I've been offered an opportunity to work with a huge car dealership group here in Chicago. They have 10 franchises! Several millions of dollars a year in business. Over 200 employees! Anyway, they want SALES LEADS. They're not interested in generating traffic to their sites. They really need this. They're lucky if they get a few hundred visitors a MONTH to their website(s).
Here's what they're doing now...
They do print advertising. A ton of it. They don't even measure it. I was told, "the phone rings and we get walk-in traffic so it must work" ALL of they're online lead generation is through AutoTrader.com and Cars.com They even told me what they're paying PER LEAD.
They're paying $17 per lead to both Cars.com and AutoTrader.com (this is good intel for you folks out there targeting car dealerships).
They also have to PAY for leads directly from Ford.com, etc. and they're usually junk. It's all tire kickers "building' their dream vehicle on Ford.com but not a buyer.
Anyway, they're OK with the leads they get but feel they could be doing better. They get these opt-in names like "Mickey Mouse" and "Betty Spaghetti" and it costs them money to filter out this crap. They also have to fight every month and reconcile what is a garbage lead and what's real so they can get a credit to roll to the next month.
Off topic here, but I can't believe Cars.com and AutoTrader.com treat their customers like this. The dealership group is fed up but I was told "what other options do I really have"? They even realize these two car lead websites are the "Google" of the auto dealership world since they have all the consumer traffic.
BIG QUESTION HERE....
I was told they would pay me good money for leads that convert and they'd try me out for 30 days and if they convert a sale they would buy from me on a continued basis. They prefer to be in the $12 - $15 range for each lead.
So, what's my next step? Do I build a few localized blogs, get them ranked and try to get opt-ins? Can I even get enough leads monthly to sell and make it worth my time? Can I compete on a local level against these two 800 pound gorillas?
I'd be willing to partner with the right Warrior that's in the offline space. There's a lot of money that can be made here. They're spending $thousands monthly on Cars.com and AutoTrader.com.
My next step?