This place had the richest, creamiest custard I had ever tasted. After stopping in a few times, I was able to talk to the owner and learned a lot about custard making.
The owner talked to me about making more money and getting a few more customers. I gave her a few ideas for local business and offered to get her going FAST.
She asked me to give her a proposal for her husband. I almost NEVER do proposals, simply because when you put detail into a document, the business owner will try to get their cousin or brother or sister to do something for them.
I decided to write a one-page letter outlining what the owner and I talked about along with profit projections and investment.
The husband said, no way was he gonna pay $5000 dollars for a web package or video or even a licensing package he could sell to other custard owners. (This custard shop was owned by a daughter of a family of ice cream makers... she had some techniques that made her custard better than any in the state!)
I liked the custard shop so much that I wanted to help them grow... I was even going to get my fees and profits LATER, after I helped them make more money... so it was no risk! I even asked them to try and give away free samples in the area... they did not want to do anything!
They still didn't go for it.
I didn't find out 'til later how much in dire straits they were in.... They closed the business THREE months later.
It doesn't matter how good a business is or how much you are willing to give to them.... You can't make a person buy from you... no matter how much you KNOW you can help them!