Is Anyone Making Any Real Money With Offline Marketing

by silho
194 replies
OK, there are dozens of offline marketing courses that range from $10 - $3500.
I know a lot of people bought these courses, but I'm wondering what you think about each of them.

Which ones are the best? What 'authors/marketers' offer the best courses?

Has anyone made any real money using the information they learned from these courses?

What are your clients saying? What are they really asking for? What services do they really need?
#making #marketing #money #offline #real
  • Profile picture of the author VizFact
    I always thought that sales was a universal art. Shouldn't need a course.
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    • Profile picture of the author John Durham
      Originally Posted by VizFact View Post

      I always thought that sales was a universal art. Shouldn't need a course.
      Thats what it is...

      A:Outline what you can offer in a bulletted fashion...
      B: Make sure you can do it.
      c: Set a price
      D: Then go out and tell a bunch of people that you are willing to do "ABC" for "$XXX."

      If they ask alot of questions just say "All I can tell you is I will do ABC for $XXX." , and dont offer anything else... say you specialize only in ABC...


      SOMEBODY WILL SAY YES.

      Dont be afraid to lose a customer because you dont know how to build a $10,000 website... say "I dont do that... but one of my associates specializes in that area... I'll have him call you".

      Then copme back to the warriorforum and say

      "I have a $5,000 dollar job for someone"....

      You get it.

      Rule 1:
      Dont offer things you cant deliver well...

      Rule 2:
      Tell alot of people about it

      Rule3:
      Dont let yourself lose a customer just because you personally dont know how to do what they want. Dont leave opportunity on the table when their are so many warriors who will be happy to help you get benefit from it.
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      • Profile picture of the author internetsweetie
        Hello,
        I agree with this. The things that I dont know how to do well but compliment what I do (I do Press release copywriting for example), I am a reseller for. I outsource to a reliable, reputable company and I mark up their service fee marginally to the client, and pay vendor the difference. Works great.

        Internet Sweetie
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        • Profile picture of the author silho
          Originally Posted by internetsweetie View Post

          Hello,
          I agree with this. The things that I dont know how to do well but compliment what I do (I do Press release copywriting for example), I am a reseller for. I outsource to a reliable, reputable company and I mark up their service fee marginally to the client, and pay vendor the difference. Works great.

          Internet Sweetie
          I agree with you. Do you know how to do, and outsource the rest. We all do it, but the trick is to make sure that you are not just another vendor to your clients. I am finding that a lot of people/consultants are just that. Their clients see them as another vendor and not a valuable asset to their organization.

          You have to position yourself as one of the most important people on his team. Your goal is NOT to make your client happy. They don't care about happiness. Your goal is to make your client rich. One of the flaws I've seen in a lot of offline packages is that they show you how to make YOU money. That is not the important piece of the puzzle. Making your clients money is all that matters. Once you do that and do it well he will NEVER get rid of you. Ever hear of a company firing their top sales reps???? They can break the law and still keep a job.

          I still have clients from 2001. Why??? Cuz when they call I can tell them, "Do this, that, and the next thing and you will make $10,000 in 30 days." I know how to make my clients money so they pay for my knowledge and my services. It's not that I'm so great, but I just know how to give them what they want. That is all I do. I give my clients what they want.
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      • Profile picture of the author CrhisD
        Originally Posted by John Durham View Post

        Thats what it is...

        A:Outline what you can offer in a bulletted fashion...
        B: Make sure you can do it.
        c: Set a price
        D: Then go out and tell a bunch of people that you are willing to do "ABC" for "."

        If they ask alot of questions just say "All I can tell you is I will do ABC for ." , and dont offer anything else... say you specialize only in ABC...


        SOMEBODY WILL SAY YES.

        Dont be afraid to lose a customer because you dont know how to build a $10,000 website... say "I dont do that... but one of my associates specializes in that area... I'll have him call you".

        Then copme back to the warriorforum and say

        "I have a $5,000 dollar job for someone"....

        You get it.

        Rule 1:
        Dont offer things you cant deliver well...

        Rule 2:
        Tell alot of people about it

        Rule3:
        Dont let yourself lose a customer just because you personally dont know how to do what they want. Dont leave opportunity on the table when their are so many warriors who will be happy to help you get benefit from it.
        Problem with this is your relationship to the $5000 guy. He's got to be someone reliable and not some guy you just met yesterday, because if he disappears you're going to be in a bit of a pickle
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        • Profile picture of the author John Durham
          Originally Posted by CrhisD View Post

          Problem with this is your relationship to tne $5000 guy. He's got to be someone reliable and not some guy you just met yesterday, because if he disappears you're going to be in a bit of a pickle
          Doing your due diligence is a given. Wether you are a construction contractor or a web design salesman... the risk is the same... you "develop relationships" by "starting them". I agree. I have a relationship with my webdesigner thats tight and rocks... but there was a time when I didnt know him from adam... i checked his rep out on the warrior forum and hired him for a job and it worked out... You cant employ a web designer without a sale... and you cant complete a sale without a web designer... you gotta start somewhere. You arent gonna develop much of a relationship with a designer if you dont have any business for them. So go get some business so subcontractors take you seriously, and dont pay them all at once if you feel risky.

          If a guy has 3k posts on the wf and a long list of great reviews on his service... he aint gonna run off tomorrow most likely thats kind of an obvious... there are exceptions but thats the rule.

          So, I still dont see the problem if you are using common sense.
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          • Profile picture of the author paulie888
            Originally Posted by John Durham View Post

            Doing your due diligence is a given. Wether you are a construction contractor or a web design salesman... the risk is the same... you "develop relationships" by "starting them". I agree. I have a relationship with my webdesigner thats tight and rocks... but there was a time when I didnt know him from adam... i checked his rep out on the warrior forum and hired him for a job and it worked out... You cant employ a web designer without a sale... and you cant complete a sale without a web designer... you gotta start somewhere. You arent gonna develop much of a relationship with a designer if you dont have any business for them. So go get some business so subcontractors take you seriously, and dont pay them all at once if you feel risky.

            If a guy has 3k posts on the wf and a long list of great reviews on his service... he aint gonna run off tomorrow most likely thats kind of an obvious... there are exceptions but thats the rule.

            So, I still dont see the problem if you are using common sense.
            Exactly, you will have to take a calculated risk when hiring people to outsource to. Is it guaranteed that the transaction will run smoothly without a hitch? Of course not. You have given some very valid points on how to identify someone with a high probability of delivering the goods. However, at the end of the day, you still have to take that leap of faith initially to find out for sure.

            You'll never know initially if it's going to work out, and things could turn sour. That's just the truth of the matter, and you'll just need to become comfortable with assuming that risk, at least in the beginning. You could minimize that though by starting with small jobs first, slowly testing out your workers to ensure that they're trustworthy and are capable of doing what they say.
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    • Profile picture of the author Pete Egeler
      Originally Posted by VizFact View Post

      I always thought that sales was a universal art. Shouldn't need a course.
      Sales is NOT a "universal art"! Just as with anything else, you may have a few people that it comes natural to, but others must be taught.

      Don't assume that just because YOU know the ropes that everyone else does.

      Back a gazillion years ago before most of you guys were out of knee pants, I had a go at selling Insurance. I spent 2 weeks in a motel room LEARNING how to sell.

      So, if you have no back ground in a field, training is one way to get a leg up.

      Pete
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      • Profile picture of the author Tony_Brayley
        Originally Posted by Pete Egeler View Post

        Sales is NOT a "universal art"! Just as with anything else, you may have a few people that it comes natural to, but others must be taught.

        Don't assume that just because YOU know the ropes that everyone else does.

        Back a gazillion years ago before most of you guys were out of knee pants, I had a go at selling Insurance. I spent 2 weeks in a motel room LEARNING how to sell.

        So, if you have no back ground in a field, training is one way to get a leg up.

        Pete
        Hey Pete, thanks for saying that. When I first read this "universal art" stuff, I was shaking my head. I don't want to get into a debate about what salesmanship is all about etc.

        However, I have been selling real estate for 25 years and I can assure you as certainly as I know I'm sitting here, that sales are NOT a universal art.
        When I was 19 and trying to sell houses, I was having very little success. Starving actually. Didn't know what to do. People didn't entrust me with their biggest investment. Gee...wonder why?

        My broker pulled me aside and made me "roll-play" with him (nothing weird, just "you be the salesman and I'm the client and you sell me") After that he determined that I needed a comprehensive training. I learned and trained steadily, with more roll-playing (ha ha) and when I hit the ripe old age of 21, I sold 41 houses that year.

        Trust me, without that training I wouldn't be in the real estate business today.

        If I had a few hours, I would share what I do when I meet people who are thinking of selling or buying. There's definitely psychology involved and you need to have a set of cahoneys.

        The best sales people are "made", not "born".

        Having lived this discussion personally, I feel very qualified to make this comment.

        Cheers all,

        Tony.
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  • Profile picture of the author Jimian
    True, there are alot of offline marketing courses.... Main Street Marketing had a huge launch not long ago but had pros and cons...

    The thing is when you're starting out is to take small bites of information and then actually put it to work. Example; Learn about google places maps and then actually do a couple for practice.

    What are your clients saying?

    When you first start out, you'll hear, "I'm sick and tired of Google calling and telling me "first page on Google." You'll hear that A LOT!!!!

    Secondly, a lot of biz owners got ripped off (felt they did) when they paid for a crappy website, never got any biz from it, etc. You almost have to do 'damage control.'

    What are they really asking for? What services do they really NEED?

    Here's where most new offliners really screw it up...

    A business owners wants L-E-A-D-S! They want the phone to ring!

    A website by itself won't do the trick. Google Places Listings work better WHEN PART OF A SALES FUNNEL. Person see's listing, goes to website, leaves info on contact form, or signs up for free info.... biz owner calls or contacts that person...relationship begins...

    Not long ago, I made a roofing website for myself (I'm NOT a roofer - BestRhodeIslandRoooferdotcom), placed it on google places, started getting calls from customers... So I called roofers in the area and gave the leads out. They now WANT TO do business with me. (They want to pay me if the ob goes thru...others want their website fixed.

    So focus the message on LEADS - LEAD GENERATION (not first page Google - everyone and their Momma is saying that) and you'll be ahead of the game.

    ~ JIM
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    OFFLINE Marketing Strategies For The OFFLINE Warrior
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    • Profile picture of the author LasseKohau
      Hi Jim, Great tip about leads.
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    • Profile picture of the author bwgrit
      Well said!! I couldn't agree more!

      Originally Posted by Jimian View Post


      A business owners wants L-E-A-D-S! They want the phone to ring!


      So focus the message on LEADS - LEAD GENERATION (not first page Google - everyone and their Momma is saying that) and you'll be ahead of the game.

      ~ JIM
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    • Profile picture of the author lainey21
      Thanks-great bit of information
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    • Profile picture of the author nigelchua
      Hey Jimian

      I totally agree with you. Business owners want one thing - sales. This can be in terms of prospects, or hot-and-ready-to-buy lead like the one who needs roofing services. It's all about problem solving, for the customer's customer.
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    • Profile picture of the author joshril
      Originally Posted by Jimian View Post

      True, there are alot of offline marketing courses.... Main Street Marketing had a huge launch not long ago but had pros and cons...

      The thing is when you're starting out is to take small bites of information and then actually put it to work. Example; Learn about google places maps and then actually do a couple for practice.

      What are your clients saying?

      When you first start out, you'll hear, "I'm sick and tired of Google calling and telling me "first page on Google." You'll hear that A LOT!!!!

      Secondly, a lot of biz owners got ripped off (felt they did) when they paid for a crappy website, never got any biz from it, etc. You almost have to do 'damage control.'

      What are they really asking for? What services do they really NEED?

      Here's where most new offliners really screw it up...

      A business owners wants L-E-A-D-S! They want the phone to ring!

      A website by itself won't do the trick. Google Places Listings work better WHEN PART OF A SALES FUNNEL. Person see's listing, goes to website, leaves info on contact form, or signs up for free info.... biz owner calls or contacts that person...relationship begins...

      Not long ago, I made a roofing website for myself (I'm NOT a roofer - BestRhodeIslandRoooferdotcom), placed it on google places, started getting calls from customers... So I called roofers in the area and gave the leads out. They now WANT TO do business with me. (They want to pay me if the ob goes thru...others want their website fixed.

      So focus the message on LEADS - LEAD GENERATION (not first page Google - everyone and their Momma is saying that) and you'll be ahead of the game.

      ~ JIM
      This is a good post, and I'll even take it a step further than leads... Business owners want to make more money than they're spending to make that money. Plain and simple, if you can help a business owner to make money, then you can make money whether you're using online tactics, offline tactics, or a combination of both.

      --Joshua
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      • Profile picture of the author SteveEO
        [DELETED]
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        • Profile picture of the author silho
          Originally Posted by SteveEO View Post

          I agree with everyone lol.

          It is hard to work out who knows best. Some seem much more switched on but I think.

          I also think the secret is the System. The biggest thing I have learned with everything in IM is it comes back to System System System.

          I just started Small Business Extreme with that in mind.

          I want to build a funnel System for offline business.

          E.g.

          Video Opt in Page
          -
          Give away a High Value Ebook full of Info
          -
          On the Download Page get them to Facebook Share (Use special header tags to get the FB Share to do what you want)
          -
          Working on the Next Bit.

          I am thinking though it will be

          Autoresponder Email Offering a Webinar that Evening
          -
          Have a Recorded Webinar Playing Every Night.
          -
          Do a Sell in to a $27 10 Video Ecourse - Changing them in to a Buyer
          -
          If they Don't Buy an Email goes out 2 days later with the offer.
          -
          Then once in the course look to upgrade them to further training and then I have them on my list.


          Based on this funnel (once it is 100%) All I do is drive people to it and it works. It is not going to make me a million dollars but would be a good $200 per month then it is up to me to really work the list and come up with other offline courses for the members who are now Hungry and a good portion will be buying.

          What are you thoughts.

          Not quite fitting for this post, don't you think?
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    • Profile picture of the author Jason Bell
      Originally Posted by Jimian View Post

      True, there are alot of offline marketing courses.... Main Street Marketing had a huge launch not long ago but had pros and cons...

      The thing is when you're starting out is to take small bites of information and then actually put it to work. Example; Learn about google places maps and then actually do a couple for practice.

      What are your clients saying?

      When you first start out, you'll hear, "I'm sick and tired of Google calling and telling me "first page on Google." You'll hear that A LOT!!!!

      Secondly, a lot of biz owners got ripped off (felt they did) when they paid for a crappy website, never got any biz from it, etc. You almost have to do 'damage control.'

      What are they really asking for? What services do they really NEED?

      Here's where most new offliners really screw it up...

      A business owners wants L-E-A-D-S! They want the phone to ring!

      A website by itself won't do the trick. Google Places Listings work better WHEN PART OF A SALES FUNNEL. Person see's listing, goes to website, leaves info on contact form, or signs up for free info.... biz owner calls or contacts that person...relationship begins...

      Not long ago, I made a roofing website for myself (I'm NOT a roofer - BestRhodeIslandRoooferdotcom), placed it on google places, started getting calls from customers... So I called roofers in the area and gave the leads out. They now WANT TO do business with me. (They want to pay me if the ob goes thru...others want their website fixed.

      So focus the message on LEADS - LEAD GENERATION (not first page Google - everyone and their Momma is saying that) and you'll be ahead of the game.

      ~ JIM

      Thank you for this great tip. I'ts so easy to get lost in the glitter and shine of things, when the most important focus is results. I also like the website idea, I would have never thought of doing something like this..what a clever idea!
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    • Profile picture of the author TheObsever
      Quote:
      Originally Posted by Jimian
      True, there are alot of offline marketing courses.... Main Street Marketing had a huge launch not long ago but had pros and cons...

      The thing is when you're starting out is to take small bites of information and then actually put it to work. Example; Learn about google places maps and then actually do a couple for practice.

      What are your clients saying?

      When you first start out, you'll hear, "I'm sick and tired of Google calling and telling me "first page on Google." You'll hear that A LOT!!!!

      Secondly, a lot of biz owners got ripped off (felt they did) when they paid for a crappy website, never got any biz from it, etc. You almost have to do 'damage control.'

      What are they really asking for? What services do they really NEED?

      Here's where most new offliners really screw it up...

      A business owners wants L-E-A-D-S! They want the phone to ring!

      A website by itself won't do the trick. Google Places Listings work better WHEN PART OF A SALES FUNNEL. Person see's listing, goes to website, leaves info on contact form, or signs up for free info.... biz owner calls or contacts that person...relationship begins...

      Not long ago, I made a roofing website for myself (I'm NOT a roofer - BestRhodeIslandRoooferdotcom), placed it on google places, started getting calls from customers... So I called roofers in the area and gave the leads out. They now WANT TO do business with me. (They want to pay me if the ob goes thru...others want their website fixed.

      So focus the message on LEADS - LEAD GENERATION (not first page Google - everyone and their Momma is saying that) and you'll be ahead of the game.

      ~ JIM
      Hi Jim - I just checked the website you talk about...BestRhodeIslandRoooferdotcom
      The domain name has not been Registered Can you please supply the right domain name/website.

