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Problem: no knowledge about the niche

by EntreP
18 replies
If you get a client with a range of products and they want to get higher in Google with their website, but you don't know anything about the niche they are into, how can you solve this problem then? Without the right knowledge about the market, you want be able to write good content and use good keywords.
#knowledge #niche #problem
  • Profile picture of the author Scott Voss
    It all comes down to research.

    Interview the business owner. Even if you thought you knew about their business, chances are there is something unique you didn't know about their USP. So, regardless you should find out more.

    Create a standard template that has them describe their business and give keywords and other websites where their customers would visit.

    Then you will have a ton to run with. If you are uncomfortable creating the content, then go with outsourced talent that can write on it.

    -Scott
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    • Profile picture of the author EntreP
      Thanks for the tips so far. Please keep adding more in this topic.

      Originally Posted by Scott Voss View Post

      It all comes down to research.
      - What are the normal ways to do the research?

      Interview the business owner. Even if you thought you knew about their business, chances are there is something unique you didn't know about their USP. So, regardless you should find out more.
      - Thanks. I thought about this one. But what can you do if the business owner and his only staff (one person) don't have the time to answer the interview questions? They both are very business on working days.

      Create a standard template that has them describe their business and give keywords and other websites where their customers would visit.
      - Can you give me more information about this one please? What kind of template does it have to be? One to put on the web? Or a standard list of questions? And do you mean that I have to ask them for the keywords en the websites of their competitors? Is that what you're meaning?
      If you are uncomfortable creating the content, then go with outsourced talent that can write on it.
      -Yes, good option, but the copywriters have to have a good understanding of the business too, before they come up with something informative with good keywords and educational.
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    • Profile picture of the author fxprofitmountain
      Originally Posted by Scott Voss View Post

      It all comes down to research.

      Interview the business owner. Even if you thought you knew about their business, chances are there is something unique you didn't know about their USP. So, regardless you should find out more.
      This is the key, really. Once you get a few ideas from the interview you will be ready to roll, for sure. In fact, I am often amazed at how quickly you can get rolling with an interview.

      I might also suggest another tip---> interview the person at the business who has first contact with the customers (secretary for instance). Often their information is invaluable.
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  • Profile picture of the author sax.sunny
    I agree with Scott.

    A simple question to you: If you don't even understand your client's business, how can you even think of any SEO or Niche Promoting Strategies???

    If you are an established business person, you must understand your client and it's business first. That's what I think...
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    • Profile picture of the author EntreP
      [quote=sax.sunny;2646267] Hi. Thanks for the comment.
      A simple question to you: If you don't even understand your client's business, how can you even think of any SEO or Niche Promoting Strategies???
      But, I don't know anything of markets where offline businesses are into. Only online niches. So, I have to start somewhere, don't you think? I have to pick a business and learn about a market to get some knowledge. But things aren't to be going that easy if there aren't any forums or educational blogs with informative content in the market where I am into right now.

      If you are an established business person, you must understand your client and it's business first. That's what I think...
      So, where would you start if it was your goal to understand a business, a market. Research on the internet? And if so, how would you gain knowledge about particular cleaning products?
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      • Profile picture of the author Dexx
        Originally Posted by EntreP View Post

        So, where would you start if it was your goal to understand a business, a market. Research on the internet? And if so, how would you gain knowledge about particular cleaning products?
        Well are you talking about doing research to approach businesses in a niche?

        Are you talking about how to promote a business owner's products to their target market?

        If it's the latter, then you should be asking the business owner all the questions...because if they don't know their own market's needs, frustrations, etc. then they have bigger problems than just promoting their business.

        ~Dexx
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        • Profile picture of the author Irishman
          Originally Posted by Dexx View Post

          ...because if they don't know their own market's needs, frustrations, etc. then they have bigger problems than just promoting their business.~Dexx
          I agree completely & I vote that as the best line of the day for my WF reading. Classic.

          Will
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  • Profile picture of the author Dexx
    I use my interview cash method template whenever I'm working with a business owner or product creator that is looking for help in marketing their solution.

    It all comes down to taking the time to ask the right questions and then matching that up with the 3 Ms for massively successful results (and really happens business owners =D )

    ~Dexx
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  • Profile picture of the author cma01
    If you are talking about simply helping them with search engine rankings, it just comes down to research. Start by reverse engineering the backlink profiles of the top three sites for their keywords and then look for common factors and patterns.

    Then, just as if you were writing a paper for school, start researching. Research the industry, the products, how they do business, etc and start writing articles on the topic. I've learned things I never would even have considered by writing articles for clients.

    Sometimes it's better that you don't have "inside" knowledge of the industry because you are approaching it as a potential customer would. People inside an industry sometimes use terminology that the average person would not know and never search on. So writing from a "fresh," but informed perspective can be good sometimes.

    Pat Jackson posted a link to a report for someone on another forum that was really cool. It ran a report on the backlinks of the top five sites for a particular keyword, listed all the backlinking sites and whether or not they linked to each of the top five sites. It made it really easy to see where the authority hubs were. I'm not sure what he was using to generate that though.
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  • Profile picture of the author superbseo
    Entre p you have suggested the solution within your problem statement, i agree with scott voss what you have to do is to review the literature, researches and keep your self up to date about the niche your business owner is interested into.
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  • Profile picture of the author harrycaden
    The best way is to interview the business owner. Chances are there is something unique you didn't know about their USP. Find out some more things.
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  • Profile picture of the author keenathdsouza
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    • Profile picture of the author DavidSimpson
      You could interview the business owner, but a lot of times their views are jaded.

      If you can, get access to the employees and talk to them, ask them questions. You will get much better "street" knowledge that you need to do your marketing.

      Good luck!
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  • Profile picture of the author wmcfer17
    Interviewing the business owner is the best way to solve your problem because even though you are very smart one and have all the ideas rolling over your mind about the business but the owner itself has this other ways to do so then your's must be useless.

    Its plain to see that all you have to do before start working with the said task is to gather all the informations and possible instructions as well as concept of the whole projects.

    Determine the Problem look for a solutions then solve it.
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    • Profile picture of the author It Should Be Easy
      Kinda obvious really, but of course you can use google keyword tools and others to artificially get a picture of the market. But then again, I think the best thing you can do is to just speak with your client
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  • Profile picture of the author alfredmanor12
    To acquire knowledge and fundamentals of any niche best practice is to consult with the experts of respective niche. Experts can provide adequate and satisfying information.
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  • Profile picture of the author Creativegirl
    Market research. As a marketer specializing in integrated brand marketing and design, vs. an industry niche, I deal with this all the time. It is a challenge and takes more time to learn about their business and products, industry, customers, and online competitors.
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  • Profile picture of the author 7dbear
    One of the easiest ways to get to the heart of it is a forum. It seems these days people have all have forums where they talk candidly about their problems. I'd ask which ones your client is on and start there.

    Misery loves company, so you can find all the struggles and lingo in about 1/10 of the time in my experience. That's my trick anyway. Most business's face the same problems. You just need a place where they lay them on the line.
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