When doing a search for plumbers, contractors, painters, etc. (my city + keyword) either the search volume is very low or Google shows no searches for that term at all.
Am I being naive here?
How do you go about selling websites to these types of companies or (any company for that matter) when there are no search terms for their industry?
I mean isn't the idea to show them the results from the searches through Google to show them that they need your services and a website?