Choosing A Domain NAme for Local....

13 replies
when picking the domain name for your potential local cleint an there name has already been claimed what do you commend.... name of biz and city or name and another .net or .org
#choosing #domain #local
  • Profile picture of the author MattyD
    Unless the client desperately wants to have their business name in the domain name, I will always recommend we use a locally keyworded domain - i.e. plumberlondon.com or electricianinbrighton.com.

    There are enough variations of most keywords to ensure that we can get an attractive domain which along with some effective marketing, will generate a lot more business for them.

    If a client really wants just their business name in the domain, or they already have a site - I like to use it as a great opportunity to sell a lead generating keyworded website to them which will run alongside their main site. I have a couple of clients who have multiple lead generation websites because of the various aspects of their business. One of my best clients has 4 websites for his business and they're in position #1 #2 #3 and #5 on page 1 for the majority of his keywords!

    Your customer will rely on your expertise and knowledge to generate them money. As long as you increase their business, they're not going to argue with you in the long run. You're the expert, give them the best advice you can!
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    • Profile picture of the author BrashImpact
      Originally Posted by MattyD View Post

      Unless the client desperately wants to have their business name in the domain name, I will always recommend we use a locally keyworded domain - i.e. plumberlondon.com or electricianinbrighton.com.

      There are enough variations of most keywords to ensure that we can get an attractive domain which along with some effective marketing, will generate a lot more business for them.

      If a client really wants just their business name in the domain, or they already have a site - I like to use it as a great opportunity to sell a lead generating keyworded website to them which will run alongside their main site. I have a couple of clients who have multiple lead generation websites because of the various aspects of their business. One of my best clients has 4 websites for his business and they're in position #1 #2 #3 and #5 on page 1 for the majority of his keywords!

      Your customer will rely on your expertise and knowledge to generate them money. As long as you increase their business, they're not going to argue with you in the long run. You're the expert, give them the best advice you can!
      Matty,
      i 2nd that one for Internet Pro. I would go find a Keyword Rich domain Dot Com, and then market the tar out of that, and brand the company when the web page is opened up.

      www.PensacolaNightclub.com <----- For the Bar Owner

      Then have the name Plastered on the actual website...

      Great Response Matty... There you go PRO, you have a Great Solution.
      Robert
      Signature

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    • Profile picture of the author Soumitra
      Originally Posted by MattyD View Post

      Unless the client desperately wants to have their business name in the domain name, I will always recommend we use a locally keyworded domain - i.e. plumberlondon.com or electricianinbrighton.com.

      There are enough variations of most keywords to ensure that we can get an attractive domain which along with some effective marketing, will generate a lot more business for them.

      If a client really wants just their business name in the domain, or they already have a site - I like to use it as a great opportunity to sell a lead generating keyworded website to them which will run alongside their main site. I have a couple of clients who have multiple lead generation websites because of the various aspects of their business. One of my best clients has 4 websites for his business and they're in position #1 #2 #3 and #5 on page 1 for the majority of his keywords!

      Your customer will rely on your expertise and knowledge to generate them money. As long as you increase their business, they're not going to argue with you in the long run. You're the expert, give them the best advice you can!
      Hey, but how many days roughly you get the spot ? what traffic strategies you use ...?
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      • Profile picture of the author henrywolf2010
        I don't have your problem. I choose ANY keyword I want as a subdomain. Click on my signature to see what I mean. As far as I know, NOBODY is using this tactic.
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        • Profile picture of the author redlegrich
          Good post MattyD, I like to use the same strategy with a search friendly domain name for the site and using their business name for their "public" site. The public site name goes on business cards and ads and the search friendly one is what I optimize. I forward the public site to the search friendly site. Nobody really notices or cares.
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  • Profile picture of the author rdraiss
    What I do is build the site on a local seo friendly domain , then for branding purposes redirect thier company domain to the Same site. Once they start seeing most traffic coming from the local domain , gives me the opportunity to show what multiple lead generation sites can do. once they see the results , there is truly no stopping them. I am working with 2 businesses right now that want to dominate the first page of the search engines for thief terms , with multiple sites. They could care less about 1st page , what they become addicted to are the results. Give good results and will more clients than you can handle. All the best.
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  • If you can do two, do it, but if just one and you want to rank easlily go with the keyword rich domain. If it's not too high competition for that type of local business it will rank fairly easily.

    I've seen cases where just a keyword rich domain is put up on wordpress with no cotent and is on page one within days.
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  • Profile picture of the author MsMotivation1
    I agree with the others about the KW rich domain names.
    Not only do they work very well, but you'll find that a lot of those local KW domains are still available!
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  • Profile picture of the author bighelp
    Keywords in the domain but don't over do it. .com always preferred but I see plenty of .net and .org do well, as well as .biz. You can also get a "stickier" domain to use in print marketing. Have it redirect to the keyword based domain. When linking online, stick to your keyword rich domain.
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  • Profile picture of the author internetPro
    thanks everyone for your great feedback
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  • Profile picture of the author Trivum
    This is something I heard about recently. I haven't had personal experience with it, but it makes sense.

    One thing to be careful about if you get a keyword domain is when you list their business in the different directories, make sure you use their ORIGINAL name. For example, say you have Bob's Plumbing and this business is in Dallas. You're able to get the domain dallasplumbing.com for the business, and so you do. But if you do, when you list with directories and the like, make sure you list the business as "Bob's Plumbing" and not "Dallas Plumbing" or even "Bob's Dallas Plumbing."

    The reason for this is when places like Google collect info from all the different directories, if there isn't an exact match (compared to what was already out there), they might treat it as two different businesses, thereby giving you less juice.
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