The best way to capture referral business

2 replies
I've had the luck of my first fairly descent offline sale just last week and have been wondering since this came to me as a referral what the best approach is to ask for referrals from this company?

The company (my new client) is an industrial company that brings in between 5-10 million in sales per year. They have some clout.

So, do I just ask them verbally? Should a thank you letter/email be sent asking for a couple referrals?

I'm a little unsure about this...

Mitch
#business #capture #referral
  • Profile picture of the author rdraiss
    First do the work , and exceed their expectations. Next ask a question like " are you happy with my work?" ( This also reconfirms to themselves that they are happy with your work.) After they say they are pleased with your work then bring up referrals . If you want a great referal letter pm me and I will send you a copy of one I use with great success .
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  • Profile picture of the author Trivum
    One technique is to write up a letter for them so they don't have to do it, and then have them send it out to other companies they do business with. (Of course you're really doing all the work for them. If you do physical mailings, then you should pay too. It only comes from this other company "in name.")

    In this letter, your original client says that they've just hired this new company (you) and found them excellent, and so as a nice gesture, "they" (the original clients) have decided to swing a deal with you so that their partners will get some of the benefits too. (Of course you'll need to cut these new companies a deal, and maybe the original company too.)

    In this way, the original company looks good because they have swung a special deal for their partners. The partners get the special deal. And you get more business. Win-win-win.

    If you do something this involved, then of course you're going to want to wait awhile so that your original client can say with honesty that they're happy with you. (And I would make sure that they are before approaching them with something like this.)

    This is an old "trick," but if done right, it can surely work. ... I think I heard about it from someone like Jay Abraham or Dan Kennedy.
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