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How Do You Approach Real Estate Agents?

by southbaybones
35 replies
Hi,

Was doing a search in my local area and noticed that the keywords {mycity real estate}, {mycity homes for sale} and a few other long tail keywords get over 2,000 searches a month.

In doing this I recognized only one, yes one, agent who was listed on the first page of Google for the term {mycity real estate}. Most of the other ads are Yahoo listings, homes.com. realtor.com, etc. so I know I can outrank them.

Some of these agents have websites and some don't. I know they spend money on advertising using our local weekly free newspaper because the ad rates for these ads cost a pretty penny.

There are two ways to approach this I believe.

Would you set up a website that captures leads and sell to these agents or would you set up websites for these agents or do both?

I was thinking I would first set up a website to capture leads to sell and then offer to set up sites for these agents.

Has anyone tried this before and what approach did you use?

Thanks,

Christian
#agents #approach #estate #real
  • Profile picture of the author James Foster
    I would buy a list of Realtors in your area making over 6 figures a year, and send them a FedEx.

    (As a copywriter, I would personally sell them a $2k/month package where they get professionally written postcard and ads they can use in their advertising. The post cards themselves are worth the money, but to spice up the deal, I would offer exclusivity. Tell the realtor for $2k/month I will not work another Realtor within 20 miles of them.)

    You can just as easily sell them something simple like SEO...
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    • Profile picture of the author stefanjames
      Great idea. I actually have a good friend targeting this specific niche and selling leads to real estate agents. I would build a website to capture leads and then approach them to sell.

      I can tell you this DOES WORK. My buddy captured a ton of leads for about a month or two and sold them for around $25,000. Great money for about 2 months of work.

      Hope this helps and good luck.
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      • Profile picture of the author T.R. McCarroll
        Originally Posted by stefanjames View Post

        Great idea. I actually have a good friend targeting this specific niche and selling leads to real estate agents. I would build a website to capture leads and then approach them to sell.

        I can tell you this DOES WORK. My buddy captured a ton of leads for about a month or two and sold them for around $25,000. Great money for about 2 months of work.

        Hope this helps and good luck.
        Kind of curious what would one offer a potential home buyer in that they would be willing to leave their name, address and phone numbers on a website not actually represented by a local agent.

        Thank you in advance
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    • Profile picture of the author jkstam3
      Originally Posted by James Foster View Post

      I would buy a list of Realtors in your area making over 6 figures a year, and send them a FedEx.

      (As a copywriter, I would personally sell them a $2k/month package where they get professionally written postcard and ads they can use in their advertising. The post cards themselves are worth the money, but to spice up the deal, I would offer exclusivity. Tell the realtor for $2k/month I will not work another Realtor within 20 miles of them.)

      You can just as easily sell them something simple like SEO...
      where can I find lists like this to buy? I've googled it, but I come up short everytime.
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      • Profile picture of the author Dr Dan
        Originally Posted by jkstam3 View Post

        where can I find lists like this to buy? I've googled it, but I come up short everytime.
        This is a little secret I stumbled upon and it is gold. Hit up local title agents and lender reps and team up with them. They already have those lists of the heavy hitters in the area since they do business with them and they are always trying to win new business by buying lunches and hosting events to get more business with realtors and mortgage brokers etc.
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  • Profile picture of the author Digital Traffic
    The best way to contact local realtors is to call each office.

    Most all offices will have weekly meetings, usually on Tuesday mornings, to go over the new listings and sales for the week.

    Call the office and ask to speak to the office manager, explain to them what you do, and that you would like to do a quick 10 minute presentation for the office about local SEO.

    Tell the office manager that of course, you will bring plenty of donuts for the meeting, or order some pizza if it is an afternoon meeting.

    You will find most real estate office meetings are from 8:00am to 9:00am.

    Usually half of the office will show for these meetings, the ones who are there are actively listing and selling.
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  • Profile picture of the author jsherloc
    Real estate agents can be great clients to go after, but more than likely, you are really going to want to go after THE BROKERS. Most real estate agents in smaller-medium sized areas do not have that much money to spend on advertising/don't want to spend that much money, in my experiences.

