I have a good buddy who owns a lawncare/landscaping company. He's doing well, but, we were talking about ways for him to grow his business any more. I may be yelled at for this statement, but, I don't see how IM can really help him. I don't know if a website or keywords would really help him out. I did a Google Keywords search last year, and I think there were a very small amount of searches for lawncare in that area.
So, from reading various threads on here, specifically from Don, I looked up a few minutes ago on Google - "New Mover Mailing Lists." I was taken to Directmail.com, and I looked for New Movers, in my area, that purchased a Single Family Home from 04/01 until today. There were 355 new records in the 2 counties that my man services.
So, and although this may be pretty self-explanatory, I just want to evaluate the process (also, so I can know for future endeavors.)
1. I purchase this list for $24.95
2. I send a self-created post card from MS Publisher, with a special (free consultation or one cut free with contract or something like that)
3. I have these cards printed
4. I have them mailed out for $.28 each.
Is that about right?
Where is a good place to have cards printed?
I am also trying to find a good "hook" for him. He wants to get into yearly contracts, so, he has income in the off season. So, I was thinking about saying
"Free Consultation/Estimate with calling this from this card." "Free Cut with one year contract."