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PostCard Marketing/Direct Mail -- Success JOURNAL - UPDATE #1

by Joe Benjamin
35 replies
After trying and failing twice while spending over $1500+
on both occassions...FINALLY I solved a major piece to the
Direct Mail Marketing puzzle .

I didn't do it by myself (If I did, I would still be screwing
things up) and now I'm in the "black".

Apparently, my numbers aren't that impressive and can be
improved 3x over with a perfectly tuned mailing list, but the
results are already awesome.

My negotiation skills are getting better, my knowledge and
confidence in the Direct Mail business has improved, and I
no longer "feel" like a newbie thanks to the following Direct
Mail mentors:

Doberman Dan

Matt Trainer

Luke & Ryan Jaten

I will be updating this thread periodically every other month
or so as I get better and better, and hopefully this thread will
lead to someone turning the light on in their own head to take
action and take calculated risks consistently to grow from the
inside out.

I'm where I am at today because I stepped into the unknown
and discovered a world I didn't know exist.

I constantly ask my self this question:

"When I turn 90 years old, will I regret the decision of spending
a few hundred bucks to start a business...or will I regret the
decision of not doing it b/c of fear of "losing money"?"

Think about it, when you get a certain age...you will look back
and realize that you COULD have spent the money and time to
make a real difference in your life because at 90 years old...in
hindsight the money doesn't matter any more.

Anyways, I specialize in postcard marketing and will be for the
next 2-3 years before I graduate to other forms of direct mail
(namely letters, bigger ticket products, space ads, etc).

I know a TON about picking the right mailing list, postcard lay-
out, scripts, how to use 1-800 numbers, how to source products,
where to outsource certain aspects of the business, and so on.

I'm by no means a MASTER...yet, but I'd say I'm a novice-
intermediate.

If you have any questions about postcard marketing, when I get
the time I'll be more than happy to answer a few of them.

Other than that, this is my personal thread for my personal
updates to keep track of my progress...you're free to add or
ask questions.
#journal #mail #marketing or direct #postcard #success #update
  • Profile picture of the author RioNomad
    Were you using this to get clients to do SEO for or a different offline business?
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  • Profile picture of the author SanJoseTruckRepair
    I've never tried direct marketing like that. I am in a truck repair business, just recently started, and desperately need new customers. Do you think you might have a few suggestions for me?

    Thank you!
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    • Profile picture of the author Joe Benjamin
      Originally Posted by RioNomad View Post

      Were you using this to get clients to do SEO for or a different offline business?
      I do nothing related to offline "services", I do offline "marketing".

      Specifically, Direct Mail Marketing using postcards.

      Originally Posted by SanJoseTruckRepair View Post

      I've never tried direct marketing like that. I am in a truck repair business, just recently started, and desperately need new customers. Do you think you might have a few suggestions for me?

      Thank you!
      Honestly, I wish I did. I have a few ideas, but they are not tested
      or proven by me. I wouldn't feel comfortable giving you that info
      unless I tested it myself, and I have not.

      Direct Mail Marketing is not cheap, so simply telling you how to do
      something to stroke my ego would be irresponsible of me and can
      get expensive if what I tell you DOESN'T work out.

      I know how to sell products via mail, not services. I would imagine
      it's not a whole lot different, but the process is different enough to
      warrent a professional who understands offering services using DM.

      As I'm thinking, I know there's a way to use Direct Mail to help your
      business...but I don't know how to set up a system that would make
      it work. Like I said, it's too expensive a process for me to do trial
      and error on your dime.
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      • Profile picture of the author SanJoseTruckRepair
        Thank you for an honest response OP.

        C.t.coburn thank you as well!
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        • Profile picture of the author EnlightenMind
          Originally Posted by SanJoseTruckRepair View Post

          Thank you for an honest response OP.