    The brokers are the ticket, because you are essentially giving them leads that they can distribute however they'd like and just take their own cut. Not to mention they are going to be the ones in your town who are spending $x,xxx a month on print advertising and those massive billboards on the roadsides.

    Granted, some real estate agents, especially in high-income areas, are going to have plenty of marketing money to dish out, if you provide a solid ROI. But I'd imagine the brokers will be a little more inclined to pay the kind of money that targeted, qualified real estate leads are worth in most areas.

    - Jim
    Signature
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  • Profile picture of the author jpeguero
    This one coming from the horse's mouth. I'm license real estate broker.

    Every single day we're bombarded with all kind of stuff.

    What we hate the most are those coming from nowhere and unprepared.

    You really need to know who you're dealing with and then make your approach.

    Because, the financial situation that most Realtors are confronting today, they may take up on the pizza, soda stuff,, etc.

    But, that's it.

    YOU need to understand your future costumers either online or offline.

    What I'm about to tell you is a inside SECRET. shhh. keep this one to yourselves. You see, i'm learning something from the guru.

    What i'm about to tell you, no one in over nine(9) years in the real estate business ever ever, ever approach me with this one.

    Before, i go on... let me tell you. Point blank. YOU NEED TO SHOW THEM THE MONEY.

    The rules had not changed.

    ----- What is in there for me rule--- still apply.-----

    Realtors and Loan officer were hit very hard on this reccession.

    Property value had decreased, inventory is high, lending regulation are very tight, unemployment is high, consumer confidence is very low, etc.

    Before the financial mess property value on the average ( local) was $175,000. Now is about $65,000 or less.

    Average commission @ 2.5 %

    Adding all the other factors ... can you spell STRUGGLING ?

    Because the above, COMPETITION is low.

    Many had quit the real estate business ( i'm still standing) and now doing something else.

    The good news is that many realtors are willing to listen, now.

    Be prepared to apply, " Risk reversal "

    If you think whatever you have is SOOO GOOD why don't you take the risk?

    Here's the secret.

    Actually, the secret is "HOW TO approach" and How to get inside information.

    Instead of trying to approach TOP PRODUCER like every body else.
    Forget it. Don't bother. Seriously.

    They already have a relationship for many years with a girl prettier than you.. get my point?

    If some is a TOP PRODUCER, now. They don't need you.

    You need to approach the " Hanging fruit" I heard that before... hehehe.

    Be patient. If you're not a "fly by" internet marketer, you're going to reach the TOP PRODUCER later on with this approach.

    The " Hanging fruit " are the not TOP PRODUCERS.

    How?

    I'll get back to that in a sec.

    Going back on understanding your market.

    What realtors wants?
    Where's the money?

    In Internet Marketing , the money is on the LIST.

    Guess what?

    When comes to real estate, the money is on THE LISTING( property for sale).

    Not the buyer. But , THE LISTING.

    WE WANT A INVENTORY! we want houses to sell. Period.

    You better understand that if you want to succeed with this approach.

    Do you know that 90% of realtors do not know what's a AUTORESPONDER is ?. That alone should get you in the door.

    Now, to the best secret.

    The secret is helping someone get what they want so you get what you want.

    Whaoo what a concept!

    Realtors wants listing also known as HOUSES FOR SALE.

    in exchange they'll give you their busines plus +++

    Do you know that most realtors deals in a daily basis with plumbers, electrician, contractors, local business owners, other realtors, etc.

    They all in need of the knowledge you have.

    You really need to understand their needs.

    For example: you could tell about what (keyword) words people are using to find them, you could help them spying on their competition, mobile marketing, etc.

    Genuine, you need to help your target realtor succeed.

    It will take time because he want to see results.

    Tell him that you do understand that business is hard.

    Tell him that you are willing to proof yourself.

    Help him/her make money first, so he/she can pay for all your services.

    Let me tell you about " the secret tool" nobody talks about...drum please.

    This one is kind of tricky.


    "Multiple Listing Service"

    Directly, realtors are not allowed to grant you access to this powerful tool,but indirectly he/she can share the info.

    Most realtors all the know is how to find available houses for sale, expired listing, cancelled listings, new listing( listing with less than 7 days on the market), sold.

