In 2 Months...21 Clients Each Paying $189/Month...Here's an Offline Business For You

355 replies
A good friend of mine started an offline business in the beginning of May selling online video marketing services to restaurants in his local area.

He lives in a major U.S. city, so there are thousands restaurants to choose from and saw an opportunity to easily rank YouTube videos on the first page of local searches to help attract customers.

Plus the fact that the restaurant could now post this video on their Google Maps Listing and other places it would help to further attract customers.

As of this morning he signed up his 21st restaurant, each paying $189/month. What he does is so simple and easy, I asked him if I could share it here and he was cool with it.

Just to give some specifics, he creates a simple 2 minute video, either live or a slideshow.

If the restaurant will allow, he'll shoot a quick video of the exterior, interior and some dishes the place is known for. If he really can't record a video, he'll just take some nice high-res pics of the place (exterior/interior) and of the food and create a slideshow video. Nothing complicated, just looking for a high-quality video with really nice pictures.

He then uploads the video to YouTube, enters a keyword rich Title and Tags (adds a ton of related tags) and writes out a complete Description (basically does his own review of the place) with the restaurant's link to their site, Facebook Page, etc.

Quick Tip: You can also select on a map where you uploaded the video, basically geo-tag the video, now there's no concrete proof this helps with rankings but I can't see where it would hurt and takes a second to do.

Lastly, here is a simple technique he uses on every video that helps him get new customers. At the beginning and end of every video, he includes a quick frame that includes his business' name, logo, website & phone number and because of this he has never had to make one cold call.

As I'm sure you are all aware, most businesses "spy" on each other. They know who is doing what, running ads where and even what they are doing online.

Literally a few hours after he posted his first video he got a call from one of the restaurants competitors asking about a price and when could he do you for them and his business has taken off from there.

I know there are a lot course, WSOs, etc. about selling websites or flipping sites to local businesses but there other ways and I hope that this quick post can show you that.

Good Luck.
#$189 or monthhere #business #clients #months21 #offline #offline marketing #paying #video marketing #youtube marketing
  • Profile picture of the author Jesus Perez
    Where does the $189 come into play? What's the recurring service?
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  • Profile picture of the author mikemac1
    For $189/month, he provides video creation and supports the video (i.e. backlinks, etc.) to maintain it's rankings on the first page of the search results each month. He will also create a new video for the restaurant every 6 months.

    Why he specifically charges $189, that's his call.
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    • Profile picture of the author AndrewCavanagh
      Ideally as soon as you got a client like this you would focus on making sure you generate real sales and profits for them with your service.

      And of course $189 a month could be just the beginning.

      As you know there are many, many other services your friend could be providing to his paying clients that could be exceptionally valuable to them (on site SEO, email marketing, pay per click, other forms of online video marketing, article writing, social networking on sites like Facebook etc etc).

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author goalpower
    Thanks this is a great post!
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  • Profile picture of the author mikemac1
    @ Andrew - you are absolutely correct and that is his goal, to build out his services even further.

    @ goalpower - thanks, I'm glad you liked it
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    • Profile picture of the author Ben Bergmann
      Thanks Mike, very interesting read indeed.

      One question: What kind of video equipment does your friend have?
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      • Profile picture of the author bigbrian
        Your friend has a real good thing going for him. Most business owners don't have the time or experience to promote their business online. You would be surprised at the money you can negotiate on a monthly recurring for internet marketing services. If you present yourself in a professional manner and have a nice presentation put together you can really win the business of local places.

        Some local places have unique names and it's very easy to rank on the first page. Video promotion is just the tip of the iceberg. You start plugging reviews, writing PRs, and things of that sort the local business owner will really appreciate the work you are doing and pay you nicely.

        I have a buddy who does something similar to what your friend does. He actually does it for a living and he only spends a few hours a week on each customer. I won't say how much money he charges but he lives very nicely and has everything he needs in life. He has a very professional demeanor and I think that helps a lot.

        What the OP posted is very valuable. Nice post!

        Brian
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  • Profile picture of the author mr2monster
    So, he charges them $189 a month to manage just the 1 video?
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    • Profile picture of the author Greg guitar
      Originally Posted by mr2monster View Post

      So, he charges them $189 a month to manage just the 1 video?
      I was thinking of a similar question with a slightly different connotation: So, he custom produces and distributes a video advertisement online, and gets a page 1 Google ranking for it, for just the 1 fee of under $200!? (Some people charge four figures a month to produce and distribute one video per month, and some businesses pay upwards of $5K a month to SEO firms that never get them to page 1-in fact, never produce any measurable result, other than the bank account reduction service).

      Don't make the mistake most of us make of undervaluing your services-this may seem like nothing to you, but most people have no idea how to make and distribute a decent video advertisement, let alone get it seen by searchers on relevant keywords.

      Positioning can make you look like a million bucks, or like a day laborer, for doing the same work. That's why some people write 10 articles for $1 each, in the time it took someone else to write one for $100, while a third person wrote a sales page for $2K, or $25K.

      Instead of seeing yourself "managing a video", try on the title: "media distribution expert"-who creates strong content, gets it seen in front of a perfectly targeted audience, and ultimately produces high quality leads that turn into profits for the business owner. Good leads are worth a lot, and ultimately, that is what they pay you for.

      You could be the difference between them staying in business or bailing-you never know. One thing you do know: this is a custom service with a high perceived value, and just depends on you to revere what you do, and not communicate as if you were selling a commodity-thus devaluing your service and yourself in the eyes of your potential clients.
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      • Profile picture of the author Jeremy James
        Originally Posted by Greg guitar View Post

        I was thinking of a similar question with a slightly different connotation: So, he custom produces and distributes a video advertisement online, and gets a page 1 Google ranking for it, for just the 1 fee of under $200!? (Some people charge four figures a month to produce and distribute one video per month, and some businesses pay upwards of $5K a month to SEO firms that never get them to page 1-in fact, never produce any measurable result, other than the bank account reduction service).

        Don't make the mistake most of us make of undervaluing your services-this may seem like nothing to you, but most people have no idea how to make and distribute a decent video advertisement, let alone get it seen by searchers on relevant keywords.

        Positioning can make you look like a million bucks, or like a day laborer, for doing the same work. That's why some people write 10 articles for $1 each, in the time it took someone else to write one for $100, while a third person wrote a sales page for $2K, or $25K.

        Instead of seeing yourself "managing a video", try on the title: "media distribution expert"-who creates strong content, gets it seen in front of a perfectly targeted audience, and ultimately produces high quality leads that turn into profits for the business owner. Good leads are worth a lot, and ultimately, that is what they pay you for.

        You could be the difference between them staying in business or bailing-you never know. One thing you do know: this is a custom service with a high perceived value, and just depends on you to revere what you do, and not communicate as if you were selling a commodity-thus devaluing your service and yourself in the eyes of your potential clients.

        Good idea.
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      • Profile picture of the author caryduke
        Originally Posted by Greg guitar View Post

        I was thinking of a similar question with a slightly different connotation: So, he custom produces and distributes a video advertisement online, and gets a page 1 Google ranking for it, for just the 1 fee of under $200!?
        Not to answer for Mike, but I do believe it's $189 per month per video.

        I agree with the remainder of your post. It is all about generating leads for your clients.
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        • Profile picture of the author Greg guitar
          Originally Posted by caryduke View Post

          Not to answer for Mike, but I do believe it's $189 per month per video.

          I agree with the remainder of your post. It is all about generating leads for your clients.
          I misspoke, forgetting that he isn't producing a video a month, but one every six months. During the months he's not making new videos, he's taking responsibility to keep the current one performing and getting traffic, which is the point anyway-not the number of videos produced, but the number of leads. Thanks for agreeing with the rest of my post-I agree with your agreement.

          I'm Greg Vinson, and I approved this post, because more words from me is just the kind of encouragement middle class America needs right now, so we can get back to producing what we are so famous for, the most expensive elections in the history of life, the universe, and everything. (And possibly a few cars or something along those lines too).

          A vote for me is a vote to get one more bum off the street-me.
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      • Profile picture of the author Ken Strong
        Originally Posted by Greg guitar View Post

        -in fact, never produce any measurable result, other than the bank account reduction service).


        bankaccountreductionservice.com is currently available.
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        • Profile picture of the author Greg guitar
          Originally Posted by Ken Strong View Post



          bankaccountreductionservice.com is currently available.

          Hahahah-Ken-great to see you kicking booty on the forum lately-more power. Thanks for the advice-I better get over to godaddy before someone else grabs that hot domain!
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              • Profile picture of the author Adrian John
                I tried to follow this model in the last 2 weeks and i've contacted over 400 US small businesses, by email (cause i live in Romania and i can't go face-to-face with this one), no bulk mailing, and i didn't managed to get any clients.
                I have an website too for this kind of services that i show them to see some examples but nothing.
                If anybody knows what should i do, or maybe someone has a little time to mentor me,in this model or other, i'll do all the work, i just need the right mindset and scripts, i will give % from profits, help him/her with their projects ... anything. I can be the living proof of your future WSO's or similar projects.

                You may contact me on skype at sltean.

                Thanks


                Originally Posted by dimeco View Post

                This has nothing to do with CPA if you read the thread....
                dimeco you are right but he's getting an backlink from his signature.
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                • Profile picture of the author Trivum
                  Originally Posted by banditu View Post

                  I tried to follow this model in the last 2 weeks and i've contacted over 400 US small businesses, by email (cause i live in Romania and i can't go face-to-face with this one), no bulk mailing, and i didn't managed to get any clients.
                  I have an website too for this kind of services that i show them to see some examples but nothing.
                  Did you get any kind of responses? If so, what happened?
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  • Profile picture of the author mikemac1
    @ Ben Bergmann - I know he uses iMovie to produce the videos, not sure the exact video or camera equipment, I'll ask and PM you.

    @ Brian - thanks and you really nailed it, it's not that he is doing something revolutionary, but he produces high quality videos and then does the job to rank them, which would, otherwise, take a restaurant's owner a lot of time that they really don't have.

    @ mr2monster - just the 1 video that he updates every 6 months, yeah. Here's the thing, these owners (like any business owner) see the ROI and Positioning and are very happy with paying $189/month.
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    • Profile picture of the author Jill Carpenter
      I would love a link to one of the videos to see the final quality/output.

      Any chance you can find us a link?
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    • Profile picture of the author Black Hat Cat
      Banned
      Originally Posted by mikemac1 View Post

      @ Ben Bergmann - Here's the thing, these owners (like any business owner) see the ROI and Positioning and are very happy with paying $189/month.
      How do they know they're getting any return on investment? How do they know they're getting even a single new customer because of these videos?
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      • Profile picture of the author petelta
        Originally Posted by Black Hat Cat View Post

        How do they know they're getting any return on investment? How do they know they're getting even a single new customer because of these videos?
        From working with restaurants for consulting needs, most are clueless and don't buy a marketing service for a ROI. These restaurants buy the video to have a video on the web. They are just trying to be one step ahead of the competition.

        This is a common problem with most businesses I talk to. They don't have any idea what ROI any of their marketing methods bring. They believe advertising is the same thing as marketing.

        I'm going to add this service to my list. I work only with big ticket clients in the consulting field, but this would be a great service for the businesses that can't afford my full consulting. Spend a day putting the video together and editing. Then outsource from that point on. Just an extra couple grand in your pocket.
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      • Profile picture of the author Don Schenk
        Originally Posted by JsamsonNJ View Post

        There could be a message in the video if they mention the video maybe they get $5.00 off or something. I am guessing this part.

        Business owners know their business, they can tell when they are receiving more customers, and increased sales..this is the way it would be measured.

        The same could be said about the Yellow Pages

        Back before one of my employees took over the retail business I owned, I was spending $1,800 each month for my telephone bill. Some $1,600 of that was for the Yellow Pages!

        I always asked customers how they came to hear about us - there was a field in my receipt software for tracking it. And by 2003 or 2004 I began to see a significant drop in the number of people who found us in the Yellow Pages, and just as significant of an increase in people who came to us by looking on the Internet.

        So I think $189 is a very reasonable price.

        :-Don
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        • Profile picture of the author adionline
          I think there are a lot of ways to pitch every day internet marketing techniques to offline business (to give them an online presence). This is a great example, thank you for sharing.
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      • Profile picture of the author EleanorPrior
        Originally Posted by JsamsonNJ View Post

        There could be a message in the video if they mention the video maybe they get $5.00 off or something. I am guessing this part.

        Business owners know their business, they can tell when they are receiving more customers, and increased sales..this is the way it would be measured.

        The same could be said about the Yellow Pages
        This is a great idea, also the video could mention the restaurant's foursquare special and put a link to it or screencast the tips and to do's for the location.

        This posts reminds me of how Traffic Geyser trains their customers who purchase their service to mass submit, But however, I tend to think this is better because of simplicity.
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      • Profile picture of the author MONEYDON
        REMEMBER THIS. Some business owners are just thrilled of having their business on the front page for anything. It gives them an ego boost. I can rank a video for a local keyword in a couple hours. I use Kizoa. Nothing fancy just some pics off their website. I tell them this, if the pictures good enough to be on your website why not a slideshow??? I usually don't get a rebuttal.
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  • Profile picture of the author mikemac1
    @ Jill - I emailed him the thread and let him know if he wanted to join in and answer any questions or post a video, so hopefully he'll do just that.
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  • Profile picture of the author freudianslip27
    I've had much success with creating really professional looking videos with proshow gold. It is a very cool piece of software. You can do some pretty amazing effects pretty easily, and once you've got a template done for one business you can just swap the pictures in and out.

    Matt
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    • Profile picture of the author BlazingSwitch
      Awesome story and so true.

      Your local businesses will pay for these things. However, few people know how to sell or close a business. It really comes down to that. Some people are good at closing these deals, and others want to sit at home and wait for money to roll in.
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      • Profile picture of the author SeverinH
        100% Dead On - The real secret is being able to sell to businesses either face to face or over the phone. There are some great ways to make money online but really $189 a month for minimal work outside of video creation, that is a true gold mine for those willing to dig in.
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      • Profile picture of the author TekCraze
        Originally Posted by Barefootsies View Post

        However, few people know how to sell or close a business. It really comes down to that. Some people are good at closing these deals, and others want to sit at home and wait for money to roll in.
        We regularly outsource computer related work, why not outsource sales related work? I bet someone that has a really good online business plan could get together with a really good sales person, (maybe on a commission basis) to do the selling. You could completely dominate your local market with a plan like this. Since it is really geographically based, there would really be very little competition...
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  • Profile picture of the author rts2271
    Dude,
    This is GOLD.
    Were doing something similar for roofing and construction companies following bad weather and targeted marketing.
    Ralph Smith approves this message (I always wanted to say that)
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  • Profile picture of the author truehs
    Really great post with a super simple idea anyone can do! Thank you very much!
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  • Profile picture of the author petelta
    Quick question. What kind of keywords is he targeting? Is it like - "restaurant miami" or is it more in the line of "logans miami"?

    Just curious if he actually targets keywords that will generate some traffic or if he targets keywords the businesses think will help.

    I work with local restaurants with some promotion deals and things so I'm very curious. I am going to pitch this idea to my clients Monday. There are only so many keywords that will actually bring traffic though.

    Thanks for sharing the wealth.

    Travis
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  • Profile picture of the author SolomonHuey
    I'm not even interested in offline marketing, but just wanted to say I found this to be a great post. Simple and effective.

    Solomon
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  • Profile picture of the author mario3
    Thanks Mike for this inspiring post but $189 just for one video?

