Information on the "Rent a Site" Model

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Hey Offliners,

Is there any basic information/ebooks available for setting up "rent a site" websites to generate leads for offline clients?

I've seen it mentioned a couple times but any basic guides would be much appreciated

Cheers,

Brad
#information #model #rent a site
  • Profile picture of the author Jimian
    I'm actually putting together a mini-course for the "lease-a-site model....

    But for my first attempt at it, I chose roofers in RI....

    I wasn't really getting anywhere UNTIL I put up a Google Places listing...



    Then I start gettin' calls from customers.... and calling roofers to pass out the leads...

    And one guy even gave me a kick back for job he got from it!! ... So I started sending out postcards and cold calling roofers....

    I'd tell em "I designed a roofing site for an online class, and now people are calling me... yada, yada, yada..."

    Then this one roofer guy called and said "let's talk" and basically just wanted it...
    $197/month -- and he wants it for 5 years!!!



    Actually I think I coulda got more, but it was an "expereience."

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    • Profile picture of the author jkstam3
      Originally Posted by Jimian View Post

      I'm actually putting together a mini-course for the "lease-a-site model....

      But for my first attempt at it, I chose roofers in RI....

      I wasn't really getting anywhere UNTIL I put up a Google Places listing...



      Then I start gettin' calls from customers.... and calling roofers to pass out the leads...

      And one guy even gave me a kick back for job he got from it!! ... So I started sending out postcards and cold calling roofers....

      I'd tell em "I designed a roofing site for an online class, and now people are calling me... yada, yada, yada..."

      Then this one roofer guy called and said "let's talk" and basically just wanted it...
      $197/month -- and he wants it for 5 years!!!



      Actually I think I coulda got more, but it was an "expereience."

      How did you get your google places listing without having an acutal place of business?
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      • Profile picture of the author jabro
        Originally Posted by jkstam3 View Post

        How did you get your google places listing without having an acutal place of business?

        The answer is like four posts above yours, dude.
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        • Profile picture of the author jkstam3
          yea I saw the virtual phone number and office park thing...thanks though.

          I guess I was asking for further clarification because I still don't quite grasp how to set up an address for my "business"

          sorry for being new to this, it's a whole new world to me.
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          • Profile picture of the author jabro
            Not sure what you are asking then. I can't post links yet but google "google places". It steps you though putting in businesses. There is even a bulk loader for multiple businesses which is cool.
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            • Profile picture of the author jkstam3
              so I just use the address for a local office plaza?

              There's no verification for that?
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              • Profile picture of the author jabro
                Nope. No verification.
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    • Profile picture of the author MrSDPromo
      Originally Posted by Jimian View Post

      I'm actually putting together a mini-course for the "lease-a-site model....

      But for my first attempt at it, I chose roofers in RI....

      I wasn't really getting anywhere UNTIL I put up a Google Places listing...



      Then I start gettin' calls from customers.... and calling roofers to pass out the leads...

      And one guy even gave me a kick back for job he got from it!! ... So I started sending out postcards and cold calling roofers....

      I'd tell em "I designed a roofing site for an online class, and now people are calling me... yada, yada, yada..."

      Then this one roofer guy called and said "let's talk" and basically just wanted it...
      $197/month -- and he wants it for 5 years!!!



      Actually I think I coulda got more, but it was an "expereience."


      Jimian,

      How did you rank in Google Places without having a business placed for the website?
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      Jake Widmer
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  • Profile picture of the author patadeperro
    Hi Brad Spencer, I don't know if there are some ebooks on the topic around, but I have been working with offline clients for a while and I will explain you what do I do:

    1.- I make keyword research for local terms and see if there are people bidding on PPC for those terms.
    2.- Create a webpage on wordpress fully optimized for the keyphrase I am interested in (domain name with the main keyword, titles, meta tags, meta descriptions, inter linked)
    3.- I ALWAYS put an AWEBER form in order to get leads.
    4.- Once I made the site to rank this is how I get the clients, I write and add on classified sites like craigslist like this:

    "An Open Letter to Every (your market) That Is Eager To Make More Money"

    5.- On the body of the classified I explain that I have a lead generation website that
    appears on the first page on Google for certain terms and I offer them a monthly flat rate
    fee in order to rent it.