      Thanks in advance.
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    • Profile picture of the author ckerr
      Originally Posted by Jimian View Post

      True, there are alot of offline marketing courses.... Main Street Marketing had a huge launch not long ago but had pros and cons...

      The thing is when you're starting out is to take small bites of information and then actually put it to work. Example; Learn about google places maps and then actually do a couple for practice.

      What are your clients saying?

      When you first start out, you'll hear, "I'm sick and tired of Google calling and telling me "first page on Google." You'll hear that A LOT!!!!

      Secondly, a lot of biz owners got ripped off (felt they did) when they paid for a crappy website, never got any biz from it, etc. You almost have to do 'damage control.'

      What are they really asking for? What services do they really NEED?

      Here's where most new offliners really screw it up...

      A business owners wants L-E-A-D-S! They want the phone to ring!

      A website by itself won't do the trick. Google Places Listings work better WHEN PART OF A SALES FUNNEL. Person see's listing, goes to website, leaves info on contact form, or signs up for free info.... biz owner calls or contacts that person...relationship begins...

      Not long ago, I made a roofing website for myself (I'm NOT a roofer - BestRhodeIslandRoooferdotcom), placed it on google places, started getting calls from customers... So I called roofers in the area and gave the leads out. They now WANT TO do business with me. (They want to pay me if the ob goes thru...others want their website fixed.

      So focus the message on LEADS - LEAD GENERATION (not first page Google - everyone and their Momma is saying that) and you'll be ahead of the game.

      ~ JIM
      Jim,

      How did you track if any of your leads turned into customers?
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  • Profile picture of the author Quentin
    Unfortunately a course wont help you much. If you buy one chances you wont have the skills to pull off a good business.

    We have seen plenty of posts about people getting in over their head.

    Offline clients are not nearly as gullible as Internet Marketers so unless you have what it takes it can destroy just as fast as make you a fortune.

    If you want to go into offline marketing hone your skills and then offer what you know you can deliver.

    Quentin
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    • Profile picture of the author prmoise76
      Originally Posted by Quentin View Post

      Unfortunately a course wont help you much. If you buy one chances you wont have the skills to pull off a good business.

      We have seen plenty of posts about people getting in over their head.

      Offline clients are not nearly as gullible as Internet Marketers so unless you have what it takes it can destroy just as fast as make you a fortune.

      If you want to go into offline marketing hone your skills and then offer what you know you can deliver.

      Quentin

      You are so right my right. i see a lot of noobs going to businesses and offer them so much and can't even deliver one thing. Me and my girl we been doing websites for a few clients they are so happy. right now we are doing a site for a friend of ours he has radio. all our sites been on first page on google, from 2,000 000 other site and we are number 4 and all my own sites are on first page
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  • Profile picture of the author Jacer
    I have invested in a few courses. Honestly, the wso's here were better information for me. The problem for me was always being able to scale. There are basically three options: raise your price, hire people, or change what you are selling.

    In raising your prices, the roadblock I found was finding qualified clients willing to spend the money I wanted to charge. While you can find plenty of $1000 clients, there are only so many people ready to pay $10,000 or more.

    I want to remain a single person operation, so hiring anyone other than sales people was not going to happen. I was outsourcing a lot of work, but was busier than I wanted to be closing and delivering work.

    So I decided moved away from providing a service and am now selling pre-packaged training courses. I can do the work once creating training courses and have the ability to sell an unlimited number. The benefit of selling information is a 24/7 hands free income. My sales funnel works very well, taking people from a free tele-seminar to a purchase of one time or monthly training packages.
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  • Profile picture of the author sloanjim
    seems to be a hell of a lot of "offliners" promoting courses "online"
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    • Profile picture of the author Amir Luis
      Originally Posted by sloanjim View Post

      seems to be a hell of a lot of "offliners" promoting courses "online"
      Those who can't .... Teach.

      My girlfriend used to say that all the time... She was a teacher.
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  • Profile picture of the author Maria Gudelis
    Go with a product/offline coach you resonate best with and keep your high BS detector on.

    NOt that I"m biased...or anything LOL

    ...but best to go with someone who has actually been consulting for MANY years - over 10 or more years....rather than a one shot flash in a pan person who got one client and then announces he/she is 'the offline expert' and offers tons of wso's info products etc.

    That way typically you'll get a product/coach that helps you truly build a consulting business.

    Cheers, Maria
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  • Profile picture of the author Rocketguy
    Yes, I have been very very successful with offline marketing, but I haven't bought any WSO products to learn this business.
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    • Profile picture of the author shizuko
      Originally Posted by Rocketguy View Post

      Yes, I have been very very successful with offline marketing, but I haven't bought any WSO products to learn this business.
      Yes.. I agree with you. But, sometimes it depend on someone whether they have full knowledge about it. Different people have different skills.
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  • Profile picture of the author CianMcCarthy
    Banned
    The way I think one should go about it is

    -build a simple squeeze page

    -get targeted prospects of people from the area and niche you're targeting

    - approach companies and sell the whole squeeze page package and leads

    - then offer to look after the system for a monthly fee
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    • Profile picture of the author JackScanlan
      I am just starting to look into Offline Marketing with a twist It is very similar to what CainMcCarthy said, but instead of selling off the whole package in the end, you get paid for the leads you provide.

      Basically works like this:

      -build a simple squeeze page

      -get targeted prospects of people from the area and niche you're targeting

      -use a system that pays you for every lead you provide, through the business owner.

      -approach companies to join the free system, and purchase those leads.

      They bid on the leads and compete with each other. You continue to get paid for the work you put in. Win, win situation.

      Check out my sig if you want to learn more.

      Jack


      Originally Posted by CianMcCarthy View Post

      The way I think one should go about it is

      -build a simple squeeze page

      -get targeted prospects of people from the area and niche you're targeting

      - approach companies and sell the whole squeeze page package and leads

      - then offer to look after the system for a monthly fee
      {{ DiscussionBoard.errors[2707500].message }}
  • Profile picture of the author Jagged
    I never used a course for offline. I did purchase a couple WSO reports that were helpful, none with new, mind boggling revelations that opened new doorways...most just re-enforcing my own ideas & chosen methods....

    As far as one's offering the best products....that's hard to say...it really is up to each individual, what they get out of it & how they implement that information that determines if it's "the best"....for them.
    20 people can buy the same report or the same course & get 20 different results...

    There are courses or reports that cover Google local...
    Courses or reports that cover local seminars....
    There are a variety of courses or reports that cover lead generation or client acquisition, because there are a variety of methods....
    Courses or reports that cover consultant methods & rules of thumb....
    And courses or reports that cover outsourcing, email marketing, social marketing or mobile marketing......

    You name it, there's a course, eBook or report on it somewhere. Remember...just because somon writes an eBook or report, doesn't mean they are experts in that field...
    But I see no courses that cover all the bases that make up marketing to brick -n- mortar businesses. Maybe that's because, IMO....no one has mastered them all....

    What skills do you yourself have to offer?
    Like Quentin stated ...."If you want to go into offline marketing hone your skills and then offer what you know you can deliver."

    What are clients really asking for?
    Like Jimian stated ...."A business owners wants L-E-A-D-S! They want the phone to ring!".....In any form of offline marketing, this should be the main focus...

    Which one's are the best?
    Like Maria stated ...."go with someone who has actually been consulting for MANY years - over 10 or more years....rather than a one shot flash in a pan person who got one client and then announces he/she is 'the offline expert' and offers tons of wso's info products etc"
    ....do your research!

    ~Ken
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    • Profile picture of the author netkid
      I think offline consulting and 1st page of Google is being misrepresented in so many offline courses. The 1st page of Google is only a small part of the whole consulting mix.

      First, the offline consulting service is truly an online marketing coach to businesses. Few get the point here. You have to ask questions and get deep into the business you're doing offline consulting with. It may not even be a "1st page in Google" problem. I have three clients that have top spot in Google, but no opt in capture or easy navigational website. I help them with that.

      There is money to be made in this field if you concentrate on customer relations and truly giving them what they want....a path to generate more sales through online presence. You prove you can help them with that, and you will make money.

      Yes, I am making money in this field.
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  • Profile picture of the author iPowered
    It depends upon your target market. If you have an internet-based product then offline advertising doesn't make much sense (unless you offer SEO tools and advertise in Website Magazine). However, if you have an offline product and your target market is accustomed to seeing offline ads, then you will need to implement offline advertising. In my experience it's more expensive from an ROI standpoint, but you have to go where the fish are biting.

    Good luck!
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  • Profile picture of the author jbode
    Why even say (or promise) 1st page in Google, you don't really know what Google will do.

    It's better that you go after several keywords for the site and if you make any promise, it's that you'll get more online exposure & leads for the business.

    You don't have to know exactly how to do something, just be able to effectively hire someone who does... of course it helps to have done it yourself and to know what it really takes
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    • Profile picture of the author netkid
      @jbode, you got that right.
      I promise more online presence, not 1st page of Google. I offer making backlinks, submissions to PR, setting up of blogs and maintenance, and other assorted service in combination with registration of Google Places and other little tweaks.....that's what makes my sales. no earth shattering promises.
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  • Profile picture of the author janman4
    not sure if you mean taking an offline course to leqan how to work on the internet or strictly offline marketing ... I can speak on the offline marketing course for online internet marketing... I took a course in Florida cost over 6K not worth the cost complete failure and I couldn't get my money back ... beware ... when someone tell you that they can put together a business for you over the weekend and you will be up and running by Monday morning..... never again and I'm warning everybody don't do it ..
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  • Profile picture of the author Andyhenry
    I agree with Maria, Jbode and netkid. (I always find it weird quoting people with weird user names )

    There's no secret to creating a successful business and there's no "best" way to do it.

    Look at it like this - If you don't think you could set up a 'normal' offline business then trying to setup a business helping offline businesses will probably not be right for you.

    If you want to work WITH offline businesses - you need to be LIKE an offline business.

    i.e - Meet up with people, find out what they need, create an offer, deliver on that offer, invoice them for your work, support them afterwards, build relationships.

    All of the normal things you would need to do if you setup a printing business or a dry cleaning business.

    Unless you have an office people can come to - you're not even going to get normal footfall traffic that would be an important consideration in choosing an offline business location.

    So - if you're thinking can you create a successful "offline consulting" business from your bedroom - yes, but you're much likely to do better if you do it like any other business and expect to have to get out and build relationships.

    I'm not making any assumptions about your specific situation or intentions - just trying to make the point that it's not as easy to be successful if you're looking for an easy answer that let's you sit at home and outsource everything with little effort.

    The short result of that is that - it doesn't matter whose course or products you buy - your success will be based on your own ability to get out and spread the word about your business and your ability to create new relationships and keep your customers happy.

    It's easy to go out and find a few customers - the hard part is being able to effectively deliver on what you agree with them.

    This isn't anything new - it's normal business 'sense' - but online it seems like it's not 'common sense'.

    Andy
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  • Profile picture of the author silho
    WOW!!!! Everyone is really passionate about this topic. Well I have done a lot of "offline marketing" for my clients, but I swear it's not anything like what people are preaching/selling/promising. I can tell you that none of my clients are ever concerned about being number one in Google or having a fancy web site built or any of the of the other stuff that Internet marketers are selling.

    I'm not knocking anyone in particular or talking about anyone's package or offering, but I can tell you that offering 'offline services' is about one thing and one thing only. Making your clients money!!!

    That's it. If you can't do that then shut your 'offline marketing business' down and go open a mail-order business. Building a web site, a mobile list, or doing email list management, etc, are all great, but the whole goal with all of this has to be about making the client money.

    If you don't have a SYSTEM in place about how you are going to make money for your clients you are wasting their time and will be out of business soon. At the end of the day you have to build a list and make them money. If you build them a web site - great, build a mobile site - great, build a massive email list - great, get them to number one on Google - great, but if you don't know what to do with this when it's done they you are offering no value (or very little).

    Now I'm new to the Internet Marketing world so I don't know all of the players and the ins and outs, but I am not new to marketing, advertising and branding. I've done this for many many many years. It takes years to become an expert in anything and all I see is 'guru' after 'guru' talking about how they are an expert in this and that and the next thing and another thing in a matter of months. I love it. I actually watched one 'guru' claim to be a Local Marketing expert and within 8 months he was now a mobile marketing expert (if any of you know me you know that really bothered me - a lot).

    Doing offline marketing is about building an ad agency. There are very distinctive parts to an agency that make it work the way it does. If you cannot do this then you have a problem in your formula. It takes outsourcing, partnerting up with or hiring other people. There is no way you can do all three parts well enough to make it work - for real. I can go into more details about how an agency works (but only if you guys really want me to). An agency's main job is to make its clients money. If you don't know how to do that then its time to buy a new course or go get some help from someone that does.

    Building web sites and doing SEO are just tools that are used to help make your clients money. At the end of the day you still have more work to do. Maybe these offline courses can be of help, but I haven't read any to really judge them. I just wanted to see what other people thought about them. Is there one in particular that I should start with (without wasting - I mean - spending $2000)?
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  • Profile picture of the author Jenna Paulson
    I think a lot of "offline marketing" is to sublimate the fact that people cant earn money online.
    Businesses want to see results. There is no point in saying I'll get you on google 1st page, if it only gives them marginal returns to their business.
    If you can add measurable value to a business, your service is valuable. But due to the overhyped nature of "offline seo" you will need a unique selling point.
    Think of yourself as on an episode of The Apprentice, and you have to increase sales at XYZ. How would you do it?
    Answer that, and you have a business.
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  • Profile picture of the author silho
    Jenna:

    I agree 100%. Can you increase my business by at least 10%? If not then what are you really doing for me?
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    • Profile picture of the author AndrewCavanagh
      Originally Posted by silho View Post

      Can you increase my business by at least 10%? If not then what are you really doing for me?

      10% is of course a very arbitrary figure.

      What matters more is how much you're charging and what return you're getting back for the business with the work you're doing for them.

      Ultimately if you can make a business more profits than they pay you in fees then you're providing them a very valuable service.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author silho
        Originally Posted by AndrewCavanagh View Post

        10% is of course a very arbitrary figure.

        What matters more is how much you're charging and what return you're getting back for the business with the work you're doing for them.

        Ultimately if you can make a business more profits than they pay you in fees then you're providing them a very valuable service.

        Kindest regards,
        Andrew Cavanagh

        Andrew, I'm sure you know that I was using the number 10% as an example.

        And what you wrote about growing a client's business is exactly what I put in my webinar, content and sales material, so of course I agree with it.
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  • Profile picture of the author mr2monster
    I make a good portion of my income from offline clients... but I'm not offering typical SEO/"#1 in Google" type stuff. My offline business is based around performance based marketing. My offline clients know exactly what they're getting and the pay me when they see the results.

    Truth be told, that's about the only way I've been able to cut through the BS and get people to try me out. Where I'm from, there is a LOT of offline competition from SEO/SEMers targeting local businesses. Likewise, there are a lot of local businesses that feel ripped off from someone in the past offering SEO type services..

    The trick is being able to differentiate yourself and regain the trust that your competitors took away.
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  • Profile picture of the author Andyhenry
    That's an interesting perspective - but I'm afraid I don't agree.

    I know that probably sounds really weird, especially since you make very good sense.

    But the issue I take with it is this - some clients are not doing it to make more money....

    Now - I know I'm opening a can of worms here but there's a reason and I think it's worth talking about.

    I have several clients who don't expect to make more money by having their website.

    I can imagine that someone who thinks that's the purpose of a website will think that these people must be crazy - but they're not.

    In my experience there are 3 main reasons I've seen why people want a website but don't expect it to make money:

    1 - It's just for branding.

    Their business is all about relationships and no-one is going to buy their very high ticket services because of their website. The website is just to provide a little information and support the credentials of the team so that when they speak to potential clients their image and messaging is congruent, and when people look into that niche they're up there in the search results with their competitors.

    2 - It's just what's expected.

    Their niche is well-focused and they know all of the key players by name and their business will come in based on providing their solutions to those people. They actually don't want a website at all, but because people expect them to have one - they do. They want as little information as possible on there because the only people it's useful to are their competitors.

    3 - They want one but haven't thought about how it will help their business, so they want to get one created now and think about how to integrate it into their normal business later.

    So, with that said.

    If you're saying that these customers aren't worth having and if you expect to make money helping them you should pack up your bags and start a mail order business - then there's something wrong with your thinking.

    Also, this idea that you can't make good money by being a one,an show and if you're to be taken seriously you need structure and outsourcing and employees etc.... That's just wrong too.

    I've given examples for this many times before.

    It's perfectly possible to make over $10k a month working part time in this area - I KNOW this.

    If $10k is not a full-time income for you or you think that's small time and not worthy of being called a proper business - fine, that's obviously where we're differing.

    Now, I'm sure that some of what you're saying and your positioning is probably in response to newbies starting up and making a few hundred dollars a month and then calling themselves experts and telling others what to do - I can understand why you might want to promote the concept that having systems and structure are good building blocks for building a more significant business - the only issue I think that's getting ignored is that not everyone is trying to build that big business that requires all of their time and focus.

    Some of us are looking for how to spend some of our time working in ways that we enjoy and that help others - and that leave a lot of free time for other pursuits.

