Car Dealerships what do you?

35 replies
What do you offer local car dealerships and the price..... I have a connection to speak to one and i would like to hear what others are doing for there dealerships?

i have been doing lots of research on this board there is some grea t stuff... my problem is what to charge i dont want to price myself out nor do i want to under bid myself...

i can do video and article sub
create facebook,twiitter, four square, and google places and manage them

just need to figure out some pricing points??? any ideas
#car #dealerships
  • Profile picture of the author joshril
    There are a lot of variables... It depends on what that particular car dealership needs. I'd suggest you take a consultative approach with the business owner, find out what they're doing now, what their goals are, and then make recommendations based on services that will help the business to make more money.

    Of course, if you already know some information about this business, feel free to let us know and we'll provide as much help as we can.
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    • Profile picture of the author TheKeys
      Originally Posted by joshril View Post

      There are a lot of variables... It depends on what that particular car dealership needs. I'd suggest you take a consultative approach with the business owner, find out what they're doing now, what their goals are, and then make recommendations based on services that will help the business to make more money.

      Of course, if you already know some information about this business, feel free to let us know and we'll provide as much help as we can.
      What Josh said is spot on. You really need to find out how THEY can make money before YOU can.
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  • Profile picture of the author mrchristo
    simply just ask them 'what services they need?' and most importantly
    ask 'what is your budget?'

    its the best thing i could recommend as they might have a huge budget or they could be just 'tyre kickers'
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    • Profile picture of the author Greg guitar
      Originally Posted by mrchristo View Post

      simply just ask them 'what services they need?'
      In my opinion they will almost never know what they need, because they don't know anything about marketing (few businesses do-not picking on them-but it's a fact), and in particular they know little or nothing about online marketing.

      If they never heard of SEO, are you going to wait until they bring it up before offering it, although the website they paid way too much for that has no call to action and no opt-in is on page 5 for their best keywords (if they know what those are), and you know how to get them to #1 in 5 days?

      It's kind of like a computer salesman asking someone who's never used email or bought a computer before to name the specs he's looking for.
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  • Profile picture of the author internetPro
    to SEO a local Biz who would be the best to outsource that to ??? i dont know how to personally do alot of these things but i can talk the talk just need to find some back ups so i can deliverer QUALITY to my potential clients....
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  • Profile picture of the author David Potthast
    You need to ask questions to get a general idea of what they do to generate business online. The way they answer that question will help you determine what kind of service(s) to offer.
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  • Profile picture of the author Joshua Bretag
    I take the jump ahead approach where I created a landing page and captured about 250+ names and emails that are looking to buy cars in the same market then I went to the dealership with that list gave it too them and told them to follow-up with them and then come back to me. I got a call 2 days later after they had sold 14 cars and signed a contract for $10,000 a month with $20,000 upfront.

    The point is you need to think outside what everyone else is doing. Car dealers are getting slammed every day with promotional companies that want to do work for them. If you can give them results before they pay they will often come back to you to keep making them more money.

    They got rid of one of their marketing staff just so they could justify paying me. be different and unique and read books like how to win friends and influence people and how to close the deal. Great books to read if you are targeting automobile companies
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    • Profile picture of the author Digital Info Diva
      Originally Posted by Joshua Bretag View Post

      I take the jump ahead approach where I created a landing page and captured about 250+ names and emails that are looking to buy cars in the same market then I went to the dealership with that list gave it too them and told them to follow-up with them and then come back to me. I got a call 2 days later after they had sold 14 cars and signed a contract for $10,000 a month with $20,000 upfront.
      This is just crazy cool!!!

      I tried the car dealerships 2 years ago and was constantly referred to their
      ad agency. But then again, I don't consider myself a sales person.

      You nailed it.
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  • Profile picture of the author jsherloc
    I would think working in "craigslist" and possibly even "ebay auto?" into a general seo package would really get the ball rolling. At least in my area, these car dealerships are absolutely STRUGGLING. I'd think PPC and an optimized "A" maps local listing would help get things rolling the quickest as well. Bid/rank on keywords like "yourtown used cars", etc.