    6.- Most of the times you will get responses to your post.

    To me the most important thing is the part to write "Lead Generation Website", because
    that is what the owners or business man are interested in.

    Hope it helps
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    • Profile picture of the author Rus Sells
      Brilliant! That is a very unique way to make some money! Now just dominate all the Google map positions and you'll be BANK! hehe

      Originally Posted by patadeperro View Post

      Hi Brad Spencer, I don't know if there are some ebooks on the topic around, but I have been working with offline clients for a while and I will explain you what do I do:

      1.- I make keyword research for local terms and see if there are people bidding on PPC for those terms.
      2.- Create a webpage on wordpress fully optimized for the keyphrase I am interested in (domain name with the main keyword, titles, meta tags, meta descriptions, inter linked)
      3.- I ALWAYS put an AWEBER form in order to get leads.
      4.- Once I made the site to rank this is how I get the clients, I write and add on classified sites like craigslist like this:

      "An Open Letter to Every (your market) That Is Eager To Make More Money"

      5.- On the body of the classified I explain that I have a lead generation website that
      appears on the first page on Google for certain terms and I offer them a monthly flat rate
      fee in order to rent it.

      6.- Most of the times you will get responses to your post.

      To me the most important thing is the part to write "Lead Generation Website", because
      that is what the owners or business man are interested in.

      Hope it helps
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  • Profile picture of the author TK1
    What is Rent a Site if I may ask?

    TK
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    • Profile picture of the author patadeperro
      Originally Posted by TK1 View Post

      What is Rent a Site if I may ask?

      TK
      Is the business model where you create a website and you rent to some business or individual, usually are lead generation websites or highly optimized websites, in that way the people interested in renting the website see a benefit, they may decrease their PPC advertising and/or get leads via SEO.
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  • Profile picture of the author tryinhere
    my question is how does one enter a business listing without a business into G maps ? or do i have a senior moment and say i missed something here ?
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    • Profile picture of the author TheKeys
      Originally Posted by tryinhere View Post

      my question is how does one enter a business listing without a business into G maps ? or do i have a senior moment and say i missed something here ?
      Well you could try craigslist I guess, but G maps is the way to go I would say.
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    • Profile picture of the author David Neale
      you don't

      Originally Posted by tryinhere View Post

      my question is how does one enter a business listing without a business into G maps ? or do i have a senior moment and say i missed something here ?
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      David Neale

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    • Profile picture of the author moneymarker
      Originally Posted by tryinhere View Post

      my question is how does one enter a business listing without a business into G maps ? or do i have a senior moment and say i missed something here ?
      Without a business, i don't think it's possible. ( I suppose that's why it's called a business listing). That said , it can basically be any business eg. IF you're selling an eBook about
      "Anxiety Cures" and you're in New York, you can try and claim a business listing about "New York Anxiety Cures" and just give your own details ( address, contact ph, website url).

      If you intend to do local business SEO by claiming a google map listing for your clients ( who I assume also have their own businessess, then this should not be an issue..

      I hope this helps....
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  • Profile picture of the author V12
    $197.00 per month, yes?

    Abdul.
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  • Originally Posted by Brad Spencer View Post

    Hey Offliners,

    Is there any basic information/ebooks available for setting up "rent a site" websites to generate leads for offline clients?

    I've seen it mentioned a couple times but any basic guides would be much appreciated

    Cheers,

    Brad
    Gene Pimentel has a WSO here: http://www.warriorforum.com/warrior-...g-results.html
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    • Profile picture of the author LarryS
      Peter Max from Australia has a WSO on the subject. I don't have enough posts yet to include the link but it's called "Use Mini Sites To Create Monthly Recurring Income With Lead Generation For Offline Businesses" If you do a search for it I'm sure you'll find it.
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  • Profile picture of the author Cringer
    Hi all,

    Just wanted to give my input on this:
    I came across Gene's thread about domain flipping and I have been renting out domains from his idea. I rank them high first typically on slot 1-4 then make contact. I just lease out the domain rather than sell it but it does work and work very well.