          C.t.coburn thank you as well!
          Hey SanJoseTruckRepair,

          One thing I have been doing lately is to create business size card flyers and drop them off at different store locations like restaurants or existing customer's counter tops with a business card holder. This is way much cheaper than direct mailing. You can print up to 20 of them per page (8.5"X11") and could even cut them yourself.

          Currently I'm involved with ACME Phone Leads about to launch. If you're interested in getting performance based phone referrals for your business, then let me know too


          Milton
          Signature

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          • Profile picture of the author BillyBee
            I'm glad I found this thread. I am also a customer of Luke Jaten's "Postcard Profits" course and I'm planning a postcard project to launch in January.

            It's a very appealing business model. With the internet age and the email overload that most people have, a postcard in the mailbox has less competition than it used to and there is no such thing as a spam filter on a real maibox!
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    • Profile picture of the author c.t.coburn
      Originally Posted by SanJoseTruckRepair View Post

      I've never tried direct marketing like that. I am in a truck repair business, just recently started, and desperately need new customers. Do you think you might have a few suggestions for me?

      Thank you!
      I would suggest you "swap" business cards with related businesses such as auto body, tire store, auto repair ( when someone brings a heavy duty truck they don't want to deal with?), towing service, etc. You can refer customers to one another.

      Much cheaper than direct mail. Been there, done that.

      Sorry to barge into this thread.

      I bought and loved the ebook by Who is Benjamin, short, NO b.s. and well worth the money.
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    • Profile picture of the author TheMagicShow
      Originally Posted by SanJoseTruckRepair View Post

      I've never tried direct marketing like that. I am in a truck repair business, just recently started, and desperately need new customers. Do you think you might have a few suggestions for me?

      Thank you!
      First thing you should do, is try to get listed on google maps/places and try to at least be on the first page.

      Second thing to try is to partner up with businesses, that offer complimentary product/services and not competing. Ex: suppose you sold bread, you'd partner up with a business that sells butter. Cross selling each others services can work out real well.

      it's 2 am, if i get more ideas, i'll share later..lol
      Signature

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    • Profile picture of the author toplinepub
      do you have any existing clients? a great way to expand business is by setting up a referral plan that makes it easy and rewarding for existing customers to refer you to their connections...
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    • Profile picture of the author J4y
      Originally Posted by SanJoseTruckRepair View Post

      I've never tried direct marketing like that. I am in a truck repair business, just recently started, and desperately need new customers. Do you think you might have a few suggestions for me?

      Thank you!
      Sorry to intrude but I don't have enough posts to PM, but I seen your post about Direct Mail and you getting new customers.

      Having several years experience in Marketing and Direct Marketing. Just thought I should share some info for you. If you use it fine if you don't then nothing lost.

      For every customer that walks through the door you must try and get their name and address and contact details. This is so you can send them a thank you card for using you to repair their truck and the next time you need us here is a business card. They won't forget you cause the chances are they haven't had that before. If they have then they will know that you like other businesses value their custom.

      You may wish to include a annual free basic service. Tyre check, window wash, fluid check if they can refer someone else to you.

      Be cheeky ask them who they have used in the past for their repairs. Know who your competition is and what you can do to add more value than them. Ask them if they think you could be doing something better of offer something they want. Truck swap for downtime!!!! Depending on costs and such.

      Keep them updated with changes to your business. Maybe you got a new machine that helps do things quicker keeping their off road time down to a minimum.

      If they liked the service ask them if you can use them as a testimonial. Being new this will give you more weight in the arena when it comes to service and value.

      Just a couple of three things to think about. I have much more but this is a massive thing to cover straight off.

      I know that a lot of buisnesses worry when it is quiet or just starting out but if you can send messages to your customers(cause you have their details) when it is quiet to generate some sales then it maybe worth doing some of the above. I know it sometimes is a little bit more work at the time but a loyal customer is much better to have. It costs 6 times more to get a new customer than it does to keep an existing one. Amazing stuff but true.

      A common rule of thumb is that 80% of your sales comes from 20% of your clients. Take a google search on Pareto principle.