    Not to want to build a billion dollar consulting business is not a failure or small-minded thinking.

    So while I generally agree with the concepts of building solid business - The way some people state things like they're essential to being successful is misleading and often just wrong.

    It's all about your own vision and goals - and building what fits that.

    Andy
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    • Profile picture of the author silho
      Originally Posted by Andyhenry View Post

      That's an interesting perspective - but I'm afraid I don't agree.

      I know that probably sounds really weird, especially since you make very good sense.

      But the issue I take with it is this - some clients are not doing it to make more money....

      Now - I know I'm opening a can of worms here but there's a reason and I think it's worth talking about.

      I have several clients who don't expect to make more money by having their website.

      I can imagine that someone who thinks that's the purpose of a website will think that these people must be crazy - but they're not.

      In my experience there are 3 main reasons I've seen why people want a website but don't expect it to make money:

      1 - It's just for branding.

      Their business is all about relationships and no-one is going to buy their very high ticket services because of their website. The website is just to provide a little information and support the credentials of the team so that when they speak to potential clients their image and messaging is congruent, and when people look into that niche they're up there in the search results with their competitors.

      2 - It's just what's expected.

      Their niche is well-focused and they know all of the key players by name and their business will come in based on providing their solutions to those people. They actually don't want a website at all, but because people expect them to have one - they do. They want as little information as possible on there because the only people it's useful to are their competitors.

      3 - They want one but haven't thought about how it will help their business, so they want to get one created now and think about how to integrate it into their normal business later.

      So, with that said.

      If you're saying that these customers aren't worth having and if you expect to make money helping them you should pack up your bags and start a mail order business - then there's something wrong with your thinking.

      Also, this idea that you can't make good money by being a one,an show and if you're to be taken seriously you need structure and outsourcing and employees etc.... That's just wrong too.

      I've given examples for this many times before.

      It's perfectly possible to make over $10k a month working part time in this area - I KNOW this.

      If $10k is not a full-time income for you or you think that's small time and not worthy of being called a proper business - fine, that's obviously where we're differing.

      Now, I'm sure that some of what you're saying and your positioning is probably in response to newbies starting up and making a few hundred dollars a month and then calling themselves experts and telling others what to do - I can understand why you might want to promote the concept that having systems and structure are good building blocks for building a more significant business - the only issue I think that's getting ignored is that not everyone is trying to build that big business that requires all of their time and focus.

      Some of us are looking for how to spend some of our time working in ways that we enjoy and that help others - and that leave a lot of free time for other pursuits.

      Not to want to build a billion dollar consulting business is not a failure or small-minded thinking.

      So while I generally agree with the concepts of building solid business - The way some people state things like they're essential to being successful is misleading and often just wrong.

      It's all about your own vision and goals - and building what fits that.

      Andy


      Now let's all beat up on Andy for going against me!! How dare you!! Just Kidding - LOL




      While I agree with what you are saying I need to point out/clarify a few things. I think you really misunderstood my position here. My comments are particularly about people that are pushing offline marketing courses, but have no real world experience in dealing with this kind of client. Blind leading the blind. I guess I should have clearly stated my position with the whole offline marketing course phenomenon.

      While you are correct that not all web sites are going to make money for their owner the person that is in the buisiness of creating web sites is a web designer and should not call himself an offline/local marketer. I never once said that any paying client is not worth having, but my point is that if you present yourself as providing value XYZ then you should do just that. Developing a web site is very different than marketing that site.

      My comment about packing up bags and opening another business is really about those who don't understand the true concept of servicing a client in an efficient manner that really benefits their clients - the way these offline marketing courses speak of it.


      And again, I never alluded to someone not being able to make good money by themselves. I know a couple of millionaires who don't outsource a thing, but when it comes to providing the services that are touted in these local marketing courses most people are going to need help. Here's why I say this....

      An ad agency is made of up of three main components - accounts services, media services and the creative department (and project manegement which is the liason between the three).

      Account Services
      handles the clients, sets expectations, delivers reports and updates

      Media Services
      runs, optimizes, manages the media buys, campaigns and the third party companies and publishers that help with this execution

      Creative Services
      create the web sites, sales copy, banners, text ads, print ads, email copy, etc


      Now it's not impossible to be able to do all three, but do you really think you can do them well? Most people cannot. I've worked for and with a lot of ad agencies, and I know that it's almost impossible to be able to do them all. And I know how to do things from each department, but I handle media better than any thing else.

      So understand I am only responding to the sales letters that I've seen about the local marketing arena. I am not talking about anything else that other people can pull off in real life and in every day situations. I'm not stating that making $100K a year is wrong or small minded or that one persons goals are misguided or wrong in any way. I am just talking about the the flaw I see in what the sales copy for these courses seem to offer.
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      • Profile picture of the author John Durham
        Originally Posted by silho View Post

        Now let's all beat up on Andy for going against me!! How dare you!! Just Kidding - LOL
        My comment about packing up bags and opening another business is really about those who don't understand the true concept of servicing a client in an efficient manner that really benefits their clients - the way these offline marketing courses speak of it.

        .
        True, unless you become super smart about it, and demand it to be this way by design... you will never be free of customer service... you have to have the maturity to manage a client or multiple ones..." Soo right. Its hard to make this model "hands free".

        Edit: This is a model that is solid and isnt hard to work, but its "hard work", and lots of cs...
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    • Profile picture of the author jakesy
      Originally Posted by Andyhenry View Post

      That's an interesting perspective - but I'm afraid I don't agree.

      I know that probably sounds really weird, especially since you make very good sense.

      But the issue I take with it is this - some clients are not doing it to make more money....

      Now - I know I'm opening a can of worms here but there's a reason and I think it's worth talking about.

      I have several clients who don't expect to make more money by having their website.

      I can imagine that someone who thinks that's the purpose of a website will think that these people must be crazy - but they're not.

      In my experience there are 3 main reasons I've seen why people want a website but don't expect it to make money:

      1 - It's just for branding.

      Their business is all about relationships and no-one is going to buy their very high ticket services because of their website. The website is just to provide a little information and support the credentials of the team so that when they speak to potential clients their image and messaging is congruent, and when people look into that niche they're up there in the search results with their competitors.

      2 - It's just what's expected.

      Their niche is well-focused and they know all of the key players by name and their business will come in based on providing their solutions to those people. They actually don't want a website at all, but because people expect them to have one - they do. They want as little information as possible on there because the only people it's useful to are their competitors.

      3 - They want one but haven't thought about how it will help their business, so they want to get one created now and think about how to integrate it into their normal business later.

      So, with that said.

      If you're saying that these customers aren't worth having and if you expect to make money helping them you should pack up your bags and start a mail order business - then there's something wrong with your thinking.

      Also, this idea that you can't make good money by being a one,an show and if you're to be taken seriously you need structure and outsourcing and employees etc.... That's just wrong too.

      I've given examples for this many times before.

      It's perfectly possible to make over $10k a month working part time in this area - I KNOW this.

      If $10k is not a full-time income for you or you think that's small time and not worthy of being called a proper business - fine, that's obviously where we're differing.

      Now, I'm sure that some of what you're saying and your positioning is probably in response to newbies starting up and making a few hundred dollars a month and then calling themselves experts and telling others what to do - I can understand why you might want to promote the concept that having systems and structure are good building blocks for building a more significant business - the only issue I think that's getting ignored is that not everyone is trying to build that big business that requires all of their time and focus.

      Some of us are looking for how to spend some of our time working in ways that we enjoy and that help others - and that leave a lot of free time for other pursuits.

      Not to want to build a billion dollar consulting business is not a failure or small-minded thinking.

      So while I generally agree with the concepts of building solid business - The way some people state things like they're essential to being successful is misleading and often just wrong.

      It's all about your own vision and goals - and building what fits that.

      Andy
      Andy your spot on, several years ago as a small business owner i wanted a website..i knew nothing about how to create one,(never wanted to) all i needed was a site with pics and rates to be able to direct my phone enquiries to. Why?..cause they expected it..did I want it to rank 1 in google.no..neither did i need to create lists or anything else,just needed it to make my business more creditable.
      I was lucky enough to have a bloke call one day and offer his services to build a site,and i jumped at it. It wasnt that good and it cost me $600 or so per year but it served its purpose for my needs and he took care of it for me(updated it when i asked).
      Just trying to say there are all sorts needs out there,lots of businesses need help to get online for lots of reason including just that their customers expect it.
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  • Profile picture of the author John Durham
    10k = one les paul custom, one American Deluxe Telecaster.... and one American deluxe Stratocaster... who needs more than that? The other months are just gravy... (Did I type that out loud)?

    Okay , well I guess man cannot live on telecasters alone... but 10k per mth is plenty.
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  • Profile picture of the author sdentrepreneur
    Originally Posted by silho View Post

    OK, there are dozens of offline marketing courses that range from $10 - $3500.
    I know a lot of people bought these courses, but I'm wondering what you think about each of them.

    Which ones are the best? What 'authors/marketers' offer the best courses?

    Has anyone made any real money using the information they learned from these courses?

    What are your clients saying? What are they really asking for? What services do they really need?
    Hello Silho
    I have been marketing to offline businesses for 2 1/2 years now. In my opinion, you need to learn Internet Marketing yourself at a very high level before these Offline - Retail Businesses will pay good money for your services.
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  • Profile picture of the author John Durham
    I have found as Andy, that most small businesses just want "A website" online... because it embarrasses them that they dont have one... kinda like wearing high waters to school.

    Now as hiles says , unless you can really talk the talk you wont get any 10k jobs... but as Andy says (and I know this is fact) most small businesses just want to spend 500 bucks to get website online... they will never even use... and they know it isnt going to make them a million dollars... its an "expected to have one" kind of thing.

    I built my first successful offline operation in 2000, and have done it off and on since then... things havent changed much... cept now people dont expect miracles because most of them have already had a site at one time or another... they just all know they need one.

    There are a few marketers out there that can charge thousands because they have a few special clients, and extra skills... and they are in a good niche, or targeting a demographic where they can prodiuce lots of traffic... but in lamar arkansas with 700 people... a businessman might want a website... but if you are the pope you still arent going to get him a ton of local traffic.. he knows that. He just wants to give you 500 bucks for a website and pay the hosting fee... so he can be "online".
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    • Profile picture of the author wordwizard
      Originally Posted by Jacer View Post

      So I decided moved away from providing a service and am now selling pre-packaged training courses. I can do the work once creating training courses and have the ability to sell an unlimited number. The benefit of selling information is a 24/7 hands free income. My sales funnel works very well, taking people from a free tele-seminar to a purchase of one time or monthly training packages.
      Hmm, that's a good idea and game plan.

      Originally Posted by CianMcCarthy View Post

      The way I think one should go about it is

      -build a simple squeeze page

      -get targeted prospects of people from the area and niche you're targeting

      - approach companies and sell the whole squeeze page package and leads

      - then offer to look after the system for a monthly fee
      Love this one! Sounds like it could work. The "regular" way hasn't been doing so well...
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      • Profile picture of the author Adam Nolan
        Lol I make great money with offline stuff.

        Yes there is ALOT of managing expectations.

        Cheers
        -Adam
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        • Profile picture of the author silho
          Originally Posted by Maverick_ View Post

          Lol I make great money with offline stuff.

          Yes there is ALOT of managing expectations.

          Cheers
          -Adam
          Hey Adam:

          What services do you provide your clients with? What do most of them ask for?
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  • Profile picture of the author silho
    This is some good stuff. So from what I am seeing is that a lot of clients really only need to have a web site done (as a digital secretary/business card)?

    So then I ask this....

    Are these Offline Marketing courses really providing you (the consultant) with the tools that are needed to help grow your clients' business so that you can grow your business?
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  • Profile picture of the author ktlasm
    Well, to answer your original question...YES!

    I will only speak from personal experience, so what I share is what's been done by me and not what I've heard.

    Before the emergence of courses praising the opportunity for online marketers to profit from offline business'. I had taken the very same approach starting in 2008 from a auspicious conversation which led to what I'm about to share.

    I now have 5 clients who each pay me 1200-1500usd per month for simply offering them a blueprint on how to start garnering a presence online and making sales. No, I did not say me actually doing it, but they themselves. I still can't believe after all this time from that very first client, I'm able to land clients by handing them the same(updated) simple blueprint on exactly what to do step by step. Now, I'll say that the 5 clients I have now are not the same since I first started. These are new clients acquired this past May, but my point is, it's a lot easier to do than most think. Buying a 2-3k course just seems a little counter-productive to me since I've figured out my own little way to do just fine without it...over and over. I wouldn't say Yes and I wouldn't say No to anyone looking to purchase a course on the subject matter. But, I will say, it's money to be earned and it's best to equip yourself and your prospective clients with something that actually works. No matter how you learn it. Hope that helps.

    Cheers!
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    I'm pretty cool if I say so myself...lol, and I know my stuff, folks. I'm 31 years old and I'm full, full, full time on the internet. No part timing around this way...I'm here because I simply enjoy spreading as much love & light as I possibly can. Check me out on facebook,& say Hi. http://www.facebook.com/kevingmadison or twitter http://www.twitter.com/kevinmadison

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    • Profile picture of the author John Durham
      Originally Posted by ktlasm View Post


      "...I've figured out my own little way to do it..." Hope that helps.

      Cheers!
      Woop there it is.
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    • Profile picture of the author Jenna Paulson
      Originally Posted by ktlasm View Post


      I now have 5 clients who each pay me 1200-1500usd per month for simply offering them a blueprint on how to start garnering a presence online and making sales.

      Can I ask what you provide for your fees? I ask this, as the businesses I have approached have been pretty sceptical. Mostly due to being ripped off in the past.
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      • Profile picture of the author iamchrisgreen
        Originally Posted by Jenna Paulson View Post

        Can I ask what you provide for your fees? I ask this, as the businesses I have approached have been pretty sceptical. Mostly due to being ripped off in the past.
        Most people I meet have been ripped off in the past.

        I met a lady this morning that has spent £3000 (about $5000) twice to get a website created.

        She was really angry when I met her, but walked away with her being confident that I could do it properly this time and an order for more than what she'd spent before.
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        • Profile picture of the author damongreene
          Originally Posted by iamchrisgreen View Post

          Most people I meet have been ripped off in the past.

          I met a lady this morning that has spent £3000 (about $5000) twice to get a website created.

          She was really angry when I met her, but walked away with her being confident that I could do it properly this time and an order for more than what she'd spent before.
          There is ALOT of that going around. One way to bypass that is to give a 30 day trial (in the contract of course). Where you set the paramaters and PROVE your competence... then they pay and you can transfer the site or services to them. Just be sure you have full control of all properties in case they decide they don't want to use you.

          Also optimizing your presentation always works. Study presentation strategies, if you go on slideshare.com you can find some really good stuff. Lastly NEVER try and change a clients mind even if you are right... more than often it isnt worth it. If they give you the time... tell them what you know and how you can help. If they are still combative and don't want to listen, find another prospect. It will keep the migraines away...lol
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          • Profile picture of the author iamchrisgreen
            Originally Posted by damongreene View Post

            There is ALOT of that going around. One way to bypass that is to give a 30 day trial (in the contract of course). Where you set the paramaters and PROVE your competence... then they pay and you can transfer the site or services to them. Just be sure you have full control of all properties in case they decide they don't want to use you.

            Also optimizing your presentation always works. Study presentation strategies, if you go on slideshare.com you can find some really good stuff. Lastly NEVER try and change a clients mind even if you are right... more than often it isnt worth it. If they give you the time... tell them what you know and how you can help. If they are still combative and don't want to listen, find another prospect. It will keep the migraines away...lol

            I didn't do any presenting to this lady.

            I just asked her why her other experiences had gone to badly and what it was she really wanted to achieve. What were her business goals? How was the website going to help etc etc.

            Good questions build confidence.

            We bonded enough for her to trust me, she had already seen my other work and testimonials, so the sale was done there and then.
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            • Profile picture of the author damongreene
              Originally Posted by iamchrisgreen View Post

              I didn't do any presenting to this lady.

              I just asked her why her other experiences had gone to badly and what it was she really wanted to achieve. What were her business goals? How was the website going to help etc etc.

              Good questions build confidence.

              We bonded enough for her to trust me, she had already seen my other work and testimonials, so the sale was done there and then.

              Absolutely! Listening is also the key. Let them rant, rave, see how you can help them. Then use what they told you to form your words on how you can help them. GREAT Strategy Chris
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    • Profile picture of the author Andyhenry
      Originally Posted by ktlasm View Post


      Before the emergence of courses praising the opportunity for online marketers to profit from offline business'. I had taken the very same approach starting in 2008 from a auspicious conversation which led to what I'm about to share.
      You'll find it was covered in great detail many times in this forum several years before that.... This 'offline trend' is not new at all. Some of us have been doing it and sharing info about it here for many years.
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      nothing to see here.