    I would charge $250 and give them more:
    • Creating a twitter account and get targeted followers
    • Creating a Facebook fanpage and get targeted fans
    • Creating YouTube videos
    • Give them some marketing tips (offer discount to get more followers/fans)
    Originally Posted by Black Hat Cat View Post

    How do they know they're getting any return on investment? How do they know they're getting even a single new customer because of these videos?
    I assume that people will leave feedback on the video.
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    • Profile picture of the author Jill Carpenter
      Originally Posted by mario3 View Post

      Thanks Mike for this inspiring post but $189 just for one video?

      I would charge $250 and give them more:
      • Creating a twitter account and get targeted followers
      • Creating a Facebook fanpage and get targeted fans
      • Creating YouTube videos
      • Give them some marketing tips (offer discount to get more followers/fans)


      I assume that people will leave feedback on the video.
      I admit - I thought that might be steep as it is a monthly payment. But they do get a second video mid year. And he is doing more:

      He then uploads the video to YouTube, enters a keyword rich Title and Tags (adds a ton of related tags) and writes out a complete Description (basically does his own review of the place) with the restaurant's link to their site, Facebook Page, etc.

      Quick Tip: You can also select on a map where you uploaded the video, basically geo-tag the video, now there's no concrete proof this helps with rankings but I can't see where it would hurt and takes a second to do.
      His price is his price and is based on what the market can bare I'm sure. These prices will vary based on geographic location.

      Keep in mind too this is all just mom and pop restaurants. Major chains won't get into this as most of those need approval from higher up. While some may be able to bare the budget, there will be others that the monthly fee will be a serious consideration. Not to mention, people in restaurants are usually too busy running their restaurants and don't have time to learn how to make their own video - let alone edit one and upload it for any SEO benefit.

      Personally I like to see detailed pictures in places before I go and if there is a live video it really can make me want to go (or not )
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  • Profile picture of the author mikemac1
    @peteltap - the keywords he is targeting is generally their style of cuisine and also the restaurant's name, for example, "sushi restaurant miami" and "Sushi Samba Restaurant Miami." Also, yes, he'll look to target keywords receiving traffic whatever that amount might be.

    @Black Hat Cat - how do they know? Simple, the restaurants and himself use several techniques to track response.

    (1) Analytics to track website referrals from the videos.
    (2) Several restaurants are using call tracking systems to monitor which advertisements are driving calls, so he'll include a tracking number in the video and the description.
    (3) Several restaurants simply ask when someone calls to place an order or reservation, how they found the restaurant.

    And I'm sure there are other methods being used that I'm not aware of.

    Let me give a little more detail about my friend, we met while both selling online advertising packages to offline businesses 6 years ago for a major newspaper in the U.S. We also worked at another large online advertising company in the rental/apartment real estate market as well.

    If anyone has had professional experience selling advertising (especially online advertising) you know right away tracking response, ROI and providing customer service is vital to sustain and grow your business.
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    • Profile picture of the author marshallbailey
      Originally Posted by mikemac1 View Post

      @peteltap - the keywords he is targeting is generally their style of cuisine and also the restaurant's name, for example, "sushi restaurant miami" and "Sushi Samba Restaurant Miami." Also, yes, he'll look to target keywords receiving traffic whatever that amount might be.

      @Black Hat Cat - how do they know? Simple, the restaurants and himself use several techniques to track response.

      (1) Analytics to track website referrals from the videos.
      (2) Several restaurants are using call tracking systems to monitor which advertisements are driving calls, so he'll include a tracking number in the video and the description.
      (3) Several restaurants simply ask when someone calls to place an order or reservation, how they found the restaurant.

      And I'm sure there are other methods being used that I'm not aware of.

      Let me give a little more detail about my friend, we met while both selling online advertising packages to offline businesses 6 years ago for a major newspaper in the U.S. We also worked at another large online advertising company in the rental/apartment real estate market as well.

      If anyone has had professional experience selling advertising (especially online advertising) you know right away tracking response, ROI and providing customer service is vital to sustain and grow your business.
      As a former Offline Retailer.... I'd like to say that it is very hard to track what works and what doesn't work with Advertising.

      Especially "Traditional" offline advertising ... ie. - newspaper, radio, T.V. ....

      I hated paying those advertising bills every month because I never really knew how effective they were...

      I wish someone had approached me with online advertising back then... Google analytics alone would have been a real treat.

      I would ask around and find out what the retail business you approach was paying for "Traditional" advertising and make my online advertising service comparable... some of the companies have lot's of money set aside for Advertising...

      When I say "ask around" I mean call the newspaper, radio station and local T.V. station and tell them your thinking about doing some advertising in the local area and want to get some idea of what the rates they charge are....

      You could probably charge a lot more than 189.00 ... I use to spend a least $1000.00 a month on advertising and my retail store was small....
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    • Profile picture of the author Greg guitar
      Originally Posted by mikemac1 View Post


      If anyone has had professional experience selling advertising (especially online advertising) you know right away tracking response, ROI and providing customer service is vital to sustain and grow your business.
      I don't have that experience, but a friend of mine has lots of experience being sold advertising from people like value-pack, and none of the salespeople had the slightest interest in his ROI, nor said a word about how he might track results-they just wanted to get paid and get out.

      He suspects they avoided the ROI topic because they knew it would most likely be $0.00, which is why he wants to go into business with me-to give other biz owners a real, guaranteed service that is tracked and measured, and produces real results-making the client richer, instead of poorer. He's fed up with expensive advertising that does nothing and sees a big unfulfilled need among biz owners like himself, for advertising that can be measured, and is guaranteed to produce results.
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    • Profile picture of the author Greg guitar
      Originally Posted by mikemac1 View Post

      (2) Several restaurants are using call tracking systems to monitor which advertisements are driving calls, so he'll include a tracking number in the video and the description..
      How does his call tracking work? Do they have an option to answer live? I ask because I'm hoping to find a solution for someone I'm doing a snail mail campaign for. I need something inexpensive, but not as restrictive as what I have (a $10 a month phone line that takes messages for later call backs-cool, but not perfect). I don't want to lose the potential clients that will call to speak to someone live, but won't leave a message.
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      • Profile picture of the author Micheal Perkins
        Originally Posted by Greg guitar View Post

        How does his call tracking work? Do they have an option to answer live? I ask because I'm hoping to find a solution for someone I'm doing a snail mail campaign for. I need something inexpensive, but not as restrictive as what I have (a $10 a month phone line that takes messages for later call backs-cool, but not perfect). I don't want to lose the potential clients that will call to speak to someone live, but won't leave a message.
        Hey Greg, here is a service that I just found last night searching for an inexpensive call tracking service.

        You can buy a new local phone number from them for $1 a month, plus $.05 per minute. The call is forwarded to the number of your choice.

        This means you can forward the call to your clients business phone and neither they nor the customer will know the call was forwarded. Then you can print out statistical information to present to the client each month showing how the marketing went.

        Originally Posted by ShawnPeter View Post

        I think I'll charge my clients $370 - $550/mth.

        Thanks for sharing.
        I think Shawn is probably getting closer to my liking for the pricing of this service. We all have to be comfortable with what we ask for the service we provide, but take a second to think about the service we are providing.

        Essentially we are creating a commercial that will be shown exclusively on the internet. So let's compare that to the closest form of traditional advertising, television.

        A very basic television commercial will easily cost $2,000 to $5,000 for a 30 to 60 second spot. The more elaborate the commercial, the more expensive it will become obviously. But something simple like the examples others have shared here will easilly run these prices.

        Now after the ad is produced, there is a new cost of running the ad on local television stations. This is going to run a few hundred dollars per run, unless they are buying in bulk, then they can get a discounted rate. Buying in bulk means they are investing at least a couple thousand for a few ads.

        An example I found was a 30 second spot during non prime time programming would be around $150 each run. Buying bulk you could get that cost down to around $85 when purchasing several spots to run during a movie that was on between midnight and 2am.

        A prime time ad during a popular show would be a few thousand (around $3,000), and 30 seconds during the 6pm news would be about $8,000.

        Other than the bulk pricing, these figures are for running an ad 1 time. So on the low end a business owner would be looking at spending around $3,000 to produce, and run an ad on 1 station, a couple of times to an audience that is not closely targeted. This is with no guaranteed results, and possibly no way to track the ROI of that commercial.

        We are talking about doing is producing a video (commercial), and getting it in front of the eyes of targeted viewers who are looking for a solution right now, not sitting in front of the television trying to enjoy their show, and being bombarded with ads every 15 minutes. Our marketing medium place us in front of people who are not trying to enjoy something and having an ad placed in front of them that they are most likely not interested in. Our ad is placed in front of the target at a time that they have a need and are actively seeking a solution.

        We are also able to track the results and tell them how effective that video is. And instead of charging them $3,000 up front, we are saying they can pay us $500 a month over the course of 6 months, and we will work to keep that video on page 1 of the search engines.

        So the value we are offering is huge. I think I'm going to offer this service and start my pricing point at $500 a month. From there if I find that I encounter some resistance to that pricing point, I can reduce it to $250 or whatever I want for the first 6 months. Then once the service has proven it's value to the business owner, I can go back to the $500 price point as long as that continues to make the business profit.

        Bottom like here is we need to look at what the cost is to do this for television and understand that most business owners already know how expensive that is. So they have a high perceived value for video marketing.
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    • Profile picture of the author Randy Miller
      Originally Posted by mikemac1 View Post


      @Black Hat Cat - how do they know? Simple, the restaurants and himself use several techniques to track response.

      (1) Analytics to track website referrals from the videos.
      (2) Several restaurants are using call tracking systems to monitor which advertisements are driving calls, so he'll include a tracking number in the video and the description.
      (3) Several restaurants simply ask when someone calls to place an order or reservation, how they found the restaurant.

      And I'm sure there are other methods being used that I'm not aware of.

      Happy New Year Mike!

      Thanks for starting this great thread and for your many contributions to it. Also, thanks to the many posters here that have shared their valuable insights and ideas.

      I wanted to follow up to a post that you made on analytics and tracking the videos. Would you find out from your friend what data he is providing to his clients and how is he sourcing that data?

      As has been mentioned several times, most other forms of advertising provide little to no feedback when it comes to actual results. Therefore I'd bet it won't take much analysis to blow away other media channels that business owners have worked with previously.

      Thanks,

      Randy
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  • Profile picture of the author mikemac1
    @mario3 - hey, go for it, sounds like something that a lot of businesses would benefit from.

    And let me give some more about the restaurants he is targeting, mostly trendy, high-end cuisine, so they already have someone handling their social media (i.e. Twitter, Facebook, etc.) but seem to ignore videos, which was something he noticed.
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    • Profile picture of the author Kevin AKA Hubcap
      Video really is a good medium for this. In addition to just shooting dishes and the exterior/interior of the restaurant your friend could shoot a heart felt welcome from the owner/manager, a short explanation from the chef explaining how only the freshest ingredients are used etc. and what might be the most important--- video testimonials from satisfied customers.

      Kevin
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    • Profile picture of the author RentItNow
      Originally Posted by mikemac1 View Post

      @mario3 - hey, go for it, sounds like something that a lot of businesses would benefit from.

      And let me give some more about the restaurants he is targeting, mostly trendy, high-end cuisine, so they already have someone handling their social media (i.e. Twitter, Facebook, etc.) but seem to ignore videos, which was something he noticed.
      This is funny because a simple picture, let alone a video can create 5 times the needed buzz on social sites.
      Signature
      I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author mikemac1
    @ Kevin - thanks and those are good suggestions
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  • Profile picture of the author fvandy
    With a bit more detail, this sounds like a WSO I would be interested in purchasing.
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  • Profile picture of the author Drudge
    I was thinking of doing something similar while juggling school, but $189/month? sounds absurd, but i guess if the businesses don't know how much the service is worth, and you're very persuasive then sure why not
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    • Profile picture of the author thehypnoguy
      Originally Posted by Drudge View Post

      I was thinking of doing something similar while juggling school, but $189/month? sounds absurd, but i guess if the businesses don't know how much the service is worth, and you're very persuasive then sure why not
      I don't get how you come to the conclusion that the price is absurd. This is a reasonable price for the services rendered and he is providing. I used to take in $1,000 profit a month for a high end restaurant in California in the 90's for outputting, printing, managing their list and mailing your menus once a month. If the restaurant is selling $100 a plate specials to its regular clientele it can surely afford $189 for driving in new traffic to pay those prices and expand their list. That is just $6 a day. Drive in one new customer a day and you are already into profit. Do the things to keep them coming back for more and you are really into profit.

      Don't forget lifetime value. If you drive them in for a cost of $6 once and you develop a customer appreciation program that keeps them coming back month after month for say just a year that $6 easily generates a minimum of $300 and I would call that great ROI

      Martin
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      • Profile picture of the author ronr
        Over the last few weeks I saw some of my videos drop but still have many page one rankngs for city keyword and 90% have thumbnails. I think there was a change and partly because I got lazy and stopped adding backlinks. Until recently you could throw up any backlinks and your videos would sometimes outrank SEO websites that were around for years.

        I just did an experiment to see if I could get the videos that had dropped back up and tested a number of different backlinking gigs on fiverr. The results were interesting Out of 5 gigs, 3 had no effect but 2 of them had a big effect and moved the videos up at least one full page back to page 1 or top of page 2.

        So it's not quite as easy to rank, but you can still do it.

        Ron
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        • Profile picture of the author buddy7
          Thanks for update RonR. I decided without the thumbnail to go in a different direction for local businesses. -Buddy
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    • Profile picture of the author rotten72
      Originally Posted by Drudge View Post

      I was thinking of doing something similar while juggling school, but $189/month? sounds absurd, but i guess if the businesses don't know how much the service is worth, and you're very persuasive then sure why not
      Ever heard the story of the giant ship engine that failed? The ship's owners tried one expert after another, but none of them could figure but how to fix the engine. Then they brought in an old man who had been fixing ships since he was a youngster. He carried a large bag of tools with him, and when he arrived, he immediately went to work. He nspected the engine very carefully, top to bottom.

      Two of the ship's owners were there, watching this man, hoping he would know what to do. After looking things over, the old man reached into his bag and pulled out a small hammer. He gently tapped something. Instantly, the engine lurched into life. He carefully put his hammer away. The engine was fixed! A week later, the owners received a bill from the old man for ten thousand dollars.

      "What?!" the owners exclaimed. "He hardly did anything!"

      So they wrote the old man a note saying, "Please send us an itemized bill."

      The man sent a bill that read:

      Tapping with a hammer ......................... $ 2.00
      Knowing where to tap ............................ $ 9,998.00

      Effort is important, but knowing where to make an effort in your life makes all the difference.

      Knowing Where to tap.
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    • Profile picture of the author SpiralX
      Originally Posted by Drudge View Post

      I was thinking of doing something similar while juggling school, but $189/month? sounds absurd, but i guess if the businesses don't know how much the service is worth, and you're very persuasive then sure why not
      Actually I think the price is absurdly low! Considering the average for creating a 60 second video for the web is $3000... This guy is basically just offering it on a payment plan with ongoing consulting and SEO in the package.
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      • Profile picture of the author j3rki
        hi mates,

        first of all: this is a 1 year old but still awesome thread!

        I am from germany and here are as well as NO videos of local businesses!

        I want to share my ideas and my plan and want to ask for your opinions.


