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What topics do you want to learn about most?

by Chris Ramsey
17 replies
Regarding offline consulting, what sort of things would you like to learn about most?
  • Lead generation?
  • Converting clients?
  • Local SEO?
  • Email marketing?
  • Promiting via the web?
  • Super secret "mega" guru tactics? (Kidding)
  • Something else?

I'm going to be starting a free podcast all about Offline Consulting, and I want to cover the topics people want most - so lend a hand! Let me know what you're after.
#learn #topics
  • Profile picture of the author Brad Spencer
    I'd like to learn about getting clients who are ok with paying $1k+ for non-programming tasks.

    Or other $1k+ tasks that people need/want done.

    Cheers,

    Brad
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  • Profile picture of the author Chris Q
    Banned
    If I want to learn something right now, local offline marketing would be a good choice. It will guide me on marketing the products directly to customers in order to generate a sale, or even market the product using ads on newspapers and other classifieds. It is somehow powerful and challenging, and learning new things daily.
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  • Profile picture of the author Paul Ho
    Eh I'd go with converting clients.. that's the most important part imo.. you can have all the SEO skills in the world but if you can't sell your services it's all pointless..
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  • Profile picture of the author balilong
    same here paul... Its really hard to convience people and make you believe in an instant manner. We cannot assume that when we capture there attention they will trust us.
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  • Profile picture of the author rdkelsey
    Super secret "mega" guru tactics? (SERIOUS!)
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    Enroll in the Free SEO Training Course
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  • Profile picture of the author grimace_86
    I would like to know about the whole kind of consultative selling thing.

    another thing I would like to know is 1, some ways of getting customer without cold calling & 2, a step by step process from interview to proposal.
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    • Profile picture of the author Bayo
      Originally Posted by grimace_86 View Post

      I would like to know about the whole kind of consultative selling thing.

      another thing I would like to know is 1, some ways of getting customer without cold calling & 2, a step by step process from interview to proposal.
      Consultative selling is essentially:

      1. Identifying your target market
      2. Identifying your ideal customer or clients (based on demographics, psychographics e.t.c)
      3. Finding out what their biggest problems are in their business
      4. Finding out if they are actively seeking solutions to those problems
      5. Finding out if they are spending money on solving those problems
      6. Becoming visible to your target market - One of the best ways is by using visibility enhancers such as information products and free events
      7. Becoming visible to your target market - One of the best ways is by using visibility enhancers such as information products and free events
      8. Offering value first to your target market/ideal customers or clients
      9. Differentiating yourself or being able to answer the questions "Why you?"
      10. Building relationships
      11. Offering samples of solutions you can offer so that they can 'taste' your abilities (now that you're visible)
      12. Providing opportunities for them to do business with you
      13. Repeating the marketing and selling system / process
      That's an overview and because so many people seek shortcuts you'll stand out as a serious business to be considered as a business partner

      Hope this helps

      BAYO
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  • Profile picture of the author Matt Lee
    My goal is to eventually get to a 30 hour work week.

    You've provided some great tools on lead generation. But I guess the 2 topics I would like to be covered is just more easy lead generation ideas, and services to offer clients that make residual income that can be easily implemented & outsourced.
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  • Profile picture of the author cassie_camay
    super guru tactics is quite interesting... Once you learn from everything might follow as well.
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  • Profile picture of the author Jagged
    Hey Chris,

    I think one of your topics should define just what a consultant is as it pertains to offline marketing. There is a huge mis-interpretation of the term. Many call themselves offline consultants when in fact all they are doing is selling online services to offline local businsses. Selling is not consulting. Local business owners see the title "consultant" & expect much more than someone who's experience is limited to slapping up a google places listing or installing an autoresponder. Their marketing needs may be much deeper....they expect spot on advice & someone who can offer viable solutions.

    There are consenquences of mis-representing themselves....loss of clients, loss of referrals, black marks on your business reputation & who can forget those pesky lawsuits....

    Good luck with your podcasts....will you let us know when & where we can hear these?

    ~Ken
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  • Profile picture of the author davidjohn35
    Super secret "mega" guru tactics
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  • Profile picture of the author E920D
    Email marketing?

    I really suck at putting together an email series for clients.
    If you have something on this, it would be great!

    Also the Super secret "mega" guru tactics!
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  • Profile picture of the author MsMotivation1
    I would like to learn more about how to position yourself as a "marketing consultant" vs. "an internet marketing sales person."
    I learned early on that as soon as you say the word "Internet," some business owners immediately shut you down (not all, but some). So, I've changed my lead-in approach to something that's working a lot better, but would still like more ideas.
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  • Profile picture of the author Ryan Shaw
    Great feedback on here about this! Yeah, I think everyone's major concern is getting clients on here.

    That's why I put together my ecourse just on that! I have two clients right now that pay me $500+ a month for non-programming tasks. I work 20 hours a week from home and that's it!

    As far as getting new clients, its all about getting a huge number of prospects every month using every avenue of selling possible!

    All marketing works to a degree!

    What I found to do for easy sales is simply sell websites. Then, backup your other services once you built the site.

    Businesses understand they need websites, so you dont need to sell at all!

    If you get just one new website done per month, you are on to a full time income through backend upgrades like SEO!
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  • Profile picture of the author Lucky Adam
    Banned
    [DELETED]
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    • Profile picture of the author redlegrich
      Classified ad posting.
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  • Profile picture of the author Sam1985
    I would like to know about Email marketing.
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    Sam
    Online Medical Advice

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  • Profile picture of the author bettyduncan
    I want to learn all of them!
    I think if we can really learn well at any one of them, we could benefit a lot!
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