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  • Profile picture of the author silho
    kadensnga

    I agree. Figuring out your own way to do it, or better yet finding out what your prospective clients would want to pay for is the best way to go. Give them what they want.
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    • Profile picture of the author John Durham
      Originally Posted by silho View Post

      kadensnga

      I agree. Figuring out your own way to do it, or better yet finding out what your prospective clients would want to pay for is the best way to go. Give them what they want.
      I asked a friend of mine how he maintained such success... he said "Some people, instead of giving you what you want, are always trying to sell you something they think you might like better... I just give people what they want".
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      • Profile picture of the author Steven Smith
        Originally Posted by kadensnga View Post

        I asked a friend of mine how he maintained such success... he said "Some people, instead of giving you what you want, are always trying to sell you something they think you might like better... I just give people what they want".
        That is the best comment on offline marketing I have read in quite some time!

        There is a man truly doing the offline/online marketing business on a daily basis. That would be a great opening to a book on offline marketing ; )
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  • Profile picture of the author silho
    OK well I'm glad that some people are pioneers in this space and have been doing this longer than others.

    Some people are having success and some not.

    Those that are having success with it please (if it's not a trade secret) share what you are doing/offering your clients? Did you learn any of this the dozens of offline courses?

    I am doing quite well with it, but my experiences are different than others so my offering is very different. Yes, I have a 'system' that I use to build a list for my clients and help drive sales.

    Since I love learning new things (or a different approach to things that I already know) can some of you recommend a course or two? I want to know what's out there.
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    • Profile picture of the author netkid
      @kadensnga, I have a 2005 Gibson Blueshawk (cherry red) that's worth $4k and a 78' Paul Stanley Ibanez Iceman that is in mint condition...we should jam sometime

      I think offline is what you make of it. There is no one specific way to go. Whatever you offer the offline business, there are a lot of "takers" out there of what you offer. Package it right and make sure you deliver and you will have a place in this market and make money.......
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    • Profile picture of the author Andyhenry
      Originally Posted by silho View Post

      OK well I'm glad that some people are pioneers in this space and have been doing this longer than others.

      Some people are having success and some not.

      Those that are having success with it please (if it's not a trade secret) share what you are doing/offering your clients? Did you learn any of this the dozens of offline courses?

      I am doing quite well with it, but my experiences are different than others so my offering is very different. Yes, I have a 'system' that I use to build a list for my clients and help drive sales.

      Since I love learning new things (or a different approach to things that I already know) can some of you recommend a course or two? I want to know what's out there.
      Use the forum search function - there's a LOT of discussion about this stuff. I remember really long threads about this here over 5 years ago, but even very recently there are been a LOT of posts about this.

      There are no secrets - it's like any business, you do what works for you in your area for your preferred model and your preferred clients.

      You don't need any courses and no course can tell you what your business should be.

      Everyone has their own version of what works and what their clients want.

      You can choose 100 different ways to do business in this small area of discussion.

      Customers want......... Everything......

      It's all just generalisations until you talk about specific people.

      What matters is what do YOUR customers want.

      It doesn't matter if my customers all want video squeeze pages - if yours do not.

      I've had a lot of customers and across them they've probably wanted just about anything you can think of.
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      nothing to see here.

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    • Profile picture of the author sb
      Originally Posted by silho View Post

      OK well I'm glad that some people are pioneers in this space and have been doing this longer than others.

      Some people are having success and some not.

      Those that are having success with it please (if it's not a trade secret) share what you are doing/offering your clients? Did you learn any of this the dozens of offline courses?

      I am doing quite well with it, but my experiences are different than others so my offering is very different. Yes, I have a 'system' that I use to build a list for my clients and help drive sales.

      Since I love learning new things (or a different approach to things that I already know) can some of you recommend a course or two? I want to know what's out there.
      Hey Shaun,

      One of the best there is to get some excellent free information is here: HMA Marketing Consulting System Sign up for his free info.

      Yes, he wants to sell you his course but he gives TONS of solid information free. Michael is a great guy too.

      I got my start in the early 90's by studying Dan Kennedy and applying his stuff to my business. Other business owners were curious about my marketing so I thought, why not charge them to consult and develop their marketing programs. I got them results, made them very happy, quit my business and have loved it since. My point is that if you study Dan Kennedy and comprehend the information you can just take your knowledge and apply it to almost any business. I do realize that there's a 99.9% chance you've studied Dan's stuff.

      I've bought a lot of offline WSO's. A very few are excellent. Some are OK, but many - not so much. Many of them are obviously just conjured up in the mind by serial WSO'ers and then sold as based on reality when they don't actually work in the real world and the author doesn't actually make their living as a marketing consultant. They're raking in some big money selling garbage.

      But yes, I've picked up lots of EXCELLENT information, techniques and strategies from a few WSO's. You can never stop learning.
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  • Profile picture of the author silho
    I'm sorry Andy. It seems that by starting this thread I've upset you in some way. My desire was to find out what people are doing, what new tactics and strategies clients are asking for and what you are delivering?

    Are you doing SEO, social media, email list management, mobile marketing, advertising, branding, etc. I just wanted to know what the overall experience of the WF with Offline and what new tricks people had up their sleeve.

    I apologize that my inquisition has terribly bothered you.
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    • Profile picture of the author Andyhenry
      Originally Posted by silho View Post

      I'm sorry Andy. It seems that by starting this thread I've upset you in some way. My desire was to find out what people are doing, what new tactics and strategies clients are asking for and what you are delivering?

      Are you doing SEO, social media, email list management, mobile marketing, advertising, branding, etc. I just wanted to know what the overall experience of the WF with Offline and what new tricks people had up their sleeve.

      I apologize that my inquisition has terribly bothered you.

      ????

      I have no idea what you're talking about - nothing you've said has bothered me in the slightest.......

      You seem to be misunderstanding me.

      I do everything..... Whatever the people I'm helping need - if I can do it I do.

      This includes creating business cards, accounting software, videos, logos, websites, search marketing, local business listing, article publishing, press releases, slideshows, online streaming - anything.

      If I can't do it - I get someone else to do it for them.

      Simple.

      I'm not sure why you think something you said has "terribly bothered" me - perhaps you're just not used to people having different perspectives?

      Me saying that I don't agree with everything you said is not some form of being offended - I don't agree with most of what other people say to some extent but that's not a problem (for me at least).

      That we have different opinions about things is what makes talking so interesting.

      Andy
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      • Profile picture of the author silho
        Originally Posted by Andyhenry View Post

        ????

        I have no idea what you're talking about - nothing you've said has bothered me in the slightest.......

        You seem to be misunderstanding me.

        I do everything..... Whatever the people I'm helping need - if I can do it I do.

        This includes creating business cards, accounting software, videos, logos, websites, search marketing, local business listing, article publishing, press releases, slideshows, online streaming - anything.

        If I can't do it - I get someone else to do it for them.

        Simple.

        I'm not sure why you think something you said has "terribly bothered" me - perhaps you're just not used to people having different perspectives?

        Me saying that I don't agree with everything you said is not some form of being offended - I don't agree with most of what other people say to some extent but that's not a problem (for me at least).

        That we have different opinions about things is what makes talking so interesting.

        Andy
        I welcome differing opinions all of the time. That's how you learn and grow, and that was my whole reason for starting this thread - hoping we could all learn and grow).
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        • Profile picture of the author tocktik
          Ya you can earn

          But you need to be confident on what you are working
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      • Profile picture of the author AndrewCavanagh
        There are now many courses and products in this field but at it's core the business is very simple:

        # You get in contact with business owners (yes you're probably going to have to talk to some real people at some point).

        # You find a way to use your skills or the skills of people you can outsource to to help them make more sales and profits.

        # You charge them for your service.


        Are people making money?

        Obviously yes and it's been going on for a long, long time.

        If you look in your local phone book and find a web designer there that's someone who's been making money by selling their services to local businesses (many of these guys have been doing it for over a decade).

        The good news is that while many web design and other services are filled with blue sky promises and hot air anyone with a little internet marketing skill can make a business real sales and profits.

        If you make a business more profits than what you're charging them then you're doing them a fantastic service.


        Are there people making money after taking courses or buying products?

        I can't speak for other people's products but I have years of feedback and testimonials from people who've purchased my products or are members of my paid forum.

        There is a learning curve when you start out and it's usually related to developing the skills of speaking to business owners effectively.

        My observation working with thousands of people is that the people who focus heavily on talking to as many business owners as possible and really being concerned with getting to know the owners and their businesses and genuinely helping them...those people will go from zero to making a good income within a relatively short time (2 weeks to 3 months).

        It's fun to watch someone start out asking all the basic questions (how do I get past the gatekeeper, how do I get a business owner to write me a check etc to questions like what do I do when I have too much work to handle).

        Businesses are desperate for people who can genuinely help them and almost any internet marketing skill can be exceptionally valuable to a brick and mortar business (most of these guys are not familiar with even the most basic marketing skills).



        My parting words would be if you're focused on genuinely helping businesses make real sales and profits and you're willing to talk to some business owners you should do well in this niche.

        If you're not willing to do both of those things then you might want to look for opportunities elsewhere.

        Kindest regards,
        Andrew Cavanagh
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      • Profile picture of the author mattfraser
        Hello,

        I saw your forum question and figured I would share with you what I have been through and my experiences.

        That being said, I first wanted to start doing "offline marketing" back in 2006 (before it had its own thread on the warrior forum and nobody really cared)

        To me, information products seemed like a lot of work and there was a lot of competition, however, I thought that I had to get online success with an info product before I could approach local business'. That was a big mistake. They don't care if I have an ebook but only care if I can increase their profits.

        So I should have started doing what I did at the beginning of this year, and that is purchase keyword rich domain names such as www.edmontondentalcare.ca and designing sites, ranking them and feeding local business' with the leads. (However, back in 2006 I had no idea how to do this but have learned that and more over the last 4 years)

        That being said, at the beginning of this year, I saw the product launch for the local business money machine program by Kevin Wilke. That being said, while there is some valuable information in their training program, showing me a screen capture video how to find clients with the online yellow pages is a total joke. The program does teach you about seo and google places but lacks A LOT!! Like how to get clients as well as well as tools such as an auto responder series, free reports, websites etc etc. I would never, ever, ever, ever, ever tell someone to invest in the Local Business Money Machine and feel sorry for those like me who have.

        So along comes Main Street Marketing with Mike Koenigs, owner of traffic geyser and puts together something a bit better than LBMM. Offers websites with autoresponder series and tells you how to get free reports made as well as offers some in 10 different offline niches (the dental report is the one that I have used on my Edmonton Dental website)

        I should mention that Jim Cockrum and Andrew Cavanaugh offered a free one year membership to their website www.offlinebiz.com for MSMM members, and they have a very good 4 line letter that Andrew wrote to get leads that has a 20% conversion ratio. It is a very, very good letter and I had some success with it as some prospects called me back but I was unable to close. The great thing about being a member of www.offlinebiz.com is being able to pick Andrews brain about anything as well as the other members of the forum, it is a great forum and very active site, but again, is lacking some materials for "offline marketers" to succeed. (However, some are doing very, very well.)

        However as a result of the launch of MSMM, I also found out about a guy named Andrew Kelly from Australia. Andrew has been doing online marketing for offline business for the last 12 years and he offered a lifetime bonus to his site www.theofflinegoldmine.com to anyone who invested in MSMM via his affliate link. I had heard of Andy from someone before so that was one of the biggest reason why I invested in MSMM, to get access to Andy, as he also offered an hour consultation with him, of which I had more than that.

        Andy's training and teaching at www.theofflinegoldmine.com is first rate, he holds absolutely nothing back, has no upsells and teaches you everything that you need to know to succeed. You can tell that he isn't faking it and really knows what he is doing. I am tremendously thankful for the guidance and knowledge that I have received from him.

        That being said, I managed to rank a website in the mortgage industry on the first page of google, but I could not convert any of the traffic and was unable to do any real split test due to a lack of finances. Therefore I couldn't get any leads.

        However, it was an amazing learning experience and I plan on doing it again. (I am from Canada and have websites for every major Canadian city and plan on launching ranking them all)

        That being said, I have yet to make any ROI on my investments of training but that does not mean that I am giving up nor that I feel like I have failed. Thomas Edison didn't invent the light bulb until the thousandth or so time he tried and every time it was a just another way that he learned how NOT to invent a light bulb.

        I've noticed that there have been some on here who have said training is not necessary and that you can just get by doing research on the internet and visiting the warrior forum. To that I say HOGWASH!!!!

        One of the most influential books that I have read in my life was Awaken the Giant Within by Anthony Robbins. In his book, he stated that if you want to learn how to do something, find someone who is an expert at it and then do what they do twice as much. To me this is good advice to take and a successful principle to live by. You need to have someone who can train you and help you succeed.

        Also I've noticed that some have stated that "sales and marketing" should come naturally, to that I say DOUBLE HOGWASH!!! One of the world's leading experts on sales, Tom Hopkins, was one of the worst sales persons ever, he tells of it in his best selling book, "How to Master the Art of Selling" and teaches some very profound and proven strategies for selling in his book and also shares that it wasn't until he invested in training and learning from someone else that he was really able to succeed.

        So I've invested in training and I will continue to do so. I won't drop so much money on training but I am always on the look out for resources.

        While I haven't "hit the jackpot" yet, I know that it is only a matter of time. I don't like offline marketing simply because you can make money at it, I actually like it because I want to help small business to succeed.

        So what would I do differently, (and for those you who have read this far, thank you) and if I was starting over.

        I would invest in Andy's Membership site, www.theofflinegoldmine.com

        I would also look into becoming a certified marketing consultant by investing in Michael Ports turn key system at www.bookyourselfsolid.com

        I would also invest in materials/resources from a recent site that I have found www.instantofflineguru.com

        I would also learn how to focus more of time on learning sales or hiring a sales person to do so for me and offer internet marketing seminars for small business. This is something that David Preston, www.davidprestoninc.com, another seasoned offline marketer, teaches and Michael Senoff offers his product on how to go about doing it at http://www.hardtofindseminars.com/HIMA.html

        (Some may not know this but David is actually a mentor of Willie Crawford on how to do online marketing for offline business' something that Willie is focusing a lot of time doing, so if Willie invests in training, so much for the theory about not needing it)

        I would also encourage those who are looking to become "offline biz experts" to focus on one niche, such as mortgages or dentists rather than marketing themselves as a general marketer.

        I have 12 years experience in the restaurant/hospitality industry and this is what I am working towards doing.

        That being said at this time, I am working on developing my own site and offering my own report in which I am going to launch shortly and I've invested in some more products and tools from www.instantofflineguru.com to help me to do so.

        Again, while I haven't succeeded yet, or made any ROI on my investments I know that I will succeed and that I've discovered some of what not to do.

        I hope this has been helpful to some.

        To Your Success,

        Matt
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      • Profile picture of the author JamieSEO
        If you are at all familiar with offline small business owners/management then it is not hard to succeed...

        What does every business want?

        MONEY! Get them sales

        Traffic = poor selling point for offline businesses

        Strongly targeted traffic and leads are great

        Really offline marketing is about getting results... and the result they want is MONEY. Give them a decent ROI and you have yourself a customer for life
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    • Profile picture of the author ileneg
      Originally Posted by silho View Post

      Are you doing SEO, social media, email list management, mobile marketing, advertising, branding, etc. I just wanted to know what the overall experience of the WF with Offline and what new tricks people had up their sleeve.
      yes, as others have posted, people here are doing all of that and more...

      At a very basic level...you can begin with:

      who - are you marketing to? (are you going to "niche" a certain kind of business, a service business, a product business)
      what - services are you offering? (what do they need, are you going to offer one or two services, a menu of services)
      where - are you going to begin? (in your neighborhood, in your city, in your state, in your country)
      when - are you going contact your first business owner? (tomorrow, next week, next month)
      how - are you going to reach your target audience? (business meetings, seminars, direct mail, online, cold calling)

      Then - do not reinvent the wheel...start by building yourself a plan...start with your goals, what's your end result? this will help guide your plan...then take action!

      HTH,
      ileneg

      Yes, of course I know there are holes in my reply...it's not a full Offline-Business-in-a-Box .
      .
      .
      .
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    • Profile picture of the author serryjw
      WOW! Is this a frustrating thread. This isn't difficult. Business want to increase their business...PERIOD. They don't care HOW you do it for them. You decide what you'd be good at that would accomplish this, and offer it.
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  • Profile picture of the author Jill Carpenter
    Is Anyone Making Any Real Money With Offline Marketing
    I only make monopoly money. :p

    What is your business plan?

    How many doors are you knocking on per day?

    What is your list of services?

    Do you have a sample site to show others what you are capable of?
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  • Profile picture of the author TimCastleman
    silho -

    People are making money with offline marketing. How much and by who is anyone's guess.

    There is a huge need for it. Business are willing to pay you if you can show them the end result they want or need.

    You have to be confident in your ability to deliver what it is they want.

    Start easy with Friends and Family, then go to local non profits, church groups, etc to get that confidence.

    Once you feel confident then feel free to jump into paid clients.

    Find ways that you are comfortable attracting clients (postcards, cold calls, seminars, banners from rooftops, etc) and make a plan of attack.

    Stick with it and focus and you'll be 90% ahead of the game.

    Tim

    Sorry guys meant this to be in the last post - not a new one, my mistake.
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    • Profile picture of the author silho
      Originally Posted by Steven Smith View Post

      That is the best comment on offline marketing I have read in quite some time!