      Hope it helps and good luck my friend. If you need further help the door is open.

      J4y
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  • Profile picture of the author MWGrubb58
    Getting out and networking will do a lot to help, probably more than you realize.

    Just go in being helpful.

    Cheers,

    Millard
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    • Profile picture of the author Charles Harper
      Originally Posted by MWGrubb58 View Post

      Getting out and networking will do a lot to help, probably more than you realize.

      Just go in being helpful.

      Cheers,

      Millard
      I agree with Millard here.

      You cant take our word for it.

      Even if you screw up the conversation, you need to start talking to business owners.

      Since you are a business owner, they are more likely to talk to you.

      CT
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  • Profile picture of the author Joe Benjamin
    Welcome San Jose.

    And thx to others who are contributing to this
    thread.

    No get the hell out.

    Just kidding.
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  • Profile picture of the author Voasi
    Hey WhoIsBenjamin -

    I bought Postcard Profits and absolutely love it. I've put together my ad and I think it's great - going after "work at home" crowd, as it's big and there are plenty of them, especially with how the economy is.

    I'm kinda hung-up on a product though. I wanted to develop my own unique little product, but then I thought "I could just license someone else's" but haven't gone down that road just yet (building my offline biz at the moment - Local Lead Generation | SEO & Review Management for Service Providers - Locally Rank ).

    ANYWAY... where do you go to source products to sell? What markets have you found to be the best thus far? Lastly, where are you buying lists? I used the source the Luke Jaten tells in his course, which is an amazing website.
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  • Profile picture of the author PrivateCitizen
    I bought the course "CPA Slaughter" and there was a mailing list site recommended in that WSO. The screen shot shows the list prices being $20/m, but when I go there, they have soared to $100/m. I doubt that the quality or responsiveness of their lists has increased by 500%, so either that was a fake screen shot, or the mailing list companies have decided to become robber barons and extortionists...
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  • Profile picture of the author Cash37
    I was expecting some real actionable content in this thread.
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    • Profile picture of the author Simon Royal
      I like that this thread will be ongoing.....

      But can you tell us what type of products you sell via Postcard Marketing?

      How many mail pieces you put out for each "test mailing"?

      Just a little more info to give us an idea of what your whole operation is......

      I am hooked to offline/online marketing so I will subscribe to this thread to be updated.

      Thanks,
      Torrance
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      P.S I make awesome Kettle Corn.

      P.S.S like my fanpage so you can know about my next case giveaway contest. Only FANS can win!
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      • Profile picture of the author Joe Benjamin
        First, before I make a few comments on responses, it's been a wild
        hectic few weeks, for example:

        The people I was working with decided to "bail" on the group of ppl
        (myself included) who started on this project). Yea. They packed
        their things and left a mess -- fortunately, my gut instinct stopped
        me from making TOO many mailings through them to prevent getting
        screwed...and I'm glad I followed my instinct.

        When I first got word of what happened, I wasn't "surprised", and I
        don't really care because I have enough experience and information
        to confidently go about setting up my own postcard projects...

        on my OWN!

        No longer am I apart of a "affiliate program" to help get a boost. I
        got all that I need (resources, time, some experience) to make my
        move from the positivie experiences (and negative) I did get from
        being apart of that...so I'm now moving forward with doing "my own
        postcard business"

        I take ALL the risks. ALL the potential rewards. Set-up a call-center.
        I do everything. I WILL have Luke Jaten helping me through a coach
        and mentoring program, but for the most part it's just all me at the
        moment and possible partner who's fired up and ready to go.

        In between that time, I was polishing my marketing and phone skills
        and spent little time on the forum. Why my phone skills? Because I'm
        also seriously considering getting into selling high-ticket products &
        services.

        I find it EASIER to make $1000 - $5000+ commissions than single or
        double digit commissions. I'm still meditating on if I should go forward
        with setting up my postcard business BEFORE I sell high-ticket items
        of if I should go with high-ticket programs full force...

