent in email, to all of the previous customers who Liked the page.

      Keep track of which specials got the most orders, and repeat those specials, later... send out a "Best Of" email to your customers, reminding them of the special they liked the most, and re-offer the special as a regular menu item.
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    • Profile picture of the author dorimt
      I m interested Silho
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  • Profile picture of the author cdn1
    My question is - If you can't make it by driving traffic and selling stuff to people with email and traffic channels - why would you want to jump to mobile marketing when it is so new still? SEO, PPC, exc still work like crazy!
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    • Profile picture of the author silho
      Originally Posted by cdn1 View Post

      My question is - If you can't make it by driving traffic and selling stuff to people with email and traffic channels - why would you want to jump to mobile marketing when it is so new still? SEO, PPC, exc still work like crazy!

      You do mobile for the interruption marketing. Most people are not used to being marketed to this way and they pay attention to their text messages (for now). Just because you are not good at one thing does not mean you might not be good at another.

      You add mobile to your marketing efforts so that you can reach your customers on the one device they always have with them. You do you it because of the response rates. You do it because mobile is not new at all, but tried and true. People are just now getting on it. I've made a living for the past 11 years by focusing on mobile marketing.
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  • Profile picture of the author CashIn88
    For those of you who don't get it, mobile marketing is best suited for local businesses using 100% opt in marketing to reach their local markets NOT internet marketing and spamming.

    Silho is spot on about the open and read rates of text marketing. This is a real blessing to restaurants in the US who have taken a beating from the economy and have discovered traditional advertising methods just don't work anymore.

    It's so effective everybody from McDonald's to WalMart to SeaWorld is using it. In fact, my wife just showed me QVC is using it now! The catch is, it has to be sold offline - but you can make some good money doing it.
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    • Profile picture of the author silho
      Originally Posted by CashIn88 View Post

      For those of you who don't get it, mobile marketing is best suited for local businesses using 100% opt in marketing to reach their local markets NOT internet marketing and spamming.

      Silho is spot on about the open and read rates of text marketing. This is a real blessing to restaurants in the US who have taken a beating from the economy and have discovered traditional advertising methods just don't work anymore.

      It's so effective everybody from McDonald's to WalMart to SeaWorld is using it. In fact, my wife just showed me QVC is using it now! The catch is, it has to be sold offline - but you can make some good money doing it.


      Thanks for the shout out. Local businesses can make a killing utilizing mobile. It is not to be used to make people enter their credit card information and buy your $27 ebook. But mobile marketing (in its most common use) is to drive your users to take action.

      Do you want them to:
      come to your business
      call your inbound sales team
      join you on a webinar/conference call
      click a link to download a media file or app


      It's about the action the user takes to interact with your brand and your message. And if it just so happens that you can make them spend a buck or two then you're good to go.
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  • Profile picture of the author Nicod3mus
    Mobile marketing is certainly applicable to local businesses but to say that it is best suited for them is a simplistic approach. If you ever hear someone telling you how to make money in mobile ask them how much they have made.....you will get things like "I've been investing in mobile for ten years" blah blah.....the gurus touting mobile have made zero in the mobile space.

    Then go to textcastlive.com
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    • Profile picture of the author silho
      Originally Posted by Nicod3mus View Post

      Mobile marketing is certainly applicable to local businesses but to say that it is best suited for them is a simplistic approach. If you ever hear someone telling you how to make money in mobile ask them how much they have made.....you will get things like "I've been investing in mobile for ten years" blah blah.....the gurus touting mobile have made zero in the mobile space.

      Then go to textcastlive.com

      I agree with you 100%. Not a single one of these gurus have made a dime in mobile marketing. They are making money by telling how to make money with it. If you haven't done it (for real) I don't want to hear from you at all. I can tell you this... I have been teaching, consulting and actually earning a living in mobile for a billion years.

      I don't like to tell people about my salary at all, but just "doing" the mobile things that I teach people how to do I make six figures a year. And I make a lot more licensing out my software that does all of the work. I make the least of my money teaching people how to do it - for now at least.
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      • Profile picture of the author BillyJoeBob
        I'm getting ready to take the jump into Mobile Marketing if its not too late already as a complete novice at 60. I had planned to promote local restaurants daily lunch specials via daily fax to local businesses (permission based). I started hearing about this Mobile Marketing opp and would like to go in that direction instead. I need a mentor who is actually doing it such as yourself. Start up $$ is extremely tight as you know. I've come across sites such as Yeez & Adbayusa but as a newbie so to speak, need a mentor.