    I know auto dealerships around here are really big on "contests" and "radio promotion" as well.

    Just some food for thought.

    - Jim
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    • Profile picture of the author internetPro
      Originally Posted by Joshua Bretag View Post

      I take the jump ahead approach where I created a landing page and captured about 250+ names and emails that are looking to buy cars in the same market then I went to the dealership with that list gave it too them and told them to follow-up with them and then come back to me. I got a call 2 days later after they had sold 14 cars and signed a contract for $10,000 a month with $20,000 upfront.

      The point is you need to think outside what everyone else is doing. Car dealers are getting slammed every day with promotional companies that want to do work for them. If you can give them results before they pay they will often come back to you to keep making them more money.

      They got rid of one of their marketing staff just so they could justify paying me. be different and unique and read books like how to win friends and influence people and how to close the deal. Great books to read if you are targeting automobile companies
      wow great job and great idea thx very much for that....

      Originally Posted by jsherloc View Post

      I would think working in "craigslist" and possibly even "ebay auto?" into a general seo package would really get the ball rolling. At least in my area, these car dealerships are absolutely STRUGGLING. I'd think PPC and an optimized "A" maps local listing would help get things rolling the quickest as well. Bid/rank on keywords like "yourtown used cars", etc.

      I know auto dealerships around here are really big on "contests" and "radio promotion" as well.

      Just some food for thought.

      i was discussing with a friend managing used cars on ebay auto... setting up each car individually for 25 to 50 bucks a pop and have it listed for 6 months per car.... manage it for them
      - Jim
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  • Profile picture of the author David Potthast
    Just don't overwhelm yourself thinking about what to do with your new contact. Talk to them and get an idea of what they are currently doing online to increase their business. Then go from there. Chances are you're going to be able to help them.
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  • Profile picture of the author joshril
    After seeing this thread, I decided to post my needs assessment questionnaire on my blog to help out fellow Warriors... It's free to download:

    Needs Assessment Questionnaire | Joshua Hayes
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  • Profile picture of the author Riz
    Car dealerships can benefit from many different online services.

    For example any car dealership will benefit from optimized GP listings, local SEO, video marketing.

    As a consultant you have to determine with the client exactly what services they will benefit from the most given their particular situation. This can only be established once you get to know the client and their business.

    Once you understand their needs you then need to establish the value of the service you recommend.

    Riz
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    • Profile picture of the author jkstam3
      can you give us an example of what your opt in page looked like? and how did you drive traffic to this page...I'm assuming the traffic was targeted for that dealership's area?

      thanks!
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  • Profile picture of the author internetPro
    Joshua yes i would also like to see or hear about some examples on what was actually done to create that scenario
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    • Profile picture of the author Joshua Bretag
      I will give you a few hints and tips but you have to find out the rest for yourself otherwise you will never learn or discover or be anything by getting it on a silver platter.

      First what I did was target people in that suburb or city depending on the size of the city/Town for new cars in that area as I found that used car dealers really don't have a great concept of online marketing as most established new car dealers do.

      From that stage I set up a landing page which i would now use the theme optimize press by James Dyson. (Really awesome product, even though some people think it is pricey) and on that I used a format similar to his template 9 which is a massive big read header with 6 bullet points down the left hand side then a short (fake) video clip that was actually a picture that then changed to three arrows pointing down to an optin box.

      The bonus I gave away was the secrets the carsalesman don't want you to know.

      On the back end of that was an upsell to a video series of what is the right car for you and your situation. This included advice on insurance, buying prices, haggling etc. and how to haggle with the sales man to get a better price that was priced at $47 and had a 30% conversion.

      For Traffic I used PPC for the funds from the upsell on the back end, Link building through SEOpartner which is a service give out by James Schramko for SEO marketing and I took the Premium option of $500 for 2months till I was on page 1 of google for a blog which had 20 posts.

