We know that local keyphrases almost never show any volume in keyword research tools. Obvioulsy there are people searching for these phrases but the question is how many?
I'm having a real hard time buying his theory. I have local businesses that are listed on maps and yahoo local telling me they're not getting any business from it. If that's the case, then what good is it going to do to get their website to the top of page 1 (which is always below maps/local)? Just seems to me like these markets are too small and don't have enough search volume.
He also recommends selling listings in directories which will dilute the market that much more. If a business is getting little traffic with a stand alone site at the top of google, they will be lucky to get any listed in a directory at the top of google.
Am I thinking straight about this? Any insight is appreciated.