        (if you have any ideas, share them with me. What would YOU do?)

        Like any business people, there WILL be problems. I see them as little
        challenges to me, and no problem is too big for me to solve.

        Obviously, I'm not afraid of airing out the good news and bad news,
        although I see it more as an opportunity to push myself MORE to the
        next level than it being a bad thing. I hope many of you are inspired
        to take bad situations and MAKE them profitable a I'm doing.

        I don't have to "pretend" like everything's all rosy all the time. It's not.
        But again...maybe I'm strange, but things are moving almost to push
        me to do the step I know is necessary for me to do to MAKE my first
        million in 2 years.

        This has gone on pretty long and I have a work to finish up here, I'll
        make the next post answering a few responses

        P.S. I PROMISE I will keep this blog updated MORE often. I can't do
        it AS often as I would like because I like working more than speculating, but I will do my best because I give a damn about all of you who give a damn about yourselves...and that's worth coming back here to give
        you guys a hand when I can as I get the time.
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        • Profile picture of the author John Durham
          Originally Posted by WhoIsBenjamin View Post

          I take ALL the risks. ALL the potential rewards. Set-up a call-center.
          I do everything. I WILL have Luke Jaten helping me through a coach
          and mentoring program, but for the most part it's just all me at the
          moment and possible partner who's fired up and ready to go.

          In between that time, I was polishing my marketing and phone skills
          and spent little time on the forum. Why my phone skills? Because I'm
          also seriously considering getting into selling high-ticket products &
          services.

          .

          So are you saying that phone sales is working for you better than post card marketing?
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          • Profile picture of the author Joe Benjamin
            Originally Posted by Voasi View Post

            Hey WhoIsBenjamin -

            I bought Postcard Profits and absolutely love it. I've put together my ad and I think it's great - going after "work at home" crowd, as it's big and there are plenty of them, especially with how the economy is.

            I'm kinda hung-up on a product though. I wanted to develop my own unique little product, but then I thought "I could just license someone else's" but haven't gone down that road just yet (building my offline biz at the moment - Local Lead Generation | SEO & Review Management for Service Providers - Locally Rank ).

            ANYWAY... where do you go to source products to sell? What markets have you found to be the best thus far? Lastly, where are you buying lists? I used the source the Luke Jaten tells in his course, which is an amazing website.
            1st. Yes, the "work at home" niche is the one I'm in. I love it. It's
            not the ONLY niche, but it is a fun one, especially if you came in as
            an entrepreneur.

            2. The product is the EASIEST of the process. You shouldn't be hung
            up over it. If you are, it's time to by reprint rights or PLR content and
            either have yourself or someone put a product together.

            3. To answer your questions, I get my list from either a listbroker or
            Nextmark. The only market I've been in (honestly) is the "MMFH". I
            source products from those who have experience doing it (i.e. Simeon
            Tuitt, Luke Jaten, Doberman Dan, etc). Try shooting them an email &
            request they sell you the rights to a product, I'm sure one of the three
            will be happy to do it.

            Originally Posted by PrivateCitizen View Post

            I bought the course "CPA Slaughter" and there was a mailing list site recommended in that WSO. The screen shot shows the list prices being $20/m, but when I go there, they have soared to $100/m. I doubt that the quality or responsiveness of their lists has increased by 500%, so either that was a fake screen shot, or the mailing list companies have decided to become robber barons and extortionists...
            As a rule of thumb, any list you find at 20/m is that price for a REASON,
            and it's never a good one.

            $100/m IS the norm, and there's something wrong with the list if it ain't.

            Originally Posted by Cash37 View Post

            I was expecting some real actionable content in this thread.
            Oh yea?

            Well, I'm answering questions, sharing my experiences and I'm already GIVING you what I could let you go out on your own to learn the hard way...plus I'm giving a bit of my time.

