What Are You Charging for Offline Marketing?

33 replies
Hi All,

I have a few people who are interested in my SEO services and i will be scheduling a meeting with two businesses over the next couple of weeks.

Considering that this will be my first time doing this, i am unsure of what people are charging for their SEO services. I have purchased a few books on the subject and none have covered price points. I dont want to under estimate myself nor do i want to over price it.

What are your thoughts?
#charging #marketing #offline
  • Profile picture of the author sdentrepreneur
    I charge $1,500 to $2,500 per month but I do much more than SEO.
    You can see a list of my services here, I start at $2,500 if they buy the complete package listed. San Diego Internet Marketing | Business Marketing Online - My Business Marketing
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  • Profile picture of the author Dexx
    What others charge isn't what you need to worry about...

    Two things will dictate what you should charge:

    1) The ROI for the client

    2) Your expense (time and financial) to provide the solution

    I suggest charging a minimum of 4x your expense, and maximum 25% of the expected ROI (based on keyword value for PPC) ... this makes it an "easy no-brainer" for the client to say "Wow, so for every $1 I give you...I get back $4"...

    ...but then again what do I know...

    ~Dexx
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    • Profile picture of the author tryinhere
      Originally Posted by Dexx View Post

      What others charge isn't what you need to worry about...

      Two things will dictate what you should charge:

      1) The ROI for the client

      2) Your expense (time and financial) to provide the solution

      I suggest charging a minimum of 4x your expense, and maximum 25% of the expected ROI (based on keyword value for PPC) ... this makes it an "easy no-brainer" for the client to say "Wow, so for every $1 I give you...I get back $4"...

      ...but then again what do I know...

      ~Dexx
      would it possible to give a rolling example with numbers of that as it seems missing in action, in that without a known conversion rate / profit margins how does on swing the cat here ? or do you use standard guestimate figures here / or i have missed the boat all together ?

      / to the rest what you are saying, is do not hang the price board above the chip fryer, but instead when a customer walks in to order a burger ask him where he lives, then based upon his suburb charge him more or less Dependant on that for the same burger regardless.

      edit: Just reading the price hike for wso options and guess what if the wso was priced like suggested here / look at the potential of the wso / make up a price and wham bam, there would be an outcry here for sure, some people want it flipped both ways
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  • Profile picture of the author ileneg
    Originally Posted by NewbieGal View Post

    Hi All,

    I have a few people who are interested in my SEO services and i will be scheduling a meeting with two businesses over the next couple of weeks.

    Considering that this will be my first time doing this, i am unsure of what people are charging for their SEO services. I have purchased a few books on the subject and none have covered price points. I dont want to under estimate myself nor do i want to over price it.

    What are your thoughts?
    Your first time meeting w/offline clients?
    Or
    Your first time doing SEO?
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    • Profile picture of the author NewbieGal
      Originally Posted by ileneg View Post

      Your first time meeting w/offline clients?
      Or
      Your first time doing SEO?

      This will be my first time meeting w/offline clients
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  • Profile picture of the author Jagged
    Charge what you local market can bear...meaning if your in NYC you would not charge the same as you would in Wilkes-Barre, PA.
    It also depends on the niche...I would charge Red Lobster more than the local Pizzaria or I would charge Kinkco's more than a small local print shop...

    What is your locale? Country?
    Are you planning to do this work yourself...or outsource everything?
    Are you planning on offering just SEO...or other services as well?
    Are you planning on running a legit, long term business....or are you just looking to make some extra cash for the holidays?

    ~Ken
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    • Profile picture of the author Mario Brown
      Hey,

      I'll do you a favor and just answer your questions rather than telling you what not to do.

      I charge $997/month for 3 Keywords in niches that don't have a lot of money in them.

      I charge $1,500/month and up in niches where they have money, e.g. injury lawyers, surgeons etc.

      Charging per keyword allows me to eventually make more money. The price also includes Google Places optimization.

      Cheers,
      Mario
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      • Profile picture of the author Joe Fier
        Hey Mario - That's a pretty nice and simple price plan you have there.

        I'm thinking that would be good for people who are a little more established in the offline world.

        When I first started out doing simple SEO for clients, I would charge $100-200 per month per keyword. It doesn't sound like much, but it was usually easier to get "in" with them. Plus it wasn't too much work for the little amount of effort that was needed on my part.

        After you get a few clients under your belt then definitely raise your prices and offer a bit more.
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        • Profile picture of the author Mario Brown
          Originally Posted by Joe Fier View Post

          Hey Mario - That's a pretty nice and simple price plan you have there.

          I'm thinking that would be good for people who are a little more established in the offline world.

