A New Look At Offline Marketing

It seems to me that all the brouhaha about offline marketing is just letting business owners know about yet another tool in a war chest of sales tools.

When you get right down to it, you've got to do ALL the things that you'd normally do in gaining clients. You're just looking to a vast ocean of prospects that need what you are offering.

However, many of the gurus out there say that everyone is a prospect.

For what?

Just like any other type of selling, you've got to target your market, see what they WANT, figure out a way to get to them, and THEN determine a way to FIND the owners as cheaply as possible.

Even though the processes are different in the internet age, the principles are the same in getting clients.

Everybody thought TV would be the death of radio.

Everybody thought the internet would be the death of TV.

It's just a matter of adapting and adopting what has worked in the past... then give it a twist.

Have you noticed that with all the spam, emails, text messaging, etc., that "Bulky" mail is making a tremendous comeback?

Use the 'Net to find the right prospect, then send them something that they CANNOT ignore... and you've got a lot less money and time spent on marketing... and more time spent working with a client... which means more money for THEM... and you.

Just a thought.