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Actual Value of New Client

by MWGrubb58
3 replies
A lot of folks are throwing numbers around like coffee-filled calculus professors...

Sure, I know you can make good money setting up websites, charging monthly fees, and keeping business owners on the web.

I am keeping these numbers VERY conservative.

Let's look at some numbers from a small client:

Set-up website with auto-responder (4 page) $1500
Monthly fee $97

After two months, client wants to talk about doing more for their business.

During analysis of business, client sees many areas that need work... but can only afford $1000 a month for you to fix them as a business consultant. You sign contract for 10 more months with bonus of 10% of new found profits. Assuming you only helped the business to create 30% more profits... Let's say you get an extra $3000.

After a year, this is what you made from a "Small" client: Over $15,000 dollars!

This EXTRA was because you took the time with an "Offline" client to show them more ways to make money in their business.

As "Offline Marketers," we cannot afford to just be narrow minded and look at ONE area of a business.

If we can actually help a business do more and serve more folks, don't we have a duty to help them do it?

Cheers,

Millard
#actual #client
  • Profile picture of the author Topgunb
    Great Thread.

    1.) The true value of a client is calculated over the lifetime of the client.

    2.) Plus the referal value of the client .... happy clients will refer you.

    So Calculate

    Your total x 3

    Now that's conservative.

    The opportunity cost of not marketing is just too great?

    Brian
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    swdcomputers@gmail.com For the best real deal in town!
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  • Profile picture of the author Chad Heffelfinger
    It's true, there is so much potential out there and money to be made, it is rediculous. The awesome thing is that there is so much money to be made not just by us, but by the clients as well. It truly is a win win if done right.
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  • Profile picture of the author MWGrubb58
    Yep.

    If I were to tell ALL the extras WITHOUT being conservative, no one would believe the numbers. Once you help a client make money and SAVE their keister by plugging the bleeding... You've got a friend and cheerleader for life.
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