    I installed a few essential plugins to WP such as All in One SEO pack, Google XML sitemaps and also Ultimate Google Analytics. Google Webmaster tools is also a must. Make sure you configure the region in that.
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  • Profile picture of the author mr2monster
    I've always found it considerably more profitable to sell the leads at a $$$/lead rather than rent the site.

    However, sometimes it's against the law for certain businesses to buy leads, so I've had to compromise.


    I suppose if you wanted to build the site first, it would go something like:

    1. Build a site that performs (ranks for local keywords, and also pulls in actual leads)
    2. Send those leads to business owners with an email (and a follow up call) that says, I've got a website that produces these high quality leads, and I'm looking to sell them.
    3. Find a taker.


    I personally prefer to find business owners that want to pay me for leads first, then offer them a hand made, tailored solution to their needs. But when I need to switch out clients, I generally find a new client pretty quick using steps 2 and 3 from above.

    This way I don't have to do the work of building a lead site and then not have anyone to buy or rent it.
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    • Profile picture of the author Diane S
      James, I see you are doing this from Florida? When you first put up the site, was there a Cranston, Rhode Island roofer's phone number for the potential customers to call? You first secured the client, then applied for Google places?
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      • Profile picture of the author buzzword
        When you build these sites, you build the entire site out, domain name, location, etc. to include getting a local phone number! You set them up so that YOU control the traffic. You are the gatemaster. NO leads go to any business unless you say so.
        Simply setup a form capture and make sure YOU get the leads as well as the "renter". When the tel# is called, make sure YOU get a record of the call recorded (just a simple "this # called on this date" will do) as well as sending the call to the renter. That way you can always follow up with the renter when they claim no traffic is coming.
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        • Profile picture of the author LarryS
          Originally Posted by buzzword View Post

          When you build these sites, you build the entire site out, domain name, location, etc. to include getting a local phone number! You set them up so that YOU control the traffic. You are the gatemaster. NO leads go to any business unless you say so.
          Simply setup a form capture and make sure YOU get the leads as well as the "renter". When the tel# is called, make sure YOU get a record of the call recorded (just a simple "this # called on this date" will do) as well as sending the call to the renter. That way you can always follow up with the renter when they claim no traffic is coming.
          If you don't mind me asking, do you use Aweber to capture the leads and which of the phone number services do you use to forward the number? Do you open new Aweber accounts for each site you build?

          Thanks
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      • Profile picture of the author Jimian
        Originally Posted by Diane S View Post

        James, I see you are doing this from Florida? When you first put up the site, was there a Cranston, Rhode Island roofer's phone number for the potential customers to call? You first secured the client, then applied for Google places?
        I still live in FL (but travel to RI often) so that's how that started...

        "You first secured the client, then applied for Google places?"

        More like the other way around... you gotta Reverse-Engineer this thing sometimes. (I'm putting together the details in my mini-course WSO)

        JIM
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  • Profile picture of the author GoGetta
    Thought I would chime in,

    Yes, I created the Rent A Site Model a while ago, and still use the system today with huge effect. Not only is it a great system for residual cash, but for sceptical biz owners, its an awesome way to prove your worth right away.

    Also, once you have lead gen sites and business owners collecting leads consistently, they will continue to pay "Rent" forever.

    I mean who would want to give this up?

    GoGetta
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  • Profile picture of the author Warren Tibbotts
    What is the recommended basic rental price per month?
    I mean if the site generates 2-3 leads/enquiries a week, is it worth about $75/mth, and if it generates about 20 leads/enquiries a week is it worth about $700/mth?

    I'm just trying to get some understanding of what to charge, as I have site created that is already number 4 on page 1 for the main keyword, and I'm already generating about 2-3 leads/enquiries a week.

    What would everyone else on this thread charge their prospective clients when trying to rent it out?
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    • Profile picture of the author Mike Grant
      Originally Posted by Warren Tibbotts View Post

      What is the recommended basic rental price per month?
      I mean if the site generates 2-3 leads/enquiries a week, is it worth about $75/mth, and if it generates about 20 leads/enquiries a week is it worth about $700/mth?

      I'm just trying to get some understanding of what to charge, as I have site created that is already number 4 on page 1 for the main keyword, and I'm already generating about 2-3 leads/enquiries a week.

      What would everyone else on this thread charge their prospective clients when trying to rent it out?
      FWIW, it depends on your niche.

