How Do You Approach Real Estate Agents?

14 years ago

I would buy a list of Realtors in your area making over 6 figures a year, and send them a FedEx.

(As a copywriter, I would personally sell them a $2k/month package where they get professionally written postcard and ads they can use in their advertising. The post cards themselves are worth the money, but to spice up the deal, I would offer exclusivity. Tell the realtor for $2k/month I will not work another Realtor within 20 miles of them.)

You can just as easily sell them something simple like SEO...

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stefanjames

14 years ago

Great idea. I actually have a good friend targeting this specific niche and selling leads to real estate agents. I would build a website to capture leads and then approach them to sell.

I can tell you this DOES WORK. My buddy captured a ton of leads for about a month or two and sold them for around $25,000. Great money for about 2 months of work.

Hope this helps and good luck.

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T.R. McCarroll

14 years ago

Originally Posted by stefanjames

Great idea. I actually have a good friend targeting this specific niche and selling leads to real estate agents. I would build a website to capture leads and then approach them to sell.

I can tell you this DOES WORK. My buddy captured a ton of leads for about a month or two and sold them for around $25,000. Great money for about 2 months of work.

Hope this helps and good luck.

Kind of curious what would one offer a potential home buyer in that they would be willing to leave their name, address and phone numbers on a website not actually represented by a local agent.

Thank you in advance

Thanks

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jkstam3

14 years ago

Originally Posted by James Foster

I would buy a list of Realtors in your area making over 6 figures a year, and send them a FedEx.

(As a copywriter, I would personally sell them a $2k/month package where they get professionally written postcard and ads they can use in their advertising. The post cards themselves are worth the money, but to spice up the deal, I would offer exclusivity. Tell the realtor for $2k/month I will not work another Realtor within 20 miles of them.)

You can just as easily sell them something simple like SEO...

where can I find lists like this to buy? I've googled it, but I come up short everytime.

Thanks
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Dr Dan 14 years ago

Originally Posted by jkstam3

where can I find lists like this to buy? I've googled it, but I come up short everytime.

This is a little secret I stumbled upon and it is gold. Hit up local title agents and lender reps and team up with them. They already have those lists of the heavy hitters in the area since they do business with them and they are always trying to win new business by buying lunches and hosting events to get more business with realtors and mortgage brokers etc.
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Digital Traffic

14 years ago

The best way to contact local realtors is to call each office.

Most all offices will have weekly meetings, usually on Tuesday mornings, to go over the new listings and sales for the week.

Call the office and ask to speak to the office manager, explain to them what you do, and that you would like to do a quick 10 minute presentation for the office about local SEO.

Tell the office manager that of course, you will bring plenty of donuts for the meeting, or order some pizza if it is an afternoon meeting.

You will find most real estate office meetings are from 8:00am to 9:00am.

Usually half of the office will show for these meetings, the ones who are there are actively listing and selling.

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jsherloc

14 years ago

Real estate agents can be great clients to go after, but more than likely, you are really going to want to go after THE BROKERS. Most real estate agents in smaller-medium sized areas do not have that much money to spend on advertising/don't want to spend that much money, in my experiences.

The brokers are the ticket, because you are essentially giving them leads that they can distribute however they'd like and just take their own cut. Not to mention they are going to be the ones in your town who are spending $x,xxx a month on print advertising and those massive billboards on the roadsides.

Granted, some real estate agents, especially in high-income areas, are going to have plenty of marketing money to dish out, if you provide a solid ROI. But I'd imagine the brokers will be a little more inclined to pay the kind of money that targeted, qualified real estate leads are worth in most areas.

- Jim

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jpeguero

14 years ago

This one coming from the horse's mouth. I'm license real estate broker.

Every single day we're bombarded with all kind of stuff.

What we hate the most are those coming from nowhere and unprepared.

You really need to know who you're dealing with and then make your approach.

Because, the financial situation that most Realtors are confronting today, they may take up on the pizza, soda stuff,, etc.

But, that's it.

YOU need to understand your future costumers either online or offline.

What I'm about to tell you is a inside SECRET. shhh. keep this one to yourselves. You see, i'm learning something from the guru.

What i'm about to tell you, no one in over nine(9) years in the real estate business ever ever, ever approach me with this one.

Before, i go on... let me tell you. Point blank. YOU NEED TO SHOW THEM THE MONEY.

The rules had not changed.

----- What is in there for me rule--- still apply.-----

Realtors and Loan officer were hit very hard on this reccession.

Property value had decreased, inventory is high, lending regulation are very tight, unemployment is high, consumer confidence is very low, etc.