        I will offer a 12 month contract with 3 options:
        1 video/month + seo = 147€/month
        2 videos/month + seo = 225€ month
        3 videos/month + seo = 297€/month

        I will get clients by sending out letters. I will write the adressbar by hand to ensure it will reach the owner!

        I will set up a very good looking website + good looking salesletter. It will contain just 1 page to keep it short, impressiv and brings me the call!

        I will buy:

        iMac 27" (good for business and also my desired tool for the future )
        camera (dont know which type yet, ill ask my dad cause he knows how it goes )
        1000 papers to be printed
        1000 lettercases(dont know the exact word)
        1000 marks - 450€ in total, outch
        ink - 1000 prints for aproximatly 100€

        total cost: 2800€

        I am sure to get 100 clients through 2012. No lack of self confidence

        100 clients will bring me about 15-30k per month!

        But the most important: Ill never stop sending out letters. I want to reach 100k/month with this method and then sell my business.

        - Thinking big, earning huge -


        thanks a lot
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        • Profile picture of the author Zen Warrior
          Originally Posted by j3rki View Post

          hi mates,

          first of all: this is a 1 year old but still awesome thread!

          I am from germany and here are as well as NO videos of local businesses!

          I want to share my ideas and my plan and want to ask for your opinions.


          I will offer a 12 month contract with 3 options:
          1 video/month + seo = 147€/month
          2 videos/month + seo = 225€ month
          3 videos/month + seo = 297€/month

          I will get clients by sending out letters. I will write the adressbar by hand to ensure it will reach the owner!

          I will set up a very good looking website + good looking salesletter. It will contain just 1 page to keep it short, impressiv and brings me the call!

          I will buy:

          iMac 27" (good for business and also my desired tool for the future )
          camera (dont know which type yet, ill ask my dad cause he knows how it goes )
          1000 papers to be printed
          1000 lettercases(dont know the exact word)
          1000 marks - 450€ in total, outch
          ink - 1000 prints for aproximatly 100€

          total cost: 2800€

          I am sure to get 100 clients through 2012. No lack of self confidence

          100 clients will bring me about 15-30k per month!

          But the most important: Ill never stop sending out letters. I want to reach 100k/month with this method and then sell my business.

          - Thinking big, earning huge -


          thanks a lot
          Hey, I like your plan, it's good to think big and then follow steps to implement.

          I am starting on something similar though I don't care to get so big as what you are hoping/planning/dreaming for.

          Keep On Keepin' On
          Signature



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        • Profile picture of the author Wade Watson
          Originally Posted by j3rki View Post

          100 clients will bring me about 15-30k per month!
          To do that you'll need to execute your plan rather differently than the method described in the original post. He had to cut off new clients at 40 in order to manage all the promised services. Just shooting and editing new videos for that many clients every 6 months would be close to a full time job at that point. That's 6-7 videos per month. Add to that the regular tasks of handling billing, attending to special customer needs/problems, etc. I think to make your goal you will need to delegate some work to a staff, which will cut into your profit a fair amount.
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          • Profile picture of the author j3rki
            To do that you'll need to execute your plan rather differently than the method described in the original post. He had to cut off new clients at 40 in order to manage all the promised services. Just shooting and editing new videos for that many clients every 6 months would be close to a full time job at that point. That's 6-7 videos per month. Add to that the regular tasks of handling billing, attending to special customer needs/problems, etc. I think to make your goal you will need to delegate some work to a staff, which will cut into your profit a fair amount.
            I know that this cant be done by my own. Im very good in video editing so that will be the minor problem. As you said, the whole background with billings, letters, calls etc. is the bigger problem which I will solut with 1-3 minijobers on 400€/month base (typically here in germany). There are many people I know who want a parttimejob and this is really not the hardest job.

            My biggest problem is the salesletter. I want to tell them that videomarketing will be one of the biggest possibilitys in the next years and that they will be the first here in their city with a video on page one. But its fairly hard to find the right words.

            I know how to write the last words but the first part ist most important :p

            Any ideas?
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            • Profile picture of the author Wade Watson
              Well, if your market is like the OP's you won't even need a sales letter. After his first video his subsequent business came through other restauranteers seeing their competitors vids on YouTube. Just make sure your name and phone number is at the beginning and end of every one. Even if you're not that lucky, your best bet is to make personal contact with the owner or PR rep. Sit down at a computer and show them your existing work and you should be on your way. This is more of a one-to-one marketing project than a mass-marketing one.
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              • Profile picture of the author fpharaoh
                I'm glad this thread came back up. I'm starting a similar company and I just read through this entire thread. A lot of good nuggets in here.
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  • Profile picture of the author theory expert
    Banned
    What city is he located?
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  • Profile picture of the author maco
    Is he ranking the videos on first Google page for different keywords for each client?
    It will be conflict of interest to promise the competing business to rank their business on 1st Google page for the same keyword.
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  • Profile picture of the author dremora
    Thanks for posting this. It's rare to see detailed and informative posts when any sort of success is mentioned inn the thread title.


    I think he charges too low. He should make it more exclusive & raise the prices at this point since it's a proven business model. He can also add social media marketing to the basket and charge 1000/mo. Some folks out ther charge pretty penny for custom designed facebook landing pages.
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  • Profile picture of the author Vitaliy K
    I had a similar idea but it does have nothing to do with restaurants. I want to create a website promoting pizza shops in the area and have already a couple of "pizza bosses" which are interested, but I should correct my business plan as well. We´ll see what comes out :-))
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  • Profile picture of the author Darunner14
    I love this idea. Very Simple!
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  • Profile picture of the author internetsweetie
    Internet is the way to go. Before I try a new restaurant, I check Yelp or I check the restaurants website to see an interior view. If they dont have it, I usually dont go.
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    Internet Sweetie
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    Freedom from the 9 to 5 can be so sweet.

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  • Profile picture of the author Steve Holmes
    OLD thread folks.
    Signature
    "Live like you'll die tomorrow, Learn like you'll live forever" - M. Ghandi
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    • Profile picture of the author Michael Mayo
      Originally Posted by Black Hat Cat View Post

      How do they know they're getting any return on investment? How do they know they're getting even a single new customer because of these videos?
      Buy one dinner and get the second dinner free coupon that they can print out.
      Why give away one dinner when you can just give them a 20% discount?
      Because you get more than one person in to visit you establishment and
      chances are if your business provides and delivers what it says it does
      you'll get return visitors/customers bringing their friends. Just one example.
      Originally Posted by Steve Holmes View Post

      OLD thread folks.
      And the thread is still as good and revelant as it was when it was orginally posted!

      Thanks for the Old Thread Reminder Steve.
      Have a Great Day!
      Michael
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      • Profile picture of the author Steve Holmes
        Originally Posted by Michael Mayo View Post

        Buy one dinner and get the second dinner free coupon that they can print out.
        Why give away one dinner when you can just give them a 20% discount?
        Because you get more than one person in to visit you establishment and
        chances are if your business provides and delivers what it says it does
        you'll get return visitors/customers bringing their friends. Just one example.

        And the thread is still as good and revelant as it was when it was orginally posted!

        Thanks for the Old Thread Reminder Steve.
        Have a Great Day!
        Michael
        I'm not saying it's not great content mate, I was going to ask how he gets his "initial" clients myself - I was simply informing those asking questions the OP may not be reading them..

        Steve
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        "Live like you'll die tomorrow, Learn like you'll live forever" - M. Ghandi
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      • Profile picture of the author chrisclements521
        Originally Posted by Michael Mayo View Post

        Buy one dinner and get the second dinner free coupon that they can print out.
        Why give away one dinner when you can just give them a 20% discount?
        Because you get more than one person in to visit you establishment and
        chances are if your business provides and delivers what it says it does
        you'll get return visitors/customers bringing their friends. Just one example.

        And the thread is still as good and revelant as it was when it was orginally posted!

        Thanks for the Old Thread Reminder Steve.
        Have a Great Day!
        Michael

        Video marketing is obviously a great way to get a business ranked and is very effective. Now tracking ROI is a very important issue.

        Here is what I would suggest you do to take this to an entirely new level.

        Instead of sending people to a website to print out a coupon...

        Include a SMS Text Message Call to Action in the Video!

        Here is how I would suggest that you do it.

        1. Don't make the "Call to Action" part of the actual video. This will make the offer impossible to change later.

        2. If you are using You Tube the best thing to use is the annotations feature. This way you can always change the offer or even remove it if your client stops paying you.

        We used this strategy with one of our clients and it helped them win the MTV show "America's Best Dance Crew". I know this example is not the local Pizza Place, but it is a great example of how anybody in any niche can use this strategy! Here is a link to one of the videos...



        Hope this gets some ideas flowing for you!

        Signature
        Chris Clements, Founder & CEO, YeeZ Mobile Inc.

        The Most Profitable White Label / Private Label SMS Reseller Program available to Offline Marketers! Long Codes & Short Code Keywords, in one account! YeeZ Mobile's SMSResellerProgram.com
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        • Profile picture of the author Wade Watson
          So maybe restaurant videos need more teenage dancers. That example chrisclements521 posted has scored 154,000 views in 6 months. You're doing something right. I'm still not quite sold on the restaurant thing, though. The Ambrosia video by midasman09 has just over 1500 views in 2 years. If I were the restaurant owner, I wouldn't see that as worth a $200/month-- maybe $200 one time. The TWalker vid for Our Daily Bread has 337 views in one month. That's better. I don't think Google ranking really matters worth squat with YT videos. Since anyone who looks at the video page can see exactly how many eyes have viewed it, that should be all that counts with selling YouTube market services.
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          • Profile picture of the author bryson
            Originally Posted by Wade Watson View Post

            So maybe restaurant videos need more teenage dancers. That example chrisclements521 posted has scored 154,000 views in 6 months. You're doing something right. I'm still not quite sold on the restaurant thing, though. The Ambrosia video by midasman09 has just over 1500 views in 2 years. If I were the restaurant owner, I wouldn't see that as worth a $200/month-- maybe $200 one time. The TWalker vid for Our Daily Bread has 337 views in one month. That's better. I don't think Google ranking really matters worth squat with YT videos. Since anyone who looks at the video page can see exactly how many eyes have viewed it, that should be all that counts with selling YouTube market services.
            One thing to consider, was that 1500 total hits for for the video on all video hosting sites or just youtube (the vid is blasted out to multiple sites). Even if it is just 1,500 total they are highly targeted local potential customers. All you will need is more than 32 customers over two years from the vid paying an average of $150 for dinner and you are making money on the vids as an owner - that is approximately a 2% conversion. This is also not factoring in referrals your client will get.

            IMHO, I think this strategy is another great example of a door opener and should be part of a larger online marketing plan.
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    • Profile picture of the author theory expert
      Banned
      Originally Posted by Steve Holmes View Post

      OLD thread folks.
      I noticed that too but I took a look at the OPs last post and he was here on the 3rd so I figure he maybe back to see this. Last actvity on the 28th so he is here, but, not posting.

      By the way, this method is not really new. midasman??? posted this exact method as far as the resturaunt part of it. Anywho, I just am curious of the location this is taking place with OP friend.
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  • Profile picture of the author StackThatMoney
    I'm a bit confused here, but didn't read the whole thread. I'd sale a major play in this would be selling in real life, and be able to talk the talk.
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    • Profile picture of the author Michael Mayo
      Originally Posted by StackThatMoney View Post

      I'm a bit confused here, but didn't read the whole thread. I'd sale a major play in this would be selling in real life, and be able to talk the talk.
      This is the second post I've read today that made absolutely no sense.

      I think I need some sleep or a shot of (To keep Taylor and Riley out of this) W.

      Have a Great Day!
      Michael
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  • Profile picture of the author Rus Sells
    This is a great idea and what I would do to make it an even easier close is to make a basic video that can be reproduced, tag it with the business name and geo targeted keywords. Rank the video first then call on the business.

    If you go this route one thing you can do is put something in the video that says, "Make sure you mention this video to us when you come in for dinner!" or, "Did you find this video helpful when deciding to visit us? "Make sure to let "Owner or Manager Name" know.

    This is very easy information to find out, you just call in advance and find out who this person is. The owner is the best.

    Now the owner is wondering who the hell has done this for them and if you have put your contact information in the video they might even find you and call you. When that happens you better be closing them and if you can't, go and flip burgers at Wendy's. hehe

    Doing it this way avoids the part where you have to convince the business owner that what you do works.

    Of course you risk spending a little time and not getting the client but I think if you get results "BEFORE" they become a client you can charge more to make up for those owners who passed.

    For those who pass you just delete their video and move on, they loose the marketing and online presence.
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    • Profile picture of the author Steve Holmes
      Originally Posted by Rus Sells View Post

      This is a great idea and what I would do to make it an even easier close is to make a basic video that can be reproduced, tag it with the business name and geo targeted keywords. Rank the video first then call on the business.

      If you go this route one thing you can do is put something in the video that says, "Make sure you mention this video to us when you come in for dinner!" or, "Did you find this video helpful when deciding to visit us? "Make sure to let "Owner or Manager Name" know.

      This is very easy information to find out, you just call in advance and find out who this person is. The owner is the best.

      Now the owner is wondering who the hell has done this for them and if you have put your contact information in the video they might even find you and call you. When that happens you better be closing them and if you can't, go and flip burgers at Wendy's. hehe

      Doing it this way avoids the part where you have to convince the business owner that what you do works.

      Of course you risk spending a little time and not getting the client but I think if you get results "BEFORE" they become a client you can charge more to make up for those owners who passed.

      For those who pass you just delete their video and move on, they loose the marketing and online presence.
      Ahh, so the chicken DID come BEFORE the egg!

      Nice idea. Once you have a template, changing the content of the video and optimising for each area/name of business would make it easily scalable.

      Also makes you less of a commodity as you already have authority if they do approach you.
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      • Profile picture of the author Rus Sells
        I charge $99 per month to small business owners by doing this except with wordpress sites. Its so easy, I just make a folder on my root, install wordpress, choose a theme and copy some of the content and maybe pictures from a business owners web site that is in need of some serious updating.

        I call them after wards and get them to admit to me they either need a new site or have been thinking about it. Then I tell them their new site is actually already complete. = )

        This would work just as well with the videos. I promise! There are of course closing techniques that you need to learn that come with time but at least your ahead of the curve if you already give them the fish before they paid anything.

        Originally Posted by Steve Holmes View Post

        Ahh, so the chicken DID come BEFORE the egg!

        Nice idea. Once you have a template, changing the content of the video and optimising for each area/name of business would make it easily scalable.

        Also makes you less of a commodity as you already have authority if they do approach you.
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        • Profile picture of the author opiniones
          Originally Posted by Rus Sells View Post

          I charge $99 per month to small business owners by doing this except with wordpress sites. Its so easy, I just make a folder on my root, install wordpress, choose a theme and copy some of the content and maybe pictures from a business owners web site that is in need of some serious updating.

          I call them after wards and get them to admit to me they either need a new site or have been thinking about it. Then I tell them their new site is actually already complete. = )

          This would work just as well with the videos. I promise! There are of course closing techniques that you need to learn that come with time but at least your ahead of the curve if you already give them the fish before they paid anything.
          To clarify, you find a small business, put a site together about the business, call them and tell them how they need their website redone and you show them the nice site you made for them. They pay you $99 and you upload it to their server.

          Is this correct?
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      • Profile picture of the author Michael Mayo
        Originally Posted by Steve Holmes View Post

        Ahh, so the chicken DID come BEFORE the egg!
        Yep Steve it did. Just check the dictionary and you'll see that it's true!