      There is a man truly doing the offline/online marketing business on a daily basis. That would be a great opening to a book on offline marketing ; )
      Originally Posted by TimCastleman View Post

      silho -

      People are making money with offline marketing. How much and by who is anyone's guess.

      There is a huge need for it. Business are willing to pay you if you can show them the end result they want or need.

      You have to be confident in your ability to deliver what it is they want.

      Start easy with Friends and Family, then go to local non profits, church groups, etc to get that confidence.

      Once you feel confident then feel free to jump into paid clients.

      Find ways that you are comfortable attracting clients (postcards, cold calls, seminars, banners from rooftops, etc) and make a plan of attack.

      Stick with it and focus and you'll be 90% ahead of the game.

      Tim

      Sorry guys meant this to be in the last post - not a new one, my mistake.
      Originally Posted by avenuegirl View Post

      I only make monopoly money. :p

      What is your business plan?

      How many doors are you knocking on per day?

      What is your list of services?

      Do you have a sample site to show others what you are capable of?


      I guess it would help if I share my experiences. I've been in interactive advertising and marketing since 1997 and I've had the chance to work with a lot of corporate brands. Agency life and working as a consultant pose very different challenges - especially when providing services to your clients. Now that I'm building my own company I face a new set of challenges automation allows me to overcome them and provide even more services to my clients.

      Now since I practically grew up at records labels, media companies, and advertising agencies my main concern for my clients has always been growing attendance, subscriptions, and/or sales. Yes, web sites landing pages and micro sites are very important, but they are viewed as tools and resources to getting the job done.

      So with all of my clients I make sure they have the tools that are needed (social media profiles as well) and then use those tools to accomplish their goals = attract and retain targeted customers and grow their sales with these new customers.

      Sounds simple, and I guess at the end of the day it is, but here are all of the tools that I use...

      Since I am in love with mobile marketing and have been doing it for a vERY long time I get more calls about that than anything else. I give the people what they want. They ask for mobile so they get it - and a lot of it. But all of my clients understand that I use a complete system to make their needs happen which include the following:

      A complete global SMS/text messaging system
      - sends and tracks text messages to over 200 countries

      Content syndication solution
      - Send blog posts and other content to over 40 social networking sites

      Email autoresponder system
      - We all know what that does

      Voice Braodcasting
      - For sending audio messages directly to your customers

      Proximity marketing broadcasting
      - Sends mobile messages to potential clients/customers in your immediate area

      Mobile Phone Apps
      - Retain and track user media consumption by mobile phone

      And soon...
      Post card follow-up
      - We know what this is about as well


      And many times we lay this on top of the print, radio, or TV advertising that our clients are currently running. So our system will accomplish our goal using interactive tools (more leads and more customers). And of the three major components of an ad agency (accounts, media and creative) we do all three - sort of. Since I usually liase with the client I act as the Account Director and of course I am the Media Director (someone has to oversee these campaigns). But that leaves Creative to be managed. Well, well, I manage all of the creative for my company myself, but I do not handle any creative for my clients at all. That is something that I just don't want to take on. My experience has taught me that that is not an area I want to be in.


      Now while I do quite a few things for my clients I don't do SEO and PPC and some other things that are promised/taught in other offline/local marketing courses. I'm not opposed to it, but I have fou a way to make my system work for my clients so that is what I do. How is everyone else doing, and what are you offering? Maybe there's a course or two that will teach me how to provide another service that my clients need.
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      • Profile picture of the author internetsweetie
        Shaun,

        You are a great contribution here. This thread is invaluable.
        Thanks for sharing what you do. Well written and concise.

        I would like to be a reseller for your services E.G. mobile
        marketing, etc. that you have listed above, offering them to
        my clients here in IL. I want them to be as successful
        as possible and have a one stop shop - I've just learned
        to stay in my line regarding my strengths so I can keep
        my promises.

        Would that be possible? P.M. me either way. (( cant P.M.)

        Look forward to hearing from you soon.

        Sincerely,
        Internet Sweetie
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        Freedom from the 9 to 5 can be so sweet.

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  • Profile picture of the author hayden459
    i think that if you have that talent of sales then any sales related course is of no use for you because i believe that sales marketing is an universal art. If you have that in yourself then courses are worthless.
    Till now i haven't made a single penny offline because its not as interesting as working online. But there are some good courses available costs around $2000-3000 which are really effective and you can earn a lot by doing them.
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  • Profile picture of the author chrisnegro
    Originally Posted by silho View Post

    OK, there are dozens of offline marketing courses that range from $10 - $3500.
    I know a lot of people bought these courses, but I'm wondering what you think about each of them.

    Which ones are the best? What 'authors/marketers' offer the best courses?

    Has anyone made any real money using the information they learned from these courses?

    What are your clients saying? What are they really asking for? What services do they really need?

    Siloh:


    Since you are passionate about offline consulting (obviously by your original post and follow-up posts on this thread) and contributing to the Warrior Forum (so everyone can benefit), I will give you a free review copy of my upcoming offline consulting system.


    However, I don't know when I'm going to launch it as Im TOO BUSY making money offline to launch this product. Before I go live with this in a couple of months....I will send you a review copy just for your enthusiasm and your passion into the topic of offline consulting.

    Thanks again for reminding everyone on how much fun (and lucrative) offline marketing can be. Just remind me again that I sent this to you as it maybe 8-12 weeks before I launch this thing.


    Why pay for anything when you can get it for free right?


    Success to you Siloh,

    Chris Negro
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    • Profile picture of the author silho
      Originally Posted by chrisnegro View Post


      Siloh:


      Since you are passionate about offline consulting (obviously by your original post and follow-up posts on this thread) and contributing to the Warrior Forum (so everyone can benefit), I will give you a free review copy of my upcoming offline consulting system.


      However, I don't know when I'm going to launch it as Im TOO BUSY making money offline to launch this product. Before I go live with this in a couple of months....I will send you a review copy just for your enthusiasm and your passion into the topic of offline consulting.

      Thanks again for reminding everyone on how much fun (and lucrative) offline marketing can be. Just remind me again that I sent this to you as it maybe 8-12 weeks before I launch this thing.


      Why pay for anything when you can get it for free right?


      Success to you Siloh,

      Chris Negro

      Hi Chris:

      Thanks for the offer. I'm always open to learning something new - especially for free. Let me know how I can get the course.
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  • Profile picture of the author LondonPaladin
    Offline marketing is a form of internet marketing. It's not for everyone. But if you are good at person to person sales and driving traffic then it's a great way to make lovely money.
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  • Profile picture of the author kishorem
    Originally Posted by silho View Post

    OK, there are dozens of offline marketing courses that range from $10 - $3500.
    I know a lot of people bought these courses, but I'm wondering what you think about each of them.

    Which ones are the best? What 'authors/marketers' offer the best courses?

    Has anyone made any real money using the information they learned from these courses?

    What are your clients saying? What are they really asking for? What services do they really need?
    How about courses from Dan Pena?

    He seem to be able to transform Business.

    I watched his training videos... Paradigm is different...

    He philosophy is close to Donald Trump, which is Think Big & Kick Ass...
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    • Profile picture of the author silho
      Originally Posted by kishorem View Post

      How about courses from Dan Pena?

      He seem to be able to transform Business.

      I watched his training videos... Paradigm is different...

      He philosophy is close to Donald Trump, which is Think Big & Kick Ass...
      Thanks Kishorem:

      Do you have a link to his web site?
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  • Profile picture of the author Steven Smith
    Hi Silho,
    Based on your post above my friend, (which I happily read several times) It sounds like you have most of it "sussed out" so to speak, unless your looking to venture into SEO Or PPC, in that case, there are (as you know, I'm sure) many products/service out there to assist in that regard, (too many for me to list) but if you don't want to do those as It sounds like you have your hands full, outsource those tasks and see how that goes.

    Hopefully, I'm on the right track with what your looking for and you can get the info your seeking.
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    • Profile picture of the author silho
      Originally Posted by Steven Smith View Post

      Hi Silho,
      Based on your post above my friend, (which I happily read several times) It sounds like you have most of it "sussed out" so to speak, unless your looking to venture into SEO Or PPC, in that case, there are (as you know, I'm sure) many products/service out there to assist in that regard, (too many for me to list) but if you don't want to do those as It sounds like you have your hands full, outsource those tasks and see how that goes.

      Hopefully, I'm on the right track with what your looking for and you can get the info your seeking.

      Thanks Steve:

      Thanks for the compliment. Sorry for those typos in my post. I think it was about 4 or 5 in the morning when I wrote that. I hope we have a pretty good system with what my company offers our online and offline clients.

      All of the various pieces are actually integrated so that when you send a mobile message it will get Tweeted instantly and when you hit SEND to shoot an email (or post a new article to your blog) it will automatically post to all of the social networking sites (if you want it to). The bluetooth broadcasting system will instantly collect mobile users and instantly send them a text message and ad them to your mobile list.

      (Many of our clients are offline marketers that use this to make their phone ring off the hook to collect a lot of retail store owners). It makes their life so much easier now.



      Well as far as SEO is concerned....
      I love the idea of it. I know the basics and tell all of my clients to use WP because it makes the job so simple, but I like the idea behind being able to directly affect change with my clients' subscriber list and bottom line. I think that's the reason why I never really got into it.

      As for PPC... I outsource it all, but I'll take a look at your offering in a few.
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      • Profile picture of the author Steven Smith
        Originally Posted by silho View Post

        Thanks Steve:

        Thanks for the compliment. Sorry for those typos in my post. I think it was about 4 or 5 in the morning when I wrote that. I hope we have a pretty good system with what my company offers our online and offline clients.

        All of the various pieces are actually integrated so that when you send a mobile message it will get Tweeted instantly and when you hit SEND to shoot an email (or post a new article to your blog) it will automatically post to all of the social networking sites (if you want it to). The bluetooth broadcasting system will instantly collect mobile users and instantly send them a text message and ad them to your mobile list.

        (Many of our clients are offline marketers that use this to make their phone ring off the hook to collect a lot of retail store owners). It makes their life so much easier now.



        Well as far as SEO is concerned....
        I love the idea of it. I know the basics and tell all of my clients to use WP because it makes the job so simple, but I like the idea behind being able to directly affect change with my clients' subscriber list and bottom line. I think that's the reason why I never really got into it.

        As for PPC... I outsource it all, but I'll take a look at your offering in a few.
        Hi Silho,
        I don't actually have a service offering to offer that your not already doing....although gimme a few hours and I'll put one together!
        Actually, I was thinking YOU should put something together as far as the whole mobilization techniques you described you were using, that sounded interesting to me. I already know how to get checks of customers etc, BUT that sounded to me like something really original.

        ......Put me on the list for when that gets released and I'll be the first to buy a copy!

        Cheers,

        Steven
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        • Profile picture of the author silho
          Originally Posted by Steven Smith View Post

          Hi Silho,
          I don't actually have a service offering to offer that your not already doing....although gimme a few hours and I'll put one together!
          Actually, I was thinking YOU should put something together as far as the whole mobilization techniques you described you were using, that sounded interesting to me. I already know how to get checks of customers etc, BUT that sounded to me like something really original.

          ......Put me on the list for when that gets released and I'll be the first to buy a copy!

          Cheers,

          Steven

          Thanks for the love Steve:

          I might do another webinar on it one day, but I don't know when I'll have the time to knock that out. I have to make it easy to understand and duplicate. I think it would work better if I partnered with someone that already has an Offline Marketing course.
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  • Profile picture of the author Saul
    Originally Posted by silho View Post

    OK, there are dozens of offline marketing courses that range from $10 - $3500.
    I know a lot of people bought these courses, but I'm wondering what you think about each of them. Which ones are the best? What 'authors/marketers' offer the best courses?
    If you buy anything by Jay Abraham you'll be happy with it.

    Pretty much anything that can be said about him... has been
    said, so just google him or search youtube before you buy
    anything ;°)

    Cheers,
    Saul

    ps. his stuff usually is expensive, but imo worth every penny...
    twice. With cream on top. And cherries :°)
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  • Profile picture of the author Jimian
    Silho... great post you started...

    With offline marketing, it appears you have to be a great salesman, great with talking face to face... and that may leave many out. However....

    If you can team up with someone who's great at sales and getting the jobs -- but has little patience doing the actual work -- you can be part of this great offline opportunity.

    My personality isn't such that i want to be "ON" and talking to people face to face all the time. I like hanging out in front of the computer and doing my thing online.

    So if you want in, but aren't having luck getting clients yourself, try hooking up with someone who's getting the clients... chances are they're overwhelmed with business and can't handle doing EVERYTHING like one of the posters mentioned.

    Not everyone is a Tim Castleman or Chris Negro. (I enjoy learning from them both!!)

    ~JIM
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    OFFLINE Marketing Strategies For The OFFLINE Warrior
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  • Profile picture of the author terrapurus
    Real offline marketing courses are very successful. They're called degrees.
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    • Profile picture of the author Vagabond 007
      Originally Posted by terrapurus View Post

      Real offline marketing courses are very successful. They're called degrees.


      What they teach in school and what actually happens in the real world are two different things.

      You do NOT need a degree to be successful at this. In fact, having a degree will most likely hurt you more than help.
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  • Profile picture of the author humbledmarket
    Banned
    Sorry but I'm fairly inexperience with offline marketing. Do we need a business license for the chamber of commerce to approach local businesses?

    Thanks,
    Benjamin
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    • Profile picture of the author silho
      Originally Posted by humbledmarket View Post

      Sorry but I'm fairly inexperience with offline marketing. Do we need a business license for the chamber of commerce to approach local businesses?

      Thanks,
      Benjamin
      In most states you will not need a business license to get started (clients can pay you to your name), but it surely does help to have all of your paper work lined up before you leave your front door. Professionalism counts in every aspect. If you want to be taken seriously you have have your "Heart of House" in order.

      Here's a short list of things I have to run/organize my business.

      Business license
      Articles of Incorporation
      Bank accounts and statements
      Heads of Agreement
      Marketing Service Agreements
      Invoices
      Sales Proposals
      Sales Representative Agreements
      Mutual Non-Disclosure Agreement
      Pricing Plans
      Mobile Marketing Best Practices
      Agency Organizational Chart
      Media Kit


      I'm sure I'm missing a bunch of documents, but this was supposed to be a short list anyway.
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  • Profile picture of the author tonyscott
    Yes, I make real money. However I haven't had a salaried job since 1986, I mix with and like business people and I've had my fair share of ups and downs.

    Don't underestimate the power of getting a business website to number 1 on Google for a search term with traffic. I know that it's trendy on here to say that that's not where it's at, but I've seen what happens first hand if you can stand in front of existing traffic and knock their competitors off the top spot.

    Obviously you can't guarantee rankings, but that's what I go after, and I do get them = happy clients.

    I probably undercharge in some areas, something that I'm about to address. However gradually raising prices as you become busier and more confident is a strategy that I'd recommend (to any business actually).

    There are no shortcuts, I've put in thousands of hours developing my own sites, so I'm really just selling my knowledge of what works for me to other business owners.

    As has been mentioned before, managing client expectations is the hardest part of the process. Sometimes it's not easy to under promise and over deliver.

    Although I have an hourly rate in my head, sometimes I get paid 10x that because I have a particular skill set and sometimes 1/10th of that because I'm learning. That doesn't necessarily mean learning IM stuff, it's often learning when to recognise that I'm dealing with a prospective client that I need to reject or persuade to take on board a new idea .

    Bottom line is that I work with a limited amount of businesses and I care about the value and results that I provide. I will occasionally have sleepless nights when ideas for the direction I need to persuade a business owner to take, or a development strategy constantly pop into my head.

    If you can, join your local BNI, it's worked for me, not so much in terms of business transacted (although that's significant), more in the value of networking with other serious business owners and learning from them. The philosophy is right too - "givers gain" or as Zig Ziglar (what a great name) once said "you will get all that you want in life if you help other people to get what they want" I used to listen to his tapes when I was driving 60 miles to meet a suspect for Life Assurance back in the day.

    You need a broad skills base to work from, life experience, the ability to listen and analyse, some humility and some balls - the person on here who fits that criteria and that I take notice of is Andy Henry. Also becoming increasingly fond of the musings of Paul Myres and the tactics of Dan Kennedy.

    It's well paid, hard work, perhaps I'm just fortunate enough to enjoy it too.
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  • Profile picture of the author tonyscott
    Funny you should pop up Andrew, your offline gold thread and WSO was the catalyst for me to really take action back in January 2009 and jump into the online/offline world - thank you.

    Tony
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  • Profile picture of the author John Durham
    If you can pick up a phone and dial numbers and say " I am_________ I am a local webdesigner... just wondering if you folks already have a website for your business... or had maybe been thinking about one..."?

    You will start hearing all kinds of opportunties to sell webdesign, seo, backlinks... all kinds of stuff. You almost cannot spend two hours on the phone without creating some business... for real.

    Common ignorant telemarketers do it all the time, day in and day out. It's a fact. In fact you could probably JV with a local webdesigner out of your local yellow pages as Andrew alludes to.

    My two cents. Moving on...

    -John
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  • Profile picture of the author uniquemarketer
    Lots of small businesses and local businesses clearly have not taken the leap of faith into Online Marketing. They're still concerned about spending a few bucks here and there to growth their business.