Before the financial mess property value on the average ( local) was $175,000. Now is about $65,000 or less.

Average commission @ 2.5 %

Adding all the other factors ... can you spell STRUGGLING ?

Because the above, COMPETITION is low.

Many had quit the real estate business ( i'm still standing) and now doing something else.

The good news is that many realtors are willing to listen, now.

Be prepared to apply, " Risk reversal "

If you think whatever you have is SOOO GOOD why don't you take the risk?

Here's the secret.

Actually, the secret is "HOW TO approach" and How to get inside information.

Instead of trying to approach TOP PRODUCER like every body else.
Forget it. Don't bother. Seriously.

They already have a relationship for many years with a girl prettier than you.. get my point?

If some is a TOP PRODUCER, now. They don't need you.

You need to approach the " Hanging fruit" I heard that before... hehehe.

Be patient. If you're not a "fly by" internet marketer, you're going to reach the TOP PRODUCER later on with this approach.

The " Hanging fruit " are the not TOP PRODUCERS.

How?

I'll get back to that in a sec.

Going back on understanding your market.

What realtors wants?
Where's the money?

In Internet Marketing , the money is on the LIST.

Guess what?

When comes to real estate, the money is on THE LISTING( property for sale).

Not the buyer. But , THE LISTING.

WE WANT A INVENTORY! we want houses to sell. Period.

You better understand that if you want to succeed with this approach.

Do you know that 90% of realtors do not know what's a AUTORESPONDER is ?. That alone should get you in the door.

Now, to the best secret.

The secret is helping someone get what they want so you get what you want.

Whaoo what a concept!

Realtors wants listing also known as HOUSES FOR SALE.

in exchange they'll give you their busines plus +++

Do you know that most realtors deals in a daily basis with plumbers, electrician, contractors, local business owners, other realtors, etc.

They all in need of the knowledge you have.

You really need to understand their needs.

For example: you could tell about what (keyword) words people are using to find them, you could help them spying on their competition, mobile marketing, etc.

Genuine, you need to help your target realtor succeed.

It will take time because he want to see results.

Tell him that you do understand that business is hard.

Tell him that you are willing to proof yourself.

Help him/her make money first, so he/she can pay for all your services.

Let me tell you about " the secret tool" nobody talks about...drum please.

This one is kind of tricky.

"Multiple Listing Service"

Directly, realtors are not allowed to grant you access to this powerful tool,but indirectly he/she can share the info.

Most realtors all the know is how to find available houses for sale, expired listing, cancelled listings, new listing( listing with less than 7 days on the market), sold.

But the MLS also tell you how many listing a particular real estate office or realtors sold yesterday, a week ago,last month, last year, what type of property they have for sale.

How that will help you?

For example: With this info you could find out who's the TOP PRODUCERS, the type of property they actually sold, average price, how many current house( any type properties) for sale, the areas of this properties. You can even find out if they're doing better( financially )than last year or worse.

Some MLS allowed you to advertise your business with small fee to their membeship.

In order for you to get to that level , you really need to help them make money.

Believe me when i tell you. " The information in the MLS will help with your next approach."

First, you need to kiss some frogs.

Before, you get to the princess/prince.

PM if you need any additional info.

Thanks,

Juan

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2 replies

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southbaybones

14 years ago

Originally Posted by jpeguero

This one coming from the horse's mouth. I'm license real estate broker.

Every single day we're bombarded with all kind of stuff.

What we hate the most are those coming from nowhere and unprepared.

You really need to know who you're dealing with and then make your approach.

Because, the financial situation that most Realtors are confronting today, they may take up on the pizza, soda stuff,, etc.

But, that's it.

YOU need to understand your future costumers either online or offline.

What I'm about to tell you is a inside SECRET. shhh. keep this one to yourselves. You see, i'm learning something from the guru.

What i'm about to tell you, no one in over nine(9) years in the real estate business ever ever, ever approach me with this one.

Before, i go on... let me tell you. Point blank. YOU NEED TO SHOW THEM THE MONEY.

The rules had not changed.

----- What is in there for me rule--- still apply.-----

Realtors and Loan officer were hit very hard on this reccession.

Property value had decreased, inventory is high, lending regulation are very tight, unemployment is high, consumer confidence is very low, etc.

Before the financial mess property value on the average ( local) was $175,000. Now is about $65,000 or less.

Average commission @ 2.5 %

Adding all the other factors ... can you spell STRUGGLING ?

Because the above, COMPETITION is low.

Many had quit the real estate business ( i'm still standing) and now doing something else.

The good news is that many realtors are willing to listen, now.