    But the MLS also tell you how many listing a particular real estate office or realtors sold yesterday, a week ago,last month, last year, what type of property they have for sale.

    How that will help you?

    For example: With this info you could find out who's the TOP PRODUCERS, the type of property they actually sold, average price, how many current house( any type properties) for sale, the areas of this properties. You can even find out if they're doing better( financially )than last year or worse.

    Some MLS allowed you to advertise your business with small fee to their membeship.

    In order for you to get to that level , you really need to help them make money.

    Believe me when i tell you. " The information in the MLS will help with your next approach."

    First, you need to kiss some frogs.

    Before, you get to the princess/prince.

    PM if you need any additional info.

    Thanks,

    Juan
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    • Profile picture of the author southbaybones
      Originally Posted by jpeguero View Post

      This one coming from the horse's mouth. I'm license real estate broker.

      Every single day we're bombarded with all kind of stuff.

      What we hate the most are those coming from nowhere and unprepared.

      You really need to know who you're dealing with and then make your approach.

      Because, the financial situation that most Realtors are confronting today, they may take up on the pizza, soda stuff,, etc.

      But, that's it.

      YOU need to understand your future costumers either online or offline.

      What I'm about to tell you is a inside SECRET. shhh. keep this one to yourselves. You see, i'm learning something from the guru.

      What i'm about to tell you, no one in over nine(9) years in the real estate business ever ever, ever approach me with this one.

      Before, i go on... let me tell you. Point blank. YOU NEED TO SHOW THEM THE MONEY.

      The rules had not changed.

      ----- What is in there for me rule--- still apply.-----

      Realtors and Loan officer were hit very hard on this reccession.

      Property value had decreased, inventory is high, lending regulation are very tight, unemployment is high, consumer confidence is very low, etc.

      Before the financial mess property value on the average ( local) was $175,000. Now is about $65,000 or less.

      Average commission @ 2.5 %

      Adding all the other factors ... can you spell STRUGGLING ?

      Because the above, COMPETITION is low.

      Many had quit the real estate business ( i'm still standing) and now doing something else.

      The good news is that many realtors are willing to listen, now.

      Be prepared to apply, " Risk reversal "

      If you think whatever you have is SOOO GOOD why don't you take the risk?

      Here's the secret.

      Actually, the secret is "HOW TO approach" and How to get inside information.

      Instead of trying to approach TOP PRODUCER like every body else.
      Forget it. Don't bother. Seriously.

      They already have a relationship for many years with a girl prettier than you.. get my point?

      If some is a TOP PRODUCER, now. They don't need you.

      You need to approach the " Hanging fruit" I heard that before... hehehe.

      Be patient. If you're not a "fly by" internet marketer, you're going to reach the TOP PRODUCER later on with this approach.

      The " Hanging fruit " are the not TOP PRODUCERS.

      How?

      I'll get back to that in a sec.

      Going back on understanding your market.

      What realtors wants?
      Where's the money?

      In Internet Marketing , the money is on the LIST.

      Guess what?

      When comes to real estate, the money is on THE LISTING( property for sale).

      Not the buyer. But , THE LISTING.

      WE WANT A INVENTORY! we want houses to sell. Period.

      You better understand that if you want to succeed with this approach.

      Do you know that 90% of realtors do not know what's a AUTORESPONDER is ?. That alone should get you in the door.

      Now, to the best secret.

      The secret is helping someone get what they want so you get what you want.

      Whaoo what a concept!

      Realtors wants listing also known as HOUSES FOR SALE.

      in exchange they'll give you their busines plus +++

      Do you know that most realtors deals in a daily basis with plumbers, electrician, contractors, local business owners, other realtors, etc.

      They all in need of the knowledge you have.

      You really need to understand their needs.

      For example: you could tell about what (keyword) words people are using to find them, you could help them spying on their competition, mobile marketing, etc.

      Genuine, you need to help your target realtor succeed.

      It will take time because he want to see results.

      Tell him that you do understand that business is hard.

      Tell him that you are willing to proof yourself.

      Help him/her make money first, so he/she can pay for all your services.

