What strategies can I best employ to do this? My initial thought is geo-targeted list building to build a fan base in locations at round the country. This can be done with fb, twitter, maybe paid search and contextual traffic....what do u guys think?
Without a product (ie records) to sell it's a bit different to normal music marketing. What are good techniques for marketing actual concerts in the online space?
Obviously they do lots of print, poster, radio ads etc, but are moving into new areas.