Be prepared to apply, " Risk reversal "

If you think whatever you have is SOOO GOOD why don't you take the risk?

Here's the secret.

Actually, the secret is "HOW TO approach" and How to get inside information.

Instead of trying to approach TOP PRODUCER like every body else.
Forget it. Don't bother. Seriously.

They already have a relationship for many years with a girl prettier than you.. get my point?

If some is a TOP PRODUCER, now. They don't need you.

You need to approach the " Hanging fruit" I heard that before... hehehe.

Be patient. If you're not a "fly by" internet marketer, you're going to reach the TOP PRODUCER later on with this approach.

The " Hanging fruit " are the not TOP PRODUCERS.

How?

I'll get back to that in a sec.

Going back on understanding your market.

What realtors wants?
Where's the money?

In Internet Marketing , the money is on the LIST.

Guess what?

When comes to real estate, the money is on THE LISTING( property for sale).

Not the buyer. But , THE LISTING.

WE WANT A INVENTORY! we want houses to sell. Period.

You better understand that if you want to succeed with this approach.

Do you know that 90% of realtors do not know what's a AUTORESPONDER is ?. That alone should get you in the door.

Now, to the best secret.

The secret is helping someone get what they want so you get what you want.

Whaoo what a concept!

Realtors wants listing also known as HOUSES FOR SALE.

in exchange they'll give you their busines plus +++

Do you know that most realtors deals in a daily basis with plumbers, electrician, contractors, local business owners, other realtors, etc.

They all in need of the knowledge you have.

You really need to understand their needs.

For example: you could tell about what (keyword) words people are using to find them, you could help them spying on their competition, mobile marketing, etc.

Genuine, you need to help your target realtor succeed.

It will take time because he want to see results.

Tell him that you do understand that business is hard.

Tell him that you are willing to proof yourself.

Help him/her make money first, so he/she can pay for all your services.

Let me tell you about " the secret tool" nobody talks about...drum please.

This one is kind of tricky.

"Multiple Listing Service"

Directly, realtors are not allowed to grant you access to this powerful tool,but indirectly he/she can share the info.

Most realtors all the know is how to find available houses for sale, expired listing, cancelled listings, new listing( listing with less than 7 days on the market), sold.

But the MLS also tell you how many listing a particular real estate office or realtors sold yesterday, a week ago,last month, last year, what type of property they have for sale.

How that will help you?

For example: With this info you could find out who's the TOP PRODUCERS, the type of property they actually sold, average price, how many current house( any type properties) for sale, the areas of this properties. You can even find out if they're doing better( financially )than last year or worse.

Some MLS allowed you to advertise your business with small fee to their membeship.

In order for you to get to that level , you really need to help them make money.

Believe me when i tell you. " The information in the MLS will help with your next approach."

First, you need to kiss some frogs.

Before, you get to the princess/prince.

PM if you need any additional info.

Thanks,

Juan

Hi Juan,

Thanks for the post. You really opened my eyes in this market. I really do appreciate it.

Christian

Thanks

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florinosci 14 years ago

Awesome! I am about to strike a deal with a client of mine who is a real estate agent and wants me do some marketing for him. This post was very helpful and exciting to read. I really see some potential with this! Thanks
- Thanks
- 1 reply
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- florinosci 14 years ago
  
  I'm wondering if anyone has done internet marketing for a real estate agent who would only pay for a buying lead. What is a fair percentage to ask for? I want to ask for 50%, which would roughly mean that we would each make $3000, splitting the $6000 commission on a $200k home.
  
  I think that is fair because he would not be getting the sale at all without my service. What do you guys think? Someone mentioned asking for $2000 a month for leads. If I made $3000 on a 200k home, I would need to get a sale every 45 days. That seems about right to me. REALLY hoping someone can offer some feedback as I am supposed to negotiate with him tomorrow. Thanks in advance!
  
  Thanks
  
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dannyadams

Banned 14 years ago

[DELETED]

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jpeguero

14 years ago

Originally Posted by dannyadams

Get your license. Spend the few hundred and get it! The best way to meet agents is at broker open houses and through MLS. I've had my license for 4 years in NJ, NY and Florida. I never sold or showed a house in my life but I got TONS of RE clients.

Just a reminder,

If you go the " RE License route" everything changes

Tax law--- the IRS will treat you completely different... check the IRS website, read, and IF necessary talk to a GOOD CPA ... meaning Certify Public Accounting.

When you jump from Offline to Online , lingo can get confusing.

One more thing guys,

You might want to take advantage of the fact that realtors CAN make money by referrals amount themselves. For example, a realtor in California can referred one of his client that's moving to Florida and share the commission on the property his client purchase in Florida. Of course there's paper work ( referral agreement) involved.