      Let me tell you about " the secret tool" nobody talks about...drum please.

      This one is kind of tricky.


      "Multiple Listing Service"

      Directly, realtors are not allowed to grant you access to this powerful tool,but indirectly he/she can share the info.

      Most realtors all the know is how to find available houses for sale, expired listing, cancelled listings, new listing( listing with less than 7 days on the market), sold.

      But the MLS also tell you how many listing a particular real estate office or realtors sold yesterday, a week ago,last month, last year, what type of property they have for sale.

      How that will help you?

      For example: With this info you could find out who's the TOP PRODUCERS, the type of property they actually sold, average price, how many current house( any type properties) for sale, the areas of this properties. You can even find out if they're doing better( financially )than last year or worse.

      Some MLS allowed you to advertise your business with small fee to their membeship.

      In order for you to get to that level , you really need to help them make money.

      Believe me when i tell you. " The information in the MLS will help with your next approach."

      First, you need to kiss some frogs.

      Before, you get to the princess/prince.

      PM if you need any additional info.

      Thanks,

      Juan
      Hi Juan,

      Thanks for the post. You really opened my eyes in this market. I really do appreciate it.

      Christian
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    • Profile picture of the author florinosci
      Awesome! I am about to strike a deal with a client of mine who is a real estate agent and wants me do some marketing for him. This post was very helpful and exciting to read. I really see some potential with this! Thanks
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      • Profile picture of the author florinosci
        I'm wondering if anyone has done internet marketing for a real estate agent who would only pay for a buying lead. What is a fair percentage to ask for? I want to ask for 50%, which would roughly mean that we would each make $3000, splitting the $6000 commission on a $200k home.

        I think that is fair because he would not be getting the sale at all without my service. What do you guys think? Someone mentioned asking for $2000 a month for leads. If I made $3000 on a 200k home, I would need to get a sale every 45 days. That seems about right to me. REALLY hoping someone can offer some feedback as I am supposed to negotiate with him tomorrow. Thanks in advance!
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  • Profile picture of the author dannyadams
    Banned
    [DELETED]
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    • Profile picture of the author jpeguero
      Originally Posted by dannyadams View Post

      Get your license. Spend the few hundred and get it! The best way to meet agents is at broker open houses and through MLS. I've had my license for 4 years in NJ, NY and Florida. I never sold or showed a house in my life but I got TONS of RE clients.

      Just a reminder,

      If you go the " RE License route" everything changes

      Tax law--- the IRS will treat you completely different... check the IRS website, read, and IF necessary talk to a GOOD CPA ... meaning Certify Public Accounting.

      When you jump from Offline to Online , lingo can get confusing.

      One more thing guys,

      You might want to take advantage of the fact that realtors CAN make money by referrals amount themselves. For example, a realtor in California can referred one of his client that's moving to Florida and share the commission on the property his client purchase in Florida. Of course there's paper work ( referral agreement) involved.

      *** a little note about your service could be included on the referral agreement

      Actually, if you already know a realtor in another state, you could be the glue between your local realtor friend and your out of state realtor's friend.

      We open the door to each other all the time!! especially when we know we can make referral( easy money)money from another realtor.

      *** The referral stuff happens out of state and within same state***

      I wish that was the case in the mortgage business( i'm a licensed loan originator, also).

      In the Mortgage business referrals are against HUD regulation

      Juan
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      • Profile picture of the author dannyadams
        Banned
        [DELETED]
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        • Profile picture of the author jpeguero
          If that works for you... I just saying.

          Best to you!

          Juan
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  • Profile picture of the author Brenden Clerget
    The only issue with real estate agents is that they run into issues with their real estate broker office normally providing them with a website and they just don't feel the "need" for another.

    The best way I've found is just to do lead generation for home listings in the area and forward the information to a real estate agent to test the leads, on agreement if he closes one he'll buy some leads from you or pay a percentage of the lead he closed.

