Offline client base - optimize local searches

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I understand the concept of search engine ranking and testing keywords but so far have only been interested in global volume for affiliate marketing.

What is the best way to research and test keywords if you want to find a winning combination in a specific geographic area? I'm pretty sure google keyword tool can tell me search volume but how would I test the competition as google search pulls my location from my browser or ip or something.

Any insight would be appreciated, I haven't really run across anybody talking about this.
#base #client #local #offline #optimize #searches

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