Should I Buy a New Domain Name?
I have a friend, running an offline company, who asked me to help with his site about bringing more SE traffic. The site(domain) is 2 years old and it was left to its fate once built. I mean no search engine traffic up to now. The design, content are terrible and zero backlinks. The domain name consists of his company name, and does not include any target keywords.
So, what I cannot decide here is which one would be better?
1. Leave the domain as it is, SEO optimize the content and design of the site and start building backlinks.
2. Register a new domain which contains one of the target keywords(like companynamekeyword.com) and create the site from scratch and start building backlinks.
I wouldn't ask this if the domain was a lot newer.
Thanks for all your suggestions.
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