          When I first started out doing simple SEO for clients, I would charge $100-200 per month per keyword. It doesn't sound like much, but it was usually easier to get "in" with them. Plus it wasn't too much work for the little amount of effort that was needed on my part.

          After you get a few clients under your belt then definitely raise your prices and offer a bit more.
          Hey Joe,

          I hear you. When I started out I'd go as low as $497 and sometime even lower because I really wanted to get some clients.

          There was a day then, after studying a lot of Dan Kennedy's stuff, that I decided to business on my terms and not to charge less than 1k - and not to go lower.

          If they don't like it, no problem. The funny thing is that the clients that pay more....they're normally a lot easier to deal with.

          People that I signed up between $200-$500 when I started out, they gave me a lot of headaches.

          Anyway, it now obviously helps that people recommend me and that my own confidence increased drastically, thanks to the right books, seminars and just plain experience.

          All the best,
          Mario
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          ‎"Success is waking up in the morning, whoever you are, however old or young, and bounding out of bed because there's something out there that you love to do, that you believe in, that you're good at -- something that's bigger than you are, and you can't hardly wait to get at it again today." Whit Hobbs

          Visit My Website: http://www.mariobrown.net/

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          • Profile picture of the author pcloadletter
            Originally Posted by Mario Brown View Post

            Hey Joe,

            I hear you. When I started out I'd go as low as $497 and sometime even lower because I really wanted to get some clients.

            There was a day then, after studying a lot of Dan Kennedy's stuff, that I decided to business on my terms and not to charge less than 1k - and not to go lower.

            If they don't like it, no problem. The funny thing is that the clients that pay more....they're normally a lot easier to deal with.

            People that I signed up between $200-$500 when I started out, they gave me a lot of headaches.

            Anyway, it now obviously helps that people recommend me and that my own confidence increased drastically, thanks to the right books, seminars and just plain experience.

            All the best,
            Mario
            Good point. In a former life I had the same expeience, the clients with money were willing to pay it for a PROFESSIONAL service. My clients with little money were alwys more worried about the cost of doing business, rather than the cost of NOT doing business. It's just a mindset that keeps smal people small.

            Matt
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          • Profile picture of the author Matt Lee
            Originally Posted by Mario Brown View Post

            Hey Joe,

            I hear you. When I started out I'd go as low as $497 and sometime even lower because I really wanted to get some clients.

            There was a day then, after studying a lot of Dan Kennedy's stuff, that I decided to business on my terms and not to charge less than 1k - and not to go lower.

            If they don't like it, no problem. The funny thing is that the clients that pay more....they're normally a lot easier to deal with.

            People that I signed up between $200-$500 when I started out, they gave me a lot of headaches.

            Anyway, it now obviously helps that people recommend me and that my own confidence increased drastically, thanks to the right books, seminars and just plain experience.

            All the best,
            Mario
            Mario, I couldn't agree with you more! I started out a year ago with $199 packages and those clients expected the moon for it. There's definitely a market for that price point & I think you can do very well for yourself at that price point. But I've recently shifted my focus on the types of clients I want to work with and it's been a pretty natural transition. Just have to make sure you are consistently EXCEEDING expectations.

            Most clients don't expect the moon, but as Dex said in another post they want to see a ROI. What you charge is up to you and what your market supports. Just make sure no matter what you charge, you are always providing a value to your clients.
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      • Profile picture of the author NewbieGal
        Thanks for the feedback Mario!

        Do you just do SEO and optimize the website for those threewords or do you also include other things for that price?

        Originally Posted by Mario Brown View Post

        Hey,

        I'll do you a favor and just answer your questions rather than telling you what not to do.

        I charge $997/month for 3 Keywords in niches that don't have a lot of money in them.

        I charge $1,500/month and up in niches where they have money, e.g. injury lawyers, surgeons etc.

        Charging per keyword allows me to eventually make more money. The price also includes Google Places optimization.

        Cheers,
        Mario
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        • Profile picture of the author AndrewCavanagh
          Charging is an interesting area.

          # 1: Every project is different so the fee for every project should be different.


          # 2: Never advertise a list of prices for services...you're just inviting people see your service as a commodity and to shop around if you do that. Customize your services to the client and offer a price based on the custom project.


          # 3: Most businesses do have a price level they're comfortable with based around the fees they're used to paying and the checks they're used to writing from week to week.

          This can vary widely from business to business but a very rough guideline that might help is multiply each employee by $500 to $1,000 to find the kind of fee level they're likely to be comfortable with.

          A business with one employee: $1,000
          2 employees $1,000 to $2,000
          6 employees $3,000 to $6,000



          # 4: The most important principle is that you should charge enough upfront before you do any work that if you never get paid another cent you're still happy doing the work for that fee.