    Frankly, I don't understand their logic at all. Don't they realize the urgency of this?
    If they don't take actions now, in a few years, they will fall so far behind the businesses that have taken the steps to build their presence on the Internet.

    I have created the blueprint to show these business owners simple steps by steps to implement these online marketing strategies, but so far, nobody wants to buy. I also offer my services to them but they either want it free or only want to pay $100. What gives???

    And these are law firms and plastic surgeons who are worried about spending a few hundreds to grow and promote their businesses. I feel like I want to take a hammer and start hammering some business sense into their head!
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  • Profile picture of the author John Durham
    I have made significant money over ten years in offline marketing and I can tell you the market isnt near saturated, it's getting better , and its easier than ever to sell offline services... So the answer is yes.
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  • Profile picture of the author silho
    I wanted to step back for a couple of days to see what everyone else would have to say without my interjection. This is some pretty interesting stuff.

    One of the things that I have been hearing (not just from Warriors) but even from my own database is that retailers are skeptical of all of these Internet marketers that are approaching them with promises of page one ranking on Google or charging 2000 prices for a web site or mobile site in today's economy and market. This makes it very difficult for others to offer services that some of these businesses seem to be more valuable.

    Once again, I'm not knocking web site building, SEO, or anything else that anyone may offer, but I can tell you that the one thing that NO ONE will ever turn down is a person/company that shows them the money.

    Now for those that know my service or my business you know that I do not promise to bring leads, sales, or non sequential and unmarked bills in a duffel bag. It's a mobile marketing and list building service so you use it just like you use Aweber (but for mobile - of course) but for my premium clients get a completely different offering.

    I've offered to have a colleague rebuild a web site for a below market value price. I've offered SEO, SEM, and sometimes even mobile web site building, and I have very few takers, but when I say, "Let me show you how I can drive 'ready-to-pay-customers' to your store" they're all ears.

    Maybe it's the clients I have, but damn, they all just want to make more money and more customers. For those that are struggling to make your service offering make sense to prospective clients try this.

    No matter what you offer show the direct link to your service and your client's cash register. Make what you do directly affect your client's bottom line and I bet you'd make more sale.
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  • Profile picture of the author jaxrefinance
    Think of it this way:

    The first thing to come up was offline marketing, later the www time came. So yeah, if done right and combining those two is a WIN WIN situation.
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  • Profile picture of the author BenSalez
    Yes... money can be made offline.

    I just officially signed my first client yesterday (lawyer) to the tune of 1,000$ for his website, and 400 $ a month recurring for lead generation and consulting.

    Now im working on #2, a bakery for a similar pricing structure

    Ben
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  • To be honest why even spend that sort of money on an offline course when you can get the same information from researching and even some free courses, plus of course you have the Warrior Forum, which I find invaluable to answering questions.

    Personally I would not bother with offline courses. I have learned everything about internet and affiliate marketing through research and free online courses.
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  • Profile picture of the author Stephen Renton
    With the upcoming launch of MSMM (Oct) I've followed up with the advocates of the system, and almost every single one who has actually USED it, has bailed on the course and asked for a refund. Very different reactions to the initial views ...

    Anybody left on the course WHO IS ACTUALLY USING IT and thinks its good (except for Fireman Sam)?
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  • Profile picture of the author silho
    United:

    What is MSMM?
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  • Profile picture of the author silho
    Oh got it. I saw that when they first released. Do you know what's wrong with the course? What are people complaining about?
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  • Profile picture of the author DavidO
    I'm sure there are some genuine courses out there... but the vast majority of "gurus" make their money telling others how to do it. Most of them have never made a success in a "real" business.
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    • Profile picture of the author silho
      Originally Posted by DavidO View Post

      I'm sure there are some genuine courses out there... but the vast majority of "gurus" make their money telling others how to do it. Most of them have never made a success in a "real" business.
      David:

      I couldn't agree more. That is my problem with these "gurus" courses. Most of these guys have never spent a day at a REAL advertising agency, marketing firm or even client side so how would they know how to do local marketing?

      I really don't understand how so many people can follow someone who doesn't have any experience in 'topic X'; I'm completely amazed by this.
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  • Profile picture of the author Jacer
    Someone said it earlier, but it definitely worth repeating: Give them what they want.

    I have been doing some cold calling to small business owners selling website design. Yesterday, instead of my usual pitch, I decided to spend the whole day surveying my lead list. Rather than trying to sell them something, I asked them what they would like help with in marketing their business, and let the conversation go where they lead. At the end of the day, I was shocked with the results, as I had my best day ever, and I only called 60% of the numbers I usually dial each day.
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    • Profile picture of the author silho
      Originally Posted by Jacer View Post

      Someone said it earlier, but it definitely worth repeating: Give them what they want.

      I have been doing some cold calling to small business owners selling website design. Yesterday, instead of my usual pitch, I decided to spend the whole day surveying my lead list. Rather than trying to sell them something, I asked them what they would like help with in marketing their business, and let the conversation go where they lead. At the end of the day, I was shocked with the results, as I had my best day ever, and I only called 60% of the numbers I usually dial each day.

      Jacer:

      I think (hope) it was me that made that comment. I'm always telling my members not to sell your clients 'stuff' - just give them what they need or what they ask for. It makes my life much easier for everyone involved, and I'm happy you had a very profitable day.

      If you don't mind me asking.... What services are you offering?
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  • Profile picture of the author Rinz
    If you have learned economics somewhere, many online marketing principles were adopted from offline marketing principles.
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  • Profile picture of the author DogScout
    In my opinion, in order to 'help' off-line businesses, it would really help if you had some experience in running one.:rolleyes:

    I also believe that 40-60% of off-line clients can raise their net income by 20-40% WITHOUT doing a single thing on-line.

    Things like using an EFFECTIVE USP in current advertising, tracking what advertising works (moving ad money from TV to radio or radio to newspaper, or vice versa depending on what the tracking shows produces the greatest ROI). Things like in a service biz, teaching the service-people to up-sell, down-sell & cross-sell (without costing more time spent than the up-sell produces). Even spending half a day teaching the front desk/receptionists how to answer a phone promptly, courteously and correctly can make a HUGE difference to a bottom-line.

    In my opinion, a businesses best potential income is from their previous clients and direct marketing to their customer base is one of the most effective means of increasing the net.

    Getting more clients for a business that is not prepared to maximize the income potential of those new leads is useless. Before increasing traffic, sales funnels and other techniques that maximize return NEED to be in place. If a business is NOT set up to be able to handle new clients, more customers can actually COST them net! If a service crew has a $500 average ticket and then clients double and that same crew is hurried, their average ticket can fall to $250, costs are higher with more stops and a business already on the brink can fold! All due to an increase in business!

    There is a lot to consider in 'off-line'. In my opinion, building a website for a local business might be called 'local internet presence help', not comprehensive off-line business consulting.:rolleyes:

    My opinion. (That does not mean building a website, doing SEO, building an e-mail list is not a good and worthy pursuit, but it is (again, in my opinion), a very small part of the picture.)
    Mark
    (NOT a 'Guru')
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  • Profile picture of the author MichaelHiles
    Sales isn't an "art" at all.

    It's a "process".

    The people still clinging to the "sales is an art" nonsense of the last century haven't been paying attention to people like Neil Rackham for the past 20 years or so.
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    • Profile picture of the author silho
      Man, I am soooo happy the two of you get it. I couldn't agree with the two of you even more than I already do. I've seen so many businesses crumble because they blew it out on advertising and marketing and did not set the proper infrastructure in place to handle the new influx of customers.

      And I agree selling is not at art. It's a learned skilled that can be mastered and perfected.

      Thank you for your responses, and feedback.

      Originally Posted by MichaelHiles View Post

      Sales isn't an "art" at all.

      It's a "process".

      The people still clinging to the "sales is an art" nonsense of the last century haven't been paying attention to people like Neil Rackham for the past 20 years or so.
      Originally Posted by DogScout View Post

      In my opinion, in order to 'help' off-line businesses, it would really help if you had some experience in running one.:rolleyes:

      I also believe that 40-60% of off-line clients can raise their net income by 20-40% WITHOUT doing a single thing on-line.

      Things like using an EFFECTIVE USP in current advertising, tracking what advertising works (moving ad money from TV to radio or radio to newspaper, or vice versa depending on what the tracking shows produces the greatest ROI). Things like in a service biz, teaching the service-people to up-sell, down-sell & cross-sell (without costing more time spent than the up-sell produces). Even spending half a day teaching the front desk/receptionists how to answer a phone promptly, courteously and correctly can make a HUGE difference to a bottom-line.

      In my opinion, a businesses best potential income is from their previous clients and direct marketing to their customer base is one of the most effective means of increasing the net.

      Getting more clients for a business that is not prepared to maximize the income potential of those new leads is useless. Before increasing traffic, sales funnels and other techniques that maximize return NEED to be in place. If a business is NOT set up to be able to handle new clients, more customers can actually COST them net! If a service crew has a $500 average ticket and then clients double and that same crew is hurried, their average ticket can fall to $250, costs are higher with more stops and a business already on the brink can fold! All due to an increase in business!

      There is a lot to consider in 'off-line'. In my opinion, building a website for a local business might be called 'local internet presence help', not comprehensive off-line business consulting.:rolleyes:

      My opinion. (That does not mean building a website, doing SEO, building an e-mail list is not a good and worthy pursuit, but it is (again, in my opinion), a very small part of the picture.)
      Mark
      (NOT a 'Guru')
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    • Profile picture of the author David Neale
      Are A Lot Of Social Media Marketing And "Offline Marketing" Consulting Gurus Scam Artists?

      Exceptional post Michael.

      BTW in my opinion there is art in sales at the highest level. You can succeed with a system or process but that does not mean that art does not exist in some sales.


      Originally Posted by MichaelHiles View Post

      Sales isn't an "art" at all.

      It's a "process".

      The people still clinging to the "sales is an art" nonsense of the last century haven't been paying attention to people like Neil Rackham for the past 20 years or so.
      Signature

      David Neale

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  • Profile picture of the author MichaelHiles
    I think it comes down to the kind of customer you are calling on. There are a lot of guys here who are really good at the "street hustle" sale. They can call a small business owner and lay the one-call close psychology on the business owner because at that level, it's really not much different than a consumer sale. It's a single decisionmaker who typically runs their business out of their wallet - a one-write check system if you're lucky.

    But if you start to get to $2 million, $3 million, $5 million a year in sales, then the game changes. At that point, B2B sales become more complex - typically involving multiple parties in the decisionmaking process before making a recommendation to purchase.

    At that point, all the hot shot boiler room tactics are done and over with. You can have one person singing your praises after your phone rap, but then you've got to coordinate the complex sale process inside of the company to get to the next gatekeeper, then the next, then the next. The bigger the company, the more complex the sale.

    Selling services to a business of any real size is not an "art" in the least. It's project management 101 with milestones and serious tracking of activity.

    This is far outside the scope of the "WSO" section and the perspective of most "internet marketing offline marketers".

    In fact, for the past 15 years, we've sort of called it "web development".
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  • Profile picture of the author George Phillip
    Lets get social is the best one I have read.
    Signature
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  • Profile picture of the author thesweetspot
    To answer your question, yes, people are making money with offline marketing..

    The problem you might be facing is the how.
    You see, most of the courses are the tools to get newbies and even Internet marketers to understand how to go about it and what tools and other things needed to bring offline businesses to the top of search engines.

    If you have no idea how to get started and you expect to ask your professor, friend or family member, they probably have no idea unless they know someone or do it themselves. That is why the courses online for useful for people.

    Some offline businesses are getting ripped off bc they expect their entire business to make them millions, etc ,etc...but do not promise them that...Tell them you can help their business by bringing more potential clients, customers to see them..And that you can track how many visitors and what they are searching for. And then upsell them and tell them that in order to really have a leg up is to have opt-ins, free ebooks, etc set up on their website. And if they do not have a website, then offer one.

    But you want to build a relationship with these off line businesses, meet up with them..go around town...hang out with the people your parents hang out with...this one will work. you parents are older and their friends...and their friends will ask what you do and you can tell them.

    But you really want to make this natural.


    And this trends, idea, growth, will not go away anytime soon. Just keep promoting yourself and build a relationship with your clients or soon to be clients...
    Signature
    Drop Shipping Success
    How I Went From A Simple Idea To Processing Over $1,000 Dollars PER CUSTOMER!!!!!!!!
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  • Profile picture of the author MWGrubb58
    Jacer had a great experience with "Just talking" with prospects about marketing. Had a great day "Not selling."

    That's the whole point, in my experience. I used to work the street being a "Closer" for a credit card company and also an ad rep for a "City Poster" company. In these "In the trenches" jobs, I had to push, push, push, for the sale.... I didn't like it.

    BUT, I made sales.

    I kept going. It was tough.

    I learned, it was better for me, to be conversational.... to build rapport.... to see how I could help.... then have the prospect chase me down. Once a prospect got excited, I then led them to sign with me.

    That's what I do now.

    Getting the client to get online is easy.

    Cheers,

    Millard
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  • Profile picture of the author Buzzin
    Anyone used Bob Serling's strategies?
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    • Profile picture of the author painefw
      Originally Posted by Buzzin View Post

      Anyone used Bob Serling's strategies?
      i was just about to ask the same thing... heard alot about his stuff, keen to get an insider into his teachings perspective
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  • Profile picture of the author AvD555
    Some people say that they make money with that . I haven't tried yet ... but for sure i will try
    Signature

    Take a short break ... Fun games

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  • Profile picture of the author George Phillip
    Offline is the best market, I recently discovered a source for 30 leads a week consistently and I will have a WSO about it very soon as it works in most countries.
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  • Profile picture of the author silho
    I think my biggest problem with all of this is that people are being taught to do things the wrong way, and then they leave the market place all battered and bruised. Local business owners are upset since they wasted money on poor marketing tactics that never paid off and when a marketer with real experience actually goes and makes an offer he has three hoops to jump through just to be seen.

    Here’s the scenario:
    Internet marketer pays $2000 for local marketing course.
    He doesn’t question anything he reads and goes into the market place offering Local SEO to businesses the exact way it was taught in the course (by people with NO local marketing experience at all).
    He promises Business A that he will bring them more customers and make his business more profitable by taking him to the top of the search engines.
    He charges (let’s just say) $1000 to Business A for local SEO, and then does so with three other businesses.
    He rides off into the sunset thinking he’s a savvy successful local marketer.

    Now let’s take a look at the truth:
    Problem 1: Learning how to milk a cow from a blacksmith.
    Problem 2: Not questioning what you read and who you’ve learned it from.
    Problem 3: Not doing your own homework to understand sales AND marketing.

    Now let’s take a look at what should have been done…
    First off, if you want to learn to do local marketing you should learn how to do that from someone that has “local marketing experience.” I’m not saying that Internet marketers cannot learn to do local marketing and then offer you a course on how to do it, but do you really think the “gurus” are out there in the market place knocking door-to-door trying to get local business owners on as clients? Let’s be realistic here.
    So while the information that you receive from “Guru A” may be good you have to always question what you were sold and why. Is there anything that is missing and what can I add to it to make it better than this package already is.
    There is a big difference between sales and marketing. SEO is about marketing, and a landing page or web site is designed to sell. Selling doesn’t have to be “take out your credit card and make a purchase.” It could be to opt-in, make a phone call, come to my retail location, etc.

    If a local business owner is getting 100 visits per week to his web site and only getting 1 visit to his business from his web site then don’t you think the web site needs to convert better BEFORE you drive a ton of SEO traffic to it?

    Let’s look at it like this…. You have a sales team and one of the guys on your team closes 1 out of 100 calls. Don’t you think it would be wise to retrain this guy and make him a better salesman before you double, triple, or even quadruple, his call volume??
    So maybe it would be wise to create a landing page or micro site for your client’s web site and send all of your SEO traffic there to prove that only can you drive SEO results leading to more foot traffic. Your landing page can also convert the users and bring him what he cares about most – MORE SALES….

    Just something to think about.
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  • Profile picture of the author Phantomwriter
    For me the rule of thumb is to always use courses that people I know have used. That way I can ask them all the questions I want. Before I pay, I make sure that the course will give me exactly what I require!
    PhantomWr.
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  • Profile picture of the author TK1
    OK, I'll be honest to you right now:

    What gets lost in many courses on this hype topic right now
    is the ability to actually get a client.

    A lot of people are really afraid either to talking to business owners
    or nail them.

    If they read in offline courses to keep a straight face on asking for
    a high price they think "Omg I need to pay my rent, I am even afraid
    to call up businesses and this guy asks me to say no if they offer me
    1k instead of 2k upfront?"

    In my opinion a lot courses sell their content like doing this business
    is very easy and you can have success on the fly, which is simply
    NOT the case.

    Many business owners don't want to talk to guys like us,
    and many business owners don't even give a f*** about our offers.

    So this business is like almost any business in the world:
    Have you the guts to keep your head into it even if you fail?

    I think mindset and clear plans what to do when should be
    more included into a lot offline courses (and I've read MANY of them).

    Another thing I would say that's CRUCIAL is people that start doing
    this need somebody to kick their ass or mentor them, too.
    Many will have a really hard time being all by themselves.