        Have a Great Day!
        Michael
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        • Profile picture of the author rixlo
          I guess he could add mobile app to his venue. Sounds like a lot of door
          knocking & very cold calling and a great presentation with stats needed.
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          • Profile picture of the author techlover
            Originally Posted by rixlo View Post

            I guess he could add mobile app to his venue. Sounds like a lot of door
            knocking & very cold calling and a great presentation with stats needed.
            Seems like he's doing quite well with his info at the end of every info, unless he wants to scale it up a ton, but he's not doing too bad with this $50,000 a year in passive income.
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        • Profile picture of the author escribe
          Thanks for posting this. Great thread with a lot of new ideas and angles on how to make this concept even better.
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  • Profile picture of the author Michael Mayo
    Relax Steve, I wasn't jumping on your comment or you. I was just stating my opinion.
    I Thanked you for the reminder.
    The meaning of words sometimes get lost in the text when posted.

    Have a Great Day!
    Michael
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  • Profile picture of the author Michael Mayo
    Russ, That method also works.

    Another point...lol
    My son is the General Manager of a Wendys so....lol Just saying!

    Have a Great Day!
    Michael
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    • Kool post!

      Thanx for sharing
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      • Profile picture of the author EdgeStorm
        An eye-opener for me...

        Simple things that make huge recurring income for a kind of work which is hard to get online clients paying the same amount for almost the same kind of work.

        Thanks a lot for sharing... my head is spinning ideas now!
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        • Profile picture of the author zkhan144
          Hi EdgeStorm, u r so right!!! In my experience, most local biz owners don't understand how Internet Marketing work, thus the knowledge u have can be a major asset to local biz owners - We offer local biz owners a variety of online marketing services - we basically show them a mindmap with all the various Internet Marketing strategies, then they select what service(s) they wish to proceed with - almost ALWAYS they will take one, a few or all your services!!

          Hope ur head is spinning with lots of good stuff 2 offer local biz owners :-)
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    • Profile picture of the author prahna1
      Hey awesome thread. Video is hot now and a great marketing tool.

      I also teach and do video marketing for local businesses and creating the videos can be just simple powerpoint with some pictures.

      Here's a youtube video I did for a local car dealer here in Denver. All I did was go to his site and download the pics he already had. Or we would just ask them to take the pictures they want in the videos and send them over to us.

      I used my own voice for this voice over and we also partner with others.

      I wrote the script and then created the slides around the script. Got a royalty free background clip and edited it all in camtasia.

      They paid $500.



      Thanks,

      Preston Rahn
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  • Profile picture of the author Jeffery
    Airports! Internet cafes. Place the videos on the computers to autorun. Wallpaper works too.
    Anyplace that has "commuters" and internet cafes works well.
    Get a contract with the cafes, so competitors do not squeeze you out.
    The trick is to pay the cafes to advertise on the computers. Add the cost to your overhead.

    Jeffery 100% :-)
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    • Profile picture of the author Alson
      Originally Posted by Jeffery View Post

      Airports! Internet cafes. Place the videos on the computers to autorun. Wallpaper works too.
      Anyplace that has "commuters" and internet cafes works well.
      Get a contract with the cafes, so competitors do not squeeze you out.
      The trick is to pay the cafes to advertise on the computers. Add the cost to your overhead.

      Jeffery 100% :-)
      This is a great one !
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  • Profile picture of the author mikemac1
    Hey, sorry I hadn't noticed that this thread was moved to the new sub for Offline Marketing and given some new life.

    Here's a quick update on where my friend is at...in the last 3 months, he has doubled his client base to 44 restaurants and has stopped taking new orders. He is working on providing existing clients with additional video products and things have really been working out (he also raised his price to new clients after he landed his 25 customer and received no negative reaction).

    If anyone has any questions on what he is doing or how, just post them and I'll try to get you answers.

    I noticed a few checking out this thread again along with some great suggestions, so please add more if anyone wants to share.
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    • Profile picture of the author Jeremy James
      I know this has been answered by both direct answer and implication in various threads, but, again - what is the exact benefit to the restaurant owner?

      Say, for example, I type in "miami sushi," will the video taken of a particular Miami Sushi restaurant come into the first spot on Google? (I know that some keywords bring up videos in Google search.)

      I have friends that each own a restaurant - one owns a restaurant, one owns a cake bakery. I could go and "start off" there and plug my business there - if that simply could get the word out so I wouldn't have to cold call - that'd be heavenly!
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      • Profile picture of the author Kevin AKA Hubcap
        There are a number of ways this can be done and be beneficial for the business owner and profitable for the marketer/video producer.

        IMO many of the videos I see today remind me of commercials (in format). This is both a good and bad thing. Good, because commercials, for the most part, are designed to grab your attention within the first few seconds.

        Bad because with web video you aren't limited to the thirty or sixty time frames and structures inherent with tv commercials.

        There's no other medium where you can inexpensively have so much information(text, audio, video) about a business.

        Use it.

        Position the business as market leaders. Answer common customer concerns. Get video testimonials from satisfied customers.

        Don't be afraid to think a little differently.
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      • Profile picture of the author MONEYDON
        Originally Posted by Jeremy James View Post

        I know this has been answered by both direct answer and implication in various threads, but, again - what is the exact benefit to the restaurant owner?

        Say, for example, I type in "miami sushi," will the video taken of a particular Miami Sushi restaurant come into the first spot on Google? (I know that some keywords bring up videos in Google search.)

        I have friends that each own a restaurant - one owns a restaurant, one owns a cake bakery. I could go and "start off" there and plug my business there - if that simply could get the word out so I wouldn't have to cold call - that'd be heavenly!
        This is one benefit or maybe it isn't a benefit in our mind, but to the Restaurant Owner he will think he is hot stuff if he has a front page video. People are in love with google. Here is how to do this folks, I'm gonna spill it. Get Kizoa for 30$ a year. Go get pictures off their website. Make slideshow in Kizoa, amazing effects, transitions whatever, a 5 year old could use it. Put THE KEYWORDS in the video title, IE "Sushi Restaurant Chicago Il" go research front page videos first. If u dont see one with the exact keywords in the TITLE u can probably rank the video. Anyways make simple slideshow video. After it is made go DIGG it, StumbleIt, etc. Video will be on front soon enough. I have seen my videos hit front page 1st result in twenty minutes. NUFF SAID
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        • Profile picture of the author MONEYDON
          Oh Yeah REMEMBER THIS> Google can't SEE the video. He can only go off of the TITLE and Description which i don't need to tell u need to have the keywords in them. I always as a rule do my title like this exact matching keywords first such as "steakhouse miami fl |miami steak restaurant"
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    • Profile picture of the author paulie888
      Originally Posted by mikemac1 View Post

      Hey, sorry I hadn't noticed that this thread was moved to the new sub for Offline Marketing and given some new life.

      Here's a quick update on where my friend is at...in the last 3 months, he has doubled his client base to 44 restaurants and has stopped taking new orders. He is working on providing existing clients with additional video products and things have really been working out (he also raised his price to new clients after he landed his 25 customer and received no negative reaction).

      If anyone has any questions on what he is doing or how, just post them and I'll try to get you answers.

      I noticed a few checking out this thread again along with some great suggestions, so please add more if anyone wants to share.

      Mike, just wondering about your friend's business model - does he create the video first, show it to the restaurant owner and then ask for payment? Or does he get them to prepay before he does any work?
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  • Profile picture of the author zoro
    mikemac1, thanks for sharing this story about your friends offline video success. I,m sure this method can work in other offline business categories too.
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  • Profile picture of the author mikemac1
    @Jeremy James - the exact benefit to the restaurant is that they have a video representation of their establishment that is further marketing the restaurant to interested patrons, similar to their website, social media profiles (i.e. FB page, Twitter account, etc.), local directory listings (i.e. Yelp, Foursquare, etc.) and other platforms they are using.

    Do all his clients' videos appear in the #1 spot for a search...no, but the goal is to reach the first page. From there when a person reviews the search and sees the video, there's a really good chance they are going to view it.

    As for the target keyword in the video, yes, he would use (for example) "Miami Sushi" in the title (along with the description and tags) but the focus is placed on the restaurant's name first, for example, "Restaurant's Name - Miami's Hottest Sushi Restaurant"

    To the restaurant's owners or marketing director, they do get the importance of search and keyword targeting but when it comes down to it, they are more interested in branding their restaurant, so you just need to find a creative way to put them all together.


    @zoro - you are absolutely correct that other industries outside of restaurants would greatly benefit from this, in actuality, another friend of mine is starting to do the exact same thing and target salons.


    @paulie888 - at first he created a mock video and marketed the video to show the results, then once he got his first client (and because the restaurant industry where is targets is a close knit group) his service really started to spread from word or mouth. Each video is custom to the restaurant and the restaurant prepays before any work is done.


    I hope those answers are OK, if not or if anyone has others, please post 'em. Thanks.
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  • Profile picture of the author Jeremy James
    Is there any cost for your friend doing this?
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  • Profile picture of the author mikemac1
    @Jeremy James - of course...current price is $225/month.

    Also, let me restate again for some that posted recently on how much he charges and why...he targets high-end or hot/fashionable restaurants. His market is a large East Coast U.S. city so there are many restaurants that open each month with investors spending millions of dollars to get the place up and running. They have marketing and creative directors and spend many thousands each month placing ads in local fashion & city mags so the amount he charges for them to get a high-quality HD video is very worth it.
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  • Profile picture of the author Jeremy James
    Hm. I am looking at a $6-$8 per person Chicken place across the street from me. Their website is not good - not optimized - so..I think I may look at bundling this service in with some SEO. I may charge $99-$149 a month.

    Thanks, Mike.

    Jeremy
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  • Profile picture of the author MWGrubb58
    Great thread!

    Just heard about it from a friend in Nashville. This idea rocks.

    Like the idea of doing a video first and getting placement... hard for an owner to say no to that!
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  • Profile picture of the author Steve Solem
    Mike - just seeing this in the new forum tonight and wanted to say thanks for posting!

    Also, I've researched this quite a bit in the past and just FYI - those considering doing this should be aware of their competition like TurnHere Internet Video who recently started working with Yelp to provide video production services to their clients.

    Turnhere does a nice, 60 sec interview/showcase style video and it's worth watching a few to see how they're done, but you certainly don't have to be a filmmaker to sell a video to a restaurant.

    Cheers,

    Steve

    P.S. Mike - if your friend ever wanted to run his own restaurant video WSO, I think he'd have a winner on his hands here!
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    • Profile picture of the author Kevin AKA Hubcap
      Steve,

      Checked out Turn Here. Interesting stuff. I checked out the prices and basically you're paying $420 (69.99/mth for 6 mths)for the video. They submit it to a few vid sharing sites and Facebook but don't do much else with it.

      Like Steve says go check out the Turn Here galleries. You'll see the types of videos being created. I'd say that most here can put a video like those together.

      Originally Posted by Steve Solem View Post

      Mike - just seeing this in the new forum tonight and wanted to say thanks for posting!

      Also, I've researched this quite a bit in the past and just FYI - those considering doing this should be aware of their competition like TurnHere Internet Video who recently started working with Yelp to provide video production services to their clients.

      Turnhere does a nice, 60 sec interview/showcase style video and it's worth watching a few to see how they're done, but you certainly don't have to be a filmmaker to sell a video to a restaurant.

      Cheers,

      Steve

      P.S. Mike - if your friend ever wanted to run his own restaurant video WSO, I think he'd have a winner on his hands here!
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  • Profile picture of the author Osman_M
    So let me get this straight: your friend ranks these videos on google? with backlinks etc....?
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  • Profile picture of the author MWGrubb58
    Here is a site we completed in five hours:

    http:Ozarks Best Chinese Food

    It took 2 minutes to sell the owner!

    Cheers,

    Millard
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    • Profile picture of the author Jeremy James
      Very good, Millard! What kind of price did you get for this one?
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    • Profile picture of the author AfteraDream
      Originally Posted by MWGrubb58 View Post

      Here is a site we completed in five hours:

      http:Ozarks Best Chinese Food

      It took 2 minutes to sell the owner!

      Cheers,

      Millard
      Simple site, wonder what you got paid. Probably most of us here could make something like that! Good job!
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    • Profile picture of the author zoro
      Originally Posted by MWGrubb58 View Post

      Here is a site we completed in five hours:

      http:Ozarks Best Chinese Food

      It took 2 minutes to sell the owner!

      Cheers,

      Millard
      Millard, well done!. Appreciate your sharing of this. Can I ask you what price you charged them?
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    • Profile picture of the author Steve Solem
      Originally Posted by MWGrubb58 View Post

      Here is a site we completed in five hours:

      http:Ozarks Best Chinese Food

      It took 2 minutes to sell the owner!

      Cheers,

      Millard
      Nice job Millard and thanks for sharing that with the group!

      I'm curious though - while I like the shots of an empty restaurant with all the items laid out so neatly - I wonder if some shots of a packed house with the tables filled and people standing in line to get their food might encourage more people to want to eat there? Of course you don't want it to look like people have to wait forever for a table, but the social proof that comes from seeing others enjoying their food could really work in their favor.

      Just some food for thought!

      All the best and again, a very nice job on that!

      Steve
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      • Profile picture of the author Dennis Murphy
        I wonder if some shots of a packed house with the tables filled and people standing in line to get their food might encourage more people to want to eat there?
        The issue you run into with taking pictures of customers dining there is that you need to get their permission and/or photo release. While most wouldn't care, you never know when someone might have an issue with it.

        Of course, if you have a lot of friends and family, you could invite them out to help you stage the shots and make it look full.

        Dennis
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        • Profile picture of the author Steve Solem
          Originally Posted by Dennis Murphy View Post

          The issue you run into with taking pictures of customers dining there is that you need to get their permission and/or photo release. While most wouldn't care, you never know when someone might have an issue with it.

          Of course, if you have a lot of friends and family, you could invite them out to help you stage the shots and make it look full.

          Dennis
          Thanks for posting Dennis - That's a good point and one that never occurred to me!

          The friends and family are a good idea, and with a basic model release I would think it wouldn't be too hard to get some diners one evening to agree to appear in some photos - maybe even give a detailed testimonial or two.

          Cheers,

          Steve
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          • Profile picture of the author THK
            Originally Posted by Steve Solem View Post


            ... with a basic model release I would think it wouldn't be too hard to get some diners one evening to agree to appear in some photos - maybe even give a detailed testimonial or two.

            Cheers,

            Steve
            And for a restaurant it should be even easier. Tell them their drinks or dessert in on the house or offer them an instant discount for sharing their true feelings about the food and service and a couple of pictures, most wouldn't mind I guess.

            And the reviews will be most likely positive and spontaneous.

            Tanvir
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    • Profile picture of the author chemo38
      Originally Posted by MWGrubb58 View Post

      Here is a site we completed in five hours:

      http:Ozarks Best Chinese Food

      It took 2 minutes to sell the owner!