        The daily fax idea requires almost 0 start up costs as long as you have a pc or fax.
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        • Profile picture of the author AlaskaBorg
          Originally Posted by BillyJoeBob View Post

          I'm getting ready to take the jump into Mobile Marketing if its not too late already as a complete novice at 60. I had planned to promote local restaurants daily lunch specials via daily fax to local businesses (permission based). I started hearing about this Mobile Marketing opp and would like to go in that direction instead. I need a mentor who is actually doing it such as yourself. Start up $$ is extremely tight as you know. I've come across sites such as Yeez & Adbayusa but as a newbie so to speak, need a mentor.

          The daily fax idea requires almost 0 start up costs as long as you have a pc or fax.
          One way you can follow through on your restaurant deal and keep it cheap is to get one of the LITE Packages that have 800 Credits (Text Messages) and 1 Keyword and send out messages to the restaurant's customer base by getting your restaurants there own keyword for $10/mo. Then charge them per credit which averages about 0.08 each, cheaper in bulk.

          Then you could respond instantly!

          Peggy's Restaurant calls because she has a lot more cheesecake than she planned because of a catering cancellation. So she wants to run a special to give away Cheesecake servings with each burger or dinner.

          You could make that coupon and type up the 160 character ad in no more than 15 minutes. Ask Peggy what list she wants to blast to. And if she agrees, bill her account for the number of messages you send at 0.07 plus 0.01 for you and they pay $10/mo for the keyword plus whatever you put on it.

          Your monthly is $49 for 800 credits, $99 for 2,000 credits.

          These packages are designed to help you get the job done. If you know PHP you can write your own SMS Services Package featuring 0.01 text and 0.02 voice calls. Toll-Free Number are $2/mo.

          The coupons expire on the phone after use! So you don't have people abusing them.

          Also if they text in the keyword more than once they are greeted with a "You Are Already On Our List" message and no new coupon.

          No long term contracts on some. Many of the services are offering 14 day and 30 day free trials that you should take advantage of.

          If you have done internet marketing, then this is your natural progression to the next huge customer base.

          People have their cellphone with them all the time. How many emails are unread?
          How many voice messages are there on your home phone?
          Now, how many of your text messages are unread?
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  • Profile picture of the author JackBas
    I can't wait for the flood of CPA text messages on my phone... [/sarcasm]
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    • Profile picture of the author Tron2k
      Originally Posted by JackBas View Post

      I can't wait for the flood of CPA text messages on my phone... [/sarcasm]
      I already got my first and it worked on me,I was online one day and got a text on my phone about a laptop giveaway,I actually went to the site. not because I wanted a free laptop but I liked there game plan!
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  • Profile picture of the author jfinley
    I would give it a shot
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  • Profile picture of the author SEMwinners
    There are services that send the ad as an attachment to SMS a friend would send. They have great success rates with products for mass market.
    I guess eventually when Google controls the world they'll be able to target not only (as they already do) by your location, but by your buzz/wave/google profile, hobbies etc.

    now mobile ads are un-crowded, so it's easier to get a message seen.

    Building your client a mobile application would be a cool way to add better communication and CRM.

    Mobiles are with people all the time and mixing the ability to connect with customer together with ability to call and order or message an order etc is simply huge.
    Most people like to order by phone - and more who talk to sales rep end up purchasing.
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    • Profile picture of the author Nicod3mus
      Unified computing is a theory that has driven development for decades and mobile is the vehicle to that end. That is the underlying dynamic behind mobile.....the exact adoption rates and other specifics are debatable and variable but mobile will be the channel regardless.
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      • Profile picture of the author DiBell
        Just a note...ICANN regs apply to all mobile messaging services. Each individual must opt-in prior to recieving a text or sms message. They are also given an EASY exit channel, to opt-out...The power is in the fact only those who've opted in are going to get your messages.