            I'd say that's generous enough.


            Originally Posted by Simon Royal View Post

            I like that this thread will be ongoing.....

            But can you tell us what type of products you sell via Postcard Marketing?

            How many mail pieces you put out for each "test mailing"?

            Just a little more info to give us an idea of what your whole operation is......

            I am hooked to offline/online marketing so I will subscribe to this thread to be updated.

            Thanks,
            Torrance
            1. I've only sold "make money from home" products so far.
            2. I ALWAYS do a minimum test mailing of 1,000 pieces minimum. But
            you should be prepared to pay at MINIMUM for 2,500 names or as high
            as $500 for 5k names when buying the list.

            You will have a hard time asking for a 1k list. Why? It's not worth their
            time. It really isn't. Be prepared to spend at minium $600-$700 on each
            mailing.

            Originally Posted by Charles Harper View Post

            I agree with Millard here.

            You cant take our word for it.

            Even if you screw up the conversation, you need to start talking to business owners.

            Since you are a business owner, they are more likely to talk to you.

            CT
            You need "balls". People are attracted to leaders and confidence, so
            if you got that you can talk to ANY established business owner and
            make a lot of money together. That's what I do.

            Originally Posted by Matt Jutras View Post

            So are you using postcards as part of a two step campaign?

            I've had success using srds to find a market, using postcards to send leads to a website/sales letter, and using Vervante/Oneshoppingcart to fulfill the physical products.

            I like Doberman Dan, too. I may use his coaching service to help in development of back end and continuity products.

            Best of luck though, man...trust me, I know exactly why you don't want to spill too many beans in here. Offline is where the gold is.
            1. Very good job on your previous success, are you still doing it?
            2. I'm not concerned about "spilling the beans". I don't have anything
            to hide...you see, the biggest thing for me is "time". FINDING the time
            to sit down and right down all the steps I take, while giving away a lot
            of it without being paid...there IS a limit, and I have to draw the line
            somewhere.

            If I take the time to put together my own thing, I would need to be at
            least very well compensated for it.

            Nonetheless, I feel like I give much in this forum and people contact me
            often if they feel they got something from it...and I'm sure there are
            many who do regardless if they contact me or not.

            Offline marketing is huge, and giving away everything is not what I have
            the problem with, it's with dealing with those who feel I didn't give them
            "enough" to start on and FEEL like I should be spending my time helping
            them when they can barely help themselves (or at the very least, pay me
            for the help).

            I'm not being sarcastic or a butt-hole, I'm just telling you what most ppl
            in here WANT to say behind closed doors.


            Originally Posted by John Durham View Post

            So are you saying that phone sales is working for you better than post card marketing?
            No. I didn't say that.

            They BOTH do. In fact, they go hand in hand. I got more confident
            the more action I took on my postcard business, and as I negotiated
            and talked to several list managers and owners, other millionaires, &
            other established people...my phone skills improved.

            I'm just contemplating doing BOTH, as doing both once set-up wouldn't
            take a lot of time to maintain. But I will only do ONE. It's great to have
            a choice between Direct Sales (high-ticket), and Direct Mail (mid-ticket
            with big volume).

            I will keep this thread updated.

            Oh...and me and one other person are going forward with a small project
            of our own. I was prepared to do it myself, and than someone popped up
            out of nowhere with great ambition...it will be fun, and profitable for us
            both.

            I don't want to put the card before the horse on this, so I won't say more
            than that -- but that's why I created this thread -- to look at what I've
            done in the past to improve and sort of us this as my live journal on my
            ongoing actions...thats why it's my journal .

            Cheers.
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            • Profile picture of the author Keith A.
              Hey Benjamin, glad to see you being successful. Based on my experience with postcards, you are heading in the right direction when deciding to promote products with higher commissions.

              For the last few weeks I've been promoting a product with a $1300 comm and average 1 - 2 sales per 1k sent out.

