The #1 Complaint I Hear From Potential Clients
The thing is, anyone you pitch your services to has heard the spiel before. If they've been unfortunate enough to have had a bad experience with a firm who didn't deliver, they're going to be that much more gun-shy the next time around.
I've learned to include this in my spiel as a means of preemptively calming those concerns. I tell them flat out that many firms require a six month or year commitment in order to proceed. I tell them that the reason I don't is the fact that a long term commitment seems to be the single biggest problem people have from their past experience. I tell them that the implementation phase of the strategy is done on a monthly retainer basis - and all I ask is that if they're going to cancel I need 30 days notice so that I can get all loose ends tied up before they or someone else takes over.
I've never had anyone have a problem with that approach and people are generally receptive to the idea and they appreciate the honesty. Plus, people like the idea that if you don't come through, they can fire your ass!
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