Residential Advertising Question!

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I'm new to advertising, so I thought I'd ask ya'll for some feedback.

I'm going to be distributing door hangers to 10k homes in a particular city each month for, say, 4 months. The city I plan to deliver to is fairly large - well over 10k homes...

Some of the advertisers will stay the same and some will change. My first thought was to distribute to as many different homes as possible (that the advertising pieces applied to), but I've also heard that I should deliver to the same 10k homes every month...

Any ideas/suggestions/input/advice would be greatly appreciated... I'm kicking off a home based, part-time, low cost start up business! I'm my own worst enemy because I think too much and act too little!!

Thanks!
#offline marketing #advertising #flyer #hanger #question #residential
  • by door hangers you mean catalogs / sales material in plastic bags hung or dropped near a door, ? returning on a regular basis will result in more sales as people will see you are a regular and decide to buy from you / the more you stay there the more the sales you will make.

    4 weeks seems like a fast turnround and 6 - 8 weeks might work better but bring it back up to 4 weeks when you get close to Christmas to maximize customer exposure.

    now if door hangers means you sell hinges ? / sorry
    • [1] reply
    • Sorry for not being more specific - I knew I was hitting POST too quickly!

      Actual 14pt 27" long Door Hangers (that go around the knob). The hangers are plenty long enough to have multiple, perforated advertiser's coupons for local restaurants, services, etc. I want to start small, so that I don't overwhelm myself, and eventually increase the number of monthly deliveries as things progress...

      I understand that delivering to the same homes each month will help build the brand for MY advertising business, but I'm advertising for my advertiser's... if that makes sense?! I was thinking that every home is an opportunity, and that by limiting deliveries to the same homes every month would be limiting the advertiser's reach to potential customers...

      I've tried to piece these paragraph's together coherently! LOL!
  • ok, well ask your self does the pizza / kfc / burger flier come to your house once a year or about every 4 - 6 - 8 weeks ? and why would big companies work this way ?
  • Are you going to be delivering to all 10,000 homes a month, or is 10,000 homes just your market area and you plan to hit only 1,000 homes at a time?
    • [1] reply

    • 10,000 delivered per month. My idea was to not miss any potential customer's by only delivering to the same 10,000 homes every month.

      I think that I should go with the same delivery routes, and eventually over time, when I increase monthly deliveries I will hit the areas that I was not delivering to before...

      Sorry for the redundancy.
  • Redundancy is how you will make it in that business. Hitting the same 10,000 houses and businesses on a scheduled basis.

    How much you charge your clients, the type of products they sell, and the sales cycle of those products, will determine the frequency of your ads.

    How many advertisers do you have currently, and what kind?

    Another old school idea along those lines is placemat advertising, not as much distribution work on your end.
  • It really depends on what you are marketing and your source of distribution.. Door hangers are easy for independent distributors to distribute but if you're going with a postal service (which is very costly) ... you would save money by printing on regular 100lb paper or postcards..

    Depending on your offer is what would work best.. calendars work well in some markets, coupons for others.

    I've never personally done door hangers but I would imagine they work well with home renovations and other 'home' or even health services.

    And yes, delivering to the same house 3-5x is great, but again, it depends on your market and offer.

    Good luck!
    • [2] replies
    • Potential customers will start to feel a connection with you if they see your business name/logo a few times. They will remember your business (or your advertiser's business) better this way.

      I would go every 4-6 weeks with the door hangers, but I would definitely be doing another form of advertising to these people in between. Do the hangers have a website where the potential customers can go and opt in? Do they have a reason to opt in?

      Start building the list with the door hangers and send them email updates regularly. That will keep the company right under their nose and, let's face it, that's what successful marketing is all about!
    • I got the idea from when I was visiting a friend out of state. A big, thick 27" long door hanger was lying across his kitchen table - that he took off his front door. It was glossy and element impervious, and only bent at the perforations.

      I've never seen one like this in my area, so I did some research and couldn't find anything like it being distributed anywhere nearby. I figure I would help advertiser's create their advertisements based on their specifications, logos, and perhaps pre-existing marketing materials.

      Targeted advertisers will be home improvement, restaurants, cleaning services, sales, etc. All local stuff so customer's can present the coupons to the advertisers.

      I'm in the process of finishing the web site and creating a sales letter that can be mailed and hand delivered to potential advertisers. I've already figured all the expenses, it's just a matter of filling the rest of the spots on the door hanger with advertisers!
      • [1] reply
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    Residential Advertising Question!

    I'm new to advertising, so I thought I'd ask ya'll for some feedback. I'm going to be distributing door hangers to 10k homes in a particular city each month for, say, 4 months. The city I plan to deliver to is fairly large - well over 10k homes...