      And the rest is up to you

      Hope that helped you out a little, but I don't want to reveal too much as the car dealers are already spammed enough now days with the amount of internet marketers who know nothing about internet marketing that are now pulling the eyes over offline business people because they themselves cannot make money online.

      Josh

      The Crazy Email Marketing Professor
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      • Profile picture of the author jkstam3
        wow, great stuff...would like to try it out, but kind of what you said in the last few sentences I don't think I'm qualified enough yet to be able to offer this...I will keep working on my SEO techniques and once I'm comfortable with them I will hopefully branch out to offline and utilize this method.

        Thanks!
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      • Profile picture of the author tryinhere
        Originally Posted by Joshua Bretag View Post

        I will give you a few hints and tips but you have to find out the rest for yourself otherwise you will never learn or discover or be anything by getting it on a silver platter.
        so it was you who hooked up all of those sales at stillwell ?

        well done champ / i see they are now promoting buy a used carname .com.au on the tv as well
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        • Profile picture of the author Joshua Bretag
          Originally Posted by tryinhere View Post

          so it was you who hooked up all of those sales at stillwell ?

          well done champ / i see they are now promoting buy a used carname .com.au on the tv as well
          NO actually it was for a 6 BMW dealers in 3 different city's

          Money is all in the system's and outsourcing

          Josh

          The Crazy Email Marketing Specialist
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          • Profile picture of the author humbledmarket
            Banned
            Originally Posted by Joshua Bretag View Post

            I take the jump ahead approach where I created a landing page and captured about 250+ names and emails that are looking to buy cars in the same market then I went to the dealership with that list gave it too them and told them to follow-up with them and then come back to me. I got a call 2 days later after they had sold 14 cars and signed a contract for $10,000 a month with $20,000 upfront.

            The point is you need to think outside what everyone else is doing. Car dealers are getting slammed every day with promotional companies that want to do work for them. If you can give them results before they pay they will often come back to you to keep making them more money.

            They got rid of one of their marketing staff just so they could justify paying me. be different and unique and read books like how to win friends and influence people and how to close the deal. Great books to read if you are targeting automobile companies
            Wow man, GREAT JOB. Thanks for sharing this. Seems like a very well thought out marketing plan to approaching offline businesses.
            How long does it take to actually gather the list though?


            Also you mentioned ou contacted several BMW dealers. Did you spread the list of 250 names all around or did you gather 250 names for each dealer? Also is there some privacy issues with sharing email details or people?
            Lastly did you only gather their email or their phone number as well. Thanks You seem like a very experienced yet generous marketer
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      • Profile picture of the author pwk2000
        Thanks for your post re car dealer leads. Very motivational.


        Originally Posted by Joshua Bretag View Post

        I will give you a few hints and tips but you have to find out the rest for yourself otherwise you will never learn or discover or be anything by getting it on a silver platter.

        First what I did was target people in that suburb or city depending on the size of the city/Town for new cars in that area as I found that used car dealers really don't have a great concept of online marketing as most established new car dealers do.

        From that stage I set up a landing page which i would now use the theme optimize press by James Dyson. (Really awesome product, even though some people think it is pricey) and on that I used a format similar to his template 9 which is a massive big read header with 6 bullet points down the left hand side then a short (fake) video clip that was actually a picture that then changed to three arrows pointing down to an optin box.

        The bonus I gave away was the secrets the carsalesman don't want you to know.

        On the back end of that was an upsell to a video series of what is the right car for you and your situation. This included advice on insurance, buying prices, haggling etc. and how to haggle with the sales man to get a better price that was priced at $47 and had a 30% conversion.

        For Traffic I used PPC for the funds from the upsell on the back end, Link building through SEOpartner which is a service give out by James Schramko for SEO marketing and I took the Premium option of $500 for 2months till I was on page 1 of google for a blog which had 20 posts.

        And the rest is up to you

        Hope that helped you out a little, but I don't want to reveal too much as the car dealers are already spammed enough now days with the amount of internet marketers who know nothing about internet marketing that are now pulling the eyes over offline business people because they themselves cannot make money online.

