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A music promotor has approached me to put together online marketing / social media strategies to promote and sell tickets for shows that they put on. Main difference though is that they specialize in well known local/international musicians making up bands to do tributes to classic rock acts like the stones, zep etc.

What strategies can I best employ to do this? My initial thought is geo-targeted list building to build a fan base in locations at round the country. This can be done with fb, twitter, maybe paid search and contextual traffic....what do u guys think?

Without a product (ie records) to sell it's a bit different to normal music marketing. What are good techniques for marketing actual concerts in the online space?

Obviously they do lots of print, poster, radio ads etc, but are moving into new areas.
#live #marketing #music

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