    Then once you have some good leads coming in, you can flip sales funnels around local areas for $5,000+, without any effort at all. If they're getting three home sales a month, that's another five figures. Thinking about it more, $20,000 would still be reasonable for a high quality converting funnel.
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  • Profile picture of the author Dr Dan
    Originally Posted by southbaybones View Post

    Hi,

    Was doing a search in my local area and noticed that the keywords {mycity real estate}, {mycity homes for sale} and a few other long tail keywords get over 2,000 searches a month.

    In doing this I recognized only one, yes one, agent who was listed on the first page of Google for the term {mycity real estate}. Most of the other ads are Yahoo listings, homes.com. realtor.com, etc. so I know I can outrank them.

    Some of these agents have websites and some don't. I know they spend money on advertising using our local weekly free newspaper because the ad rates for these ads cost a pretty penny.

    There are two ways to approach this I believe.

    Would you set up a website that captures leads and sell to these agents or would you set up websites for these agents or do both?

    I was thinking I would first set up a website to capture leads to sell and then offer to set up sites for these agents.

    Has anyone tried this before and what approach did you use?

    Thanks,

    Christian
    I was in the biz for a few years and did very well. I took 2 years off to travel and write 2 books and spend more time with my family. Then I got hooked on IM. So now I am working with a few brokers and realtors from my past and new ones.

    Depending on what services you plan to offer them, their are plenty in each city that will gladly pay you $400 to $1500 per month if you can give them results.

    Dont go after the ones you have to sell to, go after the ones that want your services. Either call or go into a few offices and offer to do a free 30-45 minute workshop on social media or google secrets (or whatever you want to call it) and then have a package to offer them at a special price.

    You can also hit up the organizations like CARR and CAMP for realtors and mortgage brokers.

    I landed the president of one of these and top broker doing this myself. So far he has paid me over 4k and we are about to set up a monthly package.
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  • Profile picture of the author contentment1st
    Build a site specific to your city. Offer your agents a chance to list key properties. Have each one with text, but as a special twist, list each one in a slide show (free software available) or video (animotodotcom) format with seven or eight rotating pictures of the property.
    Signature


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  • Profile picture of the author Pete Egeler
    I did this locally with great results, then the other shoe dropped! In my state, if you are NOT a licensed agent and/or broker, you're not allowed to collect and sell real estate leads.

    Pete
    Signature
    The special sale is over. No longer able to remain acitive. Domain is for sale if interested.
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    • Profile picture of the author SoundsGood
      Originally Posted by Pete Egeler View Post

      In my state, if you are NOT a licensed agent and/or broker, you're not allowed to collect and sell real estate leads.
      Wow, I never thought about that. How do we find out that info locally?
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  • Profile picture of the author russells
    I would setup a simple website with keyword rich domain, rank that websote for the target keywords and then rent the websites to them at $1k per month or more.

    Just my 2 cents.
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    • Profile picture of the author SoundsGood
      Originally Posted by russells View Post

      I would setup a simple website with keyword rich domain, rank that websote for the target keywords and then rent the websites to them at $1k per month or more.
      I've dealt with real estate agents that were interested in my real estate domains... and I can't imagine ANY of them paying $1K per month for this!
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  • Profile picture of the author Ryan Shaw
    Nice topic. 1st i will find a good niche or nice keyword so real estate agents will notify me if i will search there site. i will ask some question and how can we contact them.
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    Visit Our Blog for Free Downloads, Videos, Interviews, and Tricks!
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  • Profile picture of the author Adrian John
    Juan's post it's so full of info everyone can use on daily basis.Not online ...
    You can go further and do offline marketing for agents, flyers, special offers, trainings and you can hook up with those electricians, plumbers and get more money from your actions.
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    ARE YOU A CONSULTANT? Do you have clients who could use MORE LEADS?
    Get them a MOBILE WEBSITE PLATFORM built to stay up with their clients habits.
    More than 50% of their customers buys from their mobile devices now!

    CLICK HERE FOR MORE INFO
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  • Profile picture of the author jkstam3
    Originally Posted by southbaybones View Post

    Hi,

    Was doing a search in my local area and noticed that the keywords {mycity real estate}, {mycity homes for sale} and a few other long tail keywords get over 2,000 searches a month.

    In doing this I recognized only one, yes one, agent who was listed on the first page of Google for the term {mycity real estate}. Most of the other ads are Yahoo listings, homes.com. realtor.com, etc. so I know I can outrank them.