    Coming from the consulting field with over 10 years experience under my belt
    I can add that you don't need to be an expert in any field, BUT
    you need to be an expert when it comes to selling yourself, being a likeable
    person and making people trust you AND smile when you step inside the door.

    That way pockets will open up, because there are a lot of salespeople
    and those people piss many businesses off which even makes it harder for
    genuine guys, be it from IM or consulting fields, to succeed.

    TK
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    • Profile picture of the author silho
      I couldn't agree more. Being charming, disarming and a hell of a salesman is the name of the game. The rest is execution. Can you really do what you just sold the client on??? That's the easy part. Selling it is the hard part. If you cannot get up in front of a room filled with strangers and (non) sell your butt off then face to face sales is not for you,k offline marketing, local marketing (or whatever the kids are calling it these days) is not for you.




      Originally Posted by TK1 View Post

      OK, I'll be honest to you right now:

      What gets lost in many courses on this hype topic right now
      is the ability to actually get a client.

      A lot of people are really afraid either to talking to business owners
      or nail them.

      If they read in offline courses to keep a straight face on asking for
      a high price they think "Omg I need to pay my rent, I am even afraid
      to call up businesses and this guy asks me to say no if they offer me
      1k instead of 2k upfront?"

      In my opinion a lot courses sell their content like doing this business
      is very easy and you can have success on the fly, which is simply
      NOT the case.

      Many business owners don't want to talk to guys like us,
      and many business owners don't even give a f*** about our offers.

      So this business is like almost any business in the world:
      Have you the guts to keep your head into it even if you fail?

      I think mindset and clear plans what to do when should be
      more included into a lot offline courses (and I've read MANY of them).

      Another thing I would say that's CRUCIAL is people that start doing
      this need somebody to kick their ass or mentor them, too.
      Many will have a really hard time being all by themselves.

      Coming from the consulting field with over 10 years experience under my belt
      I can add that you don't need to be an expert in any field, BUT
      you need to be an expert when it comes to selling yourself, being a likeable
      person and making people trust you AND smile when you step inside the door.

      That way pockets will open up, because there are a lot of salespeople
      and those people piss many businesses off which even makes it harder for
      genuine guys, be it from IM or consulting fields, to succeed.

      TK
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  • Profile picture of the author Bayo
    Originally Posted by silho View Post

    OK, there are dozens of offline marketing courses that range from $10 - $3500.
    I know a lot of people bought these courses, but I'm wondering what you think about each of them.

    Which ones are the best? What 'authors/marketers' offer the best courses?

    Has anyone made any real money using the information they learned from these courses?

    What are your clients saying? What are they really asking for? What services do they really need?
    A course should help fill-in-the gaps in knowledge or it should be such that it provides you with the lack of personal accountability that may be an issue for growing your business systems.

    I run courses and I also attend courses. I will readily invest as much as I need to because I am the only one who knows what I lack or what I need to know to accomplish something in my business model or to help others.

    When you invest in books and audio programs (and I reckon I should be a partner at Barnes & Nobles and Amazon based on how much of my money those guys get from me!) you are investing in a form of training... a course.

    No matter what you read, courses can and do help provided they are a fit for what you are looking for and learning should be a life long experience.

    Bayo
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  • Profile picture of the author Bayo
    Originally Posted by silho View Post

    OK, there are dozens of offline marketing courses that range from $10 - $3500.
    I know a lot of people bought these courses, but I'm wondering what you think about each of them.

    Which ones are the best? What 'authors/marketers' offer the best courses?

    Has anyone made any real money using the information they learned from these courses?

    What are your clients saying? What are they really asking for? What services do they really need?
    You raise some interesting and important points.

    Courses: there is no 'universal course' that suits every learning need or learning style. Indeed there are 'popularity-based' courses either based on student results or the person selling the course but these should never be used by themselves to measure the fit-for-purpose element of any course.

    If necessary, before you take a course, have a discussion with the provider to makes establish if its a good fit for both of you or not. That's what I do and also encourage before anyone attends any of my programs. It helps eliminate doubt and avoid disappointment on both sides.

    Is it necessary?

    Think of it this way. We, as Offline Consultants, practically swear by the 'Free No-Obligation Consultation' right? Why do we tend to offer this? It's not because we have time to waste but because we want to achieve that same balance I mentioned above. Yes, some people will attempt to 'close' every single opportunity in any market with any business owner but that's a big mistake.

    What are your clients saying? What are they really asking for? What services do they really need?

    'Real money' is subjective. I had a time in my life where just having enough money to buy 2 meals was real money to me, and I had a degree and experience behind me too.

    We determine what this means for us and although nobody can give you a 100% guarantee of exactly how much you're going to make as a direct result of attending their training, they can 'ball-park' it based on IF you do the things they recommend and follow through.

    Below ia an example from one of my recent coaching students on a coaching program on marketing and selling to Chiropractors, an area where there's a lot of money to be made, but no one teaches because it's not ike "shooting fish in a barrel"

    ...
    A few weeks after the coaching - OK, maybe this Warrior couple was still riding a 'high' from the course. A bit like the buzz you get when you've just discovered something new?

    I doubt it because they did one thing that you have to do by yourself when you invest in coaching and are in business to make money - They TOOK ACTION




    OK, so they got 8 appointments - In my books, that's a big deal, and as a practitioner I'm always interested in learning from WHAT my coaching students did and HOW they did it to achieve those results.

    Did they put their own twist on what I taught them? Did they use it hook, line and sinker? I learn from those I coach and I'm not too proud to say it. My Chiropractor, Dentist and other specialist service based coaching programs do not come cheap and it'f for a reason. I personally want to help people who understand what they want to achieve and are ready to invest for it.

    It's no different to the secret key to selling high-priced offline services. You cannot successfully do it if everybody is your target ideal local business client. High offline consulting fees mean you'd better be able to deliver or else, stick with the $199-$250 a month mom and pop businesses and go for volume.

    I promise and deliver results.

    "So what?"

    That's what you might be thinking right now as you read this.

    Here's what.

    All this doesn't matter, any offline course doesn't matter IF it doesn't have the ability to deliver results that are better than where you are now in terms of the following:

    1. Improving your ABILITY
    2. Showing you how to increase your VISIBILITY
    3. Showing you how to generate INTEREST (no matter what you offer)
    4. Showing you how to convert interest into CONFIRMED APPOINTMENTS only if it's a good match
    5. Improving your ability to convert interest into SALES discussions
    And these are just a few of the things to look out for.

    Without sounding arrogant but at the same time making no apologies for any ability to help people be successful in getting clients and achieving all the above and a lot more, here's the follow on from the above ...




    Coaching, Training, Memberships...Are They Necessary?

    I remember a post in this offline forum where people were proud not to even consider training because they viewed it as a 'cost' or unnecessary. It's a personal point of view and they are neither right or wrong.

    It's just a personal opinion.

    But if someone invited you to invest just $1,000 and show you exactly what you needed to do to go and make $10,000 ... that's 10 times your investment, would it be worth it?

    What about $2,000 ti make $20,000 from a single business deal. How many deals can you make a month? in 90 days? in 6 months to a year?

    I have invested these sums and I would do so again if and when such programs come along in the private business group I belong to.

    Plus, in the early days I invested heavily to get educated on Chiropractor wants, needs, desires and fears.

    So, is anyone making money? Certainly yes, and lots of it too. This is why it saddens me when I see people publicly declaring that they will never use a coach (...think Olympics and Gold winning individuals and teams and you'll understand why)

    Choose the right course for you and don't be fooled by popularity or the lure of the 'guru' because it will most likely ends in tears.

    To your success!

    BAYO

    P.S. All typos free of charge as always!
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  • Profile picture of the author DynamicIMS
    I have been mildly successful online and offline, and found myself overwhelmed with work. Now starting to look at automation for many tasks. I have tried outsourcing, but very unreliable results. I want to make more money in this area, but need good software or more reliable people.

    Offline money is there and once you have stats to show it becomes easier and easier!
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    Getting started may look like a giant leap, but it is really just a small step!

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    • Profile picture of the author Bayo
      Originally Posted by DynamicIMS View Post

      I have been mildly successful online and offline, and found myself overwhelmed with work. Now starting to look at automation for many tasks. I have tried outsourcing, but very unreliable results. I want to make more money in this area, but need good software or more reliable people.

      Offline money is there and once you have stats to show it becomes easier and easier!
      Too much work? That's a good problem to have if you're focusing your efforts on the things you should be focusing on i.e. marketing and selling.

      Automation is a good way to go for the things you need to do yourself and this generally tends to be the client contact touch points from positioning through to getting the sale / project agreed. Beyond that, I still recommend letting specialists do their thing for delivery.

      I too at times face challenges with outsourcers at oDesk and other places (Warning:The technicians/freelancers at oDesk are getting wise to how much we can actually afford to pay, so they too are putting their general rates up - Just a heads up for anyone who thinks the outsourcing sites and outsourcing is a walk in the park).

      Offline consulting is dead simple but not easy.

      BAYO
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  • Profile picture of the author freudianslip27
    Being a good salesman WILL separate you from the crowd. It seems like so many seo companies (and especially web designers) are TERRIBLE at sales and keeping communication with clients.

    Unfortunately this also has caused a problem for me. Often times people are hesitant because they've been burned in the past.

    But if you can overcome their objections, remember this is a numbers game (try hard enough and you will find someone), and once you prove yourself to someone they'll be happy to refer you. That's when you are set.

    Matt
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    • Profile picture of the author MsMotivation1
      Matt, I agree... communication and getting your prospects to "like" and "trust" you are the main keys to landing clients.

      It doesn't matter how attractive your marketing package is - it's YOU that makes the difference.

      That's why, when meeting new prospects, I don't talk about "me" and "my business"... but focus on them and their business right from the start.

      Originally Posted by freudianslip27 View Post

      Being a good salesman WILL separate you from the crowd. It seems like so many seo companies (and especially web designers) are TERRIBLE at sales and keeping communication with clients.

      Unfortunately this also has caused a problem for me. Often times people are hesitant because they've been burned in the past.

      But if you can overcome their objections, remember this is a numbers game (try hard enough and you will find someone), and once you prove yourself to someone they'll be happy to refer you. That's when you are set.

      Matt
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  • Profile picture of the author stubbs
    We have had some ups and downs on offline marketing. In fact, in seems like this year things are picking up. Most of the projects we have had are in television and print.
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  • Profile picture of the author Geek3
    Surprisingly, the ad in my local newspaper has been very profitable for my tech industry business. I just keep it in there and people can't miss it as the days and months go on.
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  • Profile picture of the author Carissa
    For marketing either it is online or offline a course wont help you much .If you buy one chances you wont have the skills to pull off a good business.
    We have seen plenty of posts about people getting in over their head.
    If you want to go into offline marketing then you have to increase your skills and then offer what you know you can deliver.
    Regards,
    Ali.
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  • Profile picture of the author Devilishboy
    thanks for sharing
    Signature

    I can design professional logos, banners, headers, business cards etc.

    Portfolio Link

    Place an Order Now

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  • Profile picture of the author silho
    OK so we have some interesting comments and responses here that highlight some successes in local marketing using a few strategies, but let's turn it up a bit.

    Is anyone doing anything that has a focus on hyperlocal content or strategies? I've been studying and practicing hyperlocal all year long, and I must say that is really helpful to both our clients and their potential customers. I would like to hear what everyone else is doing with this.
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  • Profile picture of the author tholcomb
    It appears to me you need good fundamentals online before you go offline. There are plenty of "consultants and gurus" that can help you for a price.
    Once you have had some success online, take those skills to a local market where competition is not as great and make yourself some money
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  • Profile picture of the author silho
    Sorry about that...

    Hyperlocal is about FOCUSING on a specific area of your city. Currently, I live in Atlanta, and we have 35 counties that make up the metro area. This is about one third of the state. Crazy!!

    Now if I go hyperlocal I can focus on the Downtown, Midtown, Dunwoody, or Buckhead areas of the Atlanta with my marketing efforts, or I can focus on my zip code. I could even do a promotion for Lenox Mall and the stores that are within a two block radius. Focus, focus, focus!!!!

    Hyperlocal content is usually written by people that live in that city or area and know that place very well. It's all about the immediate areas and smaller cities of a larger metro area.

    Customers and clients identify very well with the hyperlocal model because these smaller cities are 'communities' just like an online forum. It speaks to a smaller, more focused, area of the city that rings loudly with the local business. Try it!!!
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  • Profile picture of the author Sullygromo
    I guess that it depends on what you mean by "real money".

    We (2 partners and I) started selling offline internet marketing in 2006, cold calling and learning as we went along.

    Our company, www [dot] pageonewebsolutions [dot] com, now brings in 70k/month in residual income plus whatever we sell development wise each month.

    Over the years we have picked up 11 employees and opened 2 new sales locations.

    So for us, this dollar figure is less than half of where we intend to be.
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  • Profile picture of the author silho
    Matt:

    I couldn't agree more. That has to be one of the best info products that I've been through. I've read it twice, and I'm sure I'll read it again before the year's out. If you have the right product and can make major upgrades every year you can live forever on the knowledge imparted in this book.

    I think everyone should get a copy of this book. And use the fact that he went to jail is only a lesson to be learned and shared. Get over it, and learn from it.


    Originally Posted by Matt Jutras View Post

    The best "offline" course I ever purchased was The 12 Month Millionaire by Vincent James.

    Don't be put off by the hokey title or the "controversy" surrounding the author (he served jail time).

    It absolutely changed the game for me in how I think as both a marketer and copywriter...

    And while he discusses the sale of weight loss supplements as an example throughout the text, the principles and strategies can be used for selling ANYTHING through direct mail or print advertising.

    In my case, I took the knowledge and use it to sell information products in the $199 and up price range. It helps that I do my own copywriting...

    You have to know what you're doing in that regard if you are to pull in the necessary 1% or 2% conversion rate and profit.

    I think I paid about $80 for my copy through Amazon.com although it does usually sell for $197 I think. It's a print book...8x11 spiral bound and around 300 pages or so.

    Best of luck to you.
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    As a self-made millionaire, Lee Arnold quickly identified the common elements that have kept so many would-be success stories from achieving their own personal financial dreams and combined these ingredients into a complete, all-inclusive package for success!
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  • Profile picture of the author Hugh
    "You can have everything in life that you want if you will just help enough other people get what they want." Zig Ziglar had it dead on.

    There are two major schools of thought about sales. One is the one-call close thing.(Trick closes. Sharp angle closes. Hard work closes.)

    Then there is the helping your client type of sales, which is really just doing what
    Zig was telling us for years. It's easier AND you sleep better at night.

    Hugh
    Signature

    "Never make someone a priority in your life who makes you an option in theirs." Anon.
    "Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon." -- Winston Churchill

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  • Profile picture of the author silho
    Hmmmmm, lots of responses, lots of schools of thought, lots of ideas. Here's another question, and it might be of the most important ones I've asked on this topic.

    The product, coaching, and training, may be OK, but the reason why people buy these products from expert A, or guru B is because the sales letter is good.

    Who has the best (most sellingist) sales letter or video in this space? Since the salesman is the most important person to getting offline clients to hire you wouldn't the sales letter/video be the most important part of getting you to buy a course?

    Respond with the URL of the sales letters that you think 'sold' the best and I'll help tear them apart to see what they did to make us buy so we can employ those same principles to get offline clients to buy.
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  • Profile picture of the author silho
    We're gearing up for tonight's massive webinar where we'll give away over $7,000 in bonuses. This one you wont want to miss. For the first time in the Internet Marketing space we will be discussing HyperLocal Mobile Marketing!!

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  • Profile picture of the author kevinmariya
    Why not ? Offline marketing can earn better. Newspaper ads, Newsletters, magazines, radio talks are associated with offline marketing. We do remember offline ads much more than online ads. It is what people hear constantly.
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  • Profile picture of the author sfossy
    Offline marketing and word of mouth is important for certain kind of business, this is why you see there are lots of advertising agencies working in the offline markets, the trend of advertising online business in the offline market is increasing.
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  • Profile picture of the author aduttonater
    I never really needed a course to make real money offline. Although I flip though some of the provided information thats present, I usually move towards by typical sales knowledge that I've obtained over the years.

    Ex. I currently clean yards for income offline. My course for this was trimming trees as a young boy, when working was the last thing on my mind!
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  • Profile picture of the author pethanks
    I heard many stories about people who really earned from offline marketing. I think that is true. That is their testimony.
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  • Profile picture of the author james0072011
    offline marketing cant be done by everyone. Only few people can do who have the best skills to do offline marketing
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    • Profile picture of the author abrandt
      Howdy WF Members:

      Is Anyone Making Any Real Money With Offline Marketing
      ?

      I have been a marketing professional for some (30) years; a Software Applications & Evaluation Consultant specializing in Windows business applications for some (8) years (Microsoft down to small shareware houses).

      Starting 2009, I began diligently studying Offline Marketing for a year... purchased some 30 Warrior Forum "offline marketing" WSO's. All courses were seriously studied, assimilated, integrated... resulting in developing hybrid offpage optimization strategies which are dominating Google 1ST Page SERPS (4 to 9 positions) for business clients (without interfacing with client's website).