      With the models I use and the clients I target, I sell my leads at about $80 each.

      I spent a month after my site was firmly in the SERPs and calculated how many leads I received per day/week/month. Multiplied the total number of leads, and charge them that fee.

      ex. 5 leads per week @ $80/each = ~$1700/mo

      My clients are happy to pay this price because not only do they receive the actual leads, they have a great professional looking website as well.
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      • Profile picture of the author WildGale
        Originally Posted by mgtarheels View Post

        FWIW, it depends on your niche.

        With the models I use and the clients I target, I sell my leads at about $80 each.

        I spent a month after my site was firmly in the SERPs and calculated how many leads I received per day/week/month. Multiplied the total number of leads, and charge them that fee.

        ex. 5 leads per week @ $80/each = ~$1700/mo

        My clients are happy to pay this price because not only do they receive the actual leads, they have a great professional looking website as well.
        How are you collecting your leads?
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      • Profile picture of the author FrankBowman
        Originally Posted by mgtarheels View Post

        FWIW, it depends on your niche.

        With the models I use and the clients I target, I sell my leads at about $80 each.

        I spent a month after my site was firmly in the SERPs and calculated how many leads I received per day/week/month. Multiplied the total number of leads, and charge them that fee.

        ex. 5 leads per week @ $80/each = ~$1700/mo

        My clients are happy to pay this price because not only do they receive the actual leads, they have a great professional looking website as well.
        This is a really good pricing model. Do you sell exclusive leads or do you resell to more than one client?

        Most of my niches are used to leads being sold 3-5 times. Yes the per lead price is less, but most of the time I can make a little more total, than the exclusive lead price, plus I get more client contacts.
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        • Profile picture of the author Mike Grant
          Originally Posted by FrankBowman View Post

          This is a really good pricing model. Do you sell exclusive leads or do you resell to more than one client?

          Most of my niches are used to leads being sold 3-5 times. Yes the per lead price is less, but most of the time I can make a little more total, than the exclusive lead price, plus I get more client contacts.
          Yeah, it's working well.

          My leads are 100% exclusive.
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          • Profile picture of the author henrywolf2010
            That's exactly what I'm doing. Renting sites to local businesses. I use my own subdomains to rank first and then redirect to my Client's websites.
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            • Profile picture of the author derekcaldwell
              Originally Posted by henrywolf2010 View Post

              That's exactly what I'm doing. Renting sites to local businesses. I use my own subdomains to rank first and then redirect to my Client's websites.
              Henrywolf, you use subdomains. So a sub-domain of Houston.localplumbers.com or Dallas.localplumbers.com would allow me to mode la local plumbing seo business and promote to different locations without breaking the bank. Is this correct?
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              • Profile picture of the author Amber Jalink
                Originally Posted by derekcaldwell View Post

                Henrywolf, you use subdomains. So a sub-domain of Houston.localplumbers.com or Dallas.localplumbers.com would allow me to mode la local plumbing seo business and promote to different locations without breaking the bank. Is this correct?
                I'm not HenryWolf, but yes, that is what he's saying.

                Amber
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  • Profile picture of the author newbie2011
    Is it free to create the google map listing?
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  • Profile picture of the author gg282
    So here is where I am becoming a little confused. Is it "rent a site" or rent a G00gle Places spot?

    Seems to me a local biz will get found more easily being in the 7 Box, versus a user scrolling down the search engine results then clicking a website to view it.
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  • Profile picture of the author jsherloc
    gg282, The whole "rent a site" deal can engineered a ton of different ways.

    Originally, most people were just doing the "organic search" aspect. With the popularity and targeted traffic of Google Places now though, most people have started promoting their "rent a site" clients via Places as well. This is easy to do after you have an agreement with the client for their basic "rent a site" in the organic search listings. There are numerous ways to setup a Places listing BEFORE you lock in an client, but most still involve some level of "grey-hat", so that is important to consider.

    But yeah, I agree, in many industries the Places listings grab up all of that gooey traffic goodness, so you should try and aim for organic and Places listings at first.