      Cheers,

      Millard

      Makes my mouth water, well done, Millard!

      chemo38
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  • Profile picture of the author 2010MAVRIK
    Its great man. He is doing a good job. Its a fun too and earnings as well.
    I am also looking forward for something like this.
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  • Profile picture of the author PrivateCitizen
    Hi, just thought I'd chime in here. I read another thread about this several months ago (by the Midasman), and decided to try it out. My approach, like the Midasman, was to offer my service at no obligation to the restaurant/business, then ask their permission to photograph inside and outside the building, plates of food, etc. Otherwise, if you go into these places trying to shoot photos or video to "surprise" the owner later, you are risking getting shown the exit door by the owner. However, the "no obligation" route, while it is great for getting your foot in the door, can also lead to disappointment when an owner changes his/her mind and decides to pull out of the deal right before payment time. That happened to me, after spending many hours shooting, photo shopping, and editing ads for two restaurants and a golf course, all owned by the same guy. Actually, the deal could still eventually go through, because the owner said he wanted to wait a few months. But you should never count on being paid by any business owner at any given time, and always expect to go back and forth with them on artistic differences and not receive email responses from them, basically you better have time to wait for them to make a final decision. Otherwise, you can just charge beforehand, but that might be hard for somebody just starting out with no reputation.
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  • Profile picture of the author MWGrubb58
    Thanks for all the comments. The site was an EASY 97 bucks a month. I like to do bigger jobs, but for 5 hours work... that's about 200 clams an hour.

    As to getting an owner to buy... How many times do you go out to eat in a month? How many different restaurants (Not fast food joints) do you go to? How many of the owners do you know and talk to?

    The principle with the owners is the same as I've mentioned in a lot of other posts... Get into rapport with the owner... TALK about their problems and offer a solution...

    Here's a tip... If you want to SELL the restaurant owner.... GO IN AND BUY SOMETHING TO EAT!

    I learned the HARD way in my early days when I went into an eatery with a friend to pitch a restaurant owner. We sat down. (I had already eaten breakfast elsewhere) My friend KEPT nagging me to get something to eat... I said no, I wasn't hungry...

    I didn't even get to first base.

    I also learned from an entertainer who worked in restaurants doing close-up magic, that if you want to talk to the owner... buy a meal... THEN YOU HAVE A "RIGHT" to talk to the owner.

    Try it it works.

    Cheers,

    Millard
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  • Profile picture of the author fvandy
    Does anyone know of a Warrior Forum service that will create these types of videos?
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  • Profile picture of the author MWGrubb58
    How many other businesses have used video locally? Not very many from where I live!

    This is one of the best of the best nuggets you can get around here.
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  • Profile picture of the author mikemac1
    @ fvandy - check out the Warriors For Hire section and also the WSO section, I saw an interesting video creation product on there recently that had some videos for local businesses as examples.

    @ MWGrubb58 - First, thanks for contributing to this thread and sharing your site.

    Also, your right about that, everyday I see multiple local niches where no one is using videos and if they are, they are not using simple video SEO techniques that would help their video rank much better.

    @ marshallbaily - first, your right that $189 is cheap, my friend actually raised his prices and could even go higher. As for tracking, as you copied in your post, there are a lot of ways for offline businesses to track results nowadays, but it comes down to being dedicated to using what is out there.

    In my market, traditional ad products (i.e. newspapers, yellowpages, etc.) have ways to track leads for you.
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  • Profile picture of the author mikemac1
    @ Steve Solem - thanks, that's the WSO I was checking out.

    The reviews look pretty good, if anyone has used this and pitched a local client, please post and let us know.

    It looks like with this WSO that you could easily offer more videos or videos done more frequently to offline clients and it wouldn't be a problem handling the volume.
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  • Profile picture of the author John Durham
    This is the most refreshing post I have read in weeks. Thanks. Nice fresh info, out of the box, easily doable. Excellent.

    Now, if just "doing" period, in and of itself, could be made easily doable , alot of people could succeed.

    Lots of good ideas, action is key.
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  • Profile picture of the author ZaraK
    I looked at the Turnhere video gallery and was less than impressed with their videos. They were flat and boring, too many droning talking heads (it's great to feature the owner or manager but they shouldn't be more than half the video) and in many cases I did not catch the name of the firm nor have a clear idea of what their business was offering, brand placement was very poor.

    Speaking from a 20 year background in traditional offline marketing ... Turnhere may make video, but they don't get "marketing".

    Judging from the creativity I see in this forum every day any Warrior should be able to outshine them fairly easily.
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    • Profile picture of the author confetti
      What kind of video equipment would one need? Lighting? I'm just thinking about what would be the fastest and simplest, with minimal equipment to do the job right.

      What would be the least expensive video camera & lighting to start out with? You could always upgrade the equipment once you started getting clients.

      I really like this idea, it seems very doable...and fun!

      Thanks for sharing.
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      • Profile picture of the author caryduke
        I was inspired by this thread. I use Proshow Producer to create videos.

        They only take a few minutes once I have the photos. I am now exclusively marketing these using telemarketing WSO from John.

        Here's a couple of samples: (feedback welcome)

        Ooops! Post count too low

        youtube dot com/watch?v=IHN8OTSTP04
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      • Profile picture of the author Kevin AKA Hubcap
        Originally Posted by confetti View Post

        What kind of video equipment would one need? Lighting? I'm just thinking about what would be the fastest and simplest, with minimal equipment to do the job right.

        What would be the least expensive video camera & lighting to start out with? You could always upgrade the equipment once you started getting clients.

        I really like this idea, it seems very doable...and fun!

        Thanks for sharing.
        Hi Confetti,

        That depends on what type of videos you want to produce. If you're just doing talking head shots in a controlled environment you could get away with using a Kodak ZI8.

        It wouldn't be my first choice but in that situation it will shoot good video.

        Go to Amazon or B&H and take a look at the prosumer camcorders. Any of those as well as some of the consumer ones can shoot video good enough for turn here type spots.

        You can get a relatively inexpensive lighting kit at Amazon (not the best quality but will get you through). In fact, you can make your own lights. Good if you have your own studio but they tend not to be portable so tough to take on location.

        Many people have been using DSLR cameras such as the Canon T2I. They produce a wonderful image but requires some work arounds for video being they're primarily still cameras.

        The videos on Turn Here are nothing special and I'm sure many warriors here could do a better job (and earn more money).

        Kevin
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        • Profile picture of the author ZaraK
          @Caryduke

          Nice job on the video...I may have just been hungry but I was ready for the sushi by the time I was done watching, heh.

          Did you use stock photos or real photos from the restaurant for that? Just curious .. I know it was a demo so it doesn't matter but I was wondering. I'm in the process of throwing together a few demos right now as well.
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          • Profile picture of the author caryduke
            Originally Posted by ZaraK View Post

            @Caryduke

            Nice job on the video...I may have just been hungry but I was ready for the sushi by the time I was done watching, heh.

            Did you use stock photos or real photos from the restaurant for that? Just curious .. I know it was a demo so it doesn't matter but I was wondering. I'm in the process of throwing together a few demos right now as well.
            Thanks for compliment!

            I used the restaurants own photos from their facebook page. So, when I send it to them they KNOW it's their material.

            By the way, I use Proshow Producer and with templates, I can crank out a video like the one above in 5 minutes and never need to visit the business.

            That's why I like John's telemarketing wso. It works well with this...so far.
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      • Profile picture of the author Jimian
        Originally Posted by confetti View Post

        What kind of video equipment would one need? Lighting? I'm just thinking about what would be the fastest and simplest, with minimal equipment to do the job right.

        What would be the least expensive video camera & lighting to start out with? You could always upgrade the equipment once you started getting clients.

        I really like this idea, it seems very doable...and fun!

        Thanks for sharing.
        Shoot, I'm using my smart-phone.


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  • Profile picture of the author opiniones
    Simple question, how do you build backlinks to youtube videos if you are following this plan (charging a retainer fee to do a video, keep it in a good position in youtube for the keyword).

    Do you write articles about the video and put the video url in the resource box? Just want an idea on what you do for backlinking for videos.
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  • Profile picture of the author Jimian
    Yup, providing video is another great method for the offline consultant.

    You can easily mail out postcards and nail 'em:

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    OFFLINE Marketing Strategies For The OFFLINE Warrior
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  • Profile picture of the author vdx_marketing
    That's excellent. Most of us on WF are internet marketers but the truth is, the internet is just another medium, we can take the same principles to the physical world, and of course we can take old offline marketing techniques and bring them online.
    I love advertising in local newspapers to send people to my websites. No one does it.
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  • Profile picture of the author Pete Egeler
    @fvandy - Not trying to shoot anyone down here, but what could a warrior in New York do for your client in San Francisco?

    If I'm selling this service (which I'm not,) I would think my client would want THEIR business featured, not a bunch of stock footage.

    Just my 2¢

    Pete
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    • Profile picture of the author mpeters7
      Originally Posted by Pete Egeler View Post

      @fvandy - Not trying to shoot anyone down here, but what could a warrior in New York do for your client in San Francisco?

      If I'm selling this service (which I'm not,) I would think my client would want THEIR business featured, not a bunch of stock footage.

      Just my 2¢

      Pete
      There's a lot that can be done with photos, which the service provider could take at the restaurant and mail to the video creator.

      It's not as exciting as live video, but a good video creator can do wonders with just a few pictures and some animated text. That's how the service can stay remote.
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      • Profile picture of the author paragone
        Question for Mike or anybody else having success with this method. In a post mike said "the keywords he is targeting is generally their style of cuisine and also the restaurant's name, for example, "sushi restaurant miami" and "Sushi Samba Restaurant Miami.". What keyword should we target first for the 189 fee? The keyword that is getting the most searches per month or the keyword that best represents the business. Sushi restaurant miami or sushi samba restaurant miami? When he first started out, he wasn't targeting both keywords for 189 a month, right? Thanks again guys.

        J
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        • Profile picture of the author meevamarie
          @Steve - just checked the site you mentioned - they just do videos - for TV, the business etc - no internet use of the videos - checked their prices and what they offer for each.could not find SEO
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  • Profile picture of the author kershawm
    Yes, this is a good strategy. I can imagine many niches where you could do this like home remodeling, home builders, bars, etc.

    I think I might try it. I especially like how there is little cold calling involved after you get the initial exposure.
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  • Profile picture of the author mikemac1
    @paragone - to answer your question...both, just be creative and enter them in the video's title, for example, "Sushi Samba - Miami's Hottest Sushi Restaurant" or "Miami's Hottest Sushi Restaurant - Sushi Samba Restaurant"

    Then continue in your video's description and tags to target the restaurant's name and target keyword variations.

    Hope that helps.
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    • Profile picture of the author Ray Valentine
      Originally Posted by mikemac1 View Post

      @paragone - to answer your question...both, just be creative and enter them in the video's title, for example, "Sushi Samba - Miami's Hottest Sushi Restaurant" or "Miami's Hottest Sushi Restaurant - Sushi Samba Restaurant"

      Then continue in your video's description and tags to target the restaurant's name and target keyword variations.

      Hope that helps.
      Hi mikemac, great thread. I have a question related to the keyword targeting which you have so greatly explained in this thread so far. Now from my understanding, your friend is uploading these videos on youtube with example of keywords that you used before, correct? Also, is he making simple sites such as the one grubb posted earlier on page 2? I don't remember you mentioning this as I was scanning over some of your posts. Also, if he is making these websites, what is the SEO like for the individual websites?

      One more thing, could you provide more insight on the initial mock up of videos that he used for when starting this business? Did he make a simple wordpress site and put the video on there and then just call random businesses until he got a lead? Thanks
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  • Profile picture of the author MWGrubb58
    Have you thought about making a CORE video that is the same for each restaurant and just adding an intro and extro? This could save loads of time and make everything look even better.
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    • Originally Posted by MWGrubb58 View Post

      Have you thought about making a CORE video that is the same for each restaurant and just adding an intro and extro? This could save loads of time and make everything look even better.
      any examples of something like this mwgrubb58? Thanks for showing that example of the Ozark restaurant you did, too! Gives me lots of ideas and inspiration? Did you use some kind of site builder to make that site?
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    • Profile picture of the author zkhan144
      MWG, this is one of our strategy which saves loads of time :-)
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  • Profile picture of the author mikemac1
    @CPA_Ray - Hey and to answer your questions...

    - Yes, he would upload the videos to YT with those type of keywords.

    - No, he doesn't create any websites and other products for his customers besides videos and video/multimedia products (for example, he has created several promo videos for his clients based on events they are having at their restaurants).

    - As for how he got his first client...he actually just selected a restaurant that was opening near where he lived...the restaurant was getting a lot of hype about their cuisine and they were using a lot of social media to keep people interested on when they were opening and what the food was going to be like (they were primarily using Facebook and Twitter).

    So he basically thought/wondered why weren't they doing anything "visually" to promote their restaurant, especially using videos to show what the place would like look and how good the food would be. If people were getting excited over tweets and posts, how much more "hungry" could they become if they actually saw how cool the interior was going to look and how good the food would be.

    He then just took some shots of the front of the restaurant, took some stock food pics and put together a quick "spec" video. From there he just uploaded the video to YouTube and then went over to the restaurant and talked to the manager, found out who was in charge of the marketing, showed them the video, they thought it was great and a natural fit for what they wanted to do/how they wanted to market the place.

    From there he took some pics of the restaurant's exterior/interior and some pics of prepared dishes and started to create a video.

    Now, in the beginning of the video and at the end, he includes a quick "video by" slide that list his business name, logo, phone # and website.

    After he completes the video for the restaurant, uploads it to YouTube, begins to market the video (also the restaurant naturally tweets the video and the response it gets was really good) and within a couple of hours, my friend receives a request from basically a rival restaurant asking about his services and could he create a video for them.

    From there, his business has really grown from word-of-mouth.
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  • Profile picture of the author zkhan144
    Hey Mike, I can attest that this service is in high demand - this technique is one of our services we offer to help local biz owners rank on Google page 1 and also YouTube page 1 n other video sites like Viddler, MetaCafe, etc. Let's remember that YouTube is the #2 Search Engine and more n more people would rather see a video than READ a website!!

    We charge $300 / month and do 1 new video per month or spin the previous video.

    Mike, this tactic works :-)
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    • Profile picture of the author kmalikis
      Originally Posted by zkhan144 View Post

      Hey Mike, I can attest that this service is in high demand - this technique is one of our services we offer to help local biz owners rank on Google page 1 and also YouTube page 1 n other video sites like Viddler, MetaCafe, etc. Let's remember that YouTube is the #2 Search Engine and more n more people would rather see a video than READ a website!!

      We charge $300 / month and do 1 new video per month or spin the previous video.

      Mike, this tactic works :-)
      Hello Zkhan144,

      I came across your post and was curious to know if you are still doing these videos for your clients? I'm also in the Toronto area.

      Always good to know another contact in the field.

      regards,

      Kamran
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  • Profile picture of the author Ray Valentine
    Hi mikemac, thanks for the feedback. Would you be able to share what tools your friend uses to promote the videos? I'm guessing something such as SENuke correct?
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  • Profile picture of the author MWGrubb58
    Zkhan144... It's great to know that you are out there doing what is mentioned here.

    How many reps do you have on the street or are you the one talking to the owners?

    Cheers,

    Millard
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  • Profile picture of the author DaveMassingham
    Hi to Everyone

    If you are getting into the video marketing for the restraunts business (or any niche business) then here is a spin (which I have not read on here)

    If you are making 2, 3 or 4 different videos per year for the one restraunts ( New York Italian ) then you need to be contacting Italian Restraunts in Dallas, Florida, Virginia, Washington.

    If you are taking photos of traditional Italian dishes and creating a 51 second video and then branding the videos with the restraunts name at the end of each video (8 seconds) then you can be contacting other Italian restraunts in other cities and branding similar 51 second footage for them. (Keep your video length under 1 minute - it is psychological trigger)

    At the end of the year, if you have 10 Italian restraunts across the country paying you $189 per month (each) then you could have cut your video production costs up to 85% and increased your revenue up to 900%

    (As I am in Australia - I am off to bed...Night Warriors)
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  • Profile picture of the author mikemac1
    @ CPA_RaY - actually you don't need to do anything that "strong" to market/rank videos, the goal is to become influential locally.