              Best of luck,

              keith
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  • Profile picture of the author Jimian
    Yeah, postcard marketing will work... BUT... I found out only when PERSONALIZING it, did i get responses. In fact, it was instumental in getting my offline marketing biz off the ground.

    JIM
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  • Profile picture of the author paulie888
    Benjamin, so I take it that you're currently turning digital products that you have rights to (i.e. PLR) into physical products such as CDs, DVDs and printed books? I'd appreciate it if you could elaborate further on the type of physical product(s) that you're selling.

    Paul
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    • Profile picture of the author BillyBee
      Originally Posted by paulie888 View Post

      Benjamin, so I take it that you're currently turning digital products that you have rights to (i.e. PLR) into physical products such as CDs, DVDs and printed books? I'd appreciate it if you could elaborate further on the type of physical product(s) that you're selling.

      Paul
      I'm guessing that's what he's doing, yes. The idea is to create a physical information product that is inexpensive to product, giving you a high profit margin to cover the cost of postage and the list itself, and the call center.
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    • Profile picture of the author Joe Benjamin
      Originally Posted by paulie888 View Post

      Benjamin, so I take it that you're currently turning digital products that you have rights to (i.e. PLR) into physical products such as CDs, DVDs and printed books? I'd appreciate it if you could elaborate further on the type of physical product(s) that you're selling.

      Paul
      For me the whole idea is to make money and get this business very
      profitable from the very beginning, so if I can "avoid" setting up a
      product myself from scratch -- I will not hesitate to do so. Luckily,
      there ARE opportunities to do so, but are few and far between and
      not easy to spot if you don't know what you're looking for.

      But yes, if I absolutely HAVE to set-up my own self-running campaign,
      I would be taking not just any PLR rights products, but ONE product
      made FOR Direct Mail previously used by someone else I can use for
      reprint rights.

      Personally, I wouldn't mind taking this right until AFTER consistent
      explosive success and that I atleast have some idea that I know
      what I'm doing BEFORE I pour thousands (yes, thousands) of $$$$
      into a campaign that may or may not work.

      It might seem like I'm all over the place, but there is a method to
      the madness and I'm actually more organized and deliberate than
      I ever have been before.

      I have to weight the option of failing a few times BEFORE I atleast
      breakeven if I sourced the product and did EVERYTHING on my own,
      or choose to get involved with a SYSTEM that's proven to work so
      my business goes into profit right out the gate...from there, I would
      feel more comfortable taking the BIGGER risk of setting up my own
      system based on what I would know works from being involved in
      one personally.

      Hope that helps, and I will continue to update you guys on every-
      thing I'm doing, including what direction I ultimately will choose to
      go -- but 9 times outta 10, I'm going to follow a system that works
      and model that successful system after my own.

      Been busy working, calling around, and making moves to narrow all
      of my choices down to ONE focused effort. I'm enjoying the process.
      Signature
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  • Profile picture of the author RoserHarper
    Hi there.
    thanks for providing important tips about direct mail. It is really a nice post. I want to thank you for this great sharing.
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    • Profile picture of the author TheShark
      marketingtrendz,

      Although you can't use fedex, you might consider "look a like" type envelopes. I've done so successfully in the past and now that you brought it up I am going to again (haven't used in 10 years).

      I looked online and here is one site for ideas (I am not associated and don't know if they are any good but the pictures should give you some ideas)...

      responsemail dot com

      TheShark
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  • Profile picture of the author Mehak
    most doordrop campaigns number in the tens of thousands at a minimum, and are often in the hundreds of thousands or millions. This is because response rates are generally less than 0.5% but comparable to TV advertising (whose audience is in the millions). Therefore, your proposal of 1,000 postcards doesn't really fit with the kind of marketing that you're attempting perhaps?
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  • Profile picture of the author Doran Peck
    Whoa! well whaddaya know. A postcard fulfillment guy with his own digital press and high-speed mailing equipment right here in the warrior forum