*** a little note about your service could be included on the referral agreement

Actually, if you already know a realtor in another state, you could be the glue between your local realtor friend and your out of state realtor's friend.

We open the door to each other all the time!! especially when we know we can make referral( easy money)money from another realtor.

*** The referral stuff happens out of state and within same state***

I wish that was the case in the mortgage business( i'm a licensed loan originator, also).

In the Mortgage business referrals are against HUD regulation

Juan

Thanks

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dannyadams Banned 14 years ago

[DELETED]

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- jpeguero 14 years ago
  
  If that works for you... I just saying.
  
  Best to you!
  
  Juan
  
  Thanks
  
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Brenden Clerget

14 years ago

The only issue with real estate agents is that they run into issues with their real estate broker office normally providing them with a website and they just don't feel the "need" for another.

The best way I've found is just to do lead generation for home listings in the area and forward the information to a real estate agent to test the leads, on agreement if he closes one he'll buy some leads from you or pay a percentage of the lead he closed.

Then once you have some good leads coming in, you can flip sales funnels around local areas for $5,000+, without any effort at all. If they're getting three home sales a month, that's another five figures. Thinking about it more, $20,000 would still be reasonable for a high quality converting funnel.

Thanks

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Dr Dan

14 years ago

Originally Posted by southbaybones

Hi,

Was doing a search in my local area and noticed that the keywords {mycity real estate}, {mycity homes for sale} and a few other long tail keywords get over 2,000 searches a month.

In doing this I recognized only one, yes one, agent who was listed on the first page of Google for the term {mycity real estate}. Most of the other ads are Yahoo listings, homes.com. realtor.com, etc. so I know I can outrank them.

Some of these agents have websites and some don't. I know they spend money on advertising using our local weekly free newspaper because the ad rates for these ads cost a pretty penny.

There are two ways to approach this I believe.

Would you set up a website that captures leads and sell to these agents or would you set up websites for these agents or do both?

I was thinking I would first set up a website to capture leads to sell and then offer to set up sites for these agents.

Has anyone tried this before and what approach did you use?

Thanks,

Christian

I was in the biz for a few years and did very well. I took 2 years off to travel and write 2 books and spend more time with my family. Then I got hooked on IM. So now I am working with a few brokers and realtors from my past and new ones.

Depending on what services you plan to offer them, their are plenty in each city that will gladly pay you $400 to $1500 per month if you can give them results.

Dont go after the ones you have to sell to, go after the ones that want your services. Either call or go into a few offices and offer to do a free 30-45 minute workshop on social media or google secrets (or whatever you want to call it) and then have a package to offer them at a special price.

You can also hit up the organizations like CARR and CAMP for realtors and mortgage brokers.

I landed the president of one of these and top broker doing this myself. So far he has paid me over 4k and we are about to set up a monthly package.

Thanks

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contentment1st

14 years ago

Build a site specific to your city. Offer your agents a chance to list key properties. Have each one with text, but as a special twist, list each one in a slide show (free software available) or video (animotodotcom) format with seven or eight rotating pictures of the property.

Thanks

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Pete Egeler

14 years ago

I did this locally with great results, then the other shoe dropped! In my state, if you are NOT a licensed agent and/or broker, you're not allowed to collect and sell real estate leads.

Pete

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SoundsGood 14 years ago

Originally Posted by Pete Egeler

In my state, if you are NOT a licensed agent and/or broker, you're not allowed to collect and sell real estate leads.

Wow, I never thought about that. How do we find out that info locally?
- Thanks
- 1 reply
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- Pete Egeler 14 years ago
  
  Originally Posted by SoundsGood
  
  Wow, I never thought about that. How do we find out that info locally?
  
  It took me a few minutes, but I went to the TN Board of Realty web site and found the information there. (From the main State website)
  
  Pete
  
  Thanks
  
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  The special sale is over. No longer able to remain acitive. Domain is for sale if interested.
  
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  kanesharps 14 years ago
  
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  Pete Egeler 14 years ago
  
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russells

14 years ago

I would setup a simple website with keyword rich domain, rank that websote for the target keywords and then rent the websites to them at $1k per month or more.

Just my 2 cents.

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SoundsGood 14 years ago

Originally Posted by russells

I would setup a simple website with keyword rich domain, rank that websote for the target keywords and then rent the websites to them at $1k per month or more.