    First, make sure to follow simple video SEO guidelines and correctly keyword tag the video's file name, create a good/compelling/keyword tagged Title, a complete and descriptive video description and fill out as many tags as you can enter.

    Second, simple and steady backlinks from high-quality sources. What he has found is that quality counts more for his video then quantity.

    Third, use social media to expand the reach, here's where you can be creative and find the best way to reach "foodies" locally.

    Here's a couple ideas on how to effectively use social media locally with restaurants...

    - Find and list all the local food blogs in your area, now just simply comment on their posts...BUT...don't leave spam comments or "hey you should check out this" type comments, leave quality comments related to the posts or ask a question. The key here it to make sure your commenter-name is related to your videos and linked to your YouTube Channel (especially simple if they are using Disqus).

    - Do the same as above with local "foodie" blogs but with local influential sites such as your local newspaper's site, local TV network site, etc. Comment on stories and make sure your commenter name is related to your niche and linked to your site...again don't spam...if you take the time to comment everyday you'll be amazed how much traffic you will get.

    - Create a twitter account that is geared towards people interested in local restaurants/foodies. Use WeConnect, etc to find influential locals and start to tweet when you release videos and RT when local "foodie" blogs post something and when local related stories are released. You could even post a recipe of the day or use your contacts in the restaurant biz to post local restaurant news/rumors, i.e. specials, events, so-and-so is opening a new restaurant, etc.

    - Same as above with Twitter but you can create a Facebook Fan Page related to local restaurants, i.e "New York Restaurants," just make sure you are cool with the local restaurant association if your area has one.

    That's about it...it's simple (no magic, no secrets) and just takes something called work. Just set a goal to make 5 comments a day across related sites/blogs, same with tweets/FB posts. Next thing you know you'll have posts/comments, etc all across local, influential sites and you'll be amazed how strong that it.

    Hope that helps I just quickly typed that out.
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  • Profile picture of the author nlef327
    I did similar to this a long time ago....but if you think about it: $189/month is really nothing.

    You offer: backlinking, article writing, video creation, and all other seo services, maybe social bookmarking, social networking, etc..

    $189 is probably the cost you need to outsource the whole thing. Or very little profit.
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  • Profile picture of the author Sooner
    You can add Pixelpipe - Liberate your media! post, upload and share almost anywhere to your marketing efforts ... for more 'BANG'!
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  • Profile picture of the author JRGautreaux
    Just found this post and read though it. I actually just started a marketing company so this is a great service to offer to my clients. I've been doing video for my own use over the years and so this should be fun.

    I'm good friends and long time client with a local restaurant owner and my daughter works at a hair salon. I plan to pitch this video idea to them in the next few days and see if they will bite. Of course I'll sweeten the deal by offering them up to be test cases for me in exchange for 1 or 2 months free. If the same thing happens, other people notice my service from these 2 videos, then I should have no problem picking up new clients.

    Can't wait to get things rolling. I'll post my results here on this post.

    Thanks for posting this Mikemac1

    JR
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    • Profile picture of the author teaball
      I've been around the block with great ideas that don't work. So, first TEST it.

      That is not a criticism of this concept and application of a terrific idea. Great ideas do work but often, just the process of testing will open your eyes to an even better and simpler way to do, and achieve your desired result.

      About restaurants: nearly 75% fail before their 5th year. restaurants are a cash flow brick and mortar business. and, I mean, heavily dependent on cash flow. squid fish and chicken spoil quickly, so they are dealing with a huge forecasting challenge each day.

      What's my point? restaurants are very complicated to run, even if it is a Wendy's or the local popular bar-b-cue ribs joint. SO, keep it simple and be effective. I would advise against experimenting with additional services to perk up their visibility.

      So why test? Ex. I entered the term, restaurant, into google, and got restaurants 30-40 miles away. Then I switched to another computer with a different ISP. I did the same thing and got restaurants 20 miles in the exact opposite direction. None were in my neighborhood or even nearby.

      Dynamic IP addresses are what Google looks at, in part, for "the where you are" data to put on the page. So, if that is the case for your area (multiple ISP's) then you'll want to consider that element in SEO'ing for your videos and any websites.

      you want to see a great website for a restaurant? google a Carraba's. it's the elements of information, that is, 'the content' that is so impressive and helpful to a visitor... not the artsy stuff. You get the location, hours of oper., and the whole dang menu.

      Last thing, suggest videos be 90 seconds or less. if you post it on a WP blog page with a write up, then make sure the link will be convenient and easy to remember, if the owner uses it in his Yellow Page ad.

      This whole idea is a great way to become indispensible to people who will make you richer. Just Test it out first in your area.

      TB

      P.S. don't video the menu. put it in readable form in a power point slide.

      If you are successful at helping your first few restaurants, then my strong suggestion is to not expeand your services. Just "wash, rinse, repeat" for a good long while. THEN, try approaching their suppliers. That's right, dominate the market.

      Do it all yourself. That keeps it reliable. You can't do video? then Job-it-out to some college kid... they're hungry too.

      My perspective is this: I'd do a few restaurants but each in its own niche for that area. Like 1 Italian in "north town", "south town", etc. then 1 Philly cheese steak place, or 1 bar-b-cue, or 1 pizza place.

      What's the easiest way to get to talk to a busy owner? Go eat there, compliment the food, give them a 'hot sheet' which you leave in the car.... if it's any good, go get the hot sheet. If it's bad food .... well, it's your reputation that is also at stake when you do work for somebody.
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      • Profile picture of the author teaball
        One more small detail to add to your prospects "findability", if and only if, the customer has a display ad in the Yellow Pages.

        In the video, find a way to add a page number in the local Yellow Pages for their ad. The owner has already been ripped off by YP for the ad anyway. Including it will make them believe that your are on their side.

        Now, here's the real deal for local businesses, and virtually none do it. None!

        What would be the first thing you would tell someone to do if they wanted to begin/start in the I.M. field? What's one of the first things that they have to start because it's so important? WHAT?

        A list, you say? Thats right. Retail just doesn't collect them. Figure out how to collect emails, and you will dominate .... right?

        TB
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        • Profile picture of the author troon
          Since this thread is about local biz video marketing, check out this thread on how to get your clients $.01 clicks on YouTube (nothing for sale). Seems like a great way to supercharge your restaurant video marketing...

          http://www.warriorforum.com/offline-...be-clicks.html
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          • Profile picture of the author Jeremy James
            Ok guys,

            Last night, I did it. I created a video for a friend's bakery. It's roughly 2 minutes long, with a lot of photos of different cakes she did.

            Let me tell you what I did, and, you can add suggestions/critique. I will also have questions.

            I got about 40 pictures of cakes, and, used Windows Movie Maker to put it together. I left each picture up for 3 seconds, with a 1 second transition between each one. The very front frame was a showing of her business name/phone number/address. The second, and last frame, was a name of my company and my phone number.

            I have no music on it as of yet, didn't know where I could find legal music to put up on the video.

            When I go to Youtube and type in the keyword, this video comes up to the first place. However, in typing into Google - nothing happens, at least not yet.

            I found Tube Mogul, but, before I signed in for the different services on the account, I was curious to see if I needed to register an account for the business I was promoting, or, just sign in under my own account.

            Thanks.

            Jeremy
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            • Profile picture of the author Steve Solem
              Hey - Nice going Jeremy!

              I did a video recently via Animoto trying to help a help a little local real estate lead gen site of mine and uploaded directly to my youtube account then used tubemogul to distribute to a half dozen others. The Youtube video took first place in a day or so and the other submissions got like the first 6 places...but only when doing a video search in Google. None of these showed up anywhere in the regular Web search results and I'm not sure what I'm missing to make the leap from the Video only results page to the Web results page. :confused:

              As I was using Animoto for this I used one of their stock music tracks, but you can find some nice music at places like Royalty Free Stock Music & Stock Audio - AudioJungle or MUSIC BAKERY: Royalty Free Music Downloads & Royalty Free Music CD Buyout Production Music Libraries - tracks range in price from under $10 to $40 or more depending on the length and the type of license purchased.

              HTH,

              Steve
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            • Profile picture of the author Vikuna2009+
              Originally Posted by Jeremy James View Post

              Ok guys,

              Last night, I did it. I created a video for a friend's bakery. It's roughly 2 minutes long, with a lot of photos of different cakes she did.

              Let me tell you what I did, and, you can add suggestions/critique. I will also have questions.

              I got about 40 pictures of cakes, and, used Windows Movie Maker to put it together. I left each picture up for 3 seconds, with a 1 second transition between each one. The very front frame was a showing of her business name/phone number/address. The second, and last frame, was a name of my company and my phone number.

              I have no music on it as of yet, didn't know where I could find legal music to put up on the video.

              When I go to Youtube and type in the keyword, this video comes up to the first place. However, in typing into Google - nothing happens, at least not yet.

              I found Tube Mogul, but, before I signed in for the different services on the account, I was curious to see if I needed to register an account for the business I was promoting, or, just sign in under my own account.

              Thanks.

              Jeremy
              Incompetech

              No charge what so ever but you need to give him credit (a slide in your show) or some other way (he has several suggestions). Music is pretty good too.

              Enjoy, Eva
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  • Profile picture of the author sdentrepreneur
    Much more to do for these offline clients now, I charge between $1,500 to $2,500 per month. You can see a list of my services on Internet Marketing | Social Media Marketing | Business Marketing - My Business Marketing
    It's sometimes an educational process explaining what I can doe for them. Just think, all you need is 10 clients, paying you $1,500.00 per month to earn $15,000 per month.
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    • Profile picture of the author fritzseo
      [DELETED]
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      • Profile picture of the author chris916
        This is a great idea. I am going to incorporate this method into my SEO business. I am going to sell the heck out of this in 2011 and get the recurring payments coming. Much thanks.
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  • Profile picture of the author Ray Valentine
    Does anyone have an example of good ad copy when posting to craigslist when trying to display our video making service?
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  • Profile picture of the author Ray Valentine
    I just want to say thanks to everyone here in this thread. This is the first offline/IM campaign/thought/idea that I have ever put into action. Usually it's just reading other similar forums to this one about making money online. But anyway, now I have a fully functional website and I just posted my first ads on craigslist tonight. I'm not sure if the copy was good, but this is something I'm sure I can refine over time. I'd figure I could start cold calling now, but I'm outlaying my business plan in mindjet tonight and I want to have all the facts together before I call local businesses out of the blue. I'm looking into local business commerces and I'm thinking about getting business cards printed out soon. I haven't landed any clients yet, but hopefully that will change soon! If anyone is hesitant to start something, don't be. Once you put it into action, then it's one of best personal self-satisfactions that one can have.

    Again, thanks everyone!
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  • Profile picture of the author yianni
    this is an interesting service
    given though the recent change to google places
    and how it impacts results on first page
    how will this change this type of service?
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  • Profile picture of the author Eduardo2
    Great idea.
    can be transformed into various offline fields

    Thanks
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    • Profile picture of the author Jeremy James
      So - what needs to happen when I type in "Cakes City" for my video to actually make it into Google search?

      Jeremy
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  • Profile picture of the author caryduke
    Just a quick follow-up on this process. I put a video up and did the description and keywords and title for local search. In 24 hours the video was on page 1 of google, position #5, 700,000+ competing websites for the search term.

    I was pretty impressed.

    Another video was in position #1 for 8000 competing sites.

    Very good stuff
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  • Profile picture of the author Jeremy James
    that's GREAT! If only I could figure out how to make a search bring up the video on the regular search page.
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    • Profile picture of the author Amber Jalink
      I'm more of a lurker most of the time... but read through this and I saw some people asking about music for video that is legal to use....

      There's two sources I can recommend:

      1 - is of course istockphoto - yes, they have music too. Stock Photography: Search Royalty Free Images & Photos | iStockphoto.com

      2 - and I love this one - Buy MixCraft - Mixcraft 5 - Affordable multi-track audio and MIDI recording software. - it's $74.95 (or you can pay $10/mo for their payment plan).

      It includes several thousand music clips, and the software lets you mix and play with them.

      I've played with it several times and am using that to power some videos I'm working on... just waiting to get my voice better from my cold before I do the speaking parts that I intended LOL. (Don't want to scare people off with a raspy voice that's half there).

      And no, those are not affiliate links, I just really like them.

      We tried other audio software and they were difficult to figure out. Mixcraft is pretty easy.

      Back to the other part of this topic.....

      Is anyone else having success with this strategy too?

      Amber
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  • Profile picture of the author mikemac1
    @ all looking for music - if you are looking for music or background music, here's a cheap solution...check out Fiverr.com, I just got 2 songs done for $5.

    Here's a couple tips...
    - tell the person upfront what you want to use the music for, i.e. background music for YouTube videos.

    - describe the type of music or flow of the music you want, i.e. a pop-type beat that starts off slow at first, then gets faster, then slows down at the end.

    - tell them upfront that you want to get a doc from them that states the music is original and you have copyright for the music.

    - also I would recommend getting a song that is 2 to 3 minutes in length.

    Hope that helps.
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    • Profile picture of the author Jeremy James
      @MikeMac,

      What needs to happen for a video to come to natural Google search results when "city cakes" is searched? I have a bakery and "city cakes" is my keyword.
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      • Profile picture of the author caryduke
        Originally Posted by Jeremy James View Post


        What needs to happen for a video to come to natural Google search results when "city cakes" is searched? I have a bakery and "city cakes" is my keyword.
        You keep asking this question about how to get a video on the first page of Google search results. The answer is know how to determine a good keyword.

        If "city cakes" is your keyword, is it one which people are searching for? Maybe their are more descriptive terms people are using to find a bakery. I can think of at least 5 without doing any research and "cakes" isn't one of them.

        If you own the bakery, do some market research with your own customers. Ask THEM the 3 top terms they would use to find your services.

        The question you are asking is one many of us have had to study long and hard to understand and then test and retest.

        I have made videos as samples and placed them in YT for exactly that reason: To TEST the results. Each video gets better as do the keywords and descriptions.

        The second thing to know is basic ranking strategy. It works the same with YT as it does with Google. Keyword title, keyword rich description (but not stuffed), good keywords as tags, A keyword oriented link, Address, phone, business name, geo-tagged, backlinks, RSS, ping, press release, articles, traffic, comments, likes

        So, basically, there isn't ONE thing which will get it onto the first page of Google. However, if there is low competition and it is local you will probably be able to get on page one with just a good title, description and tags.

        Good luck.

        If you have more questions, you can reach me directly at info at askcaryduke dot com
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  • Profile picture of the author SCC
    I've got one question....

    What is everyone doing to get their videos on the first page of Google?
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    • Profile picture of the author Kevin AKA Hubcap
      Many people seem to be using You Tube to host videos but I'm going to suggest that you host the videos on the clients site or use S3 (or a similar service).

      Doing this along with using a video site map will bring traffic that would have went to YT to your clients site.

      After all, that's what we want right? More targeted traffic at client sites.
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  • Profile picture of the author jimmack
    I also think that a lot of people miss the fact that they need to target suburbs. That is where people search. For instance Kansas City Carpet Cleaning is searched, but people want to do business from their local area. Overland Park, Olathe, Leawood here in my area is more geo friendly and more effective.

    You will be on the first page with that strategy in a few hours
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  • Profile picture of the author SCC
    It's funny, I cannot find any video on Google Page 1. I've tried a ton of different keywords and locations to see if any Videos show up. I know that Google used to list three or four vids across the first page, now with the recent redesign, I'm not see them anymore.

