In that scenario would you be selling the site to a roofer, selling leads, or renting it out monthly? Other than the final option to cash in, it sounds about right on a baisc level.

Yes it will work. There are a few people on this forum and also Dexx's offline gold forum that go over this strategy. Also there is a free ebook in the war room.

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That works. It's actually a pretty popular thing to do. Although i think you're missing a step in between:

SEO for key phrase (roofers rose indiana) til site is on top page of google.
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Count cash

Lol. Unless you're going to find some random cash to count, then that may work. Where are you getting this cash from?

I actually built a {city name} hair removal site about a year ago, got it ranked for {city name} hair removal, {city name} laser hair removal, etc. And the site has been consistently leasing for $400-$600 a month.

Here's a trick:

Once you get your site ranked for your keyword. Setup a bid page, per say. In actuality it's going to be a lead capture form (I used aweber) with an option for the business owner to enter a bid for how much they are willing to pay for the site. Make it kind of salesy. Show some traffic stats. Keyword research screenshots. Explain whiy it's important that they get the site rather than their competition.

Email or call the business owners in your niche and tell them you have an auction going. Let it run for a little while.

Once you get your highest bidder, lease them the site - however keep promoting your bid page. If you ever get a higher bidder, lease it to them. If anyone drops out or decides to stop paying you, you have all of the other businesses contact information in your Aweber account

From then you could either run another auction, or just send an email to the next highest bidder from your last auction and let them know that it's available again.

You could also use that list to offer other kind of services if you choose.

The sky is the limit my friend.

Sounds like a bunch of work upfront without knowing if/when/how much you will get paid...

I heard this strategy before. I think it definitely can work. You should be able to rent out advertising spots and charge a monthly fee.

Also you must consider the general demand for that service in that area. The strategy is solid but if the demand has decreased as it has for the construction industry across the country it might a bad move (as an example) The marketing target has to be market ready.

I'd love to hear from people that have pulled this off. I think it is so limiting, because the hard part of this game is finding people. Take for example, your 20k population town. Say there are 5 potential contractors you could contact, of course there may be more but in reality many won't be interested to spend any money on anything. The odds of getting one of their attentions is going to be lower. Keep in mind they get calls from people like us all the time.

If you can't sell or rent it, then you are stuck with a website that can only be sold to that market. Now if you did this for say, a restaurant, your options would be much wider.

I'm just concerned about putting the time into this stuff upfront. I know it does work for some people, but how often? If you build 4 of these sites, how many will you actually sell?

Matt

I have seen this work many a time.