I've dealt with real estate agents that were interested in my real estate domains... and I can't imagine ANY of them paying $1K per month for this!
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Ryan Shaw

14 years ago

Nice topic. 1st i will find a good niche or nice keyword so real estate agents will notify me if i will search there site. i will ask some question and how can we contact them.

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Adrian John

14 years ago

Juan's post it's so full of info everyone can use on daily basis.Not online ...
You can go further and do offline marketing for agents, flyers, special offers, trainings and you can hook up with those electricians, plumbers and get more money from your actions.

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jkstam3

14 years ago

Originally Posted by southbaybones

Hi,

Was doing a search in my local area and noticed that the keywords {mycity real estate}, {mycity homes for sale} and a few other long tail keywords get over 2,000 searches a month.

In doing this I recognized only one, yes one, agent who was listed on the first page of Google for the term {mycity real estate}. Most of the other ads are Yahoo listings, homes.com. realtor.com, etc. so I know I can outrank them.

Some of these agents have websites and some don't. I know they spend money on advertising using our local weekly free newspaper because the ad rates for these ads cost a pretty penny.

There are two ways to approach this I believe.

Would you set up a website that captures leads and sell to these agents or would you set up websites for these agents or do both?

I was thinking I would first set up a website to capture leads to sell and then offer to set up sites for these agents.

Has anyone tried this before and what approach did you use?

Thanks,

Christian

How did you end up gathering the data that specified the exact serach volume for your city...I can't seem to get data that specific and I live in a pretty well populated city.

Thanks

Thanks

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Thina

14 years ago

Hi
First you design the website & and concentrate first your home town then create the leads for the adds by using,
* Create marketing team
* give special offers for adds
* Conduct Real Estate Exhibition [so you can develop your website & generate many leads ]
* Customer care service

Thanks

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thesanto

14 years ago

If you have a Realtor friend that could be a great start. The way I have did, was to offer my Realtor friend to make an online Video to place on his website and YouTube, he liked it a lot, so he went to his office and showed to all his co-workers and company's owner. Now, he's working on getting me a meeting with the owner to come to their weekly meeting to talk about my services....! try to go that route...!

I wish you success!
Henry

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www_retireonme_com

14 years ago

I personally think that your idea is too high. But, take other suggestions.

I dont think they will go for that.

Tommy

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beargy11

14 years ago

I'm not sure if you need to be licensed in my area to do this but if not, this sounds like a great opportunity to make some good cash ... I'm sure it is a lot of work but well worth it from the sounds of things

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wilsonfamily28 14 years ago

I am new to the warrior forum...
What type of site would you make for realtors? Would it be to capture buyers names and #'s or??? Do you have any examples of websites i can check out? Then would you take those leads and talk to a realtor to get them to buy those leads off of you? What would get them to buy a list of names from you? Or would you build a site and present it to the realtor for them to buy the site from you? Thanks for your help!

Great topic!
Brenda
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stevestan

14 years ago

Send a letter with a follow up phone call. Good research by the way, good luck

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PaulintheSticks

14 years ago

I'm confused about Juan's post saying that broker's want homes/listings. I thought there was such a glut of inventory that there would be too many listings and not enough buyers. Someone please set me straight. Juan?

Thanks
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Dr Dan

14 years ago

Originally Posted by PaulintheSticks

I'm confused about Juan's post saying that broker's want homes/listings. I thought there was such a glut of inventory that there would be too many listings and not enough buyers. Someone please set me straight. Juan?

Some realtors specialize in listings and some prefer to work with buyers. Their is no saying brokers prefer one over the other. Thats like saying internet marketers prefer video marketing over article marketing etc. It depends on the person.

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Dr Dan

14 years ago

I just had my event for realtors here in the bay area and had about 30-40 agents show up. It went awesome and got alot of great feedback and thanks from all of them. Already set 5 appointments to start work for a few of them and I havent even started calling them off my attendee list. These called me begging to meet with them first!

Realtors want to know how to get leads, but dont want to deal with all the techie stuff, so they will hire you to do that for them. There are plenty of realtors that wont pay more than $30 a month for a service but those are the ones only making 1-2k a month. You gotta go after the ones making 5-10k+ a month.

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Amir Luis

14 years ago

Very informative thread... Real Estate Agents are the one niche I haven't tried to break into...

Thanks to all of you for keeping this thread alive....

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Valan

14 years ago

I had a guy come to me saying he wants to rebuild his current real estate website put in new features, technologies, up to date with stuff. Regsiter users and using thier location display properties for that area only to him.

Now, the guy didn't call back cause I failed to educate him on how the stuff I'd give him is worth the 2k I was charging.

What type of information do I need to convey in order to land that deal? Mis-communication is the real killer of such deals. uff

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