I do offline marketing full-time, and have been hanging onto my physical office (left-over from my last business) as an attempt to appear more professional to the local businesses.
Of course I am NEVER there (one client stopped in a few times to see me, and didn't even tell me. Of course I wasn't there), and keep this for professional reasons only. The rent was low (right smack in the center of town, for less than $200 a month!) and when I first started out in this biz it seemed to help me appear more legitimate since I had an actual office, and didn't work out of my home. I think people are afraid to hear that, because it makes you look less serious. Of course I realize this doesn't actually make us less legitimate, but when you are first starting out appearance IS important.
Now I know a lot of you out there are starting out and can't afford an office or don't want one, I don't blame you. Here's the thing though, if I ran my business mail through my home, my address is a court. Business owners will look at that and say, "bah, he runs this through his home", and may toss my mailing aside.
So how do you get your business out of your home while paying a small amount?
One option is to rent a post office box (people in the United States), but I think that looks lame too. To have an address: PO Box XXXX just screams cheap to me.
I had NO IDEA that the UPS store offers mailboxes but check this out, they DISGUISE the fact that they are boxes! How cool is that
I just closed my office, and instead of paying $200/month, now just pay $20 a month for my box at the local UPS store. My address now looks like this:
Local Ecommerce Solutions
434 Commons Square, Suite #434
Okay, that's now my address but you get the idea. It looks professional, and is cheap.
Just thought I'd share, I wish I knew about this a year ago, lol.