      My thanks to Jack Mize and his "Offline X Factor" which was highly influential and a major contributor to my initial success.

      I utilize a consultant licensing model for Google ranking optimization. To provide a "making any real money" reference point, my first two clients pay licensing fees well inside high 5-figures per year. 1st two... and they are thrilled.

      I quantify the details of all results:
      • Alpha results:
        - (81%) of keywords phrases are in Google Place boxes
        - (46%) presently control GPlace 1-boxes
      • Expect to complete Beta results within the next 40-days.

      I started from ground zero... studied diligently... and can now facilitate results few others can. SEO companies generally over-represent and under-deliver. The businesses I speak to clearly understand this.

      Hope this proves helpful.

      Alan
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  • Profile picture of the author kllymichele
    I believe so and it is proven in my conducts that Offline Marketing does earns so well...

    MONEY <--- Marketer's always have this in mind

    Its all up to your strategies and methods.

    From JamieSEO: "Really offline marketing is about getting results... and the result they want is MONEY. Give them a decent ROI and you have yourself a customer for life."

    Yes absolutely true.

    Great SEO techniques for great leads that how it works for me.
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    • Profile picture of the author SeverinH
      I am new to the game and hence have little experience. However, from the businesses owners that I have talked to they always perk up when lead generation is mentioned in succession to their customer's lifetime value.

      First I ask the question
      "What is your average customer lifetime value?" sometimes this question takes some explaining so they understand.

      Once they give me a number, say $2,000 + referrals, I say something to the effect of
      "wouldn't it be worth investing $1000 even if it only resulted in 2-3 new clients?"

      From my limited experience:
      Lifetime Customer Value + Lead Generation = Strong Interest
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      • Profile picture of the author paulie888
        Originally Posted by SeverinH View Post

        I am new to the game and hence have little experience. However, from the businesses owners that I have talked to they always perk up when lead generation is mentioned in succession to their customer's lifetime value.

        First I ask the question
        "What is your average customer lifetime value?" sometimes this question takes some explaining so they understand.

        Once they give me a number, say $2,000 + referrals, I say something to the effect of
        "wouldn't it be worth investing $1000 even if it only resulted in 2-3 new clients?"

        From my limited experience:
        Lifetime Customer Value + Lead Generation = Strong Interest
        You're definitely taking the right approach here. By literally waving the dollar signs in front of your prospect's face (with the average customer lifetime value question), you're already positioning yourself as an expert marketer who understands what every business owner needs and wants - positive ROI.

        Once you've planted that thought in the prospect's head, you can relax and let them do the hard work of selling themselves on your services, since you really don't need to do much more work in that regard (the positive ROI alone should make them very interested in what you have to offer).

        From that point on, once they've literally convinced themselves that this is a good deal with a very high chance of getting a positive ROI, all you need to do is answer their questions and clarify what you'll be doing for them! No "selling" is needed or required after this point.
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  • Profile picture of the author pethanks
    Yes there are lots. All you have to do is to apply all the strategies. That is according to them.
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  • Profile picture of the author localdominator
    I have not found courses to be the best way to go to make money. They may be good for education but you can get that through forums and reading a bit. While we do still sell our services to the end clients, we have found that partnering with other seo or marketing people has been the best route to go. We focus on being the best in local/mobile seo and add our piece to the mix that others want to offer or don't want to have to worry about. This has generated the largest share of revenue and the most secure.
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  • Profile picture of the author lanbo
    Try making a local niche, they work good.
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  • Profile picture of the author fastcreative
    There is a ton of money to be made helping offline clients get familiar with online strategies. The "SECRET" is in building a relationship with the offline prospect and using your ears to understand want they want. You probably know more information than the customer so I wouldn't worry about finding a course. Find a CLIENT and ask them what they want and then sell it back to them.

    For example: I talked with a business owner in the Starbucks line. I told him I was in the business of helping businesses get online. I asked him what was his biggest challenge or question about internet marketing.

    He asked me "How do you do email BLASTS?" I made an appointment to visit his office.

    That client has paid me over $25,000 in the last 5 months. Yes it works but . . . only if you work it.

    Colin
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  • Profile picture of the author alyson
    If you have no idea about offline market , You can search it in Google or you can ask about this on Facebook by sharing your question.
    Signature

    Please read the sig file rules

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  • Profile picture of the author OrangeBull
    I'm new to internet marketing. I've sort of been playing at the edges for the last year, teaching myself just enough to slap together a website and learning some of the techniques to drive traffic to a website, and studying ideas about list building and other strategies involved in the online marketing world, and regardless of who you are, or where you are, noting beats eyeballs on the screen, ie traffic in the online world, and in the offline world.

    I've also spent time studying "The Tipping Point" and some of the ideas in it, like the Golden Sticker, or whatever, which would seem to translate into a special promo code or something similar when talking about the online world, but marrying the two seems like it could be pretty darn effective.

    I mean a thrity second spot aired nationally during the Superbowl made Godaddy.com a household name FOREVER. Did it cost more than most would want to pay, HELL YEAH. Did it make Bob Parson's and company a hell of a lot more money than it cost? HELL YEAH!

    Of course Superbowl advertising is AN AWESOME MARKETING OPPORTUNITY for the cost with THE RIGHT PRODUCT OR SERVICE. Does it really make sense for Pepsi, or Coke, or Doritos, or Ford, or Chevy to spend the money they spend on ads during the game? Probably not, but it launched Apple, GoDaddy, the film Independence Day, and a whole heck of a lot of films since then. It makes sense for the BIG SPLASH launch. It is unclear how much it helps drive sales for established brand names.

    Okay, so now that I got off on a silly rant, what about the tried and true Infomercial? Or event the 2 minute infomercial that has become popular? They must sell one hell of a lot of Sham Wows to continue spending thousands a week on 28 min and 30 second infomercials on the back channels of cable and on late night local stations to keep airing them, right?

    People say that nobody reads the newspaper anymore, and they are right, except when they are not. When I was in college I checked out the free student newspaper regularly, and I always looked at the alternative paper, and I know I'm not the only person that reads classified only papers like the Pennysaver or the Thrifty Nickel or what not when I'm looking for something like a used car, or maybe real estate, am I? Free ad driven papers are here to stay and they get read!

    If you could get a classified ad for your site in front of 90 million pairs of eyeballs a week, and only 1% of those 90 million sets of eyeballs ACTUALLY read your ad, that's 900K Potential customers. If only 1/10 of 1 percent of those 900K potential customers converted to a sale on a product selling for $100, like an information product, ie a subscription website, that's 900 customers, or $90K! I've seen an advertising agent that will place a classified for you in papers with an average readership of 90 million for under $3K. Can that kind of offline advertising work? I don't know, but I do know this, a classified ad that cost me $45 running in 2 newspapers with a total circulation of 14,000 4 times got me one customer during the first month I was in practice as an attorney and that client paid me $1500 for the services I provided him. I've seen classified advertising work in what I would consider an off the wall way right there, with a miniscule set of eyeballs. Do I think it could work a lot better if scaled up? You bet I do.

    Especially when combined with online marketing, especially when combined with list building techniques, and especially when you use some of the ideas contained in "The Tipping Point" about nudging a campaign into the realm of going viral, i.e. Facebook like buttons, and YouTube related fair, and a Golden Sticker, i.e. promo code that lets people get a discount.

    Whether it is online or offline, it is all marketing.
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  • Profile picture of the author Doug Terry
    What an interesting read....there are certainly some very interesting and on the button comments on this issue. As Jenna Paulson pointed out many people gravitate to offline out of frustration with trying to make money online (ie. info products) Having spent many years in different offline businesses I can absolutely confirm what many contributors have said regarding business owners wanting L-E-A-D-S and not just page one listings.

    I would suggest you start in a niche you are familiar with for example if you were employed as a baker start with bakers. This way you can get your feet wet with people you have some connection with and understand the little quirks about the business thus you will be able to speak their language. As Andyhenry pointed out you have to act like an offline business to be able to develop the rapport with the decision maker.

    i.e - Meet up with people, find out what they need, create an offer, deliver on that offer, invoice them for your work, support them afterwards, build relationships.

    i am always amused by the courses that have all the gadgets, buttons, agreements etc etc but seem to forget that the purchaser gets over the warm bath feeling of having purchased the supposed solution must at some point have a conversation with the punter / business owner. More often than not that's the point where the wheels fall off the project.

    Whenever i make contact with a prospect i first build rapport / get their confidence before venturing into what i can do for their business.

    In short; "people buy from people they like and trust'

    Good luck
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  • Profile picture of the author Seleyna
    I never tried offline marketing, but Im considering joining seminars when you get to meet like-minded entrepreneurs, and potential clients
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  • The course you buy really needs to depend on the services you want to offer. For example if you are going to make Google Places the centre piece of your offering then I would buy Brian Anderson's Google Places cheat sheet but if you want to lead with video then something like Webmustang's video bazooka would be useful (or my course....see signature).
    But it also will depend of course on what skills you already have... if you are weak at selling or cold calling there are dozens of WSOs that address that and lead generation so its really a case of determining where your shortfalls are and then getting information that addresses them.

    As for making money then...yeah I'm doing pretty good. I think the thing about Offline is that it will take you some time to get to the big league but you can earn some decent money quickly if you are prepared to actually talk to local businesses... something some people who are used to online unfortunately seem to have a problem with.
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    Tap into the Video Gold Mine with my Free 4 Part Offline Cash Secrets video course.

    If you want to FINALLY start making money online then check out Instant Internet Lifestyle blog.

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  • Profile picture of the author danielkanuck
    American marketing expert Bob Serling has a course called "Small Business BIG Profits" that is darn good.

    Also, Austrailian marketer Peter Sun has a darn good course on offline marketing. It's called "17 Easy Ways To Generate Leads And Get New Customers",and it's real good too.

    (sorry if i made this post twice!)
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  • Profile picture of the author damongreene
    Originally Posted by silho View Post

    OK, there are dozens of offline marketing courses that range from $10 - $3500.
    I know a lot of people bought these courses, but I'm wondering what you think about each of them.

    Which ones are the best? What 'authors/marketers' offer the best courses?

    Has anyone made any real money using the information they learned from these courses?

    What are your clients saying? What are they really asking for? What services do they really need?
    Silho whatsup man! Long time! Yeah folks are. I just got a skype from a client that made his first 1500 with a course I put together with Jerome 007 (see link in signature << yes shameless plug but a tru answer to the question at hand).

    I build inexpensive sites for local businesses (actually national businesses but who is counting) and backend marketing services. It is all in TAKING action and perfecting your approach along with streamlining and systematizing (if that is a word). At the end of the day screw a course, screw what he said or she said.. WHAT ARE YOU TAKING ACTION ON?
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  • Profile picture of the author reimer
    Banned
    [DELETED]
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    • Profile picture of the author damongreene
      This is like asking if anyone is making money in real estate, or selling cars, or selling computers, or doing accounting, or in construction. YES people all over are making money with offline marketing.

      If you have a skill, and are not afraid to TAKE ACTION and use it, you can make money. How much? As much as you are willing to allow yourself. It is all about ACTION and how confident you are. Yeah you will encounter some people that don't understand the value in what you can offer. LEAVE THEM ALONE. You can't sell to someone who doesn't want to be sold to or is stubborn.

      Most people get hung up there. (sobbing in a whiney voice) No one wants my services.. this doesnt work. BULL. MAN UP. WIpe your tears and keep it moving. Learn how to position yourself so people come to you instead of having to go hunt down folks. Or position yourself so that when you do approach, they want to throw money at you. Is it EASY... NO not all the time especially when first strating out.

      But... persistence always pays off! Get a mentor, join mastermind groups, find folks that are successful and educate yourself. Then TAKE ACTION. Whining never gets you anywhere... plus noone really wants to hear it at all.

      So yes, people are making money marketing offline. Are newspapers making money on ads? YES. YES YES. There is money to be made
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  • Profile picture of the author Kevis
    wow, great
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  • Profile picture of the author sdentrepreneur
    Offline Marketing is NOT for a lazy person. You need to be social, willing to meet business owners in person and have some sales skills. You also need some thick skin and be willing to accept rejection.
    Here is quick story from 2 years ago, I tried getting this client with 18 franchise locations for $2,500.00 per month. It took me 4 months to land the contract. Now I manage/consult to 120 of their locations and aiming at all 800 by end of the year.
    Be patient....Offline Marketing is not a "Get Rich Quick Scheme" but it works...there are businesses starving for a quality Internet Marketing Consultant.
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  • Profile picture of the author BuyGiftsItems
    Offline clients are not nearly as gullible as Internet Marketers so unless you have what it takes it can destroy just as fast as make you a fortune.
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    • Profile picture of the author damongreene
      Originally Posted by BuyGiftsItems View Post

      Offline clients are not nearly as gullible as Internet Marketers so unless you have what it takes it can destroy just as fast as make you a fortune.
      Agreed. It's about confidence and competence. You will have days when noone listens... then you will have days where people throw money at you. The key is to build your reputation and keep the existing clients happy and paying. Overdeliver and continue building your reputation. Dont think about it as another check, think about it as helping a friend. Customer Service (good customer service) is DEAD.. for the most part! But... give superior customer service and watch what happens.
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    • Profile picture of the author iamchrisgreen
      Originally Posted by BuyGiftsItems View Post

      Offline clients are not nearly as gullible as Internet Marketers so unless you have what it takes it can destroy just as fast as make you a fortune.
      Yeah, I found this as well.

      But i'm not sure it's an issue of being gullible, it's just that they are not opportunity seekers, they are usually very focused on what they are doing and they treat 'marketers' with skeptisism.

      I think that some even lump us marketers in with the "yellow pages ad sales" guys....

      So really it's our job to make sure they stop doing that by raising the awareness of how great online marketing can help their offline business.

      Also... do a great job !!!
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  • Profile picture of the author Voasi
    I have a link in my signature that shows that I'm doing "OK" with offline marketing. I'm about to build a huge network of telemarketers. It's SOO ripe to start a offline marketing company, no matter if you want to make an extra $500 or $500,000 a month.
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  • Profile picture of the author tcollins69
    As a former gm for a small company, I can tell you that Businesses want customers now not tomorrow. I think so many people on this forum get addicted to buying wso's and it gives them an excuse for not just going out there and trying to get customers.

    Just go out and do it. Now, there are many ways you can contact a business and I am going to give you an idea that you can use so that you will have no more excuses.

    1. Find a business that is advertising in google adwords, yellow pages etc.
    2. Call them up and say the following: Hi My name is Terry from xyz co. We are a marketing research firm. I am calling to see if the ad that you've placed with the Yellow pages or google adwords getting the results you've expected? This should be a good opener for you.

    So just go out and do it. Again there are several ways to get customers just go do it.
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  • Profile picture of the author darvon
    I will tell you the truth as I know it. EMD wordpress/ hit and miss...bummer, I studied and executed site after site. BOOM. Played the authority game. I am a NO-NO-NO-NO-NO-NO-NO- expert when it comes to bullshit information. YouTube Video. BAM I make a living on that. Is it hard? Hell yes, or women and children would be rich.
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  • Profile picture of the author ksetu
    There is serious money in offline market. If you see some of the recent market reports, even some of the big national brands are betting huge on local internet marketing.

    But you need to do it right -

    - don't sell them something they can't measure in terms of revenue- hint: web design, seo
    - don't talk to them in language they don't understand - hint: SERP, article directory, reputation management
    - don't offer something which is not scalable - hint:google places listing
    - don't go after business which are not fit for your country - hint: don't just start doing what everyone else is doing - chiropractors, dentist, plumbers - do your research first
    - don't keep running after new local niches - hint: find a scalable model and then rinse and repeat

    And none of the courses will help you - unless you are ready to learn and implement fast. Choose one course you trust, learn everything that it says, implement. Don't jump from one to the other.
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  • Profile picture of the author jamtrading
    be very careful with what you are purchasing and make sure it is the right fit for you, however something that costs closer to $100, how lightly is that going to help you succeed? think about it, something that costs closer to $1000 is more lightly to help you succeed however you need to be careful as not everything that costs closer to $1000 will work so my advice is look at the upper end of the scale but be thorough in your research
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  • Profile picture of the author moneyman2010
    Yes offline marketing is still hot..
    No course or WSO will do you any good unless you take massive action!
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    • Profile picture of the author BizManRobert
      I expect the following wasn't available when this thread started, if this FREE resource goldmine was... folks who study it will have no problem getting/closing clients

      Code:
      http://abraham.com/gifts/thankyou.html
      Anyway, if you are a warrior struggling to sell your online services to bricks and mortar businesses check out my link in my signature, that may sound like a promotion, and yes it is..!

      However, you have nothing to lose AND you're guaranteed to gain a HUGE amount...

      Best,

      Robert.
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      ''Discover How To Make $19,289 In Just 30 Days From Biz Owners Begging You To Take Their Money!''

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  • Profile picture of the author bigjc
    Making money with offline marketing?

    Seriously this is the only thing that has worked for me so far. I've been struggling with making money for a while and was even homeless! I started my business same day and just ran to local businesses. I was able to get off the streets by outsourcing, and taking checks up front. So yea it works and works well.
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