          Charging 50% upfront for setup and 50% on completion is very common. You're ongoing monthly, 6 monthly or annual fee would be on top of that.

          Make sure that 50% is enough that if you never get paid another cent you're still happy completing the setup for the money you've been paid.


          # 5: Prices should really be based around the potential value you deliver.

          In most cases that means estimating the potential profits that the business will make from the work you do for them.

          If you estimate with your client that you'll help make them back many times what they pay you then it doesn't matter if your fee is $500 or $50,000 it's still potentially a great deal for them.

          If you actually deliver profits for them many times the fee you charge then it's a fantastic deal for them regardless of what you charged.



          So when you charge focusing on how much you need to be happy doing the work and on delivering real value are the keys to finding a price that works.

          One final tip...


          # 6: Most problems are caused by not charging enough.

          Clients who pay you more upfront are usually a whole lot easier to work with because they respect the value of the service you're providing.

          Also the more you get paid the more motivated you are to deliver a high quality service.


          Kindest regards,
          Andrew Cavanagh
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    • Profile picture of the author NewbieGal
      Hi Ken,

      I am planning on doing the work myself and it will be a long term business for me aside from my own online marketing that i do now. I am in Florida and i currently only plan on doing SEO, video marketing, article marketing, local Google map listing, and press releases.


      Originally Posted by Jagged View Post

      Charge what you local market can bear...meaning if your in NYC you would not charge the same as you would in Wilkes-Barre, PA.
      It also depends on the niche...I would charge Red Lobster more than the local Pizzaria or I would charge Kinkco's more than a small local print shop...

      What is your locale? Country?
      Are you planning to do this work yourself...or outsource everything?
      Are you planning on offering just SEO...or other services as well?
      Are you planning on running a legit, long term business....or are you just looking to make some extra cash for the holidays?

      ~Ken
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      • Profile picture of the author Kevin AKA Hubcap
        Hi NewbieGal,

        I know you want to do the work yourself and that's fine to start *but* once business ramps up you're going to need somebody to do the repetitive tasks while you concentrate on ways to grow.

        By the way I'm in Florida too. Orange Park. Up by Jax.

        Kevin
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        • Profile picture of the author Dr Dan
          Originally Posted by Kevin AKA Hubcap View Post

          Hi NewbieGal,

          I know you want to do the work yourself and that's fine to start *but* once business ramps up you're going to need somebody to do the repetitive tasks while you concentrate on ways to grow.

          By the way I'm in Florida too. Orange Park. Up by Jax.

          Kevin

          Thats what happened to me. I got a few clients all at once and now I cant do it all. I am outsourcing to elance and interviewing full-time VA's in Philippines off onlinejobs.ph at $200 to $300 per month
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          • Profile picture of the author tpw
            Great thread... When I offered SEO services, my $500 per month clients were a huge PITA, and my multiple-thousands clients were a joy to work with...
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  • Profile picture of the author internetsweetie
    I recommend that anyone who wants a more affluent clientele regardless of experience read Dan Kennedy's books. Especially No B.S. Marketing to the Affluent.
    Believe it or not there are people out there willing to spend big bucks and often they are less headaches. When ever I have lowered my rates I attract the less than ideal client. Go big but feel you can and that you deserve it.
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  • Profile picture of the author WebPen
    This is good stuff- I haven't really gotten into helping offline businesses with their SEO yet, but I feel like I need to.

    Just my 1 year of IM probably gives me a lot more knowledge then a mom and pop cafe owner :-p
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    • Profile picture of the author AndrewCavanagh
      Originally Posted by AYoungMillionaire View Post

      This is good stuff- I haven't really gotten into helping offline businesses with their SEO yet, but I feel like I need to.

      Just my 1 year of IM probably gives me a lot more knowledge then a mom and pop cafe owner :-p

      It also gives you more useful knowledge than most university educated marketing consultants.

      The bottom line is if you help a business make real sales and profits beyond what they pay you you're giving them a service almost no one else is.

      And you can use nearly any internet marketing skill to do that with most local businesses.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author NewbieGal
    This is really good stuff! I had my mind set that the initial would be $250 and then about$300 per month for my services.

    I was thinking much lower than what every one else is asking for.
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    • Profile picture of the author Lance K
      There was a monster thread a while back about "Offline Marketing Consultants" and the services they offer. It's locked down now, but still worth a read if you're looking to start offering such services.

      http://www.warriorforum.com/main-int...thly-fees.html
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      • Profile picture of the author JNFerree
        Originally Posted by Lance K View Post

        There was a monster thread a while back about "Offline Marketing Consultants" and the services they offer. It's locked down now, but still worth a read if you're looking to start offering such services.

        http://www.warriorforum.com/main-int...thly-fees.html

        GREAT Tip Lance!

