Basically, I discovered that this dentist in my town had a local video service make a video for his practice which implemented a new piece of technology that most people don't have yet...I found this out from the company's site and noticed a review this dentist put "i'm ranked 4th in google nationally for my services...I don't know how they did it but WOW"
after reading this I knew I could land this guy, because he doesn't understand while he may indeed be ranked 4th (it's actually first) nationally for this particular keyword...he's not getting any local traffic from this, and keyword is so bad he's probably getting no traffic period. He paid about 500 bucks for the video which is about right for what it is.
anyways...i called him and said
"hey I saw your video...do you mind if I rank it on the first page of google for "THE CITY AND STATE KEYWORD" so you can try to get more contacts from it."
he said "you can do that? definitely, please do"
i said "okay great, what site can i send the traffic to" (he didn't have a site, i knew this)
he said "oh i dont have a website, is that a problem?"
i said "no not at all, your number is in the video, you will still probably get a significant increase in leads from this alone, but with a site you could probably get lots more"
he said "hmm interested...do you have some time to talk?"
so...we talked about doing the following services:
more videos and ranking those on the first page of google
a clean web 2.0 site w/ opt-in and autoresponder
rank that site on page 1 of google for 3 local keywords
rank that site in top 7 places for those 3 keywords
custom facebook fanpage with viral campaign incorporating contest and prizes
i figured i'd charge 5k for the site creation and SEO services to rank it for 3 keywords and the places and 397 monthly to host/continue SEO serivces to keep it ranked
but whats a good price to charge for a video creation?
whats a good price to charge to rank a video one page 1 google (this will be easy)
whats a good price to charge for the custom FB fanpage design/develop/install
whats a good price to charge for the viral campaign to get targeted fans
I need to give him the exact quote tomorrow so he can cut a check! I'm super excited and ready to get to work. Sorry if something sound stupid or wrong, I took some sleeping pills and I'm so close to being out.