        BTW, it is an extremely effective way for local businesses to drive buying customers through their doors.
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    • Profile picture of the author silho
      Originally Posted by SEMwinners View Post

      There are services that send the ad as an attachment to SMS a friend would send. They have great success rates with products for mass market.
      I guess eventually when Google controls the world they'll be able to target not only (as they already do) by your location, but by your buzz/wave/google profile, hobbies etc.

      now mobile ads are un-crowded, so it's easier to get a message seen.

      Building your client a mobile application would be a cool way to add better communication and CRM.

      Mobiles are with people all the time and mixing the ability to connect with customer together with ability to call and order or message an order etc is simply huge.
      Most people like to order by phone - and more who talk to sales rep end up purchasing.


      I couldn't agree with you more. Using mobile to entice the user to take action (especially to call you to place an order) is the best way to go. If only other people (including the gurus) would see how important this is when it comes to being successful in this arena my life would be easier.
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  • Profile picture of the author Whalenocerus Rex
    Mobile Marketing works really well for Dominos Pizza - they release coupons and discounts accessible only via the web, then they text me with offers and I've wound up spending much more on pizza from Dominos than I'd usually spend. It just always sounds soo good when I check my texts...
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  • Profile picture of the author mavmav
    Mobile marketing works brilliantly on a local scale. On a promotion for a local restaurant chain we sent text messages with a discount code to thousands of mobile numbers and the response was great.
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  • Profile picture of the author PBPORTMANN
    Did anyone out there in this form pick up the "I Hate Selling..." local mobil marketing program?
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    • Profile picture of the author ladymd
      Interesting post. Mobile Marketing is definitely here to stay. Check out the Trumpia Blog, and other mobile/multi-channel publications from industry leaders. There are so many success stories out there.
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  • Profile picture of the author ebusinesstutor
    Mobile marketing goes far beyond email and text.

    It includes:
    - QR codes
    - local social media marketing like FourSquare
    - creating your own aps
    - having mobile friendly web sites and content
    - mobile advertising

    It will be a major platform and the statistics show a huge number of people are now using mobile devices to access web content. While watching the "Tudors" on Netflix, I use my Android Tablet to look up additional info about King Henry VIII and his wives. So they are being used more and more.

    The FourSquare "specials" feature can be very powerful, giving visitors in the area an incentive to come to your store.

    QR Codes can be used to send people to your web site, your restaurant menu, coupons, walking tours or even more information from a gravestone.

    There are even augmented reality games where your mobile device creates a game you play in the real world.

    Mobile is transforming how we access the world.
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  • Profile picture of the author michalestrauss
    SMS marketing is the most affordable and highest conversion in the form of marketing you can participate.
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  • Profile picture of the author stevenjacobs
    Banned
    One of big things are qr codes fr right now
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  • Profile picture of the author Brad789
    Chuck - Brad here

    I asked a question in the forum about "Mobile Money Machine" last night and got an ear full.

    In a couple of words "Watch Out". The hype followed the theory you didn't even need a web page etc. etc. but then the sales pitch talked about logging into an account and tracking information.

    Most of the Warriors were very skeptical - I just don't see that it is the answer.

    The internet is changing and we can always shift our focus as it moves forward. But these programs like Mobile just don't make it for me.

    The social media market and the internet backbone for commerce still have my attention. I am very high on Chris Farrel and his approach to working with FaceBook. Another key program is Internet Business Mastery Dot com. Jay and Sterling are way impressive and have a load of free stuff on ITunes for down load.

    I would suggest checking out their stuff. Another one is Yaro Starak and his Blog Mastermind group.

    Hope this is useful

    Cheers !
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  • Profile picture of the author WillR
    I think one of the most effective mobile marketing tactics is permission based text messaging - it is certainly more effective than any type of mobile email marketing.
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  • Profile picture of the author Mary Wilhite
    Hi,

    The reason why there's a lot of buzz in mobile marketing is because it's presently a huge market and growing.

    Way back February, 2010 a CBS news said that there were already 4.6 billion mobile phone users. That's already twice the total number of internet users today which was estimated at just around 2 billion.

    What's better is that a recent report from techcrunch said that the mobile market grew by 20% first quarter of this year. That's big!

