% of locals googling services

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I'm trying to determine the online market for a local niche. Is there any research on the % of people searching for services online vs using offline such as yellow pages, etc.? I've talked to 4 people in my family and 3 of them search online almost exclusively as well as me....and I'm the only one that does business online. Any insight is appreciated. Thanks.
#googling #locals #services

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