        Josh

        The Crazy Email Marketing Professor
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  • Profile picture of the author firstdrum
    In my experience, dealers spend a lot of money driving traffic to their dealership websites. But are then perfectly content converting only 1% of the traffic to someone they talk to and letting 99% go to the competition. We came up with something that converts many times that number and creates a monthly recurring income. Since this has to do with a future product we're working on, I won't post what we did here. But feel free to pm me.
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  • Profile picture of the author internetPro
    i would love to pm you but i cant yet can you send me a message
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  • Profile picture of the author Joshua Bretag
    Hey sorry everyone I was unaware people where still posting on this post. I am back now to answer all the questions.

    @ Digital Info Diva: Thanks for the praise it is much appreciated. As for the problem of the car dealerships referring me to the ad agency. I took the approach of a stalker like person, I watched the GM of a medium sized car business, found out where he eat, what he did etc. Eventually I found that he used to run every morning about 20mins from my house. Funny how I just seemed to bump into him week after week and this went on for about 3-4 weeks, just running and talking. I never talked about what I did or my business until he asked and then I gave the elevator speech of...

    "Well bob I have the pleasure of helping out small to medium sized business just like yours make and extra 25% on their bottom line through online marketing where most ad agencies are missing the mark."

    and we go on a bit about this and that and how it works etc.. Next day I am in the office talking to Bob about this new strategy. This is the plan I used to get the first car dealership after that I used the leads created before method plus testimonials from the other dealers of the same brand in different areas, to do other contracts in similar dealerships.

    @Humbledmarket: Again I am humbled by your praise.
    for the list gather it took me about 2-3weeks with PPC and SEO.

    As for contacting the several BMW dealers they were all done at seperate times so I would I started off with one built the system (which is where the money is at) then go to the next dealership and show the results of the previous dealership (who I am still contracting for) plus give them a new list of 200+ leads to play with. (the leads are always rebuilt as they would not be great leads if one list is targeted for Sydney Australia and I am trying to get a guy in Las Vegas to sell to this list. It just would not work!

    So there was no privacy issues as I only work for 1 dealership in that area.

    As for phone numbers they where collected at a later date after the initial option when they wanted to get the second free ebook/report and video series.

    @pwk2000 Thanks for the praise it is very much appreciated and I am very humbled.
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    • Profile picture of the author etrin
      Great info Joshua, thanks for sharing!
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  • Profile picture of the author Voasi
    I agree with what others have said: You need to dig a little deeper and see what their needs are. I've had auto dealers paying as much as $8k month to as little as $500 a month. It really depends on what they're looking for and expectations.

    For instance, if they're looking for a "long-term" play, then SEO in conjunction with other tactics would price them much higher then doing, so just an auto-responder setup or doing a few videos and uploading to the web for organic rankings. Or maybe they just want someone to post to Craigslist. And all this is just online marketing; we're not even talking about offline marketing.
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  • Profile picture of the author Gladiator
    First you better be ready if you are going after local auto dealerships. You have to educate and close at the same time but you also have to compete with Dealer.com | Car Dealer Marketing and Automotive Websites, Auto Dealer Website SEM and SEO

    Not every dealer uses this but many do and other companies like it!

    Another thing offline biz is not like the IM world you really have to "show them the money" not as easy as people lead you to believe that is why there are so many products being sold in the WSO
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  • Profile picture of the author DynamicIMS
    the thing that stinks about these types of businesses is: so many people want to call or visit and will never mention they came from one of your sources. has anyone figured out a solid solution for documenting them?
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  • Profile picture of the author Alizxa
    I am intersted in a Hyundai. I would like to leass it for only 2 months but on the website it only says the buying price. What kind of math operation do i have to do so that i can find how much a month i would have to pay? For example do i have divede by somethingg or add you know like that. I really want to know what i have to do with buying price to find out the leasing price a MONTH. Easy 10 points please help me!!
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  • Profile picture of the author BrainCopy
    I used to work at a car dealership as a salesman for Nissan. I worked there for over two years. I was about 18 when I started there. Any ways, every morning on Tuesdays there would be a guy and his son that used to drive a truck with a barrel in the back filled with some solution and water. They would pressure wash all the vehicles on the lot, and they did all the dealerships in that auto mall... there was about 6 dealerships.