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    However you need it done, I can set it up. Ask and ye shall receive.
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    • Profile picture of the author Joe Benjamin
      Originally Posted by Mehak View Post

      most doordrop campaigns number in the tens of thousands at a minimum, and are often in the hundreds of thousands or millions. This is because response rates are generally less than 0.5% but comparable to TV advertising (whose audience is in the millions). Therefore, your proposal of 1,000 postcards doesn't really fit with the kind of marketing that you're attempting perhaps?
      Sup Mehak,

      You have a wonderful website and I like your personality, let
      me guess...favorite color pink? -- I have a lot of respect
      for female entrepreneurs as I know so, so few (not by choice).

      In fact, I know you know who Maria Andros is...

      she was with Carbon Copy Pro 1 1/2 - 2 years ago and she
      trained me and a small handful of people before she became
      the video queen...she changed my life, got me to open up, &
      actually made me a better man.

      Not to mention, a larger income to match! We have to do some-
      thing together sometime. I'm looking for to learning more from
      you.

      Also, to answer your question...

      I don't do door drop campaigns. I'm sticking with postcards and
      regular letters in the mail. Those are the only two proven ways
      of Direct Mail I'm choosing to master. Because, those two are
      direct response where I can control the success or failure by the
      list I pick (people I target).

      Originally Posted by Doran Peck View Post

      Whoa! well whaddaya know. A postcard fulfillment guy with his own digital press and high-speed mailing equipment right here in the warrior forum

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      However you need it done, I can set it up. Ask and ye shall receive.
      I don't need one right now at the moment, but I will when I have
      a successful running postcard campaign going. I actually have a
      printer I use, but I am looking for a second one to split the mailings
      so I don't leave to much in the hands of one printer.

      But again, that won't come until I'm mailing over 1000 pieces....

      soon enough.
      Signature
      **How I FLIPPED $80 into $690 Pure Profit With ONE EASY Method...2 to 3x Per Week...Only 30 Minutes Per Day (and how YOU can COPY my RESULTS, too!) **CLICK HERE FOR VERIFIED VIDEO PROOF**
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      • Profile picture of the author Valeriu Popescu
        Hi all!

        Let's do not waist our time here, so I'll go straight to the point with postcard marketing (PMa). The costs are high but I identify 2 main key factors for a successful campaign:

        1) The quality of your message/postcard.

        2) The quality of the mailing lists.

        So if you use PMa, I'll be glad to share here your experience...

        There are many companies who offers postcards, what I'm interested is what type of postcards you use. As I read a few things, 4x6" are the standard for promotions.

        In this case:

        - do you print one or both sides?

        - do you insert photos/logos?

        - what type of paper do you use?

        - finishing touch: UV, matte, etc.... or keep it simple?

        - simple or special design background?

        - how many colors?

        - what type of FONT do you use? Arial, Times, Courier...

        - call to action: phone, email us, visit website... or all?


        About mailing lists:

        - want to test waters, 500 mailings. Who can offer this service?

        - best lists come from list brokers or mailing companies? Who's the best?

        - MOST Important: how do you know if you get a BUYERS list and not FREEBIES?

        - do you get lists from postcard companies? Usually they have agreements with mailing companies. Do you buy only postcards or complete solutions from them, aka printing plus lists and mailing?

        - selling services. Any success story?

        My ideea is to split test a message to see which one pulls best and apply KISS.

        That's the questions we need to find answers here...

        Val
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  • Profile picture of the author ilovemedia
    There's a fine balance between investing in your business through marketing and throwing away money needlessly. If your postcard or other mailer comes across as just another piece of junk mail, then you probably wasted your money. The quality of the design and print has a huge impact on the effectiveness of the marketing. You should also focus your marketing as narrowly as possible. If you can, give the business a call first and ask if you can send them something. If you have a coupon, this is a great tool. You get two touches with the call and the card and you know you aren't wasting your marketing money.
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