    - Jim
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  • Profile picture of the author peter.max
    The "rent a site" and Google place optimization shouldn't be confused. They can be used in a complementary way but the objective of renting a lead gen mini site is about the qualified leads that you provide. How you do that (PPC, SEO - Google Places) is part of the mechanism. If you have a fixed contract with a customer you can associate the site with the location of the customer.

    The price that you can get for a site per month is based on the niche (life time value of the qualified prospect) and the traffic. Hope it's helps a bit.
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  • Profile picture of the author Kirahster
    How do you guys get the phone numbers and addresses that you use to reverse engineer the google places listing?
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    • Profile picture of the author SirThomas
      Originally Posted by Kirahster View Post

      How do you guys get the phone numbers and addresses that you use to reverse engineer the google places listing?
      You can get virtual phone numbers on the net. Google Voice will do too. Then you need to get an address in good location. Some people use UPS Stores numbers, some others use virtual offices or find corporate Office parks...

      Thomas
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  • Profile picture of the author ashokpobox
    I've just recorded my first paychecks, $496 after 2 weeks. Might not sound like much but I've 'never' made a penny with any other jobs online. This really works.
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  • Profile picture of the author jb854791
    Now a main component that people are not really discussing is the google places listing. There is a lot to it. You can use a vumber number or another call forward number to get started before you start selling the leads or renting out the website. Your options for the address are not very many and are pretty grey/black hat. A po box will not work anymore so you need a real address. Everyones secret for this is different and I do not think anyone would like my way of doing this so I will keep it to myself. Plus you have to think about if you do rent it ( long term) or sell it the address may have to be changed, which takes time to get changed within places. I have had it take as long as 6 months for an address change to show up in places.

    Edit: Just saw the above post, yes you can do office plazas and those work well.
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  • Profile picture of the author Jimian
    I'm glad WF added an offline section... It's kinda like Offline Romper Room!

    Here's another phone forwarding service as well:

    Toll Free Forwarding
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  • Profile picture of the author matrixman
    I worry about the longevity of this buisness model.

    Google's number one goal is to provide relevant search results to it's customers (that is, searchers), whether that be in the organic search or the 7 box.

    Google has succeeded in keeping spammy sites out of the top organic listings, and my bet it's only a matter of time until Google figures out a way to verify that only real physical businesses be listed in the 7 box. Once they do that, all these psuedo-businessplaces listing that are setup as lead gens might be gone.
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    • Profile picture of the author robitn4
      Originally Posted by matrixman View Post

      I worry about the longevity of this buisness model.

      Google's number one goal is to provide relevant search results to it's customers (that is, searchers), whether that be in the organic search or the 7 box.

      Google has succeeded in keeping spammy sites out of the top organic listings, and my bet it's only a matter of time until Google figures out a way to verify that only real physical businesses be listed in the 7 box. Once they do that, all these psuedo-businessplaces listing that are setup as lead gens might be gone.
      I have to disagree that these websites are 'psuedo-businessplaces'. For one thing, a website is not a business. A website is just a channel through which a business can market itself.

      However, some business types cannot verify their listing for Google Places via phone. I know locksmiths have to verify via a postcard, but that's because of out-of-town mafioso's advertising lockout services with local phone numbers (who then dispatch the calls to mobile lockout techs that overcharge the service). So, Google very well may require businesses prone to fraud to postcard verify. But as for lead-gen sites, can't see that as 'fraudulent'.
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      • Profile picture of the author matrixman
        Originally Posted by robitn4 View Post

        I know locksmiths have to verify via a postcard, but that's because of out-of-town mafioso's advertising lockout services with local phone numbers (who then dispatch the calls to mobile lockout techs that overcharge the service). So, Google very well may require businesses prone to fraud to postcard verify. But as for lead-gen sites, can't see that as 'fraudulent'.
        Ahh, that is very interesting! I didn't realize Google was doing this in the locksmith niche. So then as long as the niche we get the listing in is not abused Google will list it as normal, and if it is an abused niche like locksmiths they will do the postcard verify method. In either case then as long as one can setup a local address that receives mail, Google should not have a problem with it.