    Worldwide Mobile Phone Market Grew 20% In Q1 2011, Fueled By Smartphone Boom | TechCrunch

    However, the most interesting thing is that it is predicted that total mobile purchases whether for digital or physical goods will reach $200 Billion by 2012, and that will start a few months from now.

    So like what I said before in one of my posts, the potential in mobile marketing is massive and internet marketers should think about it. The more you wait the more you will be left behind.

    Hope this gave you some light on the subject
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  • Profile picture of the author JSanti7
    Yup, it's a huge market and it's still growing. More importantly, it's more accessible. It's easier to lug around than a laptop or a pc. It's also cheaper to own one.

    Further, it's more cost effective for retailers and small business owners to promote their offers on this platform such as discounts, rebates and freebies to their opt in list and loyal customers.
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  • Profile picture of the author jiksaw213
    in my country, what they call "mobile marketing" is just spamming my inbox with tons of useless msgs, advertising about lotery, ringtones, wallpaper,... I dont know how many customers they get by that way?
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  • Profile picture of the author Tupem
    Mobile marketing is sure the next big thing. Just like JSanti7 said, it is easier to carry around therefore more accessible. Also, like any change it might not be very clear to some but there will definitely be a blow out with mobile marketing.
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  • Profile picture of the author jondabach
    The best thing with mobile is still texting. It's like email lite. Everyone opens text especially if you can get them to opt in.

    Think about retail businesses and how to get them to get their customers to sign up for their texts - you have an instant network that you can now market to and you know they'll open the texts much more often than en email - plus if you use the text as a coupon there's nothing to print and they always have it on them and forwarding to a friend is much more likely.

    HUGE selling points if you're an offliner.

    As for CPA - I never much got into that stuff.
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  • Profile picture of the author zenyatta
    Now link those texts through qr codes and mobile coupons that push out to Facebook to go viral thus driving paying customers into retail stores and you will understand why "mobile marketing" is here now and very lucrative for a variety of different businesses.
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  • Profile picture of the author scarab
    Mobile Marketing is the next big channel in advertising and there are many different facets of Mobile Marketing. The first thing as a marketer and business person you need to understand is that you are marketing to new consumer culture.

    Mobile Consumers are a new breed, have new habits and actually let you know how they want to be marketed to. Try the e-mail tactics and you will told to get lost. Have a slow mobile site and they will go somewhere else. Don't give them what they want and you will never hear from them again. You have to learn how to market to them on their turf using their rules.

    If you want to read what Google and MMA have to say about mobile marketing download the report I put together. Yes it has an opt-in but there will be no upsell or spam.
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  • Profile picture of the author androidtips
    The basic thing about mobile marketing is that for a WAP version ur competition get reduced and thus ur traffic though mobile phones increases...its really easy to have WAP version..check it out...search off
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  • Profile picture of the author crisrobert
    In Mobile marketing android is a latest, which gives more in mobile. mobile marketing is next big industry in this world, everywhere v can find mobile easily cause of mobile marketing.
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  • Mobile penetration in USA is the 2nd highest on the globe today. Each month around ten million subscribers are being added. Cellular devices are an eternal company these days and it is almost definite that the subscriber will go through the mobile sms. Avidmobile brings together the whole mobile ecosystem along with carriers, application developers, brands, and agencies to enable an array of programs directed at producing professional and long lasting mobile marketing industry.
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  • Profile picture of the author addison.agnote
    Personally, i think mobile marketing can be effective in location-based marketing. At this time mobile marketing is facing a lot of challenges. Yes, it is more accessible compared to computer but it still have a lot of issues in terms of usability.
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  • Profile picture of the author Ian Allan
    There is a lot of good stuff in this thread & I jsut want to add my 2 cents worth. Mobile marketing is VERY multi faceted. One of the really important enabling technologies with smartphone is LOCATION. A smartphone knows where it is.

    SEARCH: So, for local brick-and-mortar businesses, someone passing through a town only need type in "cafe" and the nearest (highly ranked) cafe will show up in google maps. Thats search, but what about social?

    SOCIAL: Well, when someone checks-in to the same cafe using social media such as facebook, all their facebook friends get to know about it. I know of a uni-student coffee-for-two morphing into coffee-for-twenty!

    Just a couple of examples of the MANY expressions of mobile marketing.
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