Here's My Client Pricing Chart- Am I Charging Enough?

by 26 replies
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Hi,

Looking for input as to whether or not my offline SEO pricing is too low/too high/or pretty good for the services I offer. Here is a sample:

My goal was to try and duplicate Apple's successful pricing models with their products: buying more is justified in the little extra cost. That's what I was aiming for anyways...I don't know if I hit it or not.

Anyways, I recently got my first official client and used this as my reference point for pricing and I got my asking price...but I was wondering if this model should be manipulated based on the businesses I present my services to or not (lower for local plumbers/roofer, higher for medical profressionals, ect)

Any input is appreciated!

Basic SEO/ MAP SEO services
  1. 1 local keyword (Charleston, SC paitner) on first page of google for organic results - .
  2. 1 local keyword on first page of google organic results in the top 5 results -
  3. 1 local keyword in the 7 "box...now changed some, same concept" -
Discounts for Basic SEO services
  1. 2 keywords-- total price and monthly fee
  2. 3+ keywords-- total price and monthly fee
Video SEO services
  1. Create a simple video and rank it on page 1 for local keyword--
Total SEO Solution Combo Packages
  1. 1 Keyword for top 5 organic results, in "7 box" for maps, and SEO Video creation and ranking --
  2. 2 keyword for top 5 organic results, in "7 box" for maps, and SEO video creation (would be 2 videos made) and ranking --
#offline marketing #charging #chart #client #pricing
  • This seems pretty inexpensive but it all comes down to whatever the going rate is in your local market and niche.

    You could definitely charge more if you were to focus on niches that have a high lifetime value of a new customer (e.g., new home builders, dentists, etc.).

    My rule of thumb is to always keep the pricing VERY simple. If you give the prospect a headache while explaining your pricing formula you'll never land the deal.
    • [1] reply
    • Personally I would have to charge more per month because I dont always want to have to seek out new business. It really just depends on your ideal number of clients and how much you want to make to live comfortably. For me....6 - 12 clients making anywhere from $3,500 - $7,000 per month.
      • [1] reply
  • Thanks for posting your list, I always like to see what other people are offering and charging for their services.
  • Good Post,

    This is my dilemma right now, I am in the same boat - I am starting and just landed a client for static website with blog integration,SEO, Social media, Video creation and not sure what to charge. Now, in my deal I am bartering services. The services that I am bartering with are lowered priced than mine, and that's what I am trying to deal with in order to present my pricing to my client, we're meeting in 2 days and I am trying to research what to charge.

    He's charging me $300 for his services, but already told me that he kind of want to break even with the services we're exchanging and doesn't want to pay much more than that.

    Any advise? I also talked to him about a couple or 3 keywords, etc, etc...!

    Thanks,

    Henry
  • Having one size fits all pricing structure is a perfect way to leave money on the table.
  • The PPC values for the niche should give you an indication of what the level of pricing should be whether you provide SEO/PPC/Article Marketing/Video Services/Social Media Services.

    Google spends a huge amount of money understanding the value of certain markets and my view is that you should factor that in.
    • [ 2 ] Thanks
  • Video SEO services
    1. Create a simple video and rank it on page 1 for local keyword--
    I think the one time fee is way too much! But this is just my own opinion.
    • [1] reply
    • You need to look at the lifetime value of a new client. For dentist's it is not uncommon to have a client for decades, and then their kids as well. A new client for the dentist can be worth tens of thousands of dollars! A funeral home is more of a one off sale (but having other family members use them is quite common in smaller cities), but a high ASP transaction none the less.

      If you can determine the average lifetime value of a new client it will better help you set the rates. Using the PPC average will help you understand what the market value of those referrals is. Another helpful data point. Even at a few hundred a month for SEO and the start up fee most businesses will be well served over the long term.
      • [1] reply
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