    Some of these agents have websites and some don't. I know they spend money on advertising using our local weekly free newspaper because the ad rates for these ads cost a pretty penny.

    There are two ways to approach this I believe.

    Would you set up a website that captures leads and sell to these agents or would you set up websites for these agents or do both?

    I was thinking I would first set up a website to capture leads to sell and then offer to set up sites for these agents.

    Has anyone tried this before and what approach did you use?

    Thanks,

    Christian
    How did you end up gathering the data that specified the exact serach volume for your city...I can't seem to get data that specific and I live in a pretty well populated city.

    Thanks
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  • Profile picture of the author Thina
    Hi
    First you design the website & and concentrate first your home town then create the leads for the adds by using,
    * Create marketing team
    * give special offers for adds
    * Conduct Real Estate Exhibition [so you can develop your website & generate many leads ]
    * Customer care service
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  • Profile picture of the author thesanto
    If you have a Realtor friend that could be a great start. The way I have did, was to offer my Realtor friend to make an online Video to place on his website and YouTube, he liked it a lot, so he went to his office and showed to all his co-workers and company's owner. Now, he's working on getting me a meeting with the owner to come to their weekly meeting to talk about my services....! try to go that route...!

    I wish you success!
    Henry
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  • Profile picture of the author www_retireonme_com
    I personally think that your idea is too high. But, take other suggestions.

    I dont think they will go for that.

    Tommy
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    Solving Multimedia Expectations. AppleCreekMedia

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  • Profile picture of the author beargy11
    I'm not sure if you need to be licensed in my area to do this but if not, this sounds like a great opportunity to make some good cash ... I'm sure it is a lot of work but well worth it from the sounds of things
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    • Profile picture of the author wilsonfamily28
      I am new to the warrior forum...
      What type of site would you make for realtors? Would it be to capture buyers names and #'s or??? Do you have any examples of websites i can check out? Then would you take those leads and talk to a realtor to get them to buy those leads off of you? What would get them to buy a list of names from you? Or would you build a site and present it to the realtor for them to buy the site from you? Thanks for your help!

      Great topic!
      Brenda
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      Do you have an RV Business?
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  • Profile picture of the author stevestan
    Send a letter with a follow up phone call. Good research by the way, good luck
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    • Profile picture of the author PaulintheSticks
      I'm confused about Juan's post saying that broker's want homes/listings. I thought there was such a glut of inventory that there would be too many listings and not enough buyers. Someone please set me straight. Juan?
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      • Profile picture of the author Dr Dan
        Originally Posted by PaulintheSticks View Post

        I'm confused about Juan's post saying that broker's want homes/listings. I thought there was such a glut of inventory that there would be too many listings and not enough buyers. Someone please set me straight. Juan?
        Some realtors specialize in listings and some prefer to work with buyers. Their is no saying brokers prefer one over the other. Thats like saying internet marketers prefer video marketing over article marketing etc. It depends on the person.
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  • Profile picture of the author Dr Dan
    I just had my event for realtors here in the bay area and had about 30-40 agents show up. It went awesome and got alot of great feedback and thanks from all of them. Already set 5 appointments to start work for a few of them and I havent even started calling them off my attendee list. These called me begging to meet with them first!

    Realtors want to know how to get leads, but dont want to deal with all the techie stuff, so they will hire you to do that for them. There are plenty of realtors that wont pay more than $30 a month for a service but those are the ones only making 1-2k a month. You gotta go after the ones making 5-10k+ a month.
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  • Profile picture of the author Amir Luis
    Very informative thread... Real Estate Agents are the one niche I haven't tried to break into...


    Thanks to all of you for keeping this thread alive....
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  • Profile picture of the author Valan
    I had a guy come to me saying he wants to rebuild his current real estate website put in new features, technologies, up to date with stuff. Regsiter users and using thier location display properties for that area only to him.

    Now, the guy didn't call back cause I failed to educate him on how the stuff I'd give him is worth the 2k I was charging.

    What type of information do I need to convey in order to land that deal? Mis-communication is the real killer of such deals. uff
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