        If you're going to seek your fortunes in Off-Line marketing services to Local Business Owners, you should READ this Thread.

        It's mildly dated, but oh so valid.
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      • Profile picture of the author Randy Miller
        Originally Posted by Lance K View Post

        There was a monster thread a while back about "Offline Marketing Consultants" and the services they offer. It's locked down now, but still worth a read if you're looking to start offering such services.

        http://www.warriorforum.com/main-int...thly-fees.html
        Hi Lance,

        Thanks for the link to that great post. I'm going to talk it to Stella's coffee shop and read through while enjoying a hot beverage.
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  • Profile picture of the author dremora
    It depends on their needs. I made 3 different price level packages, but those also vary depending on the customer's needs. If they want sales and customer support training, then minimum 2000/mo. If they need basic online marketing and SEO then 750/mo. But it really depends, if we do staff training, custom videos, video marketing, lead gen, autoresponder I am not going to touch it below 4000 initial setup & 2500/mo residual.
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    • Profile picture of the author Dr Dan
      Originally Posted by dremora View Post

      It depends on their needs. I made 3 different price level packages, but those also vary depending on the customer's needs. If they want sales and customer support training, then minimum 2000/mo. If they need basic online marketing and SEO then 750/mo. But it really depends, if we do staff training, custom videos, video marketing, lead gen, autoresponder I am not going to touch it below 4000 initial setup & 2500/mo residual.

      How do you come up with that pricing? Do you charge them an hourly or just package etc?

      That is one of my big challenges. I end up giving away too much info when I should be charging a consulting fee for the tactics. $50 an hour? $300 an hour?

      I used to charge as much as $400 (45min-1hr) to $100 an hour for my relationship /life/ Business coaching over the phone.

      I guess I should start adopting that into my offline consulting.
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  • Profile picture of the author Dr Dan
    I think this thread is getting to be too useful and too much good information and needs to be locked also. jk... lol
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  • Profile picture of the author believemarketing
    This is a good thread....

    From my experience... you should not be afraid to charge more, especially if you know the value of what you are delivering to your clients (and you know you can deliver)....

    and I agree, clients who can easily write you a check for $1,000 or $2,000 will give you less headache...
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  • Profile picture of the author StackThatMoney
    In the past i've charged $980 for complete offline marketing packages for local stores, mostly restaurants. It would consist of consulting for their restaurant, signs for their business, how to bring people in off the street, where to place ads to yield most customers, etc...
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  • Profile picture of the author toniadmas03
    I think you should tale suggestion from businessman. It may help you to find the exact cost of off page.
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  • Profile picture of the author TK1
    In my opinion the question should not be how much do you charge, but HOW do you tell them your price and WHEN ;-)

    A lot of people are afraid to charge high, many of my students are even scared to charge at all LOL

    From my experience in the offline consulting field I can tell you the price is based on two things:

    1.) The business owner has to LIKE you. If you are a cool person and people like you it's easier to make money in any business. People have 1000 questions about sales, but forget the big value of being a cool person people like. If people like you, you don't need to be afraid to charge nice prices.

    2.) You need to have a hot offer. Don't think too much about the number you charge, but get a feel for the psychology of business and business people. Get a feel for how HOT your offer is and what the business needs the most to get done.

    Dumb example: You would pay 10 bucks for a conversation with a model, but 100 bucks for sex with a model, right?

    The same goes for doing business. The most important is getting a feel for a hot offer, the price tag to it is secondary.

    The last critically advise I can give you for your price is: Don't be somebody who's coming through like a sucker for money. Don't make a business feel like you are a rookie needing any quick bucks, position yourself as a pro, distance and strong characters have it MUCH easier to make more money. Mix self confidence with humour, don't be an asshole and don't be clown.

    If people in the business world feel your weakness they will treat you like ****, it's up to you to come through like a strong and cool guy, and if you master this "game" you'll understand the prices are secondary.

    TK
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  • Profile picture of the author Voasi
    Here's 2 recent client of mine and what I charged them:

    Client 1: $3k/mo (3-month contract)
    Owns an ecommerce business and I was brought in for link building strategies, over-all develops of keyword selections, new domain selections, conversation strategy and email DB building.

    Client 2: $10k
    I provided client 10 whitepapers on how to setup their new ecommerce website using SEO "Best Practices" along with advanced SEO strategies. I'm sure this client will also follow-up with on-going maintenance once the website goes live and link building development.

    Like others are saying, the prices are completely different and really depend on what the client is looking for and if they see value in what you're offering.
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  • Profile picture of the author davidpur
    I charge $7,500 to $28,500 per month
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