    If someone can point me to a specific search that shows Videos on Page one, I'd be thrilled to see it.
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  • Profile picture of the author hamerz
    Hello All,

    How are the videos managed on Youtube? Do you create Youtube.com account for each client and upload their videos there? I'd like to have a single Youtube.com account (for simplicity) to upload these videos to, then embed on the client site and in their places listing, etc.

    But I'm also kinda interested in keeping the videos separate. I'm thinking that I don't want someone to come to the end of a Youtube video, then look to see what other videos are on the account and come across potentially competitive videos or unrealted niches.

    Same issue in thinking about a client coming to the end of a video and coming across their competition's video - Or even having a competing SEO/Local Business firm locate my client list from the Youtube account.

    I think that I'm leaning towards individaul accounts but that add to the overhead of managing these clients.
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  • Profile picture of the author katiamastan
    I am not even interested in marketing online, but I just wanted to say I found this to be a great post. Simple and effective.
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  • Profile picture of the author JamesJeffery
    This was discussed on another forum over a year ago. The exact same method.
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  • Profile picture of the author mikemac1
    Hey, sorry I've been neglecting this thread for a little bit but wanted to answer any recent questions...


    @ Jeremy James - hey, I sent you a PM about ranking for your kw, let me know, I'd like to help.

    @ krankxl - i think he has 45 clients, but has stopped taking new clients.

    @ SCC - ranking on the first page of a search result for a video takes doing proper video SEO and "building a community around your video," sorry if that is vague but my explanation will take forever, I'll PM you something soon.

    Also about finding videos on the first page of Google, totally depends upon if anyone is actually using videos to rank locally (and doing it right) which basically isn't happening.

    @hamerz - totally depends on what you want to do, my friend has grouped his videos on several channels. There's pros and cons with doing separate channels for each client or putting them all on one channel. You really need to weigh the choices and see which one you want to go with.


    One more thought...

    I have had many PMs about this thread and specifically the restaurant market...

    Just wanted to explain again why my friend choose restaurants...really it comes down to his market and the opportunity.

    He lives in a major U.S. city that has a great restaurant reputation and where opening a restaurant will cost you several million dollars. Without going into long detail, I'm sure many of you know the success of Food Network, etc. and just the overall increase of food being more visual, especially with videos.

    So, my friend just noticed how many high-end restaurants continued to advertise in local fashion magazines or other high-end offline products (spending tens of thousands each month), he also noticed they are using Twitter, Facebook, etc. yet ignored using online videos, which seemed a natural fit for their business.

    So that opportunity combined with the market potential, made for a good business to start.

    In so many words, I'm just saying to take a look at your market and find the opportunity...it might be restaurants, it might not...but something is there.
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    • Profile picture of the author John W.G.
      would you mind sending that to me also?

      Originally Posted by mikemac1 View Post

      ranking on the first page of a search result for a video takes doing proper video SEO and "building a community around your video," sorry if that is vague but my explanation will take forever, I'll PM you something soon.
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      • I just have to add!!


        Mike is the best. Seriously, this whole thread is nothing about him. Is all
        has to do about his friend and he is taking a LOT of time to answer everyones questions, and all mine....


        This alone take a lot of time. I just want to say thanks to MIke on here out in the open! I have sent many emails and this guy keeps responding. I would have had to buy many WSO's on here to just get the info he has helped me with.

        SO, again this guy is great and a good addition to WF.


        I am so excited to try this new 'offline marketing' method. I am going to add 2 other options to this as well. I think I am done with online marketing. No more damn mlm's. ha.
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    • Profile picture of the author clubrrr
      Mike , just wanted to say thank u. u have given u so much. I really appreciate it. I guess have to get the nerve to walk into a restaurant and show them the video. thanks!
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  • Profile picture of the author Sonomacats
    A great place to go for royalty free (and free) music is Free Royalty Free Music | Creative Commons Music | Download Free Background Music

    He has a huge selection of great music and all it costs is a link or credit.
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  • Profile picture of the author Dap
    Thanks this is a great post!
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  • Profile picture of the author SCC
    Yes, I have been remiss in not thanking Mike for all his information that he has freely passed on to us!

    Thanks MikeMac1 !!!
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  • Profile picture of the author Devilishboy
    Thanks this is a great post!
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  • Profile picture of the author Jeremy James
    Interesting.

    Realistically - I wonder how much work is required monthly after the initial set up.
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    • Profile picture of the author jokabi
      Hey everyone!
      I'm sure glad I found this post! I recently made my first video with the Video Spinner WSO and I've gotten great comments. The restaurant owner I made it for (already a client) loved it. His was free as I was just practicing, but I plan on following what I've learned in this thread to create a residual income.
      I live in a small town, so I can only do so many restaurants, but there's lots of motels and hotels here that may be interested, along with salons, massage and spas, etc. I plan on also marketing to a larger city that is inland about 2 1/2 hours from here, along with some other towns here in Oregon! I'm excited about this and think it will be a good way to get my foot in the door and be able to offer some of my other services later on!
      Kathy
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  • Profile picture of the author totalpakage
    @ mike mac1 i would be interested in gettin a pm or some information on how to rank on the first page of google as well

    And for anyone interested in getting music customized (as background music at a very affordable price) for there videos just let me know, because me and my business partner are music producers and can make tracks in most musical genres
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  • Profile picture of the author ShawnPeter
    I think I'll charge my clients $370 - $550/mth.

    Thanks for sharing.
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    • Profile picture of the author MTB Rob
      $550 a month? what services do you plan on offering with that pricing point?

      Mike:

      I'm intrigued as to what exactly goes into SEO'ing a video to show up on top of google/videos...

      Thanks a bunch for this good tip
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  • Profile picture of the author ShawnPeter
    Video marketing. 1st off, hand the client a DVD on the Power of Youtube.

    1) In it, make a Powerpoint presentation about Youtube trends and the feaseability
    of eyeballs getting onto the Vid as compared to Print Media Outoor Media.

    2) If possible, in the DVD, show how you can make Vids that are unique for your clients.

    3) Show them what makes clients' Vid on youtube attract views. But don't show them how. (I personally know the Guy who Video captured Mariah Carey who slipped on stage performing at the Singapore Grand Prix Night Race.) Interesting incident or event helps to get many views. The Mariah Carey incident had 35,000 views within 24hrs. The relevance here is : It would help if you get creative and create an incident in your clients' vid. But meet the clients' requirements and needs.

    4) Include Typography, interesting Royalty Free music to clients' vids. Add motion graphics. Add Virtual Spokeperson/s

    5) Be their Social Media Manager for Youtube Channel.

    Be different and be creative.

    Use relevant keywords in the Title of Vids. Tags & description of the video. Add clients' URL in the description area of the Vid. Link the Vid to their other vids on Youtube & vise versa.
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    • Profile picture of the author paulie888
      Originally Posted by ShawnPeter View Post

      Video marketing. 1st off, hand the client a DVD on the Power of Youtube.

      1) In it, make a Powerpoint presentation about Youtube trends and the feaseability
      of eyeballs getting onto the Vid as compared to Print Media Outoor Media.

      2) If possible, in the DVD, show how you can make Vids that are unique for your clients.

      3) Show them what makes clients' Vid on youtube attract views. But don't show them how. (I personally know the Guy who Video captured Mariah Carey who slipped on stage performing at the Singapore Grand Prix Night Race.) Interesting incident or event helps to get many views. The Mariah Carey incident had 35,000 views within 24hrs. The relevance here is : It would help if you get creative and create an incident in your clients' vid. But meet the clients' requirements and needs.

      4) Include Typography, interesting Royalty Free music to clients' vids. Add motion graphics. Add Virtual Spokeperson/s

      5) Be their Social Media Manager for Youtube Channel.

      Be different and be creative.

      Use relevant keywords in the Title of Vids. Tags & description of the video. Add clients' URL in the description area of the Vid. Link the Vid to their other vids on Youtube & vise versa.
      Great tips there. Are you saying though that you're creating these videos upfront for clients to demonstrate what you can do for them? If so, what content do they have and how long are they - how much effort do you put into creating these preliminary videos?
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  • Profile picture of the author Benjo
    This is a very good post, and a great idea. Give you mate a pat on the back for this.
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  • Profile picture of the author totalpakage
    @ shawn peter send me your email address because i haven't made enough post to reply to your pm
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  • Profile picture of the author mikemac1
    To All - sorry I haven't been on the thread in a while but saw some people asking about ranking videos...well I just replied to some advise on another thread where someone is trying to rank his video for a local search term, here's the link:

    http://www.warriorforum.com/offline-...-business.html

    And I'll tell you what, I'm going to gather all my thoughts on ranking...all the tips/advice/suggestions this weekend and I'll post it to this thread...it's about time I put it all down for everyone.
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  • Profile picture of the author Jeremy James
    Thanks, Mike.
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  • Profile picture of the author MWGrubb58
    This has been a great thread...

    I like the ease of this model. Lends itself to a man or woman on the street!
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  • MWGrubb58

    Please contact me at my email. You sent me a post, but cant reply.



    retireonme at gmail dot com
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  • Hey Mike , We are all waiting for that big list on how to rank our videos. l excited to see what you come up with.

    Tommy
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  • Mike, we are still waiting. .. .

    Tommy
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  • Profile picture of the author Amir Luis
    I haven't finished reading this whole thread yet...

    There is sooooo much info here.... it is unreal....
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  • Profile picture of the author George Pitts
    This is an awesome thread. I have read the posts from top to bottom. I am putting together my package getting my website up get my services in a row so I have the contractors I need to tackle the projects then its off to the races.
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  • Profile picture of the author wesleyjbeck
    This is a great idea and i plan to use it myself but maybe with the generic video build authority first then approach the business owner. It doesn't have to be only restraunts an someone else mentioned as you could do this for any type business. It might even help to win over some of those potential clients who are hard sells.
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  • Profile picture of the author bshelite
    Looking for a bit of advice from anyone with experience in this market.

    I have been considering getting into the business of offering my skills to offline businesses
    and the ideas mentioned in this thread are interesting.

    My concern is that I live in a small town of about 40K people and almost all businesses
    have very little competition. Most restaurants, for example, do very well without a lot
    of advertising. Same goes with real estate agents, car dealerships, hotels/motels, etc.

    I know I could try to get started in a larger market via email, phone etc. but I am more
    interested in getting started in my area.

    Any advice in dealing with the unique circumstances of attempting to market to
    business owners in a smaller, less competitive market?

    Thanks!

    Brett
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    • Profile picture of the author Amir Luis
      Bshelite what town are you in.....


      I understand your thinking there and we do need to put ourselves into our target demographics head. I went to high school in Guthrie Oklahoma and lived in Edmond Oklahoma as well as Tulsa and OKC. So you and I know and understand the thinking of the Oklahoma Native.

      It really is a different train of thought... Especially in a small town.

      With video marketing as advertising might not be the way to pitch it.

      Maybe play on their ego a little. If I knew the town I might be able to be more specific.
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  • Profile picture of the author Andrew Milburn
    Hi,

    Thanks for a great post. Full of great and useful information. To make it work all that is needed is some work and action.

    Thanks
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  • Profile picture of the author totalpakage
    I would just like to say that this is an awesome idea and I just got my test video on the first page of google for a keyword that has 580,000 results!!

    Now all i need is to draw up a contract, anyone have any generic templates?
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  • Profile picture of the author gmann46
    Thanks for the post! Gets the sales juices flowing again.
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    • Profile picture of the author Jill Carpenter
      Ok, I plunked in some searches and got some idea of how much editing is going into some of these videos.

      I wasn't sure if your friend was doing live or photo or a combination - but that doesn't really matter much from what I've seen. Each circumstance is going to be different based on the business and I don't think there is a straight out cookie cutter method for each.

      Perhaps there can be several styles that are created up front to give the client something to choose from - and I think this would be the most streamlined way to go about it.
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    • Profile picture of the author mpeters7
      Originally Posted by Instructor View Post

      What software is recommended to create the vids?
      Depends on the level of sophistication and production value you're going after. For free you can use Windows Movie Maker or iMovie, and on the professional end you can get into Final Cut and After Effects.
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    • Profile picture of the author caryduke
      Originally Posted by Instructor View Post

      What software is recommended to create the vids?
      I like Proshow Producer with a couple of the extras they have available
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  • Profile picture of the author sparklesage
    you've inspired us reaching the goal...very nice post indeed! two thumbs up!
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  • Profile picture of the author krzysiek
    My question relates to the documentation/paper work and how you go about automating the monthly billing cycle. Surely we are not going to chase them from month to month!
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  • Profile picture of the author krzysiek
    Bump! Need to continue!
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  • Profile picture of the author krzysiek
    Anyone tried Animoto for their vids? I bought a plan, and it seems okay - but should it be more professional?
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  • Profile picture of the author mpeters7
    Animoto looks OK if you're fine with the "slideshow" feel... But animation or live video can be much more enticing to the eye.

    A side note, though, is that their TOS doesn't allow you to sell videos to other businesses using their service. You can see a ton of threads about that here if you need more info.
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    • Profile picture of the author Hobo82
      Hey Mike,

      Haven't been on WF for awhile now, came across this thread and wanted to thank you for it. It is informative and you took the time to answer questions. Thanks.

      I know what software's to use were mentioned how about Photo Story, I have used in the past it looks fine. Any input will be appreciated. Thanks
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      • Profile picture of the author SuccessBlogsUK
        Originally Posted by Hobo82 View Post

        Hey Mike,

        Haven't been on WF for awhile now, came across this thread and wanted to thank you for it. It is informative and you took the time to answer questions. Thanks.

        I know what software's to use were mentioned how about Photo Story, I have used in the past it looks fine. Any input will be appreciated. Thanks
        Here's a quick video I created using Photostory and Moviemaker. I don't have a site up and running yet. But this thread has really inspired me to go and do something. Thanks Mike

        David

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        Offline marketer and trainer, learning online marketing from this forum. Happy to give back any way I can.
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        • Profile picture of the author Steve Solem
          Originally Posted by SuccessBlogsUK View Post

          Here's a quick video I created using Photostory and Moviemaker. I don't have a site up and running yet. But this thread has really inspired me to go and do something. Thanks Mike

          David
          David - that looks great man! Nice job!

          Steve
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        • Profile picture of the author paulie888
          Originally Posted by SuccessBlogsUK View Post

          Here's a quick video I created using Photostory and Moviemaker. I don't have a site up and running yet. But this thread has really inspired me to go and do something. Thanks Mike

          David

          YouTube - Local Video Marketing
          David, I think your intro video is excellent! I have created similar videos like that using Memories on Web and also WMM. While it really is quite simple, I think that to the average business owner you might as well be Spielberg, because they have no clue whatsoever how to do anything remotely similar.

          I believe that a warrior here was/is selling a package of video templates specifically geared towards offline marketers (I believe it's called studio video expert) that helps you produce animoto-style videos with a minimum of effort.

          I think you have more than enough with what you have to go out there and start marketing now. I don't know if your video is the finished piece that you'll be using as a demo, but I think you're really underselling yourself by asking only 29 pounds per month for your services! Over here in the US, the typical going rate I've seen is anywhere from about $150 to $300 per month (remember to emphasize that you'll be uploading and also keyword optimizing their videos as well - you're not just selling video production services here).

