Measuring Results for Offline Services
In some of the posts, people are stating that their client is seeing X% ROI based on what they've done.
How do you quantify this? Ex. I got you to the first page of Google for your search term. How many sales did that translate to?
I got you x number of fans on Facebook or followers on Twitters, etc. How do you monitor/track that so you can take credit for the increase or be able to say to the owner of the business exactly or approximately how much you've increased their bottom line.
I'm assuming anyone that is providing these services is offering some type of report to the business owners that tracks their progress.
I'd be interested if anyone would be willing to share any samples/ideas on it as well as any tools they use for the measuring their results.
Thanks,
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James Foster -
Thanks - 1 reply
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kmckillop -
Thanks
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angiebee -
Thanks
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