    You can do anything you want. Businesses need so many services, I don't think they even know themselves.

    Just my $0.02

    Best Regards,
    Anthony La Tour
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  • Profile picture of the author 100million
    Offer to sell their cars on eBay.

    Most car dealerships are only seen by people who personally visit the dealership or to simply put it. most dealerships are local. You could offer the dealer to sell their cars. lets say you see a car that is selling for say $2,000. you tell the dealer that if you paid $1500 in the next couple of days would he take it? if he says yes. then you go to eBay and list the car, with a disclaimer that the car is advertised else where. you list the car for $2500 and allow buyers to make you a best offer. automatically go to the accept offers above $2,000. once the eBay buyer has bought the car and paid. you go to the dealership give them a check and you pocket your profit. most buyers will come with cash.

    For those who have questions, as i do not come on the forum very often here is the idea:

    Sell cars on behalf of car dealerships on eBay. negotiate the price the dealership wants to for the car, then list the car on eBay. for higher price and make the profit.
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  • Profile picture of the author leemax
    Dealers are hit constantly with people coming in trying to sell the latest technology and most dealers don't want to hear it and don't have the time to listen to things over and over again. Big dealers have factory sponsored programs that do a lot of what you want to do and the dealer feels loyal to the factory.

    Try going to the little guys first on a consultative basis and find out what they are all ready doing. Usually it's not much, they try and move some stuff on eBay or Craigslist and not much else. The little dealers are desperate but they don't have time for some big fancy sales pitch. Get to be their friend and show some sincerity on trying to help them. Don't oversell, start with a couple things you know will help and add to it is things start picking up at the dealership.

    Once you get a good foothold on what you're doing and gaining some successes you can move on to the big guys.
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  • Profile picture of the author Anthony
    These people have very little patience when it comes to marketing. But they will spend. Their focus is on local market. I beg to differ on some that suggest going to talk to them first. My opinion is to do up a small prototype using a mobile app (these salesman are extremely mobile and they use phone more than they use the laptop) and get them interested.
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  • Profile picture of the author RentItNow
    One of the things I see dealership not pay attention to is adwords, specifically buying and testing keywords related to their market. For example, "Ford Fiesta <city>" "Cheap reliable car" and geotarget.....in other words, at least in my city, they are clueless and it is the greatest value I can add to their business.

    Also I would target free ad sites such as Kijiji as that is where people are looking for cars! I can make adwords ads only appear on Kijiji if it is still the same as before.

    I do trade services with one used car/mechanic and he does each thing I have told him and grew EXTREMELY fast. Most had to do with signage and having a really good offer to draw people in. He also uses Kijiji with fantastic results. He is not able to afford adwords yet, but with time I know he will kill with it.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author Jgregory
      As pointed out, there is a plethora a services to offer and 1000's of solution offerers hammering the GM and the sales managers at new car dealerships all the time. Usually large national companies with big solutions for marketing

      First thing I always do is look at the potential business and pricing models... the "What" you are going to do. Then decide where you capabilities are for delivering genuine results with the potential service.

      Some areas pretty much fall into New Car guys and the Used car lots. Two different animals. But its results that count.

      As other posters have said, its way easier if you have some proven Results at first contact... that's really all that counts.

      Joshua's idea is dead on with his method. Especially if you are a local guy or a new offline marketer, take them some real leads and you are sure to get an audience with a decision maker.

      Most marketers to auto dealers treat it as a vertical market and specialize with their service. If you have a super strong rep with auto dealers like Chris Collins does with his service dept consulting, the testimonials are so powerful that's a promise of results that works.

      If you are a local guy or a new offline marketer, consider the car dealers the top of the food chain and adjust your mindset... they can be a very tough bunch to sell.
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