          Paul
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          • Profile picture of the author SuccessBlogsUK
            Originally Posted by paulie888 View Post


            I think you have more than enough with what you have to go out there and start marketing now. I don't know if your video is the finished piece that you'll be using as a demo, but I think you're really underselling yourself by asking only 29 pounds per month for your services! Over here in the US, the typical going rate I've seen is anywhere from about $150 to $300 per month (remember to emphasize that you'll be uploading and also keyword optimizing their videos as well - you're not just selling video production services here).

            Paul
            Hello Paul thank you for your post. The price on the video is purely for test purposes. I haven't decided on a final price per month yet.

            I just wanted to get an idea of the type of video that could be produced using available software.

            Regards

            David
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    • Profile picture of the author krzysiek
      Originally Posted by mpeters7 View Post

      Animoto looks OK if you're fine with the "slideshow" feel... But animation or live video can be much more enticing to the eye.

      A side note, though, is that their TOS doesn't allow you to sell videos to other businesses using their service. You can see a ton of threads about that here if you need more info.
      How would you go about getting an animation video? I know I can take a nice HD camera in store and do it myself, but in terms of animation, do you just mean to our source?

      I have read a thread here about Animoto's TOS - but from what I can tell, I am not actually selling the video to any company, and it is not being transferred ownership to anyone. I am still the owner and it is hosted under my own accounts on YouTube etc, but I am just displaying someone elses information on the video - I really don't think I am not allowed to put someone elses info. on the video?

      Not sure, but from my understanding, it's fine to rent them?
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      • Profile picture of the author SuccessBlogsUK
        Originally Posted by krzysiek View Post

        I have read a thread here about Animoto's TOS - but from what I can tell, I am not actually selling the video to any company, and it is not being transferred ownership to anyone. I am still the owner and it is hosted under my own accounts on YouTube etc, but I am just displaying someone elses information on the video - I really don't think I am not allowed to put someone elses info. on the video?

        Not sure, but from my understanding, it's fine to rent them?
        It's not worth the risk of getting your account terminated. Although the video is on Youtube, don't forget they uploaded it for you. It's not as if you downloaded it to your computer, so you therefore have no real control of your video.

        If Animoto don't like what you're doing and take down your videos, your clients aren't going to be to happy.
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      • Profile picture of the author Steve Solem
        Originally Posted by krzysiek View Post

        How would you go about getting an animation video? I know I can take a nice HD camera in store and do it myself, but in terms of animation, do you just mean to our source?

        I have read a thread here about Animoto's TOS - but from what I can tell, I am not actually selling the video to any company, and it is not being transferred ownership to anyone. I am still the owner and it is hosted under my own accounts on YouTube etc, but I am just displaying someone elses information on the video - I really don't think I am not allowed to put someone elses info. on the video?

        Not sure, but from my understanding, it's fine to rent them?
        I really like animoto myself and if you can't get to a business to do an in person video shoot for them, I think an animoto style flick would be my second pick, followed by a more plain slideshow type video.

        Unfortunately while it's really cheap to do animoto flicks for your own personal use, it's trickier when you want to charge businesses to do it for them.

        Here's a quote from my chat with someone at animoto last month regarding their terms...

        Thanks for your interest in Animoto! As our commercial terms of service do limit distribution of videos to other businesses, we recently launched a product addressing your needs called the Reseller Account. As an authorized Animoto Reseller you can provide video creation services to other businesses including restaurants, hotels, retailers, real estate agents, and even photographers. The account costs $499 / year and allows you to distribute videos to businesses at a one-time cost of $25 / video. This $25 charge does not apply to videos you create to advertise your own product or services. Let us know if this is something you would be interested in!
        At those prices it's probably best to use another product or service until you're certain there's demand to make the cost of animoto worth it for you.

        Cheers,

        Steve
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  • Profile picture of the author krzysiek
    Well I am on the pro plan, no logos or anything - so they would need to prove the video originated from them (that could be easy, I guess).

    Also, there is an option to download the video, so that you can upload it yourself manually - this might also help!
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    • Profile picture of the author SuccessBlogsUK
      Looks like you've looked into it already. I just didn't want you getting caught out by their rules.

      All the best David
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  • Profile picture of the author tonio79
    What a great thread and a great idea...so simple and easy.

    Got another idea to add.....unless its already been stated concerning gaining leads.

    Make the simple (almost generic) video to help advertise your service.....like the one above by Success Blogs UK, put it on your own website and then simply mailshot the restaurants in your local area using the Yellow pages or google addresses, telling them to go look at it. This might just be sending a one page letter.....or even just a business card in the post and then letting them contact you to come down and take the pics and videos.

    If you can find their email address on any of their business literature.....then why not email them the link to the video (that would even save on costs)

    This can obviously be done for ANY NICHE (near enough)

    Hope that helps (and isn't duolication of anything above)

    Tonio79
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  • Profile picture of the author devonm
    OHMYGOOOOODDDNESSSSS

    This MAY work very well. I just started the build websites for businesses for our local area. Got 2 "potential hits" already in 1 hour. Lined up for after Christmas action
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  • Profile picture of the author sumptuous
    Banned
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    • Profile picture of the author Zen Warrior
      Hey, this is really some very usable stuff here. 2011 will be offline all the way for yours truly.

      As a few have mentioned, it's having an idea and then rolling with it that makes the difference. In my limited experience once you actually start the ball rolling, then you gain momentum, and hopefully learn as you go too

      Good advice for me.

      Ready, shoot, aim! is a saying I like.

      keep smilin'

      Mike
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  • Profile picture of the author digichik
    This is a really great idea and some wonderful information, thank you. I have an unemployed friend, who has experience in marketing and ad sales this would be great for. She's been looking for work over a year, and is really low on money.
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    • Profile picture of the author meevamarie
      excellent - I have two of those - no three - will pass this on to them and I'm adding it to my offline business as well. I can even send one of my reps out to do that.
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  • Profile picture of the author sandalwood
    Mike,

    Your post certainly got the info machine kicked into high gear. I learned a lot. Thank you.

    sandalwood
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  • Profile picture of the author derekmichael02
    sounds awesome- good for him!
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  • Profile picture of the author DavidSimpson
    Yeah I agree, start with the video service and then once they see success with that...add on other services like SEO, autorepsonder, website, etc...

    Animoto is another service that is good to make these videos with as well.
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  • Profile picture of the author Mr.S
    I will be implementing that, thanks
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  • Profile picture of the author eyfohtik
    Originally Posted by mikemac1 View Post

    A good friend of mine started an offline business in the beginning of May selling online video marketing services to restaurants in his local area.

    He lives in a major U.S. city, so there are thousands restaurants to choose from and saw an opportunity to easily rank YouTube videos on the first page of local searches to help attract customers.

    Plus the fact that the restaurant could now post this video on their Google Maps Listing and other places it would help to further attract customers.

    As of this morning he signed up his 21st restaurant, each paying $189/month. What he does is so simple and easy, I asked him if I could share it here and he was cool with it.

    Just to give some specifics, he creates a simple 2 minute video, either live or a slideshow.

    If the restaurant will allow, he'll shoot a quick video of the exterior, interior and some dishes the place is known for. If he really can't record a video, he'll just take some nice high-res pics of the place (exterior/interior) and of the food and create a slideshow video. Nothing complicated, just looking for a high-quality video with really nice pictures.

    He then uploads the video to YouTube, enters a keyword rich Title and Tags (adds a ton of related tags) and writes out a complete Description (basically does his own review of the place) with the restaurant's link to their site, Facebook Page, etc.

    Quick Tip: You can also select on a map where you uploaded the video, basically geo-tag the video, now there's no concrete proof this helps with rankings but I can't see where it would hurt and takes a second to do.

    Lastly, here is a simple technique he uses on every video that helps him get new customers. At the beginning and end of every video, he includes a quick frame that includes his business' name, logo, website & phone number and because of this he has never had to make one cold call.

    As I'm sure you are all aware, most businesses "spy" on each other. They know who is doing what, running ads where and even what they are doing online.

    Literally a few hours after he posted his first video he got a call from one of the restaurants competitors asking about a price and when could he do you for them and his business has taken off from there.

    I know there are a lot course, WSOs, etc. about selling websites or flipping sites to local businesses but there other ways and I hope that this quick post can show you that.

    Good Luck.
    What equipment does he use to produce and edit the video? Do you have a sample of one of his videos?
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    • Profile picture of the author fritzseo
      This is a good idea;can see why it works. What I am doing with restaurants is selling them text message services also. They are the best biz category for getting great results with text messaging. They have slow nights and need to fill the seats; so they can text coupons to all their clients that signup by texting to their keyword and shortcode.(90% of texts get opened) Such as Joesplace@29464. They are put into a database automatically by sms providor. One that charges 2 cents/text is optit.com; I am developing a site for texting training;will advise when done.
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  • Profile picture of the author smartdoctor
    Marketing is repackaging the things that exist to create an impression of newness and you get a rip off!
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  • Profile picture of the author Tony Wagner
    I have to say a big time thank you to Mike and all that contributed to this thread! It truly shows the power of a mastermind group created by a simple idea!
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  • Profile picture of the author GCooper
    Any progress update on this?

    Thanks,

    -G
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  • Profile picture of the author IsGabeW
    i see that yellowpages.com does this for their clients...though not sure what cities its limited to, nor how optimized their videos are
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  • Profile picture of the author Jimian
    How 'bout the ENTIRE website as a video...

    Post 390 / Urban Tavern / Boston
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  • Profile picture of the author John Durham
    Originally Posted by mikemac1 View Post

    A good friend of mine started an offline business in the beginning of May selling online video marketing services to restaurants in his local area.

    He lives in a major U.S. city, so there are thousands restaurants to choose from and saw an opportunity to easily rank YouTube videos on the first page of local searches to help attract customers.

    Plus the fact that the restaurant could now post this video on their Google Maps Listing and other places it would help to further attract customers.

    As of this morning he signed up his 21st restaurant, each paying $189/month. What he does is so simple and easy, I asked him if I could share it here and he was cool with it.

    How is this going? How many clients does your friend have now?
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  • Profile picture of the author aclacy
    One way to speak to business owners is by reminding them of TV commercials, they are used to that advertising model.

    So mention when a commercial "airs" on TV, it's gone the second it's finished. With online video, you can mention that it's up there for good.

    When I speak to an offline client I remind them of the benefits of being on You Tube:

    * You Tube is a search engine in it's self
    * You tube thumbnails appear on Google's search results
    * The business can embed the video on their website, give more authority to the business
    * If they are the 1st in the city to make informative videos, they will be seen as an expert, and people will naturally be drawn to them.
    * They do not have to pay for air time
    * They can share their videos on Facebook, twitter, blogs, a good selling point.

    Also another thing to try:

    Watch for LOCAL ads on TV, offer a service to place their commercial on the internet. You can even offer to backlink the video and optimise it.

    Listen for local radio ads, approach the owner and ask them if they would like a video to be made from it. You can easily place slideshow over voice over.

    With both the TV & Radio, the business owners are already paying for advertising. Now you can sell them Advertising that stays.

    -- Oh yeah was a TV newscameraman for 18 years before going online 5 years ago, so if you have any questions, let me know.
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  • Profile picture of the author aclacy
    When interviewing the Restaurant owner / manager, make sure you have a good external microphone on their lapel. carry spare batteries and use head phone to monitor the quality of the sound when filming.

    Nothing worse then a nicely shot video with a "tinny sound"

    Another spin on this is to make some pretty slide show of your or a friends wedding. Need to use the same couple for the entire montage.

    From there, approach local wedding photographers and of this as a wholesale price. They put it in their list of services. You should charge the photographer anywhere between $97 - $197 for a 2 min video. You do not have to rank for this service, no SEO required, and the wedding photographer can charge what they like on top of the service.
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  • Profile picture of the author fitz10
    Don't forget to offer to post videos on people's Google Places page (up to 5 are allowed) or on other local pages. For example, my local newspaper allows anyone to post video to their website. The portal software that the paper uses is utilized by other newspapers around the country so this is a common feature on community portals. Yelp allows photos (stills from a video) to be posted as does Urban Spoon. Local food bloggers may allow a restaurant's video to be posted on their site. Think big and you can charge clients more for additional services.
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  • Profile picture of the author Amir Luis
    Pixel Pipe is a good way to list your video SEVERAL places... FAST.

    just sayin...
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  • Profile picture of the author Piero
    Haven't been on Warrior forum for a loooong time....took a looksee and found this thread. Wonderful stuff! Thanks to everyone for sharing....I'm in process of setting up a marketing service offering proofing/editing/writing of website content and general corporate communications, digital web book publishing (and conversion from pdf etc) and a local search service.

    I found lots of valuable info, ideas and food for thought here!

    Thanks again to all contributors.

    Piero
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    • Profile picture of the author Quickshot1
      And some people say you can't make money with the internet!
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  • Profile picture of the author sochabryan
    Cheers for sharing these ideas.Its good to study some post about this these days.

    Its meaningful and somehow sharing this to readers like me, would make me wish to surf the internet to have the ability to get a whole lot more marvelous suggestions.
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  • mikemac1 - great post! Makes a ton of sense esp. the referrals! Great stuff, thanks!
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  • Profile picture of the author anistars
    So, anyone can seo the video link the same way as any other URL?
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  • Profile picture of the author Adaptise
    This post is GOLD. I just got so many ideas from it, it's not funny. Thanks guys!
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  • Profile picture of the author Cameron Nabeel
    Amazing. I could never think if someone can also earn money like this. But this is only helpful for those living in places where restaurants are in high quantity. But i think this is incredible. I could not even think of that..
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  • Profile picture of the author celente
    wow cant belive you gave this away.

    The biggest thing is that most people do not think they can get 100 people paying them $9 a month. But have done this over and over again.

    I have a membership site that brings in 4k a month from 1000 members at $9 a month.

    It was easy work, and who is gunna say no to $9 a month. That is childs play. I see how others think and hone in on that and offer quality. I only update this site once a week to keep members happy. 4k a month recurring. Easy as pie.
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  • Profile picture of the author swilliams09
    This post is a gold mine. I work with a local video production company, and I have my own company creating videos for internet marketers. It seems like a great marriage between the two. Also I just bought a nikon d3100 that does photographs as well as video. I'm going to give this a try.

    Also I think with my background in motion graphics and commercial production I can charge a premium price, a price they would usually spend on air time. You don't want to beat the competitions price, you want to shift it from their services to yours. Commercial production + air time becomes commercial production + ranking/seo. Don't race to the bottom on price. You' don't want to steal you're competitions cookie and throw away the rest, you want to steal their whole lunch, while providing a better quality service for your customers.
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  • Profile picture of the author UpstateMC
    What an awesome thread! I am amazed at the amount of information that is available on this site.
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  • Profile picture of the author emotainment
    I've made a few videos like this and include them as a value add in my web design services. Perhaps it's time to rethink the pricing points...
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  • Profile picture of the author kingster
    Yeah same here. i haven't seen a youtube video on the 1st page of google for a while, especially with a search on local business. can someone also confirm this?
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    • Profile picture of the author JBroyer44
      Originally Posted by kingster View Post

      Yeah same here. i haven't seen a youtube video on the 1st page of google for a while, especially with a search on local business. can someone also confirm this?
      I did a video for a client very recently and as it was the start of his SEO campaign it was the only thing I had on teh first page for his local keyphrases so I can confirm they do rank...dailymotion ranks fairly well too.

      USE TUBEMOGULE!!!
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  • Profile picture of the author krzysiek
    I have a video that has been ranked for about 6 months now for one keyword and it is still there with thumbnail included.