        Good info, thanks!
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  • Profile picture of the author jkstam3
    i don't necessarily see this as fraudulent either...if I were to implement this method I would simply use the black/grey hate techniques to get a site ranked so that I could eventually rent the site to a local business in that niche and then use his "real"address.
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    • Profile picture of the author robitn4
      Originally Posted by jkstam3 View Post

      i don't necessarily see this as fraudulent either...if I were to implement this method I would simply use the black/grey hate techniques to get a site ranked so that I could eventually rent the site to a local business in that niche and then use his "real"address.
      Once you've claimed your Places listing, with a tracking phone number (Vumber, Twilio, Ifbyphone, etc.) then you're really just forwarding the phone call and the emails (and altering the contact info and the look) to the biz that's renting from you.

      BTW! That phone number and the renter's real address *really ought to be* a graphic (or written in by JavaScript) and not hard coded into the HTML of the page. Google has been known to replace a client's desired listing phone number with any others (such as your tracking phone number) its spiders have found while crawling the web. Unbelievable, but I've seen it happen - on properly claimed listings.
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  • Profile picture of the author Vincenzo Oliva
    I'm working on "rent-a site" on steroids for online landlording. It will go for $497 a month which will seem like a steal for those sucked into $1500-$2k a month Online consulting plans. (includes video syndication, lead capture w/report and autoresponder setup)
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    • Profile picture of the author Gail.Tennessee
      Wow! Vincenzo Oliva... Will you have a WSO? When?
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  • Profile picture of the author Gail.Tennessee
    Questions: Do you use written agreements with your clients? If so, where can I find one? How much support is required?
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  • Profile picture of the author lewernolan
    Thanks for the information! I always enjoy the helping hand
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  • Profile picture of the author katiamastan
    Is the business model where you create a website and you rent a certain company or individual that usually lead production sites or sites highly optimized in the way people interested in renting the site to see an advantage they can reduce their PPC advertising and / or obtain leads through SEO.
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  • Profile picture of the author George Phillip
    My question to you would be, what is the maximum number of google places listing you are able to have on 1 acct. I have about 15 and now google is making it difficult for me.
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    • Profile picture of the author Jimian
      Originally Posted by George Phillip View Post

      My question to you would be, what is the maximum number of google places listing you are able to have on 1 acct. I have about 15 and now google is making it difficult for me.
      Easy, start another one. BTW, what 'warning' did they give you?
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      OFFLINE Marketing Strategies For The OFFLINE Warrior
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  • Profile picture of the author treezie
    Hi, I have a question for everyone who is capturing leads through this method before renting out the site. How do you go about capturing the lead? I mean, it seems like you just register the domain name and put one article up that is keyword optimized. So how would the website capture leads at that point?
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  • Profile picture of the author Devilishboy
    thanks for the nice info
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  • Profile picture of the author freudianslip27
    To track the calls from the phone number, you just use a unique one that forwards to their main number.

    Google voice, skype, etc., are all options and allows you to have specific documentation.

    Matt
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    • Profile picture of the author jimbo942
      My concern about the google places listing is in regard to the citations needed to get the places page ranked. Online business directories do require that the business address, phone number, etc. all stays consistent and many of them can't be changed (I use ubl.org but maybe for these purposes I could use whitespark and modify the listing after I find a renter..?).
      Also, I use fastlandingpages currently for SEO "satellite" sites that connect to the client's main site in order to rank for a greater variety of search terms and for greater conversions via presell tactics. My only problem with that is what to include as the link and how to advertise those sites to prospective clients, and how to market to BOTH individuals with and without websites (since it's obviously optimal to target both).
      Perhaps for the link I can just send the visitors to an online business directory and for the landing page info I can state that the site is currently up for lease.
      Any thoughts.
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      • Profile picture of the author BrashImpact
        Brad,
        everything you need to know about this model
        is in my signature...The reviews are Raving...
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        SEO - Sites - How to hire super star sales people nothing was left out.

        Any questions just PM me..
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  • Profile picture of the author pfreelancer
    I like the idea but I'm not comfortable creating different google maps listing for a lead generation website:-(
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    • Profile picture of the author YukonJack
      What address do you use to create those accounts? This has to be a physical address, correct? Anyways around this these days?

      Also, for call forwarding, we use callfire.com. They are $1/mo for each line plus $.05/minute, which we charge to the customer.
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  • Profile picture of the author JustinG30
    